Who is Brooke Roberts?

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Brooke Roberts: Amplifying Lifestyle and Golf Culture Through Authentic Digital Storytelling

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Brooke Roberts is a lifestyle and golf enthusiast based between Texas and Florida, whose content reflects a distinct mix of personal experiences, fashion moments, and playful energy. What sets Brooke apart is her ability to seamlessly merge niche golf culture with a broader lifestyle aesthetic, creating a feed that feels both aspirational and grounded. Whether she’s filming a quick reaction video in her car or showcasing a curated fashion look, she maintains a consistent tone of lighthearted honesty. Her content often includes direct nods to her audience, reinforcing a sense of shared community.

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She has built a digital presence that highlights the intersection of beauty, athleticism, and partnership. Her consistent collaborations with brands like Rare Beauty, Pantene, and Too Faced Cosmetics show a clear alignment between her personal brand and major players in beauty and fashion. Rather than just featuring products, Brooke weaves them into her daily life—on the golf course, during travel, or in casual date-night settings—making sponsorships feel like part of her narrative rather than paid placements. Her followers have come to expect brand collaborations that match her tone: fun, feminine, and confident.

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Brooke's TikTok presence thrives on spontaneity and storytelling. Many of her top-performing videos feature quick edits and expressive monologues, such as her viral “Trust” video which reached nearly 2 million views. She uses humor and expressive delivery as a tool to comment on relationships, social trends, or personal insights, giving her content a distinct voice. Her TikTok uploads are frequent and consistent—averaging nearly 12 videos per week—demonstrating a strong work ethic and clear commitment to growth.

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Beyond individual platforms, Brooke’s brand centers around consistency, relatability, and emotional connection. Her couple-themed posts add a romantic, authentic dimension to her content that resonates strongly with her community. She frequently thanks her audience, runs giveaways, and uses captions that speak directly to her followers’ experiences. More than a content creator, Brooke functions as a trusted peer within her niche—bringing a unique blend of humor, heart, and lifestyle savvy to every post.

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An Influencer Active on Social Media

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Brooke Roberts engages over 2.4 million followers across TikTok, Instagram, and YouTube with a consistent blend of lifestyle content, golf culture, and fashion-centric storytelling.

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Brooke Roberts' Social Media Strategy Analysis

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TikTok: Brooke’s Primary Stage for Personal Storytelling and Golf-Infused Humor

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Brooke Roberts’ TikTok, with over 2.1 million followers, is the engine of her influence, where she posts nearly 12 videos weekly, often shot in casual, real-life settings like her car or on the golf course. Her videos are primarily reaction-style or short monologues that merge humor and life reflections, frequently using expressive facial cues and trending audio. One of her standout TikToks—“Trust,” posted in June—hit 1.9M views and 294K likes, showcasing her ability to spark viral reach with minimal production. This blend of low-barrier production and high relatability forms the core of her TikTok appeal.

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Her visual branding on TikTok is consistent: natural light, soft glam makeup, and direct-to-camera angles, creating a sense of intimacy with her audience. She often wears sporty-casual or coastal attire, reinforcing her identity as a Texas–Florida-based creator who integrates fashion with lifestyle. Brooke subtly weaves in golf culture, which is rare on TikTok among female lifestyle influencers, giving her content a niche edge. Whether it’s a humorous take on relationship dynamics or a personal anecdote, her videos keep a light but sincere tone.

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Despite a 0% follower growth in the last 30 days, Brooke maintains strong engagement with an average of 13K interactions and 107.4K views per video, indicating a loyal and responsive community. Her engagement rate of 0.62% is above average for creators in her follower range, driven largely by consistency in tone and frequency. She posts twice a day at 7 PM, a time slot that suggests strategic audience testing and optimization. This disciplined posting habit ensures that even non-viral videos contribute to her platform presence.

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What truly sets Brooke’s TikTok strategy apart is how she integrates brand content seamlessly without sacrificing authenticity. Videos tagged with Target and Spencer Nolan feel just as casual and engaging as her unsponsored posts, avoiding forced promotion. She often uses brand names in casual dialogue or humor skits, allowing the content to retain its organic appeal. This positions her as a go-to creator for campaigns that demand relatability without compromising on reach.

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• Username: @brookeerobertss
• Influence Score: 86.6/100
• Followers: 2.1M
• Activity: 11.9 videos/week
• Engagement Rate: 0.62%
• Growth: 0%
• Average Engagement: 13K
• Posting Habits: Twice a day at 7 PM EST

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Instagram: A Visual Diary of Fashion, Romance, and Sponsored Aesthetics

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On Instagram, Brooke shifts from TikTok’s casual humor to a more curated, aspirational tone, delivering high-quality photos that highlight fashion partnerships and couple-centered content. Her top-performing June post featured her in a yellow corset dress with a caption that included a White Fox Boutique promo code, blending personal branding with brand alignment. She has also shared multiple couple-themed beach photos, which tie into her #CoupleLife identity and resonate with followers who value authenticity in romance. The visual palette—sunset tones, beach scenes, night lights—feels consistent and story-driven.

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Though she only posts about once per month, Brooke still grew her audience by 20.8K followers (+6.85%) in the last 30 days, a sign that her content is resonating even when infrequent. Her engagement rate is lower at 0.21%, yet she garners over 26.9K views per post, indicating passive consumption or visual appeal over comment-driven engagement. Posts tagged with brands like Too Faced, Rare Beauty, and Saie Beauty show high visual cohesion, with well-lit, styled imagery. Her use of branded hashtags and clean captions increases discoverability while maintaining brand alignment.

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Instagram is where Brooke leans into fashion and beauty, often styling herself in trending silhouettes like corsets or two-piece sets, reinforcing her appeal to young adult women interested in aesthetic-driven content. She avoids overuse of filters, relying instead on natural lighting and organic poses, which keeps her posts grounded and approachable. The romantic and couple-oriented imagery strengthens her position within the Couple Life niche, where she ranks #120 in the U.S. and #418 globally. These themes differentiate her from influencers who focus solely on solo content or heavy makeup looks.

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Brooke’s Instagram strategy clearly serves brand campaigns more directly than her TikTok, offering polished visuals suitable for reposts or product features. Her ability to make brand tags (like @whitefoxboutique or @spensea) feel like part of a lifestyle moment—rather than sponsored interruptions—is a key strength. Despite her modest post volume, each upload performs like a mini-campaign, demonstrating her value in slow-release, high-impact partnerships. Her audience expects curated posts that feel genuine, and she delivers exactly that.

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• Username: @brookerobertss10
• Influence Score: 77.6/100
• Followers: 322.4K
• Activity: 1 post/month
• Engagement Rate: 0.21%
• Growth: +6.85%
• Average Engagement: 676
• Posting Habits: Twice a week at 7 PM EST

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YouTube: Underutilized Potential in a Vlog-Friendly Niche

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Brooke’s YouTube channel has 6.6K subscribers and only 7 uploaded videos, with the last activity dated six months ago, suggesting it's a low-priority platform for her. The channel branding—featuring the tagline “Lifestyle + Vlogs + Fashion”—hints at long-form potential that remains untapped. Despite the aesthetic consistency with her other platforms, she has yet to develop the volume or rhythm needed to make YouTube a viable part of her digital presence. Her engagement rate is 0%, and her growth has stagnated.

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The channel art and thumbnails are well-designed, using soft neutral tones, serif fonts, and lifestyle-oriented photography that align with her personal brand. This suggests that the foundation for effective YouTube content is already in place—it simply lacks active maintenance. The themes she promises—vlogs, lifestyle, fashion—are exactly what her TikTok and Instagram followers already enjoy, meaning she has a ready-made audience for the platform. However, without consistent uploads, she risks leaving that demand unmet.

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• Username: @Brookerobertss
• Influence Score: 14.1/100
• Followers: 6.6K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Brooke Roberts' Social Media Influence Summary

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Brooke has earned a solid Influence Score of 8,729 pts, placing her in Tier 3 on Favikon’s scale. Despite being strongest on TikTok, her performance across multiple platforms demonstrates a cohesive and scalable strategy.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Golf, Romance, and Real Life into Relatable Lifestyle Influence

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Brooke Roberts' content strategy thrives on personal storytelling, visual cohesion, and a tone of cheerful relatability. Her brand safety rating is “Very Safe,” and her content style is marked by cheerful, minimal-political, casual posts. She balances aspirational aesthetics with genuine interaction, making her highly approachable yet influential.

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Reachability and Partnerships

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Brooke is an ideal candidate for brands in fashion, beauty, and lifestyle, especially those targeting Gen Z and millennial audiences. Her past partnerships with Rare Beauty, Target, Too Faced Cosmetics, and Saie Beauty highlight her reliability in producing content that aligns with brand aesthetics and audience expectations.

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Her willingness to engage in sponsored posts and giveaways, particularly on TikTok and Instagram, showcases her accessibility for future brand collaborations. Her content style and engagement patterns also indicate a high likelihood of partnership success in categories such as self-care, wellness, and even travel.

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Conclusion: Crafting Community-Driven Influence Through Lifestyle, Love, and Authenticity

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Brooke Roberts is more than just a lifestyle influencer—she is a digital storyteller with a niche in golf and fashion, backed by a loyal following and robust brand relationships. Her TikTok remains her strongest platform, but her rising Instagram influence shows promise for expanded brand collaborations.

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