Who is Fatima Al Zaabi?

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Fatima Al Zaabi: Championing Emirati Women in Talent Acquisition and Leadership

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Fatima Al Zaabi is a Talent Acquisition Manager at ADNOC Group, where she spearheads recruitment management and employee development strategies. With a clear mission to support professional women, particularly Emirati talents, she uses her platform to address key HR challenges and opportunities.

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Her background in coaching, onboarding, and leadership development underpins her role in shaping the next generation of workforce leaders. Fatima’s communication style is marked by clarity, vision, and a grounded commitment to progress within the UAE labor market.

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She frequently engages in initiatives promoting innovation and sustainability within the energy sector—two core pillars of ADNOC’s transformation agenda. Her LinkedIn profile reflects these priorities while positioning her as a bridge between talent strategy and national progress.

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Fatima is also actively involved in community-building events, often spotlighting cultural and professional milestones through her posts. This human-centered approach makes her a relatable and respected voice in the professional community.

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An Influencer Active on Social Media

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Fatima Al Zaabi’s influence is concentrated on LinkedIn, where she engages over 424K followers through career-driven content centered on leadership, empowerment, and HR innovation.

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Fatima Al Zaabi's Social Media Strategy Analysis

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LinkedIn Strategy: Building a Leadership-Driven Presence

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Fatima Al Zaabi’s LinkedIn content is anchored in leadership development, HR expertise, and cultural representation. Her posts emphasize talent acquisition practices and showcase milestones within ADNOC’s workforce. She regularly shares insights tied to onboarding, coaching, and female empowerment. This positions her as a key voice in shaping hiring trends in the UAE.

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She integrates personal and professional narratives to humanize her expertise, which resonates strongly with a local Emirati audience. Celebrations like Ramadan or Mother’s Day are used as entry points for broader reflections on community and leadership. These moments allow her to display cultural intelligence and emotional connection. As a result, her engagement reflects not just clicks but sentiment-driven support.

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Fatima’s visual strategy often includes group photos, branded backdrops, and curated event snapshots. This consistent format elevates her presence as a corporate ambassador for ADNOC and a bridge between corporate values and public audiences. Her style is polished yet approachable—ideal for positioning within employer branding and recruitment campaigns.

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With steady growth of over 8.8K new followers monthly, her platform is gaining influence through consistent, value-added visibility. She averages four posts per month, focusing on quality over quantity. Despite a lower engagement rate (0.1%), her posts garner thousands of views and remain impactful within her niche. She thrives in high-trust, low-noise digital environments typical for thought leaders.

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• Username: @fatima-al-zaabi-6904871b2
• Influence Score: 89.5 / 100
• Followers: 424.3K
• Activity: 4 posts/month
• Engagement Rate: 0.1%
• Growth (30 days): +2.12% (+8.8K)
• Average Engagement: 445
• Posting Habits: Once a week at 2 PM EST

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Fatima Al Zaabi's Social Media Influence Summary

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Fatima Al Zaabi ranks in the top 1% of LinkedIn influencers in the UAE, holding the #22 national position and #14 in the UAE HR industry category.

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Learn more about the Favikon Methodology here

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Content Strategy: Professional, Empowering, and Culturally Rooted

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Fatima’s content is highly curated and centered around HR leadership, professional milestones, and social causes like female empowerment and climate action. Posts are generally cheerful in tone, brand-safe, and slightly opinionated, reflecting an “authoritative” style. Her average post engagement—while numerically moderate—signals quality over quantity, especially given the size of her following.

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Reachability and Partnerships

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Fatima Al Zaabi is highly reachable for brand collaborations, especially in HR, education, and sustainability sectors. Her content is viewed as very safe for brand alignment, and she shows a strong likelihood of engaging in partnerships. Past tags and network interactions indicate openness to collaborations with entities like The Walt Disney Company and PureHealth.

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Campaign cost estimates range from $3.8K to $4.6K per post, reflecting her authoritative voice and niche audience appeal. She is particularly well-suited for initiatives that intersect with talent acquisition, leadership training, women’s advancement, and ESG-driven campaigns.

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Conclusion: Fatima Al Zaabi – Driving Talent Innovation and Female Leadership in the UAE

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Fatima Al Zaabi has carved a unique space in the professional LinkedIn landscape, not through entertainment or virality, but by consistently delivering insightful, strategic, and empowering content. Her strong positioning in the HR sector, paired with her focus on Emirati women’s advancement, makes her one of the most influential voices in UAE’s LinkedIn community.

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View the AI-powered profile

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