Who is Grace Lozada?

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Grace Lozada: Empowering Latina Beauty and Fashion with Humor and Hustle

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Grace Lozada is a Mexico-based fashion influencer and CEO of La Morena Cosmetics, operating primarily from Arizona. She gained visibility through TikTok by sharing humorous, bilingual skits that blend makeup tutorials with candid life commentary. Her videos often address self-confidence, Latina identity, and beauty standards in a direct tone. This approach has helped her build a strong following among Gen Z Latinas across Mexico and the U.S.

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She’s best known for partnering with brands like Fashion Nova, SHEIN, and PrettyLittleThing, incorporating their products into her fashion-forward but unfiltered content. Her signature line “stop slacking & start your business nowww!!” has become a recurring call-to-action across her posts. She uses her platform not just to promote outfits, but to share lessons from her own hustle building a cosmetics brand. That blend of style and business-savvy sets her apart in the fashion creator space.

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Grace’s Instagram and TikTok both feature storytelling rooted in daily experiences—ranging from family life to product reviews to cultural celebrations. She often features her mother and siblings, reinforcing a tight-knit and relatable aesthetic that resonates with bilingual and bicultural audiences. Her editing style includes text overlays, quick jump cuts, and snappy captions in Spanglish. She also uses fan comments and reposts to create a loop of ongoing conversation.

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Despite her glam image, she leans heavily into humor—making fun of influencer clichés or poking fun at her own past mistakes. This self-aware tone is central to her brand. It allows her to push motivational messages without sounding preachy, and to market fashion without feeling overly polished. Her followers expect authenticity and strong opinions—and Grace delivers both with consistency.

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An Influencer Active on Social Media

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Grace Lozada is active across TikTok, Instagram, and YouTube, with TikTok being her most impactful platform by both reach and influence.

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Grace's Social Media Strategy Analysis

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TikTok: Bold, Relatable Fashion and Beauty With Bite

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Grace Lozada’s TikTok account (@soyyyylagrace) is her largest platform, with 1.3M followers and a high 10.11% engagement rate. Her content style combines skit-based humor, raw beauty tutorials, and motivational rants delivered in Spanglish. She frequently uses trending sounds but flips them to reflect Latina entrepreneurship and fashion. Her followers expect punchy, opinionated takes and outfit reveals tied to real-life moments.

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She averages 2.3 videos per week, often filmed in casual home settings with minimal staging. The comment section becomes a continuation of the video itself, as she replies with sarcasm or gratitude depending on tone. Her most viral clips use handheld camera work and rely on strong, first-person commentary rather than dance trends or voiceovers. This format allows her to deliver quick, unfiltered advice and personality-driven fashion content.

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Grace uses TikTok to reinforce her brand as a boss Latina—highlighting both her cosmetics business and her fashion partnerships in a way that feels self-funded and aspirational. She frequently references her audience (“las que sí me siguen desde el 2020”) to build loyalty. This blend of hustle messaging and fashion hauls positions her at the intersection of lifestyle and empowerment. TikTok is where she’s boldest with her tone and reach.

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Despite no follower growth in the past 30 days, her posts continue to generate over 130K average engagements due to strong repeat viewership. She relies more on returning fans than viral visibility, and she often reuses visual motifs (mirrors, vanity shots, car talks) to keep things consistent. The lack of growth hasn’t impacted loyalty, likely due to her highly niche audience. Her strategy favors retention over reach.

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• Username: @soyyylagrace
• Influence Score: 89.5/100
• Followers: 1.3M
• Activity: 2.3 videos/week
• Engagement Rate: 10.11%
• Growth (30 days): 0%
• Average Engagement: 131.4K
• Posting Habits: Twice a week at 7 PM EST

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Instagram: Personal Style Meets Community Connection

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Grace’s Instagram (@gracelozada_) focuses more on polished imagery and fashion-forward photoshoots compared to TikTok’s raw feel. With 279.3K followers, she posts curated looks, branded outfit promos, and casual glam selfies that showcase her makeup line and partnerships. Her captions are short and attitude-filled, often using emojis or viral phrases. The tone is assertive, blending high-femme visuals with boss-girl commentary.

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Her engagement rate is an impressive 15.92%, boosted by loyal followers who leave consistent emoji-heavy comments. Her community treats her posts like mini fashion events—frequently tagging friends and saving outfits. Reels get less emphasis than photos, and she leans into bold color palettes and waist-up compositions. Collaborations with Fashion Nova and PrettyLittleThing are made visually central, often tagged in the opening line.

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Unlike TikTok, her Instagram highlights her CEO identity through IG Stories and pinned highlights showing makeup swatches, La Morena Cosmetics products, and “day in the life” snippets. These stories offer behind-the-scenes access to brand shoots, family time, and beauty experiments. Her grid is aspirational, while her stories are grounded and business-minded. This platform serves more as her portfolio than her playground.

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She posts about five times a month, with a fixed routine of twice weekly drops scheduled around early morning or late-night hours. Her aesthetic maintains consistency: black, nude, gold tones, paired with beauty filters and stiletto poses. Story engagement keeps her followers tuned in, even between feed updates. Instagram acts as a trust-building tool for sponsors and a visual archive of her evolving style.

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• Username: @gracelozada_
• Influence Score: 82.3/100
• Followers: 279.3K
• Activity: 5 posts/month
• Engagement Rate: 15.92%
• Growth (30 days): -0.76%
• Average Engagement: 44.5K
• Posting Habits: Twice a week at 6 PM EST

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YouTube: Inactive, But Still Recognized

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Grace’s YouTube channel (@gracelozadaa) holds 63.4K subscribers but shows minimal activity and growth. She hasn’t posted in four months, and the platform reports 0% engagement and 0 average views in the last 30 days. Earlier uploads focused on makeup routines and GRWM (Get Ready With Me) videos, usually under 10 minutes. She uses the platform sporadically and without promotional focus.

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The channel lacks a consistent posting cadence or visual branding, making it more of a content experiment than a structured channel. Her last active uploads featured basic edits, raw lighting, and minimal call-to-action. This casual approach contrasts heavily with her TikTok and Instagram precision. There is no evidence of community-building features like pinned comments, shorts, or community posts.

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• Username: @gracelozadaa
• Influence Score: 21/100
• Followers: 63.4K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Grace Lozada's Social Media Influence Summary

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Grace Lozada holds a Favikon Influence Score of 9,002 points, placing her in the Top 1% of fashion and styling creators globally. She ranks #2441 on TikTok U.S. and #13,721 worldwide, alongside Top 2% and Top 1% placements in the Outfits & Styling categories. These results highlight her strong influence in Latinx fashion spaces and consistent reach across international style audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Hustle, and Highlighted Style

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Grace’s content strategy revolves around blending motivational punchlines with lifestyle visuals. Her feed is filled with personal moments, glam shots, and product highlights—but her captions and delivery always bring edge. Whether she’s showing off an outfit or critiquing lazy habits, she commands attention with honesty. She also builds momentum through repetition: recurring phrases, recognizable outfits, and fan interactions create a loop of familiarity. Her mix of Spanish and English ensures accessibility for a wide demographic, and her posts often call her audience into action—be it to dress better, work harder, or believe in themselves.

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Reachability and Partnerships

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Grace Lozada is highly reachable for collaborations through Instagram and TikTok, where she actively tags brand partners like Fashion Nova and PrettyLittleThing in both posts and stories. Her twice-weekly posting habits and consistent early-morning schedule make her a reliable partner for timed drops. She maintains visibility by pinning brand-related highlights and engaging her audience with themed outfit carousels. She often integrates products naturally within content rather than using overt calls to action.

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Her partnerships tend to prioritize brands that reflect her personal aesthetic—bold, feminine, and Latina-led. She is especially open to fashion and beauty collaborations that align with her lifestyle narrative, often featuring product close-ups or GRWM snippets. Brands tagged in her posts frequently include Shein, Bloom Nutrition, and SHEGLAM, with high emoji-driven interaction from followers. While she doesn’t post across all platforms equally, her active channels show quick turnaround and consistency in delivery.

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Conclusion: Where Bold Fashion Meets Latina Hustle and Unfiltered Voice

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Grace Lozada continues to build a powerful personal brand by staying consistent, direct, and community-driven. Her fast-growing audience is drawn to her unfiltered voice and ability to mix fun with real talk. With top-tier fashion partnerships and standout engagement rates, Grace proves that style and substance can go hand-in-hand—especially when you keep it real.

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