Who is Erika Marques?

‍

‍

Erika Marques: Blending Family Life and Fashion with Entrepreneurial Flair

‍

‍

Erika Marques is a Brazilian lifestyle influencer and the CEO behind Aflor Modas Pratas Semi Joias. She crafts content that blends personal moments—like family milestones and behind-the-scenes business updates—with practical style advice and humorous skits. This mix makes her one of Brazil’s most relatable creators, especially in the family and fashion niches.

‍

Her content captures daily life in a joyful and glamorous tone, appealing to young mothers, fashion lovers, and followers looking for a dose of positivity. Erika doesn't just post pictures—she builds narrative arcs through each caption and clip, often tied to her entrepreneurial journey or intimate family life. These emotional through-lines are key to her deep audience connection.

‍

‍

She frequently collaborates with fashion giants like SHEIN and SHEIN Brasil, integrating brand content seamlessly into her feed. Erika also promotes her own brand through smart storytelling and product placement. This duality—being both influencer and brand founder—positions her uniquely within the Brazilian creator economy.

‍

With nearly 2.6 million followers across Instagram and TikTok, Erika has built a loyal audience by being authentic, stylish, and unapologetically herself. Her digital identity is not manufactured—it’s lived, filmed, and shared in real time.

‍

‍

An Influencer Active on Social Media

‍

‍

Erika Marques splits her presence between Instagram and TikTok, using Instagram as her main storytelling hub and TikTok for viral, short-form moments. Both platforms reflect different dimensions of her lifestyle brand.

‍

‍

Erika Marques' Social Media Strategy Analysis

‍

‍

Instagram Strategy: Daily Life, Brand Identity, and Emotional Storytelling

‍

‍

Erika’s Instagram presence is rooted in storytelling—blending business, family life, and personal growth into a cohesive digital brand. Her grid is a reflection of her real-life roles: entrepreneur, mother, and content creator. From sharing milestones at her cosmetics company to intimate family updates, her posts strike an emotional chord. Each caption feels like a conversation with her audience.

‍

She posts consistently—17 times per month, usually early in the morning—which keeps her highly visible in the algorithm. Her audience is used to this rhythm, making her content feel like a natural part of their routine. With 1.9M followers, her reach is significant, but it’s her 3.52% engagement rate that sets her apart. That number proves her followers are not just watching—they’re invested.

‍

‍

Erika often leverages Reels to highlight emotional moments or family humor, which leads to some of her most viral posts. Her aesthetic remains bright and inviting, yet never overly polished—balancing authenticity with quality. Her tone is consistently positive, accessible, and relatable to young Brazilian women navigating motherhood or entrepreneurship. These nuances make her feed feel both aspirational and attainable.

‍

Her Instagram also serves as a strategic space for brand activations. She tags SHEIN, SHEIN Brasil, and her own company, Aflor Modas, directly in context-rich posts. Whether she’s introducing a product or launching a store, Erika turns announcements into moments her community can celebrate alongside her—making them emotionally and commercially effective.

‍

• Username: @erikamarques___
• Influence Score: 85.5/100
• Followers: 1.9M
• Activity: 17 posts/month
• Engagement Rate: 3.52%
• Growth: -0.16%
• Average Engagement: 68.5K
• Posting Habits: Daily at 5 PM EST

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

TikTok Strategy: Humor, Family Dynamics, and Viral Resonance

‍

‍

On TikTok, Erika (@erikamarquees_) shifts gears into short-form storytelling with a focus on humor, raw emotion, and everyday parenting. Her content includes relatable mom moments, lighthearted skits, beauty routines, and lifestyle insights. TikTok allows her to explore a more unfiltered, spontaneous version of herself, which adds depth to her personal brand.

‍

She posts around 1.9 videos per week, targeting morning hours that align with platform peak times. While her engagement rate is 0.6%, her videos regularly rack up tens of thousands of views, with several crossing the 1 million mark. What makes her content effective is the emotional accessibility—viewers feel seen, not just entertained. From laughing at toddler antics to opening up about personal struggles, Erika’s content feels grounded and real.

‍

‍

Her videos often include family members, turning everyday life into episodic entertainment. Clips are captioned simply, allowing the visuals and interactions to carry the emotional weight. Whether it’s her child’s reaction to a joke or a candid makeup moment, Erika leans into the “slice-of-life” format TikTok rewards. Her humor is never forced—just naturally woven into daily chaos.

‍

TikTok is also a growing platform for Erika’s brand promotion. She’s featured product reviews, brand mentions, and styling transitions—especially in beauty and fashion. With a follower base of over 640K, there’s room to scale this channel further, especially with high-performing collaborations and a slight increase in weekly posting. TikTok complements her Instagram by offering a more casual, immediate view of her life.

‍

• Username: @erikamarquees_
• Influence Score: 85/100
• Followers: 640.5K
• Activity: 1.9 videos/week
• Engagement Rate: 0.6%
• Growth: +0.91%
• Average Engagement: 3.9K
• Posting Habits: Twice a week at 4 PM EST

‍

‍

Erika Marques' Social Media Influence Summary

‍

‍

Erika Marques has a Favikon Influence Score of 9,031, placing her in the Top 1% for Family Life creators in Brazil (#25) and in the Top 3% of all Instagram influencers in Brazil (#7093). Globally, she ranks in the Top 1% for Family Life and Top 3% overall on Instagram. Her influence extends across both lifestyle and family audiences.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Everyday Emotion, Elevated Aesthetic

‍

Erika’s content strategy thrives on balance. Her posts feel emotional yet curated, personal yet polished. She switches seamlessly between business content, beauty posts, and humorous parenting clips—without losing coherence. Her visual identity is colorful, feminine, and vibrant.

‍

‍

Reachability and Partnerships

‍

‍

Erika is highly reachable and open to brand collaborations, with data showing a strong likelihood of accepting sponsored posts and product reviews. She regularly tags SHEIN, SHEIN Brasil, and her own brand Aflor Modas, demonstrating her comfort with both external and personal brand campaigns.

‍

‍

Her partnerships are organic and usually built into personal moments, making them feel native rather than intrusive. This authenticity increases trust, which is key to campaign performance. Brands working with Erika can expect well-integrated promotions that align with her audience’s interests—particularly in fashion, family, beauty, and home goods.

‍

‍

Conclusion: Where Family Meets Influence, and Business Meets Heart

‍

Erika Marques is redefining lifestyle influencing in Brazil by merging motherhood, fashion, and entrepreneurship into a vibrant digital brand. With her growing presence on Instagram and TikTok, consistent engagement, and a magnetic personality, she offers more than influence—she offers connection.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍MARIA CLARA - COMPLETE SOCIAL MEDIA ANALYSIS‍EDUARDA GUTIERREZ - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE