Who is Chase Eatmon aka Gunther Da Great?

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Gunther Da Great: Leading Hair Care Content with Authenticity and Experience

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Gunther Da Great is a U.S.-based creator known for his expertise in dreadlock transformation and hair care. His content documents real client journeys, product applications, and personal progress with detailed visual results. He built his platform by sharing his own dreadlock story, which resonates strongly with viewers interested in natural hair care. His videos often include before-and-after shots that highlight technique, not just trends.

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He’s reached over 1.3M followers on TikTok by focusing solely on hair-related content, avoiding general entertainment or unrelated topics. His tutorials are filmed in studio-lit environments with clear framing, making them both educational and easy to follow. He speaks directly to his audience with a calm, confident tone that sets him apart from louder creators in the beauty space. Every post has a clear purpose—usually to demonstrate a specific result or share a tip.

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On YouTube, Gunther’s long-form content digs deeper into maintenance routines, product reviews, and transformation case studies. He often tracks his own hair milestones and celebrates subscriber growth with special uploads, like Q&As or milestone transformations. The audience is encouraged to follow along as he updates his journey over time. This creates a layered storytelling approach rarely found in hair content creators.

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Gunther also appears regularly at events like VidCon and Sneaker Con, where he collaborates with brands and other creators. He’s tagged brands like Ralph Lauren and integrates product placements in tutorials without disrupting the flow of content. His growth on Instagram—up nearly 14% in just one month—shows his rising traction outside video-first platforms. What sets him apart is not just consistency, but his role as a trusted face in a niche that values lived experience.

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An Influencer Active on Social Media

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Gunther Da Great maintains active profiles on TikTok, YouTube, Instagram, X, and Twitch, with a combined audience of over 2.5 million followers.

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Chase Eatmon's Social Media Strategy Analysis

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TikTok: Consistent Hair-Focused Video Tutorials

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Gunther’s TikTok strategy revolves entirely around dreadlock transformations and hair maintenance. He consistently uploads seven videos per week, all posted at 7 PM EST, allowing his audience to expect and engage with his content early in the day. His content never strays from hair care, making his account one of the few deeply specialized TikTok profiles in this niche. With 1.3M followers and a 3.24% engagement rate, his videos average 1.1M views—demonstrating content that sticks.

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Rather than using trends or unrelated audio, Gunther relies on consistent music, time-lapse footage, and voiceover explanations. His audience is loyal because he avoids unnecessary experimentation—he knows what they follow him for, and he delivers it daily. Each video typically begins with the current state of the client’s hair and ends with the finished look, ensuring a full transformation experience in under a minute. This clear format boosts retention and shareability.

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Gunther also uses visual branding through his studio setting and logo placement, helping viewers recognize his content instantly. His hair product placements are always embedded in the routine rather than pushed as ads. Because of this organic approach, he maintains high trust with his audience, even when featuring collaborations. There is no filler content; every TikTok he posts serves a clear function—either to teach, show progress, or inspire.

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His follower growth has plateaued recently, but that’s not unusual for niche creators who maintain a stable, focused audience. His value lies not in attracting mass appeal, but in consistently reaching people interested in hair care transformations. TikTok is where he demonstrates expertise in seconds. It’s his main platform for visibility, especially among new audiences discovering dreadlock tutorials.

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• Username: @guntherdagreat
• Influence Score: 90.1/100
• Followers: 1.3M
• Activity: 7 videos/week
• Engagement Rate: 3.24%
• Growth: 0%
• Average Engagement: 42.1K
• Posting Habits: Every day at 7 PM EST

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YouTube: Long-Form Tutorials and Milestone Tracking

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Gunther’s YouTube presence focuses on in-depth hair tutorials, progress vlogs, and milestone updates. With 928K subscribers, he is nearing the 1M mark—a milestone he openly discusses in his videos and uses as motivation to post legacy content. He uploads roughly once a month, preferring well-paced, complete narratives over fast, reactive posts. His most-viewed videos often showcase full client transformations from consultation to final result.

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Unlike TikTok, where content is concise, Gunther’s YouTube format gives room for commentary and detailed explanations. He often includes client backstories, product reviews, and real-time styling steps. His calm and straightforward tone builds trust and authority. Each video feels like a one-on-one session with someone who’s mastered his craft through years of personal and professional experience.

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He doesn’t aim to post frequently but rather uses YouTube for lasting content that new subscribers can find useful long after its upload date. With 50.8K average views and steady growth (+0.91% in 30 days), the platform shows his strategy is working. The low engagement rate (0.11%) reflects the nature of tutorial-heavy content—viewers come to watch and learn, not necessarily to interact. But the steady watch time proves retention is high.

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Gunther often uses YouTube as a space to mark progress in his journey—milestones like hitting a certain number of clients, subscribers, or showcasing new techniques. He rarely deviates from his brand voice and always includes educational value. YouTube isn’t where he grows fast—but it’s where he builds lasting credibility and long-form loyalty.

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• Username: @GuntherDaGreat
• Influence Score: 87.4/100
• Followers: 928K
• Activity: 1 video/month
• Engagement Rate: 0.11%
• Growth: +0.91%
• Average Engagement: 1.1K
• Posting Habits: Twice a week at 7 PM EST

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Instagram: Personal Branding and High Growth

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Gunther’s Instagram strategy is built on before-and-after photos, community engagement, and personal presence. Operating under @guntherdagreat (also tagged as Chase Eatmon), he’s gained over 34.5K followers in just 30 days, bringing his total to 297.4K. This makes it his fastest-growing platform. He posts daily at 5 PM EST, maximizing early interaction with both casual scrollers and engaged followers.

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His posts combine portrait-style shots of clients, event content (like VidCon), and fashion-forward images like his recent Independence Day post in a suit. Each visual is purposeful—either reinforcing his professional identity or showing his personality outside hair care. He engages regularly in the comments, building real-time interaction that reinforces follower loyalty. It’s not just content—it’s community management in practice.

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Gunther’s 9.14% engagement rate is unusually high for a creator his size, showing that his content hits the mark. His average post sees 27.2K interactions, proving that his visuals are not only scroll-stopping but also resonant. He also uses Instagram to spotlight brand collaborations in a visually appealing way, without diluting his educational voice. Every sponsored moment feels like a natural part of his content calendar.

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Unlike TikTok or YouTube, Instagram is where Gunther blends personal expression with polished presentation. His captions often include quotes, life updates, or commentary that gives more insight into who he is beyond hair care. It’s this blend of technical authority and lifestyle aesthetic that’s driving his performance on the platform—and making him increasingly attractive to brands.

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• Username: @guntherdagreat
• Influence Score: 91.8/100
• Followers: 297.4K
• Activity: 14 posts/month
• Engagement Rate: 9.14%
• Growth: +13.96%
• Average Engagement: 27.2K
• Posting Habits: Every day at 5 PM EST

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X (Twitter): Low Priority, Minimal Engagement

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Gunther’s use of X (formerly Twitter) is minimal, with just 1.3K followers and almost no active engagement. He posts about 0.8 times per week, and hasn’t shown growth or reach in the last 30 days. His engagement rate is effectively 0%, and most tweets go without interaction. The platform doesn’t align with his highly visual, transformation-based content style.

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His low performance on X is understandable—hair care transformations don’t translate well into short, text-based formats. Unlike platforms where he can show visual progress or speak directly to his audience, Twitter offers limited return for the kind of content he creates. Most creators in visual niches deprioritize this platform, and Gunther appears to be doing the same.

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Although his profile is branded and updated, it functions more like a parked handle than an active distribution channel. There are no retweet strategies, no conversation threads, and no linkouts driving traffic to other platforms. Gunther likely maintains the handle to reserve his identity or for occasional announcements. But there’s no active strategy or value contribution here.

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If he chooses to activate X in the future, he'd need to adapt the content for platform-native success—perhaps by sharing quick quotes from videos, client stories, or behind-the-scenes thoughts. But for now, the account stands outside of his core content ecosystem, and that appears intentional.

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• Username: @guntherdagreat
• Influence Score: 26.7/100
• Followers: 1.3K
• Activity: 0.8 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a week at 7 PM EST

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Twitch: Inactive Platform with Modest Following

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Gunther’s Twitch presence under the handle @guntherdagreat currently stands at 2.9K followers, but the account shows no signs of recent use or ongoing content. Unlike his structured routines on TikTok and Instagram, there’s no posting history, stream schedule, or viewer interaction metrics available. This suggests the channel was either a past experiment or a reserved handle for future content plans. It exists, but doesn’t play an active role in his content ecosystem.

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The format of Twitch lends itself well to real-time engagement, something Gunther excels at in comments and Instagram replies. If activated, Twitch could allow him to run live Q&A sessions, stream transformation tutorials, or even host client consultations. His calm, informative tone and niche credibility would translate well into a live, interactive environment. This could deepen his community bond by giving fans direct access and unedited insights.

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There’s also a clear opportunity to cross-pollinate audiences from YouTube and Instagram, where he already has loyal followers who trust his hair care expertise. A live-streaming space would allow for in-the-moment product reviews or step-by-step styling demos in ways other platforms can’t support. The low-friction nature of Twitch chat could also make feedback and questions feel more spontaneous and collaborative.

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However, the lack of promotional push or mention of Twitch in his other channels suggests it's not part of his current growth plan. His focus remains on platforms that support structured, repeatable content with clear ROI. Twitch may be kept as a placeholder or for occasional use in the future, but until then, it remains untapped potential rather than an active strategic tool in his creator lineup.

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• Username: @guntherdagreat
• Influence Score: N/A
• Followers: 2.9K
• Activity: Inactive
• Engagement Rate: N/A
• Growth: 0%
• Average Engagement: N/A
• Posting Habits: N/A

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Gunther Da Great’s Social Media Influence Summary

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Gunther Da Great holds a strong Favikon Influence Score of 9,138 points, placing him in the top 1% of creators on Instagram in the U.S. (#1441) and globally in hair care (#18 worldwide, #8 U.S.). He also ranks in the top 1% of all Instagram creators worldwide (#7557). These rankings highlight his authority in hair content and his growing influence across the lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Educational, Personal, and Reliable

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Gunther’s content strategy is built on hair transformation, consistency, and education. His strongest content centers on real-life results—dreadlock transformations, product tests, and tutorials that show honest outcomes. He avoids off-topic trends and stays focused on content that serves his audience’s needs. Each platform serves a unique role in delivering value, with TikTok and Instagram as his main content drivers.

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Reachability and Partnerships

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Gunther is highly reachable for collaborations through platforms where he maintains consistent, niche-specific engagement—mainly TikTok, Instagram, and YouTube. He has previously partnered with brands like Sneaker Con, Ralph Lauren, and VidCon, often tagging them directly in transformation or event-related posts. His sponsored content integrates naturally into his existing routine, usually during tutorials or styling breakdowns. This makes his brand integrations feel instructional, not promotional.

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His fixed posting habits—daily at 5 PM EST on Instagram and 7 PM EST on TikTok—offer brands predictable timing for campaign planning. With engagement rates reaching over 9% on Instagram and over 3% on TikTok, his content delivers strong viewer response. He avoids political or polarizing subjects, creating a safe environment for product placement. Gunther’s openness to brand work is clearest through visual endorsements that maintain his tone and expertise.

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Conclusion: Setting the Standard in Hair Care Influence

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Gunther Da Great has built his influence through expertise, authenticity, and clear content structure. He owns a niche and serves it daily, whether on Instagram, TikTok, or YouTube. With strong engagement, loyal followers, and clean brand alignment, he remains one of the most trusted voices in hair care content today.

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