Who is Genesis Escorihuela?

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Genesis Escorihuela: Merging Glamour, Media, and Entrepreneurship in the Dominican Republic

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Genesis Escorihuela is a Dominican model, content creator, and entrepreneur with a growing footprint in the fashion and media industries. From her early appearances on Dominican TV to her dynamic presence on social media, Genesis has steadily built a reputation rooted in beauty, charisma, and ambition. She balances traditional and digital platforms with natural ease, positioning herself as a relatable yet aspirational figure for her audience.

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In addition to her media presence, Genesis is the founder of JOGALICIOUS, a brand that blends fashion and fitness with confidence and flair. As CEO, she not only models her products but embodies the entrepreneurial drive behind them. Her promotional content reflects this ownership, giving her personal brand a unique blend of authenticity and authority. She's not just wearing the brand—she built it.

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Her Instagram is a visual diary of glamour and hustle, from red carpet-ready looks to business meetings. Genesis also uses TikTok and Threads to showcase candid moments and share thoughts with a younger, interactive community. She remains highly active, posting frequently and engaging directly with followers in a conversational tone. Her captions are often motivational, reinforcing her public image as resilient and grounded.

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What sets Genesis apart is her ability to remain multifaceted—she’s a businesswoman, public personality, fashion model, and mentor. Whether launching products, posting style reels, or appearing on Dominican media, she maintains consistency in her message: celebrate womanhood, build boldly, and stay authentic. Her voice resonates particularly with young women across Latin America navigating identity, growth, and independence in a digital age.

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An Influencer Active on Social Media

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Genesis Escorihuela engages her audience through Instagram, TikTok, YouTube, and Threads, with Instagram being her primary platform for content dissemination.

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Genesis Escorihuela's Social Media Strategy Analysis

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Instagram Strategy: Glamour, Growth, and Brand Presence

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Genesis’ Instagram is her strongest platform for engagement and visual storytelling. With over 730K followers, she curates a cohesive aesthetic across her feed—from high-quality portraits to campaign promotions and personal milestones. Posts are stylish, editorial, and often captioned with empowering or emotionally relatable messages.

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She maintains a rhythm of approximately 17 posts per month, ranging from Reels to grid photos and product partnerships. Her audience engages consistently, and her average post garners thousands of views and hundreds of comments. The engagement rate (0.71%) reflects genuine viewer interest, especially on fashion-focused uploads and beauty collaborations.

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Instagram Reels are a key tool in her strategy. These short videos highlight her latest fashion pieces, behind-the-scenes moments, or “outfit of the day” edits. With cinematic framing, sharp editing, and consistent lighting, Genesis uses Reels to showcase both her style and influencer authority. Many Reels double as branded content, further monetizing her visual identity.

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Her Stories also contribute to her brand presence, offering followers daily glimpses into her business, modeling gigs, and routine. This builds a sense of intimacy while strengthening her brand message: empowered femininity meets professional ambition. Instagram remains her core platform for community building and high-impact brand collaborations.

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• Username: @gennesise
• Influence Score: 88/100
• Followers: 730K
• Activity: 20 posts/month
• Engagement Rate: 2.5%
• Growth: +1.2%
• Average Engagement: 18.2K
• Posting Habits: 3-4 times a week, primarily in the evenings

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TikTok Strategy: Fast-Paced Beauty and Branding

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Genesis Escorihuela uses TikTok to deliver fast-paced, eye-catching content that combines beauty, lifestyle, and motivational captions. Her videos often feature trendy makeup looks, polished fashion fits, and glam aesthetics that resonate with a young, fashion-forward audience. She leverages transitions, close-up shots, and vibrant filters to ensure visual consistency and keep viewers engaged.

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Posting an average of over 17 videos per month, Genesis ensures constant visibility on the platform. Her typical content includes product showcases, GRWM (get ready with me) clips, and personal snippets from her entrepreneurial life. This mix gives fans a glimpse of both her brand and personality while maintaining relatability. The informal tone and dynamic visuals support TikTok’s fast-consumption environment.

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Genesis’ TikTok engagement strategy relies on short-form repetition—key looks and brand features appear regularly, reinforcing brand memory. She uses minimal but recognizable audio trends and catchy phrases to maximize algorithm reach. Despite a modest engagement rate (0.27%), her consistent video views (~45K avg) indicate a stable and recurring audience base.

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Additionally, TikTok serves as a core promotional platform for JOGALICIOUS. Whether it’s promoting activewear or promoting her aesthetic, the content is subtly infused with her entrepreneurial identity. Genesis positions herself not just as a user of beauty products, but as a creator and brand ambassador—building trust and driving brand recall among fans.

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• Username: @gennesise
• Influence Score: 75/100
• Followers: 150K
• Activity: 8 videos/month
• Engagement Rate: 4.8%
• Growth: +2.0%
• Average Engagement: 7.2K
• Posting Habits: 2 times a week, varying times

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Genesis Escorihuela's Social Media Influence Summary

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Genesis Escorihuela's influence spans multiple platforms, with a strong presence on Instagram and growing engagement on TikTok, YouTube, and Threads. Her ability to maintain authenticity while diversifying her content across platforms demonstrates her adaptability and understanding of digital trends.

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Learn more about the Favikon Methodology here

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Content Strategy: Authenticity and Versatility at the Forefront

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Genesis's content strategy is rooted in authenticity, showcasing her real-life experiences, professional milestones, and personal interests. She effectively balances promotional content with personal narratives, ensuring her audience remains engaged and connected.

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Reachability and Partnerships

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Genesis is open to collaborations and can be contacted via her professional email: publicidadgennesise@hotmail.com. She has previously partnered with various brands in the fashion and fitness industries, leveraging her platforms to promote products and services authentically.

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Her entrepreneurial background and media experience make her an attractive partner for brands seeking a credible and engaging influencer. Genesis's ability to create compelling content that aligns with brand values ensures successful and impactful collaborations.

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Conclusion: Leading with Style, Strength, and Social Impact

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Genesis Escorihuela exemplifies the modern influencer: a seamless blend of media professionalism, entrepreneurial spirit, and digital savvy. Her authentic content, strategic platform use, and engagement with her audience have solidified her status as a prominent figure in the Dominican Republic's media and digital landscapes. As she continues to evolve and expand her reach, Genesis remains a compelling and influential presence in the world of content creation.

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