Who is Eduarda Gutierrez?

‍

‍

Eduarda Gutierrez: Elevating Family-Centered Beauty Content from Recife to the Top 1%

‍

‍

Eduarda Gutierrez is a Brazilian content creator and entrepreneur based in Recife, best known for her powerful blend of motherhood, beauty, and fashion content. With a warm, engaging presence, she has built a strong bond with her audience, especially young parents and women. Her posts often highlight heartfelt family moments, creating an authentic connection. Eduarda’s ability to balance personal storytelling with curated aesthetics sets her apart in the lifestyle niche.

‍

She gained popularity through consistent, high-quality posts that reflect her real-life experiences as a mother and businesswoman. Eduarda's content goes beyond surface beauty, offering an empowering portrayal of motherhood and resilience. From casual daily updates to glam fashion shoots, she brings versatility to her platforms. Her relatability and drive have earned her a loyal community across Brazil.

‍

‍

As the founder of Gutierrez Dreams MODA FEMININA, Eduarda showcases her entrepreneurial spirit by promoting accessible fashion for women. Her product placements and business collaborations blend seamlessly into her content, reflecting her own style and values. She often partners with beauty brands like MMAKE, reinforcing her influence in the beauty industry. Eduarda is also a regular presence in creator networks that focus on family and lifestyle empowerment.

‍

Behind her digital presence is a storyteller who uses social media to uplift, inspire, and connect. Her emotional honesty and consistent engagement make her one of the most followed lifestyle influencers in Brazil. Whether she’s posting a touching moment with her daughter or launching a new fashion line, Eduarda does it with purpose and authenticity. Her rise reflects a deep understanding of her audience and the ability to grow while staying grounded.

‍

‍

An Influencer Active on Social Media

‍

‍

Eduarda Gutierrez ranks in the top 1% of influencers globally on Instagram and TikTok with exceptional growth, high engagement, and strong family-focused reach.

‍

‍

Eduarda Gutierrez's Social Media Strategy Analysis

‍

‍

Instagram: Where Family and Glamour Meet

‍

‍

Eduarda Gutierrez’s Instagram (@eduardagutierrez) is the heart of her influence, combining family-centered storytelling with high-glam beauty and fashion content. With over 5.9 million followers and a top-tier engagement rate of 8.58%, her posts consistently receive strong interactions. She publishes 16 posts per month, including reels, photo carousels, and branded collaborations that feel organic. Her storytelling style mixes emotional captions with polished visuals, enhancing relatability.

‍

She regularly highlights her role as a mother, often featuring her daughter in everyday moments or behind-the-scenes vlogs. These personal insights create a deep emotional bond with her community, especially among fellow parents. Her captions range from short, expressive lines to longer reflections, boosting comment activity and saving/sharing metrics. This balance between authenticity and aesthetic has been key to her Instagram growth.

‍

‍

Brand collaborations are also central to her Instagram strategy. She tags and promotes brands like MMAKE and her own label Gutierrez Dreams MODA FEMININA. These posts often perform exceptionally well because they stay true to her personal style and values. She integrates products naturally, showing how they fit into her lifestyle rather than presenting them as standalone ads.

‍

Eduarda’s Instagram also benefits from her optimized posting habits—she posts consistently at 11 AM, when engagement is likely peaking. Her top-performing reels surpass 15 million views, and image posts frequently cross 1 million likes. As a result, she ranks in the top 1% of Instagram influencers in Brazil and globally. This platform anchors her status as a lifestyle authority and community figure.

‍

• Username: @eduardagutierrez
• Influence Score: 99/100
• Followers: 5.9M
• Activity: 16 posts/month
• Engagement Rate: 8.58%
• Growth: +6.57%
• Average Engagement: 509.9K
• Posting Habits: Daily at 11 AM EST

‍

‍

TikTok: High-Frequency, Relatable Video Content

‍

‍

On TikTok (@eduardagutierrez_), Eduarda maintains a fast-paced content rhythm, sharing an average of 22.1 videos per week. She’s built a following of 2.7 million by combining lighthearted lifestyle videos, fashion looks, and beauty content with family humor and trend-based edits. Despite her lower engagement rate here (1.3%), her volume and consistency drive visibility and presence. Her TikTok audience appreciates her rawer, unscripted style compared to the polished Instagram feed.

‍

Many of her TikToks feature real-life family situations, funny challenges, and unfiltered moments. She embraces TikTok’s casual tone, showing herself in relatable scenarios that resonate with Gen Z and young parents alike. This down-to-earth energy contrasts with the curated vibe of Instagram, expanding her reach across audience types. Her captioning often mirrors current sounds, memes, or trends to improve discoverability.

‍

‍

She still maintains a fashion and beauty focus, often showcasing makeup transformations or outfit transitions. These are filmed in quick cuts, sometimes with voiceovers or trending audio, keeping pace with TikTok's native language. She’s also built a habit of posting multiple times a day, boosting her algorithm performance. Even without high engagement on each post, her reach remains strong due to volume and timing.

‍

Eduarda typically posts around 1 AM, optimizing midday engagement. Top-performing videos hit 1.3M–1.4M views, while others hover around the 100K–200K mark. This shows her ability to maintain relevance even in a saturated platform. With a 91.9/100 TikTok score, she ranks in the top 1% for video entertainment creators in Brazil, proving her mastery of short-form video at scale.

‍

• Username: @eduardagutierrez_
• Influence Score: 91.9/100
• Followers: 2.7M
• Activity: 22.1 videos/week
• Engagement Rate: 1.3%
• Growth: +7.46%
• Average Engagement: 35.1K
• Posting Habits: 3 times daily at 1 AM EST

‍

‍

YouTube: A Supportive Space for Family Vlogs

‍

‍

Eduarda’s YouTube presence, under the channel “Eduarda Gutierrez Stories,” plays a smaller but still valuable role in her content ecosystem. With just 21.9K subscribers, she uses it primarily for vlog-style uploads that focus on her family life and behind-the-scenes moments. She posts an average of 13.6 videos per month, keeping the channel active and community-driven. Despite the smaller audience, the content aligns perfectly with her branding.

‍

Her YouTube uploads are short, often under two minutes, and feature click-worthy titles using relatable phrases and casual humor. Content includes party vlogs, parenting updates, and everyday chaos involving her daughter Maitê. The video style is raw and low-edit, enhancing its “real-life” appeal. This makes it an ideal channel for building trust and intimacy with her most loyal fans.

‍

‍

The engagement rate here is 0.3%, which is low but consistent for channels at this scale. However, her growth rate of 37.45% in 30 days (+7.1K subs) shows promise, likely fueled by cross-promotion from TikTok and Instagram. Average views are around 4.1K per video, with spikes during themed or emotionally resonant uploads. Comments tend to be supportive and community-oriented.

‍

Posting around 8 PM, Eduarda treats YouTube as a storytelling extension, not a conversion funnel. Her style here is unpolished, prioritizing comfort and connection over production quality. It’s clear that this platform is more about deepening loyalty rather than scaling reach. While YouTube is her smallest channel, it plays a distinct role in her overall content mix.

‍

• Username: @eduardagutierrezstories
• Influence Score: 57.6/100
• Followers: 21.9K
• Activity: 13.6 videos/month
• Engagement Rate: 0.3%
• Growth: +37.45%
• Average Engagement: 65
• Posting Habits: 3x/week at 8 PM EST

‍

‍

Eduarda Gutierrez's Social Media Influence Summary

‍

‍

Eduarda Gutierrez ranks in the top 1% of influencers in Brazil and worldwide for both Instagram and the outfits & styling category, making her one of the country's most authoritative lifestyle creators.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy Breakdown: Beauty, Family, and Bold Visibility

‍

Eduarda’s content strategy revolves around the emotional power of family, glamorous self-care, and interactive storytelling. She manages to balance branded content with organic authenticity, often highlighting spontaneous clips with her daughter that resonate on both TikTok and Instagram.

‍

‍

Reachability and Partnerships

‍

‍

Eduarda has already partnered with high-visibility names like MMAKE and Gutierrez Dreams MODA FEMININA (her own label). Her brand tagging history and network proximity suggest strong reachability for collaborations—especially in beauty, fashion, and parenting sectors.

‍

‍

She appears in closely connected influencer networks with names like Duneifmaité, Maria Clara, and Emylly Ferreira, all of whom target family-based Brazilian audiences. This provides extended influence and potential for multi-campaign synergy across related niches.

‍

‍

Conclusion: Setting the Standard for Family-Driven Influence in Brazil

‍

Eduarda Gutierrez isn’t just a top beauty influencer—she’s an entrepreneur, mother, and content powerhouse shaping how family lifestyle content thrives online. With consistent daily activity, top-tier Instagram rankings, and rising TikTok numbers, she holds a premium place in Brazil’s digital influencer landscape. For brands seeking reach, trust, and warmth in the parenting and beauty spaces, Eduarda is among the strongest voices to watch in 2025.

‍

‍

View the AI-powered profile