Who's Who on Social Media
5 min to read

Who is Hailey Orona aka Real Ona?

Real Ona is a Mexican-American creator known for her impactful presence across digital platforms. From music and dance to lifestyle and fashion, her multifaceted content has resonated with a diverse audience.

October 31, 2024
Capucine Munuera

Real Ona is a Mexican-American creator known for her impactful presence across digital platforms. From music and dance to lifestyle and fashion, her multifaceted content has resonated with a diverse audience. Based in Los Angeles, Real Ona uses her talents as a singer, rapper, dancer, actress, model, and entrepreneur to engage millions of followers, making her a powerful voice in social media. Her brand is a blend of cultural authenticity and vibrant creativity, captivating her followers and setting her apart as an influential figure in the entertainment industry.

Real Ona: A Trailblazer in the Digital Space for Music, Dance, and Style

Real Ona, a dynamic Mexican-American social media star from Los Angeles, has captivated millions with her infectious energy and multifaceted talents. Known for her strong roots in music, dance, and acting, Ona’s presence on digital platforms is a celebration of her unique identity and cultural heritage. She effortlessly blends Spanglish into her music, creating a distinct voice in the digital space with a combination of rap, singing, and high-energy dance routines. This versatility allows her to reach a broad audience and showcase the beauty of bilingual and bicultural expression. Ona's platforms have become a space where her fans can experience both the glamour and the grounded aspects of her life, allowing her to connect deeply with diverse followers who resonate with her vibrant persona.

In addition to her artistic content, Real Ona embodies the spirit of an entrepreneur. She has seamlessly integrated her business ventures into her social media presence, promoting her personal merchandise in ways that feel organic and authentic. Her entrepreneurial approach is evident in her thoughtful curation of products that reflect her bold style, from fashion-forward pieces to accessories that carry her signature flair. Ona’s approach to branding is more than just selling; it’s about sharing a piece of her personality with her fans. This commitment to blending business with artistry has not only broadened her influence but also set her apart as a creator who successfully navigates the worlds of entertainment and entrepreneurship.

Beyond her talents and business acumen, Real Ona’s relatability and authenticity make her a beloved figure in her community. Her content often features personal moments, including glimpses into her life as a young mother, which resonate deeply with her followers. Ona’s openness and honesty provide a genuine look into her journey, from her experiences as a performer to her everyday life. Her ability to balance these aspects of her identity makes her a role model for many, as she exemplifies the modern, multidimensional creator who champions empowerment and self-expression. In a world where online personas are often curated, Real Ona’s transparency and dedication to connecting with her audience have solidified her place as a true influencer in every sense of the word.

An Influencer active on social media

Real Ona engages a large audience across TikTok, Instagram, YouTube, and Snapchat, creating content that spans music, dance, fashion, and lifestyle.

Real Ona's Social Media Strategy and Analysis

TikTok: The Heart of Real Ona’s Audience Engagement

TikTok is Real Ona’s largest platform, with over 9.3 million followers, where she showcases her musical and dance talents, and shares personal snippets of her life. Her TikTok feed is a mix of music covers, dance performances, and lighthearted content with her family, especially her son. This platform has allowed her to connect deeply with her audience, as she often engages with her fans through comments and video replies, creating a sense of community. With daily uploads and high engagement rates, TikTok is the powerhouse behind Real Ona’s digital influence.

  • Username: @real.ona
  • Influence Score: 89.3/100
  • Followers: 9.3M
  • Activity: 1 video per week
  • Engagement Rate: 13.72%
  • Growth: 0% (stable last 30 days)
  • Average Engagement: 143.5K
  • Posting Habits: Every day at 4AM

Instagram: A Curated Visual Space for Style and Personal Moments

On Instagram, Real Ona shares a blend of professionally styled photoshoots, lifestyle shots, and moments with her family. With 2 million followers, this platform serves as her creative canvas, where she can showcase her fashion sense, partnerships, and updates on her artistic projects. Ona’s Instagram is more curated compared to her TikTok, providing her audience with an insight into her life’s highlights. The platform also functions as a hub for her brand collaborations and sponsored content, where her stylish persona is front and center.

  • Username: @real.ona
  • Influence Score: 83.7/100
  • Followers: 2M
  • Activity: 2 posts last month
  • Engagement Rate: 1.81%
  • Growth: -0.3% (decline of 6.1K followers last 30 days)
  • Average Engagement: 36.3K
  • Posting Habits: Once a week at 9AM

YouTube: Limited but Engaging Video Content

Though Real Ona’s YouTube presence is not as robust as her TikTok and Instagram, it serves as a space for her long-form video content, including Q&A sessions, performances, and collaborations with other creators. Despite fewer uploads, she has amassed a respectable following of 639K on the platform. YouTube allows her to showcase a different side of her personality, connecting with viewers on a more personal level. However, with limited posting frequency, her engagement is relatively lower here compared to her other platforms.

  • Username: @RealOna
  • Influence Score: 52/100
  • Followers: 639K
  • Activity: 1.3 videos per month
  • Engagement Rate: 4.03%
  • Growth: -0.17% (decline of 1.1K followers last 30 days)
  • Average Engagement: 803
  • Posting Habits: Twice a month at 8AM

Social Media Influence: Favikon Authority Score and Rankings

With a Favikon authority score of 9,267 points, Real Ona ranks as a leading voice in social media, especially within the “Voice Actors & Vocal Coach” category, where she holds the #4 position in the United States. Her significant influence on TikTok places her in the top 3% of creators in the U.S., demonstrating the high impact and reach of her content. Her rankings reflect her ability to maintain a loyal following and the success of her engagement-driven strategy on short-form video platforms.

Content Strategy: Embracing Culture and Connection

Real Ona’s content strategy is rooted in cultural representation and community-building. She seamlessly blends her Mexican-American heritage with contemporary digital trends, producing content that resonates with a broad demographic. Through dance, music, and lifestyle content, Ona celebrates her identity while connecting with followers on a personal level. Her “real” approach to social media has fostered a loyal community that appreciates her authenticity and values her openness. From heartfelt posts with her son to collaborations with other creators, Real Ona’s strategy centers on relatability and connection.

Reachability and Partnerships

Real Ona’s reachability score is categorized as “Very Difficult,” with an estimated sponsored post cost of $10.5K. Her high engagement rates and substantial follower base make her an attractive partner for brands looking to reach a young, diverse audience. She has previously collaborated with brands like SheGlam, Pumiey, and Pro Club, leveraging her online influence to drive brand awareness and engagement. Her collaborations are often aligned with her style and personality, which adds authenticity to her partnerships and enhances her appeal for future collaborations.

Real Ona stands out as a multifaceted content creator whose digital influence continues to grow. Her authentic personality, cultural representation, and musical talents make her a unique figure in social media, especially within the Latinx community. By sharing her journey with transparency and a sense of joy, Ona has built a brand that resonates with millions of followers. Her vibrant content and community-oriented approach are likely to propel her further in the entertainment industry, securing her place as one of the most impactful digital creators in her niche.

You might also find interesting:

Kai Cenat - Complete Social Media Analysis

Nara Smith- Complete Social Media Analysis

Leah Halton - Complete Social Media Analysis

About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.