Who is Jack Dyer?

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Jack Dyer: Championing UX and Brand Storytelling With Purpose and Precision

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Jack Dyer is a UX Consultant and the founder of Storytold, a platform focused on using storytelling to improve brand communication and design clarity. With over 16 years in UX and digital strategy, Jack helps businesses articulate their value through structured messaging. He focuses on aligning brand language with customer experience, particularly for early-stage startups and product teams. His process combines writing, wireframing, and feedback loops.

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Jack built his audience by posting consistently on LinkedIn, where he now reaches over 31,000 followers. Unlike many creators, his posts are writing-only, with no video or personal photos, making his feed stand out for its simplicity. He shares daily thoughts on topics like clarity in product copy, UX fails in real-world interfaces, and what businesses get wrong in storytelling. His examples are often drawn from actual client work or past freelance experiences.

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Jack’s tone is direct and educational, with an emphasis on showing rather than telling. He often rewrites bad UX examples from real websites or products to demonstrate better alternatives. These posts regularly spark discussion, especially from other designers and content strategists. He avoids motivational fluff or personal updates, staying focused on professional insights backed by practice.

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Beyond content, Jack is known for his work with small businesses and tech brands that want to improve how they speak to customers. He rarely promotes himself directly, choosing instead to let his daily posts speak for his skill. His brand Storytold reflects that philosophy: clear writing, applied design thinking, and an obsession with customer understanding. Jack’s network includes UX coaches, ADHD advocates, and product-focused marketers who also value simplicity.

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An Influencer Active on LinkedIn

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Jack Dyer’s online influence is focused entirely on LinkedIn, where he posts almost daily to an engaged, design-focused audience. He does not actively use other platforms.

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Jack's Social Media Strategy Analysis

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LinkedIn: A Platform Built on Writing, Insight, and Clarity

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Jack Dyer treats LinkedIn like a daily writing journal for UX and storytelling insights. He posts every day at 3 AM EST, keeping a consistent schedule that trains his audience to expect value at a fixed time. His feed focuses on micro-lessons in brand copy, packaging critique, and examples of effective UX writing. Every post is built around a clear headline, followed by a breakdown in short, punchy sentences.

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His content is strictly text-based, occasionally using branded visuals or product packaging examples, like his post on THIS™. Jack critiques marketing that relies on cliché and celebrates bold, copy-led branding. He often rewrites poor UX copy to show better alternatives, giving his audience instant takeaways. These rewrites are one of his most engaged formats, inviting comments from designers and founders alike.

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Jack rarely shares personal milestones, promotions, or behind-the-scenes moments. Instead, he sticks to high-frequency, low-friction posts built around his core expertise—how words shape user experience. This narrow focus makes him easy to follow and trust. His tone is direct, often casual, but never vague—he avoids buzzwords and makes sharp observations feel actionable.

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With a 7.64% growth rate and over 56,000 monthly views, Jack’s LinkedIn proves that consistency and topic discipline can outperform volume chasing or trends. His 0.83% engagement rate is strong for a niche B2B voice and indicates genuine interaction. The comment sections are often filled with professionals from UX, tech, and branding spaces adding their own takes. Jack’s content works because it’s clear who it’s for—and he writes only for them.

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• Username: @jackjdidyer
• Influence Score: 91.9/100
• Followers: 31.4K
• Activity: 24 posts/month
• Engagement Rate: 0.83%
• Growth: +7.64%
• Average Engagement: 260
• Posting Habits: Daily at 3 AM EST

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Jack Dyer's Social Media Influence Summary

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Jack holds a Favikon Influence Score of 7,292 points, driven entirely by his LinkedIn presence. He ranks in the Top 1% in the UK (#190) and Top 1% worldwide (#2669) on LinkedIn. Within Marketing & Sales (UK), he’s in the Top 2% (#105), and in the Writing & Storytelling category worldwide, he’s ranked #46, placing him firmly in the Top 5% globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Writing that Simplifies and Connects

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Jack’s content strategy is anchored in storytelling—not as a buzzword, but as a practical skill for business growth. He posts consistently, with topics that rotate between UX clarity, client communication, and brand voice. His audience shows strong loyalty, engaging with posts that feature real-world lessons and reflections on user experience. His tone remains conversational, bright, and minimal in political commentary, focusing fully on audience value.

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Reachability and Partnerships

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Jack is reachable primarily through LinkedIn, where he actively engages with comments, reposts standout feedback, and maintains daily posting. His preferred format for collaboration is content-led—such as branded storytelling examples or UX copy critiques. He has already tagged and worked with THIS™, showcasing their packaging as a standout example of bold brand voice. Jack avoids flashy partnerships and only shares work that aligns with his writing and UX-first focus.

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He is most responsive to brands that operate in design, tech, SaaS, and food branding, especially those with clear and creative messaging. His audience—made up of founders, marketers, and product teams—actively engages with posts that dissect branding decisions or rewrite bad copy. He doesn’t rely on automated shoutouts or promotions and doesn’t post templated campaigns. For brands prioritizing clarity and copy-led storytelling, Jack is an ideal and focused collaborator.

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Conclusion: Scaling Impact Through Simplicity and Consistency

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Jack Dyer has built a high-trust presence based on clarity, not trend-chasing. His ability to explain storytelling through the lens of UX makes his content highly practical for professionals and brands alike. With daily activity, an engaged following, and sharp growth, Jack proves that writing-first creators still have a powerful place in digital strategy.

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