Who is Brissa Murillo?

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Brissa Murillo: Celebrating Latina Identity Through Lifestyle, Food, and Fashion

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Brissa Murillo is a lifestyle content creator and the founder of Vecinas Cafe, a Latina-owned spot in Arizona that frequently appears in her videos. Her social media presence is shaped by her bilingual identity and cultural background, which she infuses into everything from outfit showcases to behind-the-counter moments at her café. Brissa’s posts often feature Spanglish captions, Latin beats, and culturally rooted visuals that reflect her everyday life.

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What sets Brissa apart is her ability to turn casual moments—like a café drink prep or getting ready with friends—into content that feels highly relatable to Gen Z viewers. She doesn’t just follow trends; she filters them through her personal lens, integrating humor, low-effort edits, and community references. Her unique mix of light-heartedness and entrepreneurial hustle resonates with young Latinas balancing modern life with traditional values.

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Brissa’s influence is deeply tied to her role as a small business owner. Vecinas Cafe isn’t just a location in her content; it’s part of her story and aesthetic. She’s built a digital identity that celebrates local pride, family roots, and independence, using her platform to support her shop and empower others in her community. This tie between offline and online identity gives her content a grounded feel.

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Her rise on platforms like TikTok and Instagram has been organic, powered by real interactions, Spanish-language commentary, and consistent community engagement. From fashion hauls featuring SHEIN to videos celebrating her “gf era,” Brissa’s audience sticks around for both style and substance. She doesn’t present an idealized lifestyle—she shares what feels personal, familiar, and unapologetically hers.

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An Influencer Active on Social Media

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Brissa Murillo connects with over 2 million followers across TikTok and Instagram, delivering lifestyle content with a bilingual, cross-border appeal.

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Brissa's Social Media Strategy Analysis

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TikTok: Where Brissa’s Personality Pops First

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Brissa Murillo’s TikTok content is anchored in cultural pride, humor, and everyday aesthetics. She often uses Latin music, personal voiceovers, and Spanglish expressions to build authenticity and connect with bilingual audiences. Her videos frequently highlight her life as a café owner, blending entrepreneurial moments with casual fashion or food trends. This fusion of personal storytelling and localized content helps her stand out in a saturated lifestyle creator space.

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Her most effective TikToks are short, personality-driven, and often filmed within the walls of Vecinas Cafe or in her home. She shares skits about relationships, relatable girlfriend moments, and outfit transitions that tap into the interests of her young, mostly female audience. Brissa rarely uses heavy filters or polished edits, keeping her videos accessible and low-pressure. Her natural pacing and self-aware humor enhance her relatability.

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In terms of trend adaptation, Brissa leans into sounds that resonate with her community but tweaks them with her own spin. Rather than copying viral formats directly, she personalizes them with niche Latina references, subtle digs at machismo, or nods to her Arizona lifestyle. This localization strategy has helped her maintain strong engagement, especially among viewers in the U.S. and Mexico.

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Despite a recent drop in TikTok activity—only one video in the last 30 days—Brissa’s past consistency has earned her 1.6M followers. Her average engagement remains strong at 1.24%, with roughly 157K views per video. She typically posts once a week around 6 PM EST, targeting early risers scrolling for entertainment or quick laughs. Even with lower volume, her video retention is high due to audience loyalty and strong niche fit.

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• ‍Username: @b.dayanna_‍
• Influence Score: 84.4/100‍
• Followers: 1.6M‍
• Activity: 1 video/week‍
• Engagement Rate: 1.24%‍
• Growth (30 days): 0%‍
• Average Engagement: 19.8K‍
• Posting Habits: Once a week at 6 PM EST

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Instagram: Style, Vibes, and Soft Aesthetics

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On Instagram, Brissa’s presence is more curated yet still casual, spotlighting her outfits, food styling, and day-to-day moments. Her feed blends soft lighting, feminine styling, and captions that reference personal milestones, inside jokes, or romantic language. This blend keeps her relatable while building a more “put-together” aesthetic than TikTok. Unlike other creators, she doesn't rely heavily on brand product shots, keeping her content centered on herself.

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Instagram Stories play a key role in her audience connection. She often reposts follower tags from her café, food plates, or selfies, turning her account into a community highlight reel. Brissa also uses short Reels to share beauty transformations, celebrations at Vecinas Cafe, or trending audio overlays that reflect her mood or current vibe. This spontaneous but consistent posting rhythm supports follower engagement.

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Her content style is bright and cheerful, with minimal political commentary, creating a safe space for lifestyle browsing. Her visuals are often anchored in color coordination, soft makeup, and intimate framing, reinforcing her image as a close, stylish friend. She avoids the influencer trap of over-commercialization by mixing personal posts with subtle collaborations like SHEIN hauls or AB&J Jewelry tags.

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In the past 30 days, Brissa posted three times on Instagram and gained nearly 30K followers, bringing her total to 496.8K. Her growth rate of 6.21% and a high engagement rate of 4.37% point to effective storytelling and content personalization. With an average of 659.9K views and 21.7K engagements per post, she is one of the few creators sustaining high returns from low posting frequency.

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• ‍Username: @b.dayanna_‍
• Influence Score: 89.1/100‍
• Followers: 496.8K‍
• Activity: 3 posts/month‍
• Engagement Rate: 4.37%‍
• Growth (30 days): +6.21%‍
• Average Engagement: 21.7K‍
• Posting Habits: Once a week at 8 PM EST

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Brissa Murillo's Social Media Influence Summary

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With a Favikon Influence Score of 8,787 points, Brissa Murillo ranks in the Top 1% of creators in both TikTok and Instagram categories. She places #4095 on Instagram U.S. and #186 in Outfits & Styling U.S., highlighting her strong niche influence. These rankings reflect her consistent engagement and distinct presence shaped by culture, entrepreneurship, and fashion.

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Learn more about the Favikon Methodology here

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Content Strategy: Café Culture Meets Gen Z Aesthetic

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Brissa’s content strategy centers around accessible lifestyle storytelling. Food clips, SHEIN outfit hauls, and humorous café updates build an ecosystem of posts that balance personality with light branding. Her tone stays fun and upbeat, but there’s clear intent: every post contributes to either personal visibility or the growth of her local business. She uses TikTok as a primary engagement hub while preserving Instagram as a visual brandboard. Her bilingual captions and cultural references reinforce her connection to a Spanish-speaking audience in the U.S. and Mexico. Even her music selections and memes reflect this blend, making her relatable to a wide yet specific community.

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Reachability and Partnerships

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Brissa Murillo maintains a highly specific posting schedule, sharing content once a week on both Instagram and TikTok—typically at 8 PM EST and 6 PM EST respectively. Her audience growth on Instagram is notable, with a 6.21% increase over 30 days, translating to 29.9K new followers. On TikTok, while growth has plateaued recently, she sustains steady viewership and engagement. This regularity and timing help her stay top-of-mind with a Gen Z, Spanish-speaking audience.

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Her engagement rate reflects an active and loyal community—4.37% on Instagram and 1.24% on TikTok. She averages 21.7K engagements and 659.9K views per post on Instagram, indicating strong resonance with visual-first content. Her reach aligns closely with lifestyle and fashion audiences, especially in the U.S. and Mexico. Despite lower posting frequency, her consistency and personal branding make her an effective partner for fashion and cultural campaigns.

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Conclusion: Brissa Murillo Is Turning Everyday Moments Into Cultural Micro-Movements

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Brissa Murillo has carved a distinct space in the creator economy by rooting her content in culture, community, and small-business energy. Her balance of casual tone and polished style keeps her both approachable and aspirational. By bridging offline identity (through Vecinas Cafe) and online personality, she demonstrates how lifestyle creators can sustain relevance through authenticity and local impact.

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