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Who is Julia Antunes aka juliasouzaj?

Júlia Antunes, a Brazilian actress and digital creator, has cultivated a powerful voice within the plus-size fashion and empowerment niche. Her content spans beauty, lifestyle, and motivational themes, where she shares not just aesthetics, but meaningful reflections on body positivity and self-worth.

June 22, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Júlia Antunes: Elevating Plus-Size Fashion and Empowerment with Unfiltered Realness

Júlia Antunes is a Brazilian actress and content creator known for her empowering presence in the plus-size fashion and lifestyle scene. Her social media platforms are filled with candid reflections, joyful moments, and unapologetic confidence. She uses her voice to challenge societal norms and uplift women through honest storytelling. Based in Brazil, Júlia creates primarily in Portuguese for a local and culturally connected audience.

Her journey as a digital creator is deeply personal—she often shares daily vlogs and real-life thoughts that resonate with themes of self-awareness and body positivity. Júlia brings her audience into her world without filters, embracing vulnerability and celebrating her identity with pride. Whether she’s on the beach or at home, her content feels spontaneous and genuine. This emotional accessibility is a major factor in her growing popularity.

Júlia Souza’s Bold Street Style: A Saturday Night Statement in São Paulo (Source: @juliasouzaj, Instagram, June 2025)

Júlia’s influence extends beyond content; she partners with fashion and beauty brands that align with her values, such as Sephora Brasil and Kopenhagen Chocolates. Her ability to integrate sponsored content while maintaining authenticity makes her a valuable partner in the Brazilian influencer market. Her styling choices celebrate curves and individuality, setting trends among her Gen Z and Millennial followers. Every brand she collaborates with benefits from her credibility and heartfelt connection with fans.

What distinguishes Júlia is her refusal to conform to traditional standards. Instead, she reclaims beauty and femininity on her own terms. Through humor, style, and real talk, she empowers women to live joyfully and authentically. Her platform is not just about aesthetics—it’s about creating space for stories often overlooked in mainstream media.

An Influencer Active on Social Media

Júlia Antunes reaches over 4.8 million followers across TikTok and Instagram, with exceptionally high visibility in Brazil’s plus-size fashion and lifestyle creator rankings.

Julia Antunes' Social Media Strategy Analysis

TikTok: Her Stage for Unfiltered Empowerment

Júlia Antunes has built a thriving presence on TikTok, where she boasts 3.9 million followers. Her content focuses on body positivity, candid lifestyle moments, and expressive humor that resonate with Brazilian youth. By combining relatable audio trends with sincere captions, she fosters a strong emotional connection with viewers. Her videos often feel like raw snippets from her life, making her authenticity a key asset.

With an average of 8.2 videos per week and consistent 6PM posts, Júlia keeps her audience engaged daily. While her engagement rate is modest at 0.1%, it aligns with her high posting volume and frequent appearances in FYP feeds. Most of her TikToks rack up thousands of views, with viral hits crossing the million mark. This consistency ensures her presence remains visible in a highly competitive platform.

What sets her apart on TikTok is her unfiltered communication style—she doesn’t overproduce or script content, making each video feel spontaneous and personal. From celebratory dancing in a swimsuit to heartfelt confessions, Júlia dismantles the performative aesthetic common in beauty content. This openness builds trust and encourages followers to engage emotionally. It's less about polish and more about presence.

Her ability to merge light-hearted fun with moments of vulnerability positions her uniquely in Brazil’s creator landscape. Rather than focusing purely on entertainment, Júlia embeds affirming messages about confidence, joy, and being unapologetically oneself. This blend creates not just followers—but a community that identifies with her journey. Her TikTok strategy is built on honest impact, not just numbers.

  • Username: @juliasouzaj
  • Influence Score: 84.3/100
  • Followers: 3.9M
  • Activity: 8.2 videos/week
  • Engagement Rate: 0.1%
  • Growth (30 days): 0%
  • Average Engagement: 3.8K
  • Posting Habits: Daily at 6 PM EST

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Instagram: Visual Confidence and Beauty in Every Scroll

Júlia’s Instagram presence (930.4K followers) complements her TikTok strategy but leans more into aesthetic presentation and visual storytelling. Her Reels and static posts blend beauty, body positivity, and travel, framed with vibrant colors and expressive poses. Unlike her TikTok, this space showcases her curated, confident side while still retaining the tone of self-love. She crafts each image to tell a visual story of empowerment.

She posts about 13 times per month, a healthy rate for audience retention without over-saturation. Despite a slight -0.64% dip in 30-day growth, her engagement metrics remain solid: 0.39% engagement rate and an average of 3.6K likes/comments. These numbers are strongest on her Reels, which perform significantly better than her photo posts. Her content consistently draws affirmations from fans who find joy in her body-positive approach.

Her Instagram captions blend playfulness with intention—she uses emoji-heavy language and affirmations that highlight her fun-loving nature. Posts like “amei isso ” paired with bikini photos embrace both self-celebration and humor. Rather than promoting perfection, she reclaims Instagram as a platform for bold authenticity. This appeals to an audience tired of filtered ideals.

Collaborations with brands like Sephora Brasil are seamlessly integrated into her feed, often maintaining her unique visual tone and messaging. Her account feels like a celebration of life rather than a portfolio, which encourages deeper follower engagement. The result is a profile that’s more than a grid—it’s a personal manifesto shared through color, pose, and pride.

  • Username: @juliasouzaj
  • Influence Score: 78.7/100
  • Followers: 930.4K
  • Activity: 13 posts/month
  • Engagement Rate: 0.39%
  • Growth (30 days): -0.64%
  • Average Engagement: 3.6K
  • Posting Habits: 3 times/week at 5 PM EST

Julia Antunes' Social Media Influence Summary

Júlia Antunes ranks in the top 1% for Plus Size Fashion in Brazil and top 5% on TikTok worldwide, solidifying her as a standout voice in beauty and body positivity.

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Content Strategy: Empowerment Over Perfection

Júlia’s content thrives on resonance over perfection. Her tone is casual and direct, often beginning with personal statements or expressions that immediately connect with followers. She isn’t afraid to laugh at herself, speak honestly about beauty pressures, or dance like nobody’s watching.

Reachability & Partnerships

Júlia’s reachability is grounded in her consistent posting schedule and clear audience alignment. Brands looking to connect with young Brazilian women in the beauty, fashion, and wellness space will find a receptive and ready audience through her platforms.

An overview of Julia Antunes' top influential connections across key industries. (Source: Favikon)

She’s already collaborated with Sephora Brasil, Bela Ferraz, and Kopenhagen Chocolates—brands that align with her narrative of self-care and confidence. Given her niche leadership in plus-size fashion, she's highly reachable for partnerships that reflect inclusion and authenticity, especially those looking to move beyond superficial beauty norms.

Conclusion: Júlia Antunes Is Rewriting the Plus-Size Playbook

In a space often saturated with superficial beauty trends, Júlia Antunes stands out as a voice of joyful rebellion. Her confidence is contagious, her reach formidable, and her message empowering: beauty comes in all shapes—and joy is in the details.

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