Who is Candy Aguilar?

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Candy Aguilar: Family, Fashion, and Resilience in the Digital Sphere

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Born on August 16, 1987, in California, Candy Aguilar is a multifaceted content creator and entrepreneur. She co-manages "The Aguilars" YouTube channel alongside her husband, Nestor Aguilar, where they share vlogs, pranks, and family challenges. The channel has amassed over 881K subscribers and more than 231 million views, showcasing their family's daily life and milestones.

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In addition to her family channel, Candy runs her own YouTube channel, GlambyCandy, focusing on beauty and lifestyle content. Although less active, the channel has garnered over 90K subscribers, highlighting her expertise in makeup tutorials and product reviews.

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Candy's personal life is deeply intertwined with her content. She and Nestor have five children: Nicole, Sebastian (who tragically passed away from leukemia in 2017), Melody, Ethan, and Angelique. Their experiences, including the loss of Sebastian, have been candidly shared with their audience, fostering a strong community connection.

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Beyond content creation, Candy is an entrepreneur, owning the women's clothing store Sebastian Aiden and co-running the online retail business Shoptheaguilars.com. She also leads philanthropic efforts through sebastianaiden.org, supporting children with life-threatening diseases. ‍

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An Influencer Active on Social Media

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Candy Aguilar maintains a robust digital presence across Instagram, TikTok, and X (formerly Twitter), engaging a combined audience of over 1.8 million followers. Her content strategy effectively intertwines family narratives, fashion insights, and personal experiences.

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Candy Aguilar's Social Media Strategy Analysis

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TikTok Strategy: Blending Family Moments with Viral Trends

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Candy Aguilar’s TikTok presence (@glambycandy) centers on relatable family scenes, often spotlighting her children, daily routines, and humorous couple dynamics. Her short-form videos capture authentic parenting moments that resonate with a broad, English-speaking audience. Regular trends are often remixed with family-friendly twists, giving her content mass appeal without straying from her niche. Posts typically include home decor, family outings, and humorous takes on daily motherhood life.

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Her TikTok activity averages 2.7 videos per week, maintaining steady visibility while ensuring quality content. Videos like “Gotta teach them young” gain hundreds of thousands of views and showcase Candy’s balance between parenting and entertainment. With an engagement rate of 6.08% and an average of 43.6K engagements, her content consistently connects with a dedicated audience. Even without aggressive growth tactics, she saw a +4.3K increase in followers this month.

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Candy’s timing strategy is also precise—most of her videos drop three times a week at 9 PM EST, hitting the morning scroll window effectively. Her aesthetic remains casual yet polished, appealing to moms and younger viewers alike. She often uses candid captions or situational humor to elevate authenticity. Brand integration is subtle and often woven into real-life clips, making sponsored content feel natural.

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Ranked in the Top 2% on TikTok US, Candy’s consistent engagement and family-oriented niche give her staying power. Her video style encourages repeat viewing and shares, particularly within mom circles. As TikTok prioritizes relatable and short-form storytelling, Candy’s format is well-optimized for platform virality. Her content lane is clear: deliver warmth, humor, and family bonds in digestible clips.

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• Username: @glambycandy
• Influence Score: 82/100
• Followers: 716K
• Activity: Active participation in trends
• Engagement Rate: High
• Growth: Rapid
• Average Engagement: Significant
• Posting Habits: Daily or multiple times per week

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Instagram Strategy: Milestones and Lifestyle With a Visual Edge

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On Instagram (@glambycandy_), Candy highlights personal milestones, fashion collaborations, and key family events. The grid blends visually rich moments like birthday celebrations, brand events, and motherhood reflections. Her style includes posed photos with vivid captions, often reflecting gratitude, nostalgia, or humor. Her personality shines through in carousels, reels, and stories alike.

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She posts approximately 10 times per month, with content timed at noon three times a week, capitalizing on peak engagement hours. Candy leverages reels to boost visibility, with some clips like the “doesn’t trust me” video exceeding 2M views. Her engagement rate of 2.41% and average 12K interactions show a loyal audience that returns consistently. The account showcases a mix of glam aesthetics and casual candids.

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Instagram also serves as Candy’s primary platform for sponsored content and tagging family members or collaborators. Brand tags like Fashion Nova and Sebastian Aiden appear frequently, reinforcing her strong ties to fashion and mom-centric industries. She effectively cross-tags with her children and spouse to boost engagement organically. Her collaborations feel in sync with her lifestyle, not just one-offs.

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As a Top 2% Beauty Blogger in the US on Instagram, Candy holds a reputable position among parenting and beauty creators. Her content style remains “Bright” and “Safe,” signaling strong brand safety for partners. Her use of celebratory life moments in visuals—birthdays, anniversaries, reunions—creates emotionally engaging touchpoints. The feed becomes a visual scrapbook that promotes community and relatability.

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• Username: @glambycandy_
• Influence Score: 88/100
• Followers: 500K
• Activity: Frequent posts and stories
• Engagement Rate: High
• Growth: Consistent
• Average Engagement: Strong
• Posting Habits: Multiple times per week

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X (Twitter): @glambycandy – Reserved Presence

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Candy Aguilar’s X (formerly Twitter) account, @glambycandy, is currently inactive but remains a valuable asset for brand alignment and identity control. With over 80K followers, the account reinforces her cross-platform recognition, even without ongoing content activity.

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Although she hasn’t tweeted recently, maintaining this handle ensures consistent representation across digital spaces. If reactivated, it could support announcements, giveaways, or direct engagement, particularly during major family or brand milestones.

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• Username: @glambycandy
• Influence Score: 10.8/100
• Followers: 80.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Inactive

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Candy Aguilar's Social Media Influence Summary

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Candy Aguilar ranks in the Top 2% of TikTok creators and Beauty Bloggers in the U.S., reflecting her strong influence in family lifestyle and parenting content.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Family Moments with Relatable Beauty and Lifestyle Content

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Candy's content strategy is rooted in authenticity and relatability. By sharing personal experiences, family moments, and lifestyle content, she creates a connection with her audience that extends beyond surface-level engagement. Her ability to balance personal storytelling with trending content allows her to maintain relevance across platforms.

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Reachability and Partnerships

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Candy is open to collaborations that align with her brand values, particularly those that promote family, fashion, and lifestyle. Her content's personal nature makes her a compelling partner for brands aiming to connect with audiences on a deeper level.

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Potential partnerships could include fashion brands, beauty products, home decor, and family-oriented services. Her active engagement across platforms ensures that sponsored content is delivered authentically and reaches a broad audience.

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Conclusion: Building Community Through Authentic Family Storytelling and Everyday Glam

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Candy Aguilar exemplifies the power of authentic storytelling in the digital age. Through her candid discussions, fashion insights, and unwavering commitment to representing her identity, she has cultivated a dedicated following. As she continues to share her journey, Candy stands as a beacon for authenticity, inclusivity, and the transformative power of digital storytelling.

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