Who is David Brubaker?

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David Brubaker aka Semistupid: Serving Laughs and Lifestyle with Every Pour

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David Brubaker, better known as Semistupid, creates skit-based content that often mimics deleted scenes from real life, using dry humor and minimal editing. His videos are typically set in everyday locations—bars, living rooms, driveways—and feature one-man dialogues that replicate awkward or exaggerated interactions. His background as a bartender directly influences his material, with recurring themes about customers, tips, and behind-the-bar logic. This gives his content a grounded tone that feels specific, not scripted.

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He often plays multiple roles in his skits, using quick cuts and distinct vocal tones to switch between characters. His humor doesn’t rely on props or costumes—it’s all in the delivery and timing. One of his recurring formats is responding to questions or making mock “how-to” statements with intentionally unhelpful advice. These anti-expert personas have become part of his brand, keeping the tone consistent across platforms.

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What sets David apart is his ability to tie in brand messaging without breaking character. In posts for Chubbies or Geologie, he maintains the same sarcastic tone and scene structure, integrating products as part of the setup rather than interrupting for promotion. This keeps his audience engaged even during sponsored content. His brand voice doesn’t shift—it just makes space for the product to join the joke.

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His growing Instagram presence, now over 600K followers, reflects his ability to scale his skit format beyond TikTok. As a creator, he doesn’t overexplain or oversell—he commits to character, lets the scene play, and trusts the viewer to catch the humor. This clarity in tone has built him a loyal following that responds well to both regular content and branded storytelling. His content is never random—it’s built around repeatable, recognizable formats.

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An Influencer Active on Social Media

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David Brubaker mixes bartender humor and lifestyle content into fast-paced, relatable videos that resonate with both Gen Z and millennial audiences across TikTok and Instagram.

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David's Social Media Strategy Analysis

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TikTok: Bartender Wisdom and Skit-Based Laughs

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David Brubaker’s TikTok strategy is anchored in skits that blend sarcasm, customer service logic, and dry takes on everyday awkwardness. He draws directly from his bartending background, using scenes like customer complaints or tip etiquette as setups for punchy one-liners. His delivery is always flat-toned, letting the script carry the humor without exaggerated facial expressions or gestures. That restraint is what makes his content stand out—it’s confident, sharp, and always in character.

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He posts twice a week at 1 PM EST, mirroring a schedule that likely reflects his late-shift background and connects with viewers during off-hours. His 1.8M followers generate consistent engagement, with a strong 5.52% engagement rate and nearly 1M views per video. Unlike trend-based creators, David sticks to formats he developed—mock tutorials, “deleted scenes,” and awkward dialogues—making his content immediately recognizable. This predictability works in his favor, especially for building audience loyalty.

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He doesn’t rely on music or filters, keeping the visual style minimal. Many videos feature a single setting—usually indoors with plain lighting—and a fixed camera angle. The humor always comes from the writing and pacing, which gives him creative flexibility without needing complex setups. These simple but refined choices allow brands to easily slot their products into the existing format without disrupting tone.

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Sponsored content is rare but seamless; when David features a product like Chubbies or Geologie, it’s usually written directly into the joke. He never shifts style or tone for a brand, which preserves trust and keeps branded content feeling native. That authenticity makes him a standout option for partnerships that depend on creator voice more than gimmicks.

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• Username: @semistupid
• Influence Score: 89.7/100
• Followers: 1.8M
• Activity: 2.1 videos/week
• Engagement Rate: 5.52%
• Growth: 0%
• Average Engagement: 99.3K
• Posting Habits: Twice a week at 1 PM EST

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Instagram: Personality-Driven Posts with Smart Brand Integration

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David’s Instagram feed takes his TikTok tone and extends it into visual content, including memes, stills from skits, and occasional lifestyle photos with a humorous twist. He posts three times a week at 12 PM EST, matching his cross-platform timing and keeping rhythm with his audience. His account has grown by over 41,000 followers in the past 30 days, reaching 611.2K total with an impressive +7.27% growth rate. That surge is paired with a high engagement rate of 7.71%, averaging 47.1K likes and 789.3K views per post.

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His meme-style captions often come from original skits or reflect the tone of his video content, allowing his Instagram to serve as both an extension and remix of his TikTok. One post might feature a deadpan photo of David overlaid with a parenting joke, while another might show a product organically integrated into a scene. These stills aren’t polished—just framed well and relatable enough to get shared. His audience shows up for the jokes more than the aesthetics.

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David uses Instagram to solidify his partnerships through more visible product integration. His posts with Chubbies, Dollar Shave Club, or Geologie typically involve one-liners and visual placement, like a branded shirt mid-sketch or product use baked into the humor. He avoids pushing products outside his usual voice, making sponsored content blend naturally. Brands benefit from the consistency and recognizability of the delivery.

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Unlike TikTok, where skits dominate, Instagram allows David to build more of a personal visual identity without losing tone. Followers get familiar with his face, style, and personality—but the content never shifts into lifestyle influencer territory. It’s still all about the humor, just framed for the Instagram scroll.

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• Username: @semistupid
• Influence Score: 92/100
• Followers: 611.2K
• Activity: 9 posts/month
• Engagement Rate: 7.71%
• Growth: +7.27%
• Average Engagement: 47.1K
• Posting Habits: 3 times a week at 12 PM EST

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YouTube: Minimal Activity with Passive Potential

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David’s YouTube channel, @Semistupid, sits at 35.6K subscribers but sees almost no activity, with 0.3 videos per month and no recent engagement. The platform doesn’t currently contribute to his brand visibility or engagement funnel. While it holds potential for repurposed TikTok skits or compilations, there’s no clear effort to grow or maintain it. Still, the profile name and visuals align with his existing identity, keeping the channel brand-consistent even without uploads.

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The minimal use of YouTube may be a strategic choice. His strength lies in short-form punchlines that lose impact when stretched over long-form formats. Unlike creators who re-edit TikToks into vlogs or tutorials, David hasn’t adjusted his formula for YouTube, and his lack of activity confirms that. His style isn’t built for filler—it’s built for punchy storytelling that hits quickly and leaves an impression.

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If he were to activate YouTube, the most effective route would be content compilations—grouped by theme like “Bartender Logic,” “Worst Parenting Moments,” or “Deleted Scenes: Family Edition.” This would maintain his tone while giving fans a bingeable format. Still, given the strength of his TikTok and Instagram, YouTube remains secondary and currently underutilized.

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Until then, his YouTube channel acts as a passive placeholder—likely reserved for future experiments or brand-requested uploads. It holds branding value but not audience attention, and that’s consistent with his decision to prioritize content that thrives on speed and brevity.

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• Username: @Semistupid
• Influence Score: 85/100
• Followers: 35.6K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: +2.04%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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David Brubaker’s Social Media Influence Summary

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David holds a Favikon Influence Score of 9,072 pts and a Level 2 badge, placing him among the strongest creators in his category. He ranks in the Top 1% for both Instagram and Video Entertainment in the U.S. (#1252 and #418 respectively), and in the Top 1% globally for Instagram and video entertainment (#6677 and #2396). These rankings confirm that his humor-focused, personality-led content resonates far beyond his follower count.

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Learn more about the Favikon Methodology here

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Content Strategy: Comedy Grounded in Everyday Chaos

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David’s content strategy is defined by consistent delivery of short skits centered around awkward interactions, dry humor, and sarcastic life lessons. His “deleted scenes” theme adds a layer of self-aware editing, making each video feel like a clip from a longer, unseen story. He often plays multiple roles, switching tones mid-scene to drive the joke home. It’s structured but never too clean—just like his comedic tone.

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Reachability and Partnerships

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David Brubaker is highly reachable through his active TikTok and Instagram accounts, both of which follow a consistent weekly posting rhythm tailored to late-night viewers—1 PM EST for TikTok and 12 PM EST for Instagram. He regularly engages with comments that play into his dry humor style, often replying in character to reinforce the tone of his brand. His partnership activity shows clear preference for brands like Chubbies and Geologie, which match his audience’s taste for humor and casual lifestyle products. These interactions suggest he's selective but responsive when the brand tone aligns with his skit-driven content.

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His highest engagement comes from skits that double as product placements, making direct outreach more effective when paired with creative angles that fit his formats like “deleted scenes” or mock parenting. His tagging frequency—9 tags for Chubbies and 8 for Geologie—shows he supports repeat collaborations rather than one-off promotions. David avoids cold brand drops; every integration is written into the joke, making DMs or pitches stronger when ideas come with a script or context. His responsiveness is best timed around his posting schedule when he's most active on-platform.

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Conclusion: Skit-Driven Humor with Consistency, Character, and Creator-Led Brand Value

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David Brubaker has carved a unique space where sarcasm, bartending culture, and lifestyle branding come together under one clear identity: Semistupid. With consistently high engagement on TikTok and Instagram, strong audience growth, and seamless brand integration, he offers both performance and personality. Whether it’s a Chubbies skit or a dry one-liner over a beer, his content lands every time—funny, fast, and easy to remember.

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