Who is Giulianna Vicente aka themotherbirdie?

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Giulianna Vicente aka The Mother Birdie: Championing Queer Beauty and Playful Self-Expression

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Giulianna Vicente, also known as The Mother Birdie, is a queer makeup artist and lifestyle creator based in the United States. She built her platform by blending dramatic beauty transformations with a humorous, outspoken voice that resonates deeply within the LGBTQIA+ community. Her content style pairs bold aesthetics with personal storytelling, setting her apart in the digital beauty space. Her drag-influenced persona adds theatrical flair while still keeping her content approachable.

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She is especially known for her TikTok videos, where she shares makeup routines, product reviews, and comic commentary rooted in queer culture. Her work consistently features elements of self-empowerment and visibility, making her a meaningful figure in LGBTQIA+ representation online. She posts at high frequency, maintaining daily engagement with over 1.3 million TikTok followers. Her sharp eyeliner looks and expressive lip-syncs have become part of her signature.

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Beyond content, Giulianna actively partners with brands like P.Louise Makeup Academy, MŌDA® Brushes, and e.l.f. Cosmetics. She tags products in a way that feels organic, often weaving them into narrative skits or themed makeup series. These collaborations highlight her influence in the beauty sector and show that her audience trusts her product recommendations. She regularly highlights LGBTQIA+ causes, anchoring her brand in advocacy as well as artistry.

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Her community engagement is driven by authenticity—she often discusses personal topics such as queer identity, confidence, and online hate with a candid tone. Giulianna doesn’t shy away from mixing humor with critique, creating a space where expression and commentary intersect. Her followers know her not just for her looks, but for her opinions and presence. Through this blend, she has carved out a space where queer beauty isn’t just showcased—it’s celebrated.

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An Influencer Active on Social Media

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Giulianna Vicente is active across TikTok, Instagram, and YouTube, with TikTok being her strongest platform by far.

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Giulianna's Social Media Strategy Analysis

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TikTok: Giulianna’s Main Stage for Queer Beauty & Humor

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Giulianna’s TikTok strategy centers on daily video drops at 5 PM EST, allowing her to stay visible in the fast-moving beauty and LGBTQIA+ creator space. Her makeup routines are fused with theatrical drag energy, humorous voiceovers, and social commentary that directly connect to her queer identity. She frequently uses lip-syncs and character skits to present makeup content in a performance-like format. This balance of artistry and personality makes her content memorable and consistent.

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Her average of 4.4 videos per week keeps her feed fresh and fuels her 1.3M-strong follower base. While her follower growth is currently static, her engagement rate of 2.15% proves that her audience remains invested in her content style. Each video typically garners 28K engagements and 149K views, reflecting strong content retention. Her timing and format choices show a clear understanding of her audience’s consumption habits.

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Giulianna often engages with LGBTQIA+ topics through character-driven skits and satirical videos, which bring a distinct voice to her platform. She doesn't just apply makeup—she crafts narratives that turn each video into a themed moment. From playful shade reviews to identity-driven affirmations, her posts are anchored in cultural relevance. Her consistency and tone have positioned her in the Top 3% of TikTok creators worldwide in the beauty vertical.

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Brand visibility is also seamlessly woven into her TikToks. She integrates products from e.l.f. Cosmetics and P.Louise Makeup Academy into her skits without disrupting her usual tone. Rather than direct ads, she embeds product shoutouts inside themed routines—making sponsored content feel native. This approach enhances authenticity while reinforcing her role as both creator and advocate.

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• Username: @themotherbirdie
• Influence Score: 86.7/100
• Followers: 1.3M
• Activity: 4.4 videos/week
• Engagement Rate: 2.15%
• Growth: 0%
• Average Engagement: 28K
• Posting Habits: Everyday at 5 PM EST

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Instagram: Dormant But Branded

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Giulianna’s Instagram account, while currently inactive, holds visual archives of past brand partnerships and makeup looks. With 82.2K followers and minimal recent activity, the platform now functions more as a portfolio than a growth channel. Her posts have historically focused on glam portraits and high-definition beauty shots, styled with her signature bold aesthetic. The platform features polished, curated content in contrast to her more spontaneous TikTok videos.

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Though her current posting frequency is zero, previous engagement included tag collaborations with MŌDA® Makeup Brushes and P.Louise. Her use of branded hashtags and clear product visibility made the content valuable to partner brands. However, the absence of current engagement and growth places the platform in a passive state for now. This dormant activity results in an engagement rate of 0%, despite strong brand history.

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Her Instagram serves as a secondary hub that complements her TikTok identity. The visual consistency and high production value of her past posts reinforce her makeup credibility, especially for beauty-focused audiences. Unlike her performance-heavy TikTok content, Instagram showcased clean visuals and product-centric looks. These visual assets remain useful for future brand references or reactivation strategies.

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Strategically, Instagram could be re-energized to reflect her evolving persona—especially through Stories or Reels tailored to current beauty trends. Her brand collaborations and makeup style suggest there’s still demand for visual-first content from her community. If reactivated, the account could quickly resume functioning as a high-impact branding tool, given her established identity and niche.

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• Username: @themotherbirdie
• Influence Score: 31.3/100
• Followers: 82.2K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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YouTube: Growth-Focused but Low Output

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Giulianna’s YouTube channel is a low-volume but growing asset. With only 1.6 videos per month and 10.4K subscribers, it’s not her primary engagement tool—but it is the only platform showing recent growth. In the last month, she gained 1.4K followers, marking a 16.56% increase. This growth suggests emerging demand for her longer-form content, likely due to her distinct voice in short-form formats.

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Her videos tend to be product reviews, tutorials, or performance-based transformations, echoing the themes of her TikTok posts but in more detail. Viewers spend more time with her content here, reflected in her 2.78% engagement rate—higher than her TikTok. This deeper engagement suggests her audience values more than quick entertainment; they want substance and full routines. Her average of 10.9K views per video demonstrates solid retention for a niche creator.

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YouTube also allows her to expand on personal topics—she can explain the context behind certain looks, share thoughts on queer culture, or detail brand reviews. This longer format makes it easier to establish her credibility and voice. Her audience comes for makeup but stays for her personality and commentary. It creates a different kind of connection than TikTok—slower, but potentially more loyal.

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While YouTube uploads are infrequent, they serve as a long-form extension of her short-form success. Her video cadence once a month at 7 PM EST still maintains some visibility, but with greater focus, the platform could become a powerful complement to her TikTok presence. Given the higher engagement rate and recent growth, YouTube has potential for educational series, transformation content, or in-depth brand partnerships.

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• Username: @themotherbirdie
• Influence Score: 53/100
• Followers: 10.4K
• Activity: 1.6 videos/month
• Engagement Rate: 2.78%
• Growth: +16.56%
• Average Engagement: 289
• Posting Habits: Once a month at 7 PM EST

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Giulianna Vicente's Social Media Influence Summary

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Giulianna Vicente holds a Favikon Influence Score of 8,716 points, placing her in the Top 3% of creators globally. She ranks #5873 on TikTok U.S. (Top 5%) and #197 in Makeup U.S. (Top 2%), confirming her strong presence in the beauty and LGBTQIA+ content space. Her rankings reflect consistent engagement and trusted collaborations with brands like P.Louise and e.l.f. Cosmetics.

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Learn more about the Favikon Methodology here

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Content Strategy: Queer Beauty, Bold Humor, and Daily Glam Performance

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Giulianna’s content is defined by its balance of playfulness, personal storytelling, and visual creativity. She merges drag-inspired visuals, comedic tone, and inclusive messaging to create content that feels both theatrical and relatable. Whether she’s applying glitter or giving an unfiltered take on beauty norms, her content consistently promotes self-expression and joy. Her tone stays cheerful and safe for brands, while also allowing space for advocacy and personal identity. While she touches on political and community issues with a balanced approach, her content stays accessible to a broad LGBTQIA+ and beauty-loving audience.

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Reachability and Partnerships

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Giulianna Vicente is highly reachable for partnerships on TikTok, where she maintains daily activity and has integrated brands like e.l.f. Cosmetics and P.Louise Makeup Academy directly into her themed content. Her posting cadence of 4.4 videos per week ensures consistent visibility, making it easy for branded messages to gain traction quickly. She favors product placements that align with queer identity, self-expression, and performance. Most of her past sponsorships were embedded into skits or tutorials without disrupting her tone.

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Her audience is primarily U.S.-based, English-speaking beauty enthusiasts with a strong LGBTQIA+ presence, giving brands access to a focused and engaged niche. With an estimated rate of $5K–$10K per post, Giulianna is positioned for mid-tier to premium influencer campaigns. She is most responsive to collaborations that support inclusivity and allow creative freedom in how the product is presented. Her strong visual identity and comedic approach make her content highly adaptable for viral moments.

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Conclusion: The Mother Birdie’s Colorful Impact

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Giulianna Vicente stands out for her mix of visual flair, inclusive messaging, and creator consistency. Her presence on TikTok defines her current impact, while Instagram and YouTube support her long-term brand storytelling. Her authority in queer beauty spaces, backed by brand trust and cultural relevance, positions her as a valuable voice in digital media. By continuing to blend advocacy with artistic content, Giulianna maintains both a loyal audience and high brand value. As brands look to champion authenticity and diversity, she remains a standout creator to watch in the U.S. beauty and lifestyle space.

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