Who is Maria Clara?

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Maria Clara: Showcasing Bold Style and Beauty with Youthful Flair

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Maria Clara is a dynamic social media influencer based in Recife, Brazil, primarily known for her magnetic beauty and lifestyle content. She gained visibility for her relatable voice and glamorous visuals, merging humor, honesty, and confidence into every post. Clara has carved out a niche with her bold styling choices and everyday luxury aesthetic.

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Known by her handle @clarabizerril_, Clara shares deeply personal moments, makeup transitions, and fashion-forward looks, all delivered with her signature authenticity. Her content often highlights friendship, relationship experiences, and confident beauty, which makes her especially popular among teenage and young adult viewers.

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Her Instagram is a polished visual platform showcasing outfits, GRWMs, and moments from leisure-filled getaways and events, while her TikTok gives a more intimate, humorous side with candid clips and playful commentary. She strikes a balance between curated and relatable, making her both aspirational and accessible.

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Beyond just influencing, Clara has participated in brand collaborations that focus on everyday beauty essentials, particularly with transformative beauty artist MMAKE. Her partnerships stay true to her personal aesthetic and values, resulting in high-impact visibility for the brands she supports.

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An Influencer Active on Social Media

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Maria Clara is a top 1% lifestyle influencer in Brazil with standout rankings on Instagram and TikTok, fueled by bold style, relatable humor, and strong engagement.

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Maria Clara's Social Media Strategy Analysis

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Instagram Strategy: Showcasing Glam, Humor, and Reach

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Maria Clara’s Instagram strategy centers on visually polished Reels and high-performing carousel posts. With 1.7M followers and a 17.71% engagement rate, her content strikes a balance between glam shots and authentic, humorous lifestyle moments. She posts three times a week, primarily at night, maintaining consistency without overwhelming her feed. This frequency sustains visibility while keeping her audience wanting more.

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She often leverages high-relatability moments, such as group hangouts, casual GRWMs, or nostalgic captions, sparking comment interaction. One of her standout Reels — a shopping vlog — pulled over 11M views, showcasing her talent for entertaining while informing. These videos fuse humor with beauty-focused themes, capturing Brazil’s Gen Z attention. The comment sections are lively, further amplifying reach organically.

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Clara’s fashion-forward visuals consistently trend within the Outfits & Styling category, aligning her with brands like MMAKE. Her content’s blend of aspirational and approachable builds trust and influence in product endorsements. Her captions, usually one-liners or emojis, let visuals do the heavy lifting and resonate across language barriers. It’s a strategy that’s stylish, simple, and smart.

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She ranks in the Top 1% of influencers on Instagram Brazil and is currently placed #113 in that category. Globally, she still holds strong at #989, highlighting her regional strength. Her visuals are high quality but retain a personal touch, which increases relatability without sacrificing professionalism. Clara’s Instagram is a masterclass in how to scale influence with minimal complexity.

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• Username: @clarabizerril_
• Influence Score: 96/100
• Followers: 1.7M
• Activity: 6 posts/month
• Engagement Rate: 17.71%
• Growth: +1.09% (30 days)
• Average Engagement: 295.6K
• Posting Habits: 3 times a week at 11 AM EST

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TikTok Strategy: Humor and Personal Moments for Daily Engagement

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On TikTok, Maria Clara’s approach is more relaxed and spontaneous. Posting nearly every day around noon, she engages her 734.2K followers through daily vlogs, funny skits, and beauty transitions. Her engagement rate sits at 4.36%, with 256.7K average views—solid numbers for casual, low-edited videos. Her tone here is more playful, targeting younger audiences with less polished content.

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She uses her TikTok primarily to boost emotional connection, sharing unfiltered opinions and relatable moments. Many clips focus on her reactions, storytelling, or spontaneous challenges, often shot in a single take. One viral video from March surpassed 2.4M views despite minimal editing, showing the power of her authentic personality. It's clear her followers crave her raw self, not scripted performances.

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Clara often tests content ideas on TikTok that later translate into refined versions on Instagram. This gives her room to experiment with trends and find what resonates most with her base. The platform also helps her tap into trending audio clips and niche humor that would feel out of place on Instagram. This dual-platform strategy keeps her brand dynamic and adaptive.

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With a TikTok influence score of 90.6/100, Clara ranks in the Top 1% in Brazil in her niche. While her global presence is still developing, she’s built a loyal fanbase through consistency and authenticity. By prioritizing daily touchpoints over perfect aesthetics, she keeps her relevance alive in Brazil’s fast-moving TikTok space. Her content formula is emotion-first, trend-aligned, and accessible.

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• Username: @clarabizerril_
• Influence Score: 90.6/100
• Followers: 734.2K
• Activity: 6.9 videos/week
• Engagement Rate: 4.36%
• Growth: +1.81% (30 days)
• Average Engagement: 32K
• Posting Habits: Daily at 12 AM EST

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Maria Clara's Social Media Influence Summary

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Maria Clara ranks in the Top 1% of influencers in Brazil for both Instagram and TikTok, holding top spots in Outfits & Styling and showcasing high national visibility.

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Learn more about the Favikon Methodology here

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Content Strategy: Youthful, Stylish, and Confidently Feminine

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Maria Clara’s content is focused on fashion-forward confidence, relatable humor, and visual appeal. She balances beauty tutorials, OOTDs, and dance videos with lifestyle glimpses that humanize her glamorous image. This blend allows her to appeal both to trend-driven viewers and fans seeking emotional resonance and authenticity.

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Reachability and Brand Partnerships

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Maria Clara is highly reachable and already works with brands like MMAKE, known for transformative beauty. She shows strong affinity for styling and fashion-based partnerships and fits seamlessly into campaigns targeting Gen Z women in Brazil. With active tagging habits and responsive audiences, she offers solid conversion potential.

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Her engagement level makes her a prime candidate for sponsored Reels, especially when targeting skincare, haircare, or bold fashion items. Her network overlaps with other notable Brazilian influencers like Eduarda Gutierrez and Lucas Farias, increasing her reach and brand crossover opportunities.

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Conclusion: Maria Clara’s Confident Rise in Brazilian Beauty Influence

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Maria Clara is redefining the voice of young Brazilian beauty creators by combining unfiltered charm with fashion-forward storytelling. Her consistent high engagement and visual impact, paired with a vibrant online personality, place her at the forefront of Brazil’s lifestyle content scene. With an audience that spans humor, confidence, and beauty, Clara continues to expand her influence—one confident post at a time.

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