Who is Dagmara Pakulska?

‍

‍

Dagmara Pakulska: Shaping Poland’s Social Media Training Landscape with Authentic Insight

‍

‍

Dagmara Pakulska is a leading figure in Poland’s digital marketing scene, known for her expertise in social media strategy, personal branding, and online communication. With years of experience as a speaker, trainer, and consultant, she has helped countless professionals and businesses amplify their digital presence. Her practical insights and engaging delivery have made her a familiar name at major marketing events and online communities.

‍

Her journey began with a strong focus on authenticity and growth, values that remain central to her content today. Dagmara's storytelling blends professional advice with a human touch, allowing her to connect deeply with Polish-speaking marketers and entrepreneurs. She avoids overused jargon in favor of clarity and action, offering real value with each post or session.

‍

‍

As the creator of the Niby-Prasówka newsletter, she curates weekly updates with wit, relevance, and marketing know-how. The newsletter's unique voice and branding reflect Dagmara’s creative edge and her commitment to simplifying complexity in the digital space. It has grown into a trusted resource for over 7,000 readers who rely on her curated insights and trends.

‍

In addition to her content and training, Dagmara collaborates with brands like Sharebee, MobileTrends.pl, and Sprawny Marketing. These partnerships underline her credibility as both a thought leader and a practitioner. Whether through video, articles, or live presentations, Dagmara continues to inspire professionals to grow their brands with strategy, authenticity, and heart.

‍

‍

An Influencer Active on Social Media

‍

‍

Dagmara is active across four platforms—LinkedIn, TikTok, X, and Instagram—with a combined following exceeding 41,000 and consistently high engagement on video content.

‍

‍

Dagmara Pakulska's Social Media Strategy Analysis

‍

‍

LinkedIn: The Core of Her Thought Leadership

‍

‍

Dagmara’s LinkedIn presence is the foundation of her professional influence. With 29.5K followers and consistent posting every day at 2 AM, she delivers a mix of videos, visuals, and short reflections tailored for marketing professionals. Her tone is approachable yet insightful, balancing tactical advice with personal authenticity. This has resulted in a strong engagement rate, averaging 128 interactions per post.

‍

She often uses storytelling to illustrate marketing missteps, ethical dilemmas, or AI-related insights, making her content feel both current and useful. Her posts are never generic; she draws on real-life client cases or community comments to build relatable scenarios. This reinforces her credibility while positioning her as a listener, not just a teacher. Her blend of humor and candor resonates with marketers seeking clarity without fluff.

‍

‍

LinkedIn also serves as her platform for sharing newsletter links and promoting training opportunities. These promotions feel less like ads and more like value offers, which is key to her community’s loyalty. Even when she promotes a tool or resource, she typically includes context or feedback to justify its use. This transparency increases trust and keeps her content from sounding transactional.

‍

Her rankings reflect this success: she is in the Top 1% of LinkedIn Poland and holds the #82 spot in that segment. Her authoritative yet conversational tone makes her LinkedIn presence a textbook case of strategic content execution. With steady follower growth and a very safe brand safety rating, her account is an ideal fit for partnerships in marketing and education sectors.

‍

• ‍Username: @dagmarapakulska‍‍
• ‍Influence Score: 83.4‍
• Followers: 29.5K‍
• Activity: 17 posts/month‍
• Engagement Rate: 0.44%‍
• Growth: +0.93%‍
• Average Engagement: 128‍
• Posting Habits: Everyday at 2 AM EST

‍

‍

TikTok: High-Impact, High-Engagement Short Videos

‍

‍

Dagmara’s TikTok strategy is built around direct camera engagement and fast-paced commentary. Though her following here is smaller (2K), she boasts a massive 44.99% engagement rate, driven by viral posts covering influencer trends and marketing fails. Her content is filmed casually but delivers expert insights with a conversational tone. She posts daily at midnight, leveraging early-morning traffic.

‍

What makes Dagmara’s TikTok stand out is her use of facial expressions, text overlays, and trend-aware commentary. She turns everyday observations—such as awkward conference moments or social media faux pas—into educational micro-lessons. This format appeals to younger marketers who want learning with entertainment. She’s not afraid to be humorous, vulnerable, or critical when needed.

‍

‍

Her videos often feature punchy takes on industry trends and subtle callouts of common mistakes. These aren’t rants—they’re reflections with lessons, always aimed at helping others improve their digital behavior. She often draws from recent experiences, even referencing interactions from her LinkedIn audience, creating multi-platform cohesion.

‍

Despite a smaller following than other platforms, her TikTok content regularly outperforms due to its clarity and authenticity. One video garnered over 416K views and 10K likes, proving her storytelling formula works. With steady growth (+4.83%) and excellent feedback, TikTok is her fast-growing frontier.

‍

• ‍Username: @dagmarapakulska‍‍
• ‍Influence Score: 74.6‍
• Followers: 2K‍
• Activity: 3.6 videos/week‍
• Engagement Rate: 44.99%‍
• Growth: +4.83%‍
• Average Engagement: 913‍
• Posting Habits: Everyday at 12 PM EST

‍

‍

Instagram: Visual Storytelling with Personal Touch

‍

‍

Dagmara’s Instagram feed showcases her blend of personal branding and content creation aesthetics. She posts three times a week, typically around 11 AM, balancing behind-the-scenes visuals with stylized portraits and thought-driven captions. With 2.8K followers, she keeps the community tightly engaged and loyal. Her content is thoughtful, empowering, and tied to meaningful moments.

‍

Unlike many influencers who stick to lifestyle-only imagery, Dagmara uses Instagram as a branding layer. Whether she’s celebrating International Women’s Day or reflecting on confidence, her visuals feel genuine and intentional. She uses minimal text overlays, opting instead for captions that provide narrative depth. This turns her posts into mini-reflections rather than passive visuals.

‍

‍

She also uses Instagram to amplify her professional voice by sharing results of photo shoots or reposting content from LinkedIn. The styling, however, is much softer—more visually expressive than text-heavy. It’s a strategic pivot that makes her multidimensional as a creator. Her presence here humanizes her brand.

‍

With an engagement rate of 1.43% and a steady growth curve (+1.8%), Instagram complements her content mix. It attracts audiences who value aesthetics but still want depth, particularly women in marketing and personal branding niches.

‍

• Username: @dagmarapakulska‍
• Influence Score: 55‍
• Followers: 2.8K‍
• Activity: 10 posts/month‍
• Engagement Rate: 1.43%‍
• Growth: +1.8%‍
• Average Engagement: 39‍
• Posting Habits: 3x a week at 11 AM EST

‍

‍

X (formerly Twitter): Light, Low-Effort Engagement

‍

‍

Dagmara’s presence on X is her lowest-performing channel, with 7.1K followers and minimal growth. Her posts average 245 views and very low engagement (0.04%). She tweets approximately 5 times per week at 4AM, mostly repurposing lighter observations or quick thoughts. This platform plays more of a supporting role in her strategy.

‍

Her tone on X is more relaxed and personal, occasionally humorous, but rarely promotional or analytical. Posts here lack the visual structure of her other channels, focusing instead on short phrases or punchy ideas. She occasionally shares quick reflections on age, media, or marketing trends, but rarely follows up. That limits retention and shareability.

‍

‍

Despite low metrics, X allows Dagmara to experiment with tone and ideas that don’t fit on more curated platforms. It’s a space where she tests resonance before expanding ideas elsewhere. Her audience here overlaps somewhat with her LinkedIn crowd but interacts differently—favoring brevity over discussion.

‍

While it may not be a core growth engine, Dagmara’s X presence still serves to round out her omnichannel approach. She maintains visibility in the marketing Twitter ecosystem, which can help in event exposure or virality. However, this channel has room for evolution or deeper strategic integration.

‍

• ‍Username: @dagmarapakulska‍
• Influence Score: 54.2‍
• Followers: 7.1K‍
• Activity: 4.9 tweets/week‍
• Engagement Rate: 0.04%‍
• Growth: -0.15%‍
• Average Engagement: 3‍
• Posting Habits: Everyday at 4 AM EST

‍

‍

Newsletter: Niby-Prasówka

‍

‍

Dagmara Pakulska publishes Niby-Prasówka, a light yet informative newsletter that has attracted over 7,100 subscribers. It’s designed for readers who want to stay updated on social media trends without the overwhelm. Each edition blends sharp insights with a casual tone, making it both educational and entertaining.

‍

What sets Niby-Prasówka apart is its unique voice—conversational, witty, and digestible. Dagmara has a knack for breaking down complex marketing jargon into clear, actionable commentary. Readers appreciate the brevity and clarity, which makes each issue easy to consume and share.

‍

The newsletter also emphasizes community engagement. Readers are encouraged to respond, react, and even forward issues to their peers. This interactive format builds a loyal audience around shared learning and humor, all rooted in the world of digital communication.

‍

Visually, Niby-Prasówka is just as distinct. Its quirky blue owl mascot acts as a memorable brand anchor, setting it apart from generic corporate newsletters. This playful identity reinforces Dagmara’s approach: smart content delivered with creativity and personality.

‍

‍

Dagmara Pakulska's Social Media Influence Summary

‍

‍

Dagmara Pakulska ranks in the Top 1% of LinkedIn creators in Poland and holds the #21 spot in Marketing & Sales Poland, reflecting her strong authority and consistent engagement in the digital marketing space.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Mixing Structure with Humor and Clarity

‍

Dagmara’s content strategy is grounded in authenticity, clarity, and user relatability. Across platforms, she tailors her tone and visuals to match audience expectations: polished and informative on LinkedIn, dynamic and candid on TikTok, aspirational on Instagram, and minimal on X.

‍

‍

Reachability and Partnerships

‍

‍

Dagmara Pakulska is highly reachable for collaborations involving marketing tools, online education, and personal branding platforms. She has previously partnered with Polish tech and media outlets like Sharebee and Sprawny Marketing, often promoting their tools through relatable video content or LinkedIn discussions.

‍

‍

She prefers collaborations that allow for creative input, especially those where she can integrate products into her daily work or training sessions. Her audience responds best to transparent, example-driven partnerships—especially when tied to real feedback or use cases she actively shares.

‍

‍

Conclusion: Dagmara Pakulska – The Bridge Between Education and Engagement

‍

Dagmara Pakulska exemplifies what it means to be an educator in the influencer world. She’s not just growing a following—she’s building a professional community. Through multi-platform storytelling, a punchy newsletter, and consistent speaking engagements, she empowers Polish professionals to show up smarter online.

‍

‍

View the AI-powered profile