Who is Connor Gillivan?

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Connor Gillivan: Scaling SEO Influence with Practicality and Precision

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Connor Gillivan is a seasoned entrepreneur and SEO expert recognized for his ability to scale B2B and SaaS companies. With a career rooted in launching and growing online businesses, he gained early recognition as the co-founder of FreeUp and has since expanded his impact by founding and leading TrioSEO. His focus is on making SEO strategies accessible and actionable, often breaking down complex topics into easy-to-follow blueprints for marketers and entrepreneurs.

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Gillivan’s approach blends his deep knowledge of content marketing and SEO with an entrepreneurial mindset. His posts regularly include frameworks, process charts, and step-by-step workflows that resonate with a growing base of business owners and marketing professionals. Operating primarily on LinkedIn and X (formerly Twitter), his influence is grounded in consistency, educational value, and real-world application.

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Beyond his content, Connor maintains a strong network of collaborators, including ties to Ahrefs, Serpzilla, and other notable figures in the SEO and digital marketing space. His brand, TrioSEO, not only reflects his personal thought leadership but also acts as a resource hub for SEO content services tailored to B2B clients.

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Whether you're a startup founder or marketing lead, Connor’s expertise lies in helping professionals understand how to use SEO as a growth engine. Through his consistent content cadence and analytical insights, he’s established himself as a go-to figure in the digital marketing community.

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An Influencer Active on Social Media

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Connor Gillivan maintains a highly active presence on LinkedIn and X, focusing on SEO education and B2B growth strategy.

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Connor Gillivan's Social Media Strategy Analysis

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LinkedIn: Visual SEO Education That Drives Daily Engagement

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Connor’s LinkedIn strategy is rooted in daily, educational content that focuses on SEO and marketing funnels. His posts are rich in visual frameworks, including conversion models and keyword research diagrams. This style helps break down complex processes for professionals who need actionable insights. It reflects his commitment to simplifying SEO for business owners.

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He publishes consistently—every day at 8AM—which aligns with LinkedIn’s peak engagement hours for professionals. This predictable posting habit builds audience expectation and improves algorithm performance. His content structure is highly repeatable, which reinforces familiarity and encourages higher retention. It’s a deliberate cadence that supports long-term visibility.

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Connor rarely relies on personal anecdotes or lifestyle content. Instead, he positions himself as a strategic educator, focusing on posts that offer direct takeaways. Many posts include call-to-action language like “Save this for later” or “Use this today,” which enhances interaction. This utility-first approach resonates strongly in the B2B space.

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His use of LinkedIn visuals—like funnel illustrations and comparison charts—makes the platform an SEO resource center. Comments often include requests for more detail or praise for the simplicity of his frameworks. This engagement style boosts his credibility while encouraging organic reach. It’s an ecosystem of trust built through expertise, not entertainment.

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• Username: @connorgillivan
• Influence Score: 90.4/100
• Followers: 102.5K
• Activity: 30 posts/month
• Engagement Rate: 0.74%
• Growth: +3.03% (3K in 30 days)
• Average Engagement: 757
• Posting Habits: Everyday at 8 AM EST'

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X (Twitter): Quick, Tactical Drops for Marketing-Minded Audiences

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Connor leverages X as a complementary platform to LinkedIn but adapts the format for brevity and speed. His tweets are concise, punchy, and often visual—ideal for professionals scrolling quickly. He regularly repurposes content while keeping the tone more conversational. This balance allows him to share authority without sounding scripted.

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His tweet cadence is around 8–9 tweets per week, with each one serving as a mini-lesson or market observation. He frequently shares annotated screenshots, handwritten notes, or reposts viral SEO frameworks. These real-time insights give the platform a more spontaneous, agile feel. It's a space where he experiments with angles and commentary.

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Connor uses X to inject a bit more personality into his brand. While LinkedIn is polished and professional, tweets sometimes include personal reflections or humorous takes on marketing trends. This humanizes his profile while keeping the core value intact. It’s a smart strategy that diversifies his voice across platforms.

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Despite having a smaller audience on X, his engagement rate is notably higher. That signals a highly aligned audience interested in his niche. His tweet about “Top 20 Digital Marketers to Follow” generated strong reactions, proving his influence in SEO circles. X helps Connor stay top-of-mind among industry peers and marketing professionals.

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• Username: @connorgillivan
• Influence Score: 81.4/100
• Followers: 8.8K
• Activity: 8.4 tweets/week
• Engagement Rate: 1.17%
• Growth: +6.27% (519 in 30 days)
• Average Engagement: 103
• Posting Habits: Everyday at 8 AM EST

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Newsletter: Want Better SEO?

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Connor Gillivan’s newsletter, Want Better SEO?, is an educational resource that mirrors his content approach on LinkedIn, but in a more curated and direct format. It delivers SEO strategies, marketing frameworks, and growth tactics straight to the inbox of subscribers. Although the subscriber count isn’t publicly available, the newsletter aligns perfectly with his brand’s mission—simplifying SEO for busy professionals. The content remains focused, value-driven, and easy to apply.

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Each edition typically tackles one key SEO concept, such as Google's algorithm updates, keyword clustering, or link-building strategies. Connor often includes diagrams, mini workflows, or actionable templates that readers can implement immediately. This practical format sets the newsletter apart from generic SEO digests. It’s made for readers who want insight with zero fluff.

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The tone of the newsletter is highly tactical, prioritizing clarity and implementation over deep theoretical dives. Connor’s writing voice remains confident yet approachable, appealing to marketers and entrepreneurs alike. He strips down complex strategies into bite-sized lessons that are both readable and results-oriented. It reflects his broader content philosophy—make it simple, actionable, and repeatable.

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By offering this direct communication channel, Connor deepens trust with his audience. The newsletter builds a stronger relationship with readers who may not engage on social platforms daily. It positions him not just as a creator, but as a reliable source of ongoing marketing guidance. For brands, this is a powerful channel that complements his social influence with long-form, high-intent engagement.

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Connor Gillivan's Social Media Influence Summary

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Connor Gillivan holds an Influence Score of 8,254 and ranks among the top 1% on LinkedIn in the United States, currently positioned at #151. In the SEO niche, he is even more dominant, ranked #2 nationwide—demonstrating elite status in one of the most competitive digital spaces. His consistently high engagement, structured visuals, and domain expertise underpin his reputation.

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Content Strategy: Turning SEO Frameworks into Daily Actionable Wins

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Connor’s content strategy revolves around visual education, consistent output, and deep topical relevance. Rather than vague motivational posts, he provides conversion funnels, keyword research diagrams, and optimized workflows. Each post typically breaks down a piece of the marketing puzzle—making it easier for B2B professionals to take action.

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Reachability and Partnerships

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Connor is highly reachable for B2B and SaaS-related partnerships. His content cadence (posting daily at 8AM across platforms) signals reliability and intent. Given his history with TrioSEO and connections to tools like Ahrefs and Serpzilla, he’s clearly open to collaborations—especially in the SEO and content marketing tech space.

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He is particularly attractive to brands seeking educational, tool-driven partnerships. His proven ability to integrate products into step-by-step marketing strategies makes him a natural fit for sponsored content that aims to teach while promoting. His profile also suggests openness to affiliate marketing, platform showcases, and guest content opportunities.

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Conclusion: A Trusted SEO Educator in the B2B Space

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Connor Gillivan stands out for his clarity, consistency, and conversion-focused content. By blending education with real-world frameworks, he’s carved out a stronghold in the SEO and B2B marketing world. His high influence scores and impressive rankings reflect not just popularity, but precision in delivery.

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