Who is Emma Lanyi Ratcliffe aka lanyi.fit?

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Emma Lanyi Ratcliffe: Empowering Women Through Fitness, Fashion, and Lifestyle Inspiration

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Emma Lanyi Ratcliffe is a fitness creator based in the United States, best known for her consistent TikTok uploads that blend workout routines with DFYNE activewear promotions. Her TikTok handle @emmalanyi has grown to 2.2M followers thanks to her twice-daily videos featuring glute workouts, mirror transitions, and gym vlogs. She built her reputation on casual, unfiltered gym content rather than structured coaching or challenges. The repetitive format and high-frequency posting have helped her become a staple in women’s fitness feeds.

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Emma's Instagram account @lanyi.fit takes a more curated approach, mixing polished outfit photos, celebration posts, and fitness tips. With nearly half a million followers, her IG serves as a hub for branded promotions with Myprotein and Helimix, as well as personal milestones like family events and relationship updates. She maintains a balance between showing her workout life and her everyday moments, which adds relatability to her fitness persona. Her Story content often includes active links to products she wears or uses in real time.

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She is closely tied to the DFYNE brand, both in her aesthetic and tagging history. DFYNE has tagged her over 100 times, signaling a long-term partnership rooted in mutual visibility. Her content frequently features head-to-toe DFYNE sets during squats, leg presses, and transitions, making the brand part of her identity rather than just a paid placement. This consistency reinforces her presence as a brand face within the gymwear category.

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Emma rarely uses long captions or formal call-to-actions—instead, she relies on volume and routine to keep her audience engaged. Her visual content often speaks for itself, focused on movement, angles, and repetition. She doesn’t venture into tutorials or nutrition content, staying laser-focused on body-focused gym visuals. This singular style has positioned her as a high-frequency fitness creator with clear visual identity and brand alignment.

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An Influencer Active on Social Media

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Emma is active on TikTok, Instagram, and YouTube, with her strongest performance coming from TikTok and Instagram where she consistently shares fitness and lifestyle content.

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Emma Lanyi Ratcliffe's Social Media Strategy Analysis

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TikTok: Daily Fitness Vlogs and Outfit Showcases

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Emma’s TikTok account, @emmalanyi, is built on volume and visual routine. She posts up to 12.5 videos per week, often using short gym clips and outfit transitions to drive visibility. Most of her videos show lower-body workouts in mirror views or quick clips from gym machines, highlighting her focus on glute training. Her consistent use of DFYNE sets makes her feed feel like a live product catalog tied to her training schedule.

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Her engagement averages 4.2K per post, with 47.2K average views—strong numbers that reflect her follower base of 2.2M. She doesn’t rely on trends or heavy editing but keeps her format repetitive and familiar, which strengthens audience recognition. Her videos are captioned with emojis or minimal text, allowing the footage to stand on its own. Her posting time, typically 4 PM EST, targets early risers and fitness-focused users who check content before the gym.

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Emma’s TikTok success comes from repetition and routine—not viral one-offs. Her audience expects certain shots: glute-focused exercises, static poses, and outfit switches—making her page feel like a fitness diary with a strong brand angle. DFYNE is present in nearly every post, cementing it as more than a sponsor—it's part of her creator identity. This brand visibility strategy is specific to her video format and rhythm.

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She rarely speaks in her videos, instead opting for sound overlays and aesthetic focus. Her clips are designed for scrolling, looping, and reposting—formats that thrive in fitness discovery feeds. While growth is flat, her retention is steady due to predictable value delivery. For brands, her TikTok isn’t about shoutouts—it’s about consistent visual placement within high-frequency content.

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• Username: @emmalanyi
• Influence Score: 84.7/100
• Followers: 2.2M
• Activity: 12.5 videos/week
• Engagement Rate: 0.19%
• Growth: 0%
• Average Engagement: 4.2K
• Posting Habits: Twice a day at 4 PM EST

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Instagram: Fashion-Driven Fitness and Personal Moments

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Emma’s Instagram, @lanyi.fit, is where she blends curated fitness visuals with lifestyle moments like her engagement and travels. Her grid includes clean shots of gym looks, family events, and product promotions, often posted three times a week. She uses static posts and reels interchangeably, focusing on gym outfit reveals and polished snapshots over raw workout footage. Her content maintains a high engagement rate of 1.74% from nearly 473K followers.

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She consistently promotes DFYNE, Myprotein, and Helimix through outfit tags, caption mentions, and linked Stories. Her captions are brief—often just emojis or one-liners—keeping the focus on the image. Emma’s visual brand on Instagram emphasizes tone and lighting, often shooting in gym mirrors or lifestyle environments like beaches or rooftops. Her audience leans into this blend of aspirational and attainable.

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While TikTok showcases her gym flow, Instagram feels more like a highlight reel. Posts about personal milestones—like her rooftop engagement—receive high engagement and make her content feel more personal. These posts balance out the brand-focused content, helping Emma stay relatable while building loyalty. She rarely strays from her fitness-fashion niche but uses life updates to keep her feed from feeling commercial.

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Emma’s Instagram strategy allows brands to reach an audience that values style and structure. Her followers know what to expect: leggings, lifts, and glimpses into her personal life. While her growth is slightly declining, her influence remains strong thanks to visual cohesion and product consistency.

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• Username: @lanyi.fit
• Influence Score: 80.3/100
• Followers: 472.9K
• Activity: 11 posts/month
• Engagement Rate: 1.74%
• Growth: -1.13%
• Average Engagement: 8.2K
• Posting Habits: 3 times a week at 12 PM EST

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YouTube: Dormant Channel with Minimal Output

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Emma’s YouTube channel, @lanyifit, is largely inactive, with minimal uploads and just 2.9K subscribers. She posts around 0.3 videos per month and hasn’t published in the past two months. Her content here differs slightly—it’s longer, less edited, and often revolves around try-on hauls or casual gym commentary. While her engagement rate is surprisingly high (2.13%), it reflects the small, focused base rather than broad traction.

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Most of her videos are unscripted and informal, often shot with natural lighting in home or gym settings. She avoids long intros or structured coaching, favoring product demos and vlog-style updates. Her camera presence is minimal, and she doesn’t use thumbnails or descriptions to maximize search potential. For now, YouTube functions more as a passive archive than an active part of her growth.

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Unlike her TikTok and Instagram, YouTube lacks the repetition and consistency that define her brand elsewhere. There’s no defined upload rhythm or format, which limits how fans interact with her here. Even when she posts, there’s no cross-promotion to drive traffic. As a result, YouTube is the weakest link in her platform mix and doesn't currently support her brand strategy.

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However, if reactivated, this platform could house long-form content like product reviews, Q&As, or workout breakdowns. Given her success on short-form platforms, Emma could translate her visual consistency into longer edits for added value. For now, YouTube is not core to her creator strategy—but it holds potential if tied back into her fitness-fashion identity.

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• Username: @lanyifit
• Influence Score: 27.7/100
• Followers: 2.9K
• Activity: 0.3 videos/month
• Engagement Rate: 2.13%
• Growth: +0.34%
• Average Engagement: 62
• Posting Habits: Once a year at 7 PM EST

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Lanyi Fit’s Social Media Influence Summary

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Emma holds a Favikon Influence Score of 8,763 points, placing her at Level 3. She ranks in the top 1% for Fitness for Women both in the U.S. and worldwide, and in the top 4% on TikTok globally. These rankings highlight her consistent visibility and strong influence within the women’s fitness space, particularly on video-driven platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Cheerful Gym Vlogs and Lifestyle Snippets

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Emma’s content strategy is built on visual momentum and brand consistency. Her posts are casual, cheerful, and product-friendly, often integrating gym outfits, Myprotein supplements, or Helimix gear into naturally framed moments. She doesn’t overuse text overlays or trending sounds—instead, she leans on repetition and visual rhythm to keep engagement high.

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Reachability and Partnerships

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Emma is highly reachable for brand collaborations, especially in fitness apparel and supplements, with an estimated rate of $5K per post. Her long-term partnership with DFYNE is visible through over 100 brand tags, showing consistent integration across TikTok, Instagram posts, and Stories. She frequently tags Myprotein and Helimix as well, blending products seamlessly into her daily gym routines. Her repetitive posting and visual brand alignment make her a strong candidate for campaigns that rely on frequency and visibility.

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She often uses Stories to push active links and product swipe-ups, creating direct conversion paths without relying on verbal endorsements. Her audience is used to seeing specific brands like DFYNE worn during workouts and lifestyle moments, increasing retention and recall. Emma doesn’t take on a wide variety of sponsors, which helps maintain clarity around her brand associations. Her casual content tone and predictable posting rhythm make collaboration easy for fitness, fashion, and wellness companies targeting young women.

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Conclusion: Inspires Fitness Routines with Consistency and Style

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Emma Lanyi Ratcliffe brings structure, personality, and fashion into fitness content. Her twice-daily TikToks and frequent Instagram updates keep her audience engaged with short, visually appealing clips that combine workouts with personal life. With strong rankings in women’s fitness and a growing portfolio of trusted brand partnerships, she remains a rising creator to watch in the health and lifestyle space. Emma’s influence lies in her consistency—and her ability to turn everyday routines into shareable, inspiring content.

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