Who is Chloe Schnapp?

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Chloe Belle: College Cool Meets Beauty Influence with a Relatable Twist

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Chloe Belle is a U.S.-based lifestyle and beauty influencer whose digital footprint is rooted in relatability. She’s not a full-time influencer living a luxury life — she’s a college student balancing school with skincare routines and brand collaborations. Her identity as a student gives her content an authenticity that’s rare in the influencer world.

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With a TikTok following of over 2.5 million, Chloe has built a niche by turning everyday college experiences into viral content. Her videos range from GRWM (Get Ready With Me) clips for internship days to aesthetic snapshots of her favorite outfits or meals. The common thread? Every piece of content is grounded in real life, not polished fantasy.

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Her beauty content isn’t driven by celebrity glam — it’s centered around accessible routines and drugstore-meets-high-street products. Her appeal is rooted in a “girl-next-door” energy that feels trustworthy, fun, and entirely unpretentious.

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Chloe has already worked with well-known brands like Peppermayo, Princess Polly, and Charlotte Tilbury, leaning into her love of fashion and beauty while never stepping too far outside the college lifestyle she's known for. She’s a brand-friendly creator who maintains high standards for safety and positivity.

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An Influencer Active on Social Media

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Chloe Belle’s digital presence is led by TikTok and Instagram, where she regularly engages her audience with lifestyle vlogs, beauty reviews, and fashion hauls. Her YouTube is inactive, making TikTok and Instagram her core platforms for influence and partnerships.

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Chloe Schnapp's Social Media Strategy Analysis

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TikTok Strategy – Internships, GRWMs, and College Authenticity

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Chloe Belle’s TikTok content is built around real-life college experiences, specifically her fashion internship, dorm life, and morning routines. Instead of copying trending dances or lip-syncs, she narrates personal milestones like “first day on the job” while applying makeup or picking outfits. Her videos feel like quick FaceTime calls — intimate, spontaneous, and lightly comedic. She rarely edits heavily, preserving a raw, in-the-moment feel that resonates with her followers.

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She posts consistently in the early morning hours (5PM), making her content one of the first things her audience sees in their feeds. Her viewers, largely college-aged, relate to her 7 PM routines before lectures or work shifts. Even small actions like applying eyeliner while reflecting on her day elevate the relatability factor. Chloe isn’t “playing a character” — she’s literally just showing up as herself.

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Instead of centering brands, she weaves them into moments: a GRWM video will casually mention a Saie Beauty product as she reaches for it. She doesn’t force CTA-driven sponsorships, instead relying on narrative to frame product use. This trust-first, brand-second strategy makes viewers more receptive when she does partner with a label. The authenticity leads to slower, but deeper conversions.

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Chloe’s TikTok success also stems from her sharp awareness of pacing — she often speaks slowly and calmly, creating a soothing effect that mirrors her casual delivery. She balances product mentions with internship stories, dorm check-ins, or life updates that have no promotional agenda. This unpredictability keeps viewers watching, even if they’ve seen dozens of GRWM-style videos before.

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• Username: @chloeschnapp
• Influence Score: 82.3/100
• Followers: 2.5M
• Activity: 4 videos/week
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 2.3K
• Posting Habits: Daily at 5 PM EST

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Instagram Strategy – Daylight, Stillness, and “Warm Girl” Aesthetic

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On Instagram, Chloe showcases a soft, cozy visual identity — natural lighting, close framing, and calm expressions are hallmarks of her aesthetic. Her most engaged posts often include small moments: sipping iced drinks, shopping for pasta, or sunbathing in a simple halter top. There’s no background chaos or clutter — her visuals feel slowed down and thoughtfully framed. Every post looks like it could be a still from an indie film.

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Her photography reflects real-time storytelling. She doesn’t over-caption — often opting for short lines like “quick stop to get pasta” or “so spring 🌷.” This minimalist copy lets the image do the emotional lifting. It also enhances her brand’s “less is more” appeal, which aligns with her Gen Z followers’ taste for unfiltered simplicity over high-gloss imagery.

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She typically posts twice a week at 7PM, which positions her uploads for visibility during morning scroll sessions. Her feed doesn’t follow strict color palettes, but there's a consistent softness to her tones — muted reds, pale blues, beige. While other influencers rely on visual maximalism, Chloe’s strategy is the opposite: warm, minimal, and unintrusive.

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Brand partnerships are subtle and appear only in context. When tagging Princess Polly or Peppermayo, she avoids product dumps and instead styles just one piece in a setting that feels lived-in (e.g., seated on a rooftop with sunlight grazing her face). Her ability to make brand features feel like journal entries rather than ads is a key factor in her Instagram engagement success.

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• Username: @chloeschnapp
• Influence Score: 87.4/100
• Followers: 849.2K
• Activity: 5 posts/month
• Engagement Rate: 0.88%
• Growth: +1.39%
• Average Engagement: 7.5K
• Posting Habits: Twice a week at 7 PM EST

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YouTube Strategy – Dormant but Thematic

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Chloe’s YouTube, though inactive for 3 years, offers a glimpse into her earlier creator intentions. The 25 videos on her channel reflect a brief attempt to build long-form, possibly vlog-style content around her life. However, her TikTok growth outpaced her efforts here, and the channel now serves more as an archive than an active touchpoint. Still, her on-camera tone in those uploads mirrors the calm, reflective vibe of her TikToks.

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There’s a clear shift in her strategy: rather than force a three-platform approach, Chloe doubled down on what worked — TikTok for storytelling and Instagram for aesthetic curation. YouTube, while not deleted, remains untouched and untouched for a reason. Her strength lies in short, bite-sized moments, not long-form production.

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• Username: @chloeschnapp4966
• Influence Score: 5.7/100
• Followers: 1.9K
• Activity: Inactive (3 years ago)
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Chloe Schnapp's Social Media Influence Summary

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Chloe ranks in the Top 2% of Instagram creators in the United States, and is among the Top 3% for Lifestyle & Reality TV creators nationally. These rankings highlight her consistent engagement and niche clarity, despite a slightly smaller follower base compared to other top-tier creators.

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Content Strategy: Turning Everyday College Moments into Digital Gold

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Chloe’s strength lies in building parasocial closeness with followers without ever being overly vulnerable. Her audience feels like they’re catching up with a friend over coffee — a strategy that pays off in loyalty and consistent viewership. She knows how to ride TikTok trends without straying from her identity.

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Reachability and Partnerships

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Chloe Belle is extremely brand-partnership-friendly. She’s previously tagged brands like Peppermayo, Princess Polly, OAK + FORT, and Charlotte Tilbury, indicating a history of successful product features. With high brand safety scores and consistent content performance, she’s likely to accept collaborations with fashion, beauty, and lifestyle brands targeting Gen Z.

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She is a good fit for mid-sized brands looking for creators with high relatability and authentic delivery. Given her detailed GRWM videos and product mentions, she excels at integrating sponsorships into her daily routine without sounding salesy.

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Conclusion: Chloe Belle and the Power of Casual Influence

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Chloe Belle isn’t redefining influence with shock value or celebrity — she’s proving that consistency, relatability, and smart branding can carry major weight. As a creator whose life mirrors her audience’s, her digital presence is built on a shared experience, not aspiration.

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