Who is Evie Meg Field aka thistrippyhippie?

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Evie Meg Field: A Powerful Voice for Health Advocacy on Social Media

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Evie Meg Field is a UK-based creator and author best known for sharing her life with Tourette’s syndrome, functional neurological disorder (FND), and chronic illness. Her content first gained traction through videos showing her tics and seizures, offering viewers a raw, unfiltered look at her daily reality. Unlike medical explainers, her posts focus on lived experience—often mid-event, without edits or explanation. This authenticity is what built her loyal audience of millions.

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She stands out for blending vulnerability with visual creativity, using painting, journaling, and makeup to process her experience and express emotion. Her aesthetic—pastel tones, soft lighting, and handwritten captions—contrasts powerfully with the intensity of the topics she covers. She doesn’t shy away from documenting difficult moments, including ambulance calls and hospital stays. These moments are often shared without warning, reflecting how unpredictable her condition truly is.

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Evie also uses her platform to correct misconceptions about tics, seizures, and invisible disabilities. She frequently stitches videos to respond directly to misinformation or ignorance, doing so with clarity and calm rather than confrontation. Her captions are often written in lowercase with poetic structure, giving her posts a reflective tone even when the subject matter is heavy. She has become one of the most visible advocates for FND and neurological disorders on social media.

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Outside of her content, Evie has written a memoir, collaborated with accessible beauty brands like Manic Panic UK and NYX, and actively engages with followers in her comments. Her platform is not about perfection—it’s about showing up, even when things are hard. Whether she’s painting on a seizure mat or using makeup as therapy, everything she shares comes from lived experience. This rare honesty is what makes her such an impactful voice in the disability and mental health space.

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An Influencer Active on Social Media

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Evie Meg Field has built a powerful platform across TikTok, Instagram, and YouTube, with TikTok as her largest and most active channel.

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Evie Meg Field's Social Media Strategy Analysis

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TikTok: Advocacy at Scale Through Visual Storytelling

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Evie Meg’s TikTok presence is built around her lived experience with Tourette’s syndrome and FND, shown through authentic, often unfiltered clips of her tics and seizures. Her transparency has drawn 15.6M followers and created one of the most recognizable personal brands in health advocacy. Her most viral posts usually feature real-time tics, unexpected humor, or community interactions in public spaces.

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Rather than centering on trends or dancing, her content uses daily routines and raw footage as both awareness and connection tools. This makes her page stand out in a platform dominated by performative content. Her followers often engage not just with likes, but with emotional comments, offering solidarity or seeking advice.

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Her community isn’t just large—it’s responsive. With 17.5K average engagements and 268.9K average views per post, Evie has established a steady rhythm of two to three uploads per week. Despite the low engagement rate (0.11%), the numbers reflect a loyal base showing up consistently for her unique voice.

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She posts most often around 3 PM EST, aligning with early UK scroll habits and global reach across time zones. The conversational tone, occasional medical clarifications, and bursts of humor show a creator who knows her niche deeply—and uses TikTok to educate, not just entertain.

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• Username: @thistrippyhippie
• Influence Score: 86.7/100
• Followers: 15.6M
• Activity: 2.5 videos/week
• Engagement Rate: 0.11%
• Growth (30 days): 0%
• Average Engagement: 17.5K
• Posting Habits: Twice a week at 3 PM EST

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Instagram: Visual Positivity and Mental Health Awareness

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Evie Meg’s Instagram feed blends health advocacy with artistic expression—her posts often alternate between personal health updates and close-up images of her colorful mandala art. She frequently shares time-lapse painting reels that showcase her detailed hand-painted canvases and earrings, all designed and sold through her own shop. The majority of her content is handcrafted, making her page feel intimate and deeply personal. This artistic consistency makes her grid instantly recognizable.

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Her visuals stand out through high-saturation colors and soft-focus lighting, often shot in the same corner of her home studio. The bright tones of her mandalas—pinks, greens, yellows—mirror the upbeat vibe of her captions, even when discussing hospital visits or flare-ups. This contrast between vibrant art and chronic illness creates a visual and emotional balance that’s distinctively hers. Posts rarely feature filters, reinforcing her preference for natural, unfiltered presence.

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She uses carousels to explain complex health topics, like her experience with FND episodes or how she manages energy crashes after painting sessions. These longer captions often include emojis for structure and tone, creating a light but informative voice. Her Stories are updated regularly with real-time updates: seizures, tic flares, and behind-the-scenes of packaging art drops. She also uses pinned highlights to keep FAQs and diagnosis content visible for newcomers.

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Despite posting only five times a month, her community remains highly active—averaging 9.2K engagements per post. She tags brands like NYX or Makeup Revolution in posts where she showcases bold makeup alongside art reveals, but she avoids overly commercial promotions. The result is a profile that feels anchored in lived experience, not trends or paid placements. Her 0.98% engagement rate shows that her audience shows up for her—not just the content.

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• Username: @eviemeg
• Influence Score: 87.7/100
• Followers: 933.4K
• Activity: 5 posts/month
• Engagement Rate: 0.98%
• Growth (30 days): +0.53%
• Average Engagement: 9.2K
• Posting Habits: Once a week at 4 PM EST

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YouTube: A Pause in the Narrative

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Evie Meg’s YouTube channel functions more as an archive than an active platform today. With less than one upload per month and minimal recent growth, the channel appears paused rather than abandoned. Her latest video, posted over a month ago, covers a personal health episode in full—a format that requires more time and energy than short-form videos. These longer uploads often arrive during stable health periods.

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When active, her content gives an unfiltered look into life with Tourette’s and FND—capturing moments that platforms like TikTok can’t support in detail. From documenting hospital admissions to showing how she recovers from a seizure, her YouTube offers full narratives rather than highlights. Family members, pets, and emotional highs and lows are often part of the frame, creating a raw, vlog-style feel. Her editing style is minimal, emphasizing reality over polish.

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Her engagement rate on YouTube is just 0.11%, and videos average around 709 interactions, far lower than her TikTok or Instagram performance. Despite having 640K subscribers, only about 6K viewers tune in per post, suggesting the audience prefers shorter updates or more frequent posts. That said, comments still reflect loyal fans who appreciate her deeper storytelling. The gap between subscriber count and views shows that YouTube is no longer her main touchpoint.

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She tends to publish content around 7 PM EST, aligning with morning scroll habits in the UK. Given her health challenges, her upload cadence remains unpredictable, but that unpredictability also adds to the intimacy of each drop. The channel holds longform gems for followers who want more than snapshots—it’s where she built her community's trust early on. While her current focus has shifted, YouTube remains a meaningful part of her creator identity.

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• Username: @thistrippyhippie
• Influence Score: 56.2/100
• Followers: 640K
• Activity: 0.9 videos/month
• Engagement Rate: 0.11%
• Growth (30 days): 0%
• Average Engagement: 709
• Posting Habits: Once a month at 7 PM EST

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ThisTrippyHippie’s Social Media Influence Summary

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Evie Meg Field holds a Favikon Influence Score of 9,012 points, placing her at Level 2 and confirming her impact in advocacy. She ranks in the top 1% globally on Instagram and is the #1 mental health creator in the UK. Her position as a top 10 voice in mental health worldwide reinforces her unique influence in awareness and chronic illness education.

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Learn more about the Favikon Methodology here

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Content Strategy: Vulnerability Meets Visual Creativity

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Evie’s strategy is rooted in raw honesty. She documents her seizures, shares her daily challenges, and talks openly about living with autoimmune disease. This level of transparency creates a safe, validating space for followers facing similar struggles. At the same time, her content has a visual softness—pastel colors, expressive journaling, and hand-painted messages. These creative choices give emotional weight to her advocacy while keeping the feed accessible and gentle. Her art is not just a hobby—it’s a storytelling tool.

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Reachability and Partnerships

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Evie maintains a direct and personal connection with her audience by regularly linking her website, thistrippyhippieofficial.com, across posts. Through this site, she sells original hand-painted mandala art and updates followers on upcoming drops—often with countdowns and previews on Instagram. Her email list is a key channel for exclusive updates, enabling deeper access beyond social media. This approach blends advocacy with art commerce in a way that feels intimate and creator-led.

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She rarely partners with mainstream brands, focusing instead on promoting her own products and disability awareness. Most of her public endorsements center around accessibility tools or wellness items she personally uses. Her audience responds best to her transparent and lifestyle-integrated promotion style, often rooted in lived experience. This selective strategy makes her highly trusted but more niche in terms of partnership scale.

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Conclusion: Leading with Lived Experience

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Evie Meg Field isn’t just another mental health creator—she’s someone who puts her story front and center, with courage and clarity. Her influence is driven by lived experience, artistic depth, and a rare ability to connect without filters. In a digital world that often rewards surface, Evie thrives by going deep. Whether through advocacy, painting, or quiet reflection, her platforms give voice to those often left unseen—and that’s what makes her essential.

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