Who is Bradley Martyn?

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Bradley Martyn: Building a Fitness Empire Through Content, Coaching, and Conversation

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Bradley Martyn built his career by combining fitness entrepreneurship with a bold online presence centered on gym discipline and self-improvement. He founded Zoo Culture, a popular Los Angeles-based gym known for its influencer-friendly design and viral lifting clips. His early YouTube videos gained traction through raw workout tutorials and direct motivational monologues. This no-frills style quickly attracted an audience craving straightforward fitness advice.

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His personal brand extends beyond content, with RAWGEAR serving as a performance apparel line featured in nearly every one of his training videos. Unlike other creators who separate fitness and business, Bradley merges both in his daily uploads. From RAWTALK episodes to product drops, every piece of his ecosystem reinforces his identity as a gym-first creator. He rarely steps outside the weightlifting world, choosing instead to double down on consistency.

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Bradley’s tone is unapologetically intense—he speaks about failure, masculinity, and accountability with blunt delivery and emotional stakes. Many of his viral moments stem from podcast debates or calling out guests with differing views on fitness culture. This approach has helped him build loyalty among followers who value directness and results over trends. His long-form discussions often spotlight controversial figures, further boosting engagement.

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He operates across YouTube, TikTok, and X, with a past Instagram presence that has gone dormant. Still, his reach remains powerful through frequent podcast clips and short-form gym edits. He posts daily to TikTok and runs a weekly podcast, maintaining his grip on male-dominated fitness conversations. Bradley’s persona is rooted in repetition, visible strength, and a refusal to dilute his content with non-fitness distractions.

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An Influencer Active on Social Media

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Bradley Martyn is active on TikTok, YouTube, and X, with TikTok serving as his most consistent channel. His Instagram, despite a large following, has been inactive for months.

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Bradley’s Social Media Strategy Analysis

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TikTok: Motivational Shorts and Training Snippets

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Bradley Martyn’s TikTok strategy is built around daily training content, short rants, and reaction clips from his podcast or gym floor. He posts an average of 11.6 videos per week, often scheduled at 2 PM EST to target early risers and late-night gym-goers. His feed emphasizes shirtless lifts, explosive compound movements, and intense stares directly into the camera. The tone stays serious, with messages like “Train for war, not the beach” anchoring his brand.

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He avoids filters, sound effects, and trendy edits, choosing instead to use repetition and raw visuals to create recognition. Most clips are under 30 seconds and shot vertically in Zoo Culture or during RAWTALK recordings. Bradley also uses side-by-side duets to respond to lifting form critiques, often using his physique to assert credibility in fitness debates. These duets usually show him challenging or correcting younger influencers.

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Product mentions on TikTok are not flashy—he wears RAWGEAR in every post but rarely points it out, relying on logo visibility. This subtle approach works because his audience is already aware of the brand association. The consistency of location, clothing, and message gives his content a rhythm viewers expect. It also strengthens his identity as the face of his gym and clothing line.

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Despite a relatively low engagement rate (0.37%), his posts still average 13.1K interactions due to volume and visual impact. TikTok also acts as a discovery funnel for RAWTALK, with podcast snippets receiving strong comments even without context. He leans heavily on facial intensity and repetition, building recognition through familiarity instead of viral gimmicks.

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• ‍Username: @bradleymartyn‍
• Influence Score: 87.7/100‍
• Followers: 3.5M‍
• Activity: 11.6 videos/week‍
• Engagement Rate: 0.37%‍
• Growth: 0%‍
• Average Engagement: 13.1K‍
• Posting Habits: Twice a day at 2 PM EST

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YouTube: RAWTALK Highlights and Gym-Based Commentary

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On YouTube, Bradley maintains a consistent presence through his RAWTALK podcast and selected long-form vlogs. He averages 2.4 uploads per month, focusing less on volume and more on conversations and reaction content. Videos often feature sit-down discussions on masculinity, gym culture, or interviews with polarizing creators. The RAWTALK set is minimal—just two chairs and branding—keeping attention on dialogue.

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His YouTube channel is structured like a digital gym office: guests walk in, and heavy topics are lifted with no filter. Bradley uses silence, stares, or blunt questions to build tension, a method that creates shareable clips for TikTok. While many fitness creators show tutorials, he uses commentary to lead broader conversations. These debates often go viral, especially when involving guests with opposing views.

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His thumbnails almost always feature shirtless shots or confrontation-style stills to draw clicks. Titles lean on phrases like “This Is Why You’re Weak” or “The Truth About…” to signal directness. Even brand integrations, like RAWGEAR callouts or Zoo Culture mentions, are worked into natural conversation. This format avoids traditional YouTube advertising and relies on character-driven content instead.

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Though his engagement rate is modest (0.4%), the average view count is 361.5K per upload—indicating strong loyalty among his 3.2M subscribers. The consistency of his content, voice, and studio setting makes the channel predictable yet engaging. Bradley doesn’t chase YouTube trends—he turns each upload into a platform for his fitness worldview.

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• ‍Username: @BradleyMartynOnline‍
• Influence Score: 87.2/100‍
• Followers: 3.2M‍
• Activity: 2.4 videos/month‍
• Engagement Rate: 0.4%‍
• Growth: 0%‍
• Average Engagement: 12.8K‍
• Posting Habits: Once a week at 7 PM EST

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X (Twitter): Short Takes on Masculinity and Discipline

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Bradley uses X as a platform to push direct thoughts on mindset, masculinity, and gym mentality. He tweets about once a week, often repurposing punchlines from RAWTALK or short-form clips. Common topics include “discipline over motivation,” critiques of modern masculinity, and fitness over aesthetics. Posts are short—typically under 280 characters—and avoid image content or memes.

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Unlike others who engage in thread storytelling, Bradley’s X content mirrors his speech patterns: brief, confrontational, and certain. Many tweets read like podcast hooks, such as “If you’re weak, it’s your fault,” or “Nobody’s coming to save you.” This keeps the platform aligned with his other channels and makes it easy for followers to recognize his tone.

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He rarely replies or engages in discussions on X; the platform is a broadcast channel rather than a feedback loop. Engagement comes through reposts and comments from like-minded followers, often gym fans who echo his values. His growth is stagnant, but the 406.4K followers he has built are familiar with his voice and ideology.

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Bradley sometimes reposts video clips of podcast guests mid-rant or reacting to controversial questions. These moments allow X to serve as a teaser platform for full RAWTALK episodes. His 0.56% engagement rate here is the highest among his channels, thanks to the punchy nature of his posts and minimal competition from overly polished content.

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• ‍Username: @bradleymartyn‍
• Influence Score: 80.3/100‍
• Followers: 406.4K‍
• Activity: 1.2 tweets/week‍
• Engagement Rate: 0.56%‍
• Growth: -0.15%‍
• Average Engagement: 2.3K‍
• Posting Habits: Once a week at 3 PM EST

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Instagram: High-Following, Low-Activity Archive

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Bradley’s Instagram, once a hub for motivational reels and RAWGEAR modeling, has not seen a post in over four months. Despite a massive 4.2M following, he has halted updates entirely, which has dropped engagement and growth to zero. His last posts featured shirtless gym shots and video teasers for podcast appearances, all tied closely to his gym and clothing brand.

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The inactive status makes his Instagram function more as a digital archive than an engagement tool. Still, brands like RAWGEAR and Zoo Culture are prominently featured in pinned posts and bio links. His grid is visually consistent—dark tones, gym lighting, and mid-lift angles dominate. Every image reinforces his brand without relying on polished influencer aesthetics.

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• ‍Username: @bradleymartyn‍
• Influence Score: 10.6/100‍
• Followers: 4.2M‍
• Activity: 0 posts/month‍
• Engagement Rate: 0%‍
• Growth: -0.24%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 4 PM EST

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Podcast: RAWTALK

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Bradley Martyn’s podcast, RAWTALK, is an extension of his unfiltered gym persona, featuring weekly episodes with creators, fighters, entrepreneurs, and controversial figures. The format is built around direct, often confrontational conversation, where Bradley challenges guests on topics like masculinity, mental health, and discipline. He hosts from a simple set inside Zoo Culture, keeping the focus on conversation rather than production. The podcast frequently includes viral moments that later circulate on TikTok or X.

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Unlike many creators who follow scripted interview formats, Bradley uses RAWTALK to pressure-test ideas. He asks guests pointed questions—such as “Do you think men are weak now?”—to spark unscripted reactions. These exchanges are clipped and posted independently, often outperforming the full episode in views. He rarely edits out awkward pauses or disagreements, which enhances the podcast’s raw tone and perceived honesty.

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Guests on RAWTALK often include personalities from adjacent creator circles like Full Send, SteveWillDoIt, and Andrew Tate. This curation strengthens his alignment with the alpha-fitness space, while also inviting viral crossover. He’s also interviewed rising athletes and niche influencers, giving the podcast a varied guest list rooted in gym-adjacent culture. The episodes typically run between 45 minutes to 1 hour and are published directly to YouTube.

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RAWTALK isn’t monetized through traditional sponsorship reads—instead, it’s a platform for visual branding. Bradley wears RAWGEAR in every episode, and the Zoo Culture logo is clearly displayed behind guests. Occasionally, products like pre-workout or water bottles are positioned in-frame, but no callouts are made. This approach keeps the content immersive and avoids breaking the tone with commercial breaks.

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Bradley Martyn’s Social Media Influence Summary

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Bradley holds a Favikon Influence Score of 9,188, ranking him in the Top 1% for Fitness for Men in the United States (#21). On TikTok U.S., he places in the Top 4% (#4390), with a loyal fitness community and regular viewer return. These rankings position him as one of the most consistent and recognizable male fitness figures in the online space.

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Learn more about the Favikon Methodology here

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Content Strategy: Raw Power Meets Motivational Messaging

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Bradley’s content strategy centers on masculine strength, self-discipline, and gym-centered identity. He avoids trendy edits or filters and instead leans on direct speech, heavy lifts, and controversial guest takes to generate conversation. Across all platforms, his tone remains unwavering: focus, train hard, and stay accountable. His messaging is not just about aesthetics—it’s about mentality. His platforms reinforce daily discipline, and even during slow growth periods, his engagement suggests a stable, loyal base. The raw tone and simple settings of his videos contrast with high-production fitness influencers, giving his content a gritty, real-world appeal.

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Reachability and Partnerships

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Bradley Martyn is reachable primarily through his active platforms—TikTok, YouTube, and RAWTALK—where he integrates brand mentions directly into gym routines and podcast clips. He consistently wears RAWGEAR and shoots inside Zoo Culture, allowing for seamless product placement. Brands don't need separate ad segments; his training videos and podcast visuals function as natural promotional zones. He avoids scripted ads, opting instead for context-driven exposure during lifts or debates.

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He engages in limited DMs or comment replies, but business inquiries are funneled through direct contact via his gym or RAWGEAR platforms. His collaborations typically feature friends or podcast guests already aligned with his fitness-centric audience. Sponsorships work best when tied to strength training, personal growth, or equipment used on camera. Timing content around 2 PM EST or 7 PM EST releases also helps ensure visibility for brand placements across early viewer spikes.

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Conclusion: Leading with Strength, Consistency, and Influence

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Bradley Martyn continues to be one of the most vocal and visible figures in online fitness culture. His multi-platform strategy—anchored by RAWTALK, TikTok shorts, and YouTube commentary—keeps him at the center of gym and mindset discourse. With an Favikon Influence Score above 9,000 and strong rankings in fitness categories, Bradley proves that strength content can also be smart, repeatable, and monetizable.

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