Who is Chase Keith?

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Chase Keith: From Comedy Clips to Creator Community Leader

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Chase Keith began his content journey by creating comedic skits that quickly resonated with TikTok’s younger audience. His early success was rooted in his ability to parody Gen Z humor with a self-aware twist, often referencing internet culture and “daddy” jokes. Unlike many creators who rely on trends, Chase injects his unique personality into each post. This helped him stand out early on and build a loyal following.

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He has a sharp sense of timing and character-driven comedy, often acting out exaggerated versions of teenage personas. His content feels spontaneous but remains consistent in tone, which adds to his relatability. He frequently uses low-fi filming styles and front-camera angles that mimic FaceTime conversations. These choices make his content feel direct and personal—like an ongoing inside joke with his audience.

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Beyond his humor, Chase strategically maintains a presence on Instagram to showcase his visual identity and collaborations with fashion brands like Hot Topic and AllSaints. He doesn't over-curate his feed, but instead blends casual selfies with promotional content that feels on-brand. His affiliation with ONE Management supports his efforts to bridge entertainment and fashion. He’s one of the few creators who successfully crosses between casual humor and commercial style.

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His interactions with fans go beyond replies; he often references comments in follow-up videos, reinforcing a sense of community. Despite having millions of followers, he avoids distancing himself with overproduction. His posting habits—such as uploading content daily at specific hours—show that he treats content creation as a disciplined craft. Chase’s approach combines structure with spontaneity, making his creator persona both consistent and refreshingly human.

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An Influencer Active on Social Media

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Chase Keith maintains a multi-platform presence, with TikTok, Instagram, and YouTube as his primary drivers for reach and engagement.

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Chase's Social Media Strategy Analysis

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TikTok: Youth Engagement Through Humor and Trends

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Chase Keith’s TikTok strategy is centered on satirical, Gen Z-focused humor that leans heavily on self-deprecating jokes and internet language. He often reenacts over-the-top stereotypes, poking fun at youth behavior while embodying the archetypes himself. His consistent use of recognizable audio clips and popular meme formats allows him to stay culturally relevant without relying solely on trends. Chase posts daily, usually at 3 PM EST, maintaining visibility during high-engagement hours for younger viewers.

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He maintains a light production style—mostly front-facing camera content with minimal editing—which gives his videos a raw, conversational feel. This informal tone helps him maintain the illusion of spontaneity even when posting structured skits. His humor often circles around “daddy” jokes and exaggerated male personas, creating recurring characters his followers recognize. His fans engage most with clips that satirize modern masculinity or social awkwardness in a tongue-in-cheek style.

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With over 6.3M followers and an average of 62.5K views per post, his performance metrics reinforce the strength of his comedic approach. His engagement rate of 0.19% is notable given the size of his audience and the frequency of uploads. While growth has flatlined recently, consistent views and high average engagement (11.9K per video) signal sustained audience loyalty. He rarely experiments with longer formats or storytelling, instead focusing on repeatable jokes that fit short-form consumption.

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Chase rarely cross-promotes brand content overtly on TikTok; instead, he weaves it into his typical skits in a subtle manner. This integration keeps his feed authentic and avoids alienating fans with overly polished or commercial posts. His TikToks serve as his main funnel for growing his overall audience base, from where viewers are then redirected to his Instagram or YouTube for deeper engagement. It’s clear that TikTok remains his strongest and most fine-tuned platform.

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• Username: @chaser
• Influence Score: 85.5/100
• Followers: 6.3M
• Activity: 5 videos/month
• Engagement Rate: 0.19%
• Growth: 0%
• Average Engagement: 11.9K
• Posting Habits: Everyday at 3 PM EST

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Instagram: Visual Identity and Brand Synergy

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Chase uses Instagram to showcase his personal style and build out a polished visual identity that complements his humor-driven TikTok presence. Unlike TikTok, where spontaneity leads, his Instagram feed is more curated—featuring moody selfies, outfit highlights, and occasional polished collabs. He posts daily around 2 PM EST and keeps his visual content consistent with a neutral-toned aesthetic. This gives fans an alternate, more stylized view of his personality.

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With a score of 86.9/100 and 1.3M followers, Instagram is his second strongest platform by influence. He maintains an engagement rate of 0.79%, which is high considering his follower count and daily posting rhythm. His average engagement sits around 10.1K per post, and average views exceed 290K—a sign that his visual identity resonates with both organic followers and brand audiences. His presence here functions less like a portfolio and more like an extension of his comedic brand.

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Brand collaboration is more visible on this platform. Chase has tagged Hot Topic three times and AllSaints twice, usually incorporating the pieces into casual outfit posts. He avoids hard-selling and instead features brands as part of his everyday look, which aligns with his audience’s interest in low-key, expressive fashion. His affiliation with ONE Management also appears more closely tied to his Instagram work than his other channels.

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Instagram also allows him to maintain visibility with an older slice of his audience. He often uses captions to drop subtle jokes or reference ongoing themes from his TikTok skits, creating inter-platform synergy. This approach rewards fans who follow him on multiple platforms and helps Chase sustain a consistent voice regardless of format.

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• Username: @chasekeith
• Influence Score: 86.9/100
• Followers: 1.3M
• Activity: 14 posts/month
• Engagement Rate: 0.79%
• Growth: 0%
• Average Engagement: 10.1K
• Posting Habits: Everyday at 2 PM EST

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X (Twitter): Commentary With Limited Traction

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Chase’s X account (@chasekeithhh) functions more like a commentary stream than a central content pillar. He tweets about 3 times a week, primarily to share short jokes, personal observations, or fan interactions. With 360.6K followers and an engagement rate of just 0.01%, his presence here is passive but intentional. His performance on X has declined recently, with a negative growth rate of -0.25%.

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The platform allows him to express opinions or react to current events in real time, but he doesn’t rely on it for viral reach or brand deals. Most tweets are casual and non-promotional, maintaining the sarcastic and playful tone familiar to his fans. His average engagement per tweet is low at 48, suggesting that most of his followers are lurkers rather than active engagers.

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Despite the low engagement, his X account helps maintain visibility across digital conversations and gives followers another access point to his personality. He occasionally uses tweets as inspiration for TikTok skits, especially when a post gains traction. However, he does not treat it as a growth platform and rarely cross-posts content from other channels.

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Overall, X remains Chase’s lowest-performing platform, but it still holds value as a branding tool for maintaining a casual, unfiltered voice. It may also act as a touchpoint for media coverage, fan memes, or shoutouts from other creators in his network, keeping his digital footprint balanced across formats.

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• Username: @chasekeithhh
• Influence Score: 72.3/100
• Followers: 360.6K
• Activity: 3.1 tweets/week
• Engagement Rate: 0.01%
• Growth: -0.25%
• Average Engagement: 48
• Posting Habits: 3 times a week at 9 PM EST

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YouTube: Light Touch with Occasional Updates

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Chase’s YouTube presence is limited but intentional, with an emphasis on occasional vlogs or longer skits that expand on themes from his other platforms. He posts around twice per month to his 190K subscribers. Despite the low activity, each upload garners an average of 9K views and 936 interactions, indicating loyal audience carryover from TikTok and Instagram. His influence score on YouTube sits at 73.3/100.

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His videos here have a slightly higher production quality than on TikTok but retain the same comedic sensibility. He rarely uses scripted formats—instead favoring reaction-style edits, challenge videos, or personal updates. Unlike many creators who attempt to repurpose short-form content, Chase treats YouTube as a space for fan-driven content. The lower posting frequency does not hinder the value of the channel, as the content feels exclusive.

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He doesn’t rely on YouTube Shorts or livestreams, which sets him apart from creators who use YouTube as a short-form mirror of TikTok. Instead, he positions the channel as a long-form layer of his brand, giving him room to explore different types of engagement. His fans view it as a more intimate channel where they can catch longer reflections or behind-the-scenes perspectives.

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While Chase hasn’t fully optimized YouTube as a revenue or growth channel, it plays a strategic role in anchoring his presence beyond short-form platforms. If activated more consistently, this platform could serve as a key space for sponsorships that require deeper audience engagement or storytelling.

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• Username: @chaserr
• Influence Score: 73.3/100
• Followers: 190K
• Activity: 2 videos/month
• Engagement Rate: 0.49%
• Growth: 0%
• Average Engagement: 936
• Posting Habits: Once a year at 7 PM EST

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Twitch: Untapped Live Potential

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Chase Keith’s Twitch channel (@chasekeith) currently has 5.3K followers but remains inactive, with no posted videos or streams in recent months. Despite the lack of performance data, the account's existence suggests he has considered branching into live content. Unlike his structured skits on TikTok and his curated visuals on Instagram, Twitch offers a format that would allow him to interact with fans in real time, creating a different layer of engagement.

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Given Chase’s comedic strength and fast-paced humor, Twitch could serve as a space for improvisational streams—ranging from casual commentary to light gameplay. His audience, largely composed of English-speaking teens and young adults, already connects with his humor through scripted formats. Twitch could let him break that fourth wall and reveal more unfiltered aspects of his personality while experimenting with formats like Q&As or character improv.

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Chase’s brand-safe and cheerful tone also positions him well for Twitch moderation and advertiser trust, making the channel a potential hub for sponsored streams. His presence in the alternative fashion and lifestyle space could lend itself to creative live sessions—such as live outfit polls, reaction segments to fan-submitted content, or stylized themed streams. These ideas would stay consistent with his image without requiring a dramatic content pivot.

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While Twitch isn’t currently part of his core strategy, it remains an underused asset in his platform ecosystem. If activated strategically, it could deepen audience retention and give him a competitive edge among creators who stick solely to pre-recorded formats. The absence of content now reflects either a testing phase or low priority—but with the right planning, Twitch could elevate Chase from a video personality to a live performer with meaningful two-way fan connection.

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• Username: @chasekeith
• Followers: 5.3K
• Posting Habits: Once a year at 7 PM EST

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Chase Keith's Social Media Influence Summary

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With an overall Favikon Influence Score of 8,939 points, Chase Keith ranks in the Top 3% of creators globally. He is #725 in Video Entertainment U.S. and #4439 worldwide in the same category, confirming his strong presence on TikTok. On Instagram, he holds Top 2% positions both in the U.S. and globally, underscoring his consistent visibility across platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Identity, and Casual Relatability

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Chase’s content revolves around youth humor, casual fashion, and internet trends. His content style is rated “safe,” “cheerful,” and “minimal political.” He maintains a very good engagement score and high posting frequency—24 times monthly across platforms. His strength lies in personality-driven content that merges cultural relevance with simple humor. He doesn’t overproduce; instead, his videos feel organic, often filmed on the fly, which matches Gen Z’s preference for authenticity. Fashion and lifestyle themes add visual appeal and boost brand alignment.

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Reachability and Partnerships

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Chase Keith is most reachable through TikTok and Instagram, where he posts daily and maintains consistent audience interaction. His estimated post rate falls between $7.5K–$15K, making him a strong mid-tier option for campaigns targeting Gen Z. He has previously collaborated with Hot Topic and AllSaints, integrating their products organically into his visual identity. His tagging behavior on Instagram also signals openness to fashion and lifestyle partnerships that match his tone.

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He avoids traditional promotional formats and prefers to feature products within his usual content style—whether through casual outfit shots or subtle in-skits integration. Chase does not currently maintain a public business email or Linktree, but his agency affiliation with ONE Management provides a clear path for brand outreach. He engages most during late-night and early-morning hours, aligning with North American teen engagement patterns. This consistency in timing and tone makes partnership content feel native, not forced.

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Conclusion: Youth Culture’s Casual Voice in Digital Media

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Chase Keith represents a new class of digital creators—one built on humor, identity, and consistent visibility. His steady posting habits, safe and engaging content style, and resonance with young audiences make him a valuable figure for entertainment and lifestyle campaigns. With high influence rankings and ongoing brand work, Chase remains a recognizable and effective voice in online youth culture.

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