Who is Hailey Fernandes?

Hailey Fernandes

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Hailey MF Fernandes: Energizing Fitness Influencing with Humor and Raw Realness

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Hailey MF Fernandes has built a distinct identity within the fitness creator space through a blend of comedy, body honesty, and raw lifestyle content. Unlike traditional fitness influencers who focus solely on aesthetics, Hailey documents the real, often awkward parts of her fitness journey, resonating deeply with Gen Z and young millennial audiences who are tired of filtered perfection. Whether she’s doing cardio vlogs, fast-talking mukbangs, or gym mirror selfies, there’s a casual boldness to her that instantly sets her apart.

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What truly defines Hailey’s content is her emotional accessibility. She doesn't just show workouts—she talks about why some days suck, how social anxiety affects her gym sessions, or how her body looks “relaxed” vs. “posed.” This makes her page less about inspiration and more about relatability, a rare tone in fitness content. Her posts carry the energy of a friend hyping you up over FaceTime, not a distant influencer prescribing routines.

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Her visual identity is equally recognizable. From car vlogs with fried cauliflower to chaotic green smoothie monologues, Hailey leans into lo-fi authenticity over polish. This approach hasn’t hindered her influence—in fact, it’s fueled her virality. Major fitness brands like MyProtein, DFYNE, and YoungLA have partnered with her, trusting her ability to deliver message-driven brand mentions without compromising her tone.

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Hailey’s growth is also backed by data: high activity rates, top 1% niche rankings, and consistent engagement across all platforms. She’s a creator who doesn’t rely on editing tricks or aesthetic trends to keep her audience—she holds attention through presence, pacing, and storytelling.

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An Influencer Active on Social Media

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From TikTok daily uploads to viral Instagram gym photos and YouTube wellness vlogs, Hailey’s multi-platform presence creates a raw, omnipresent snapshot of her fitness reality.

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Hailey Fernandes' Social Media Strategy Analysis

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TikTok: Fitness, Flexes, and Full Transparency

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Hailey’s TikTok presence is relentless—she posts over 33 videos per week, clocking in at 5 uploads a day, often centered around gym vlogs, casual body check-ins, or food commentary. The tone is fast-paced, humorous, and deeply personal. She overlays text to clarify thoughts, correct assumptions, or just poke fun at fitness myths. Her signature is full transparency: no “posed perfection,” just real-time reflections.

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Her viral clips often contrast typical fitness influencer aesthetics. In one post, she flexes and captions, “I do NOT have a 6-pack at all times LOL”—instantly rejecting the illusion of constant peak form. This rejection of performative fitness fuels authenticity. The body-positive angle isn't marketed—it’s practiced, embedded in the content’s DNA.

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The set-up is low-lift: car vlogs, mirror clips, or quick commentary over takeout. But the consistency in voice keeps her community glued. Even mundane updates like “Cardio vlog” or “MUKBANG” gather massive views (over 200K) because they carry her distinct no-filter humor. Her voiceovers and captions make her feel more like a chaotic best friend than a fitness coach.

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She averages 128.2K views per post, backed by a strong 1.73% engagement rate and 14.1K average interactions. Her content strategy doesn't rely on polish—it banks on frequency, relatability, and control of narrative. TikTok isn’t just where she posts the most—it’s where she’s most Hailey.

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• ‍Username: @lastairbender222‍
• Influence Score: 86.7/100‍
• Followers: 814K‍
• Activity: 33.4 videos/week‍
• Engagement Rate: 1.73%‍‍
• ‍Growth: 0%‍
• Average Engagement: 14.1K‍
• Posting Habits: 5 times a day at 10 PM EST

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Instagram: Humor-Soaked Gym Flexes and Campaign Realness

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On Instagram, Hailey shows a different side of her fitness persona—structured, yet always a little cheeky. Her gym progress shots are paired with sharp commentary, like “never took progress pics till now” or reminders about brand drops. Even in posed images, her captions keep things grounded. There’s no motivational fluff—just facts, timestamps, and emoji-heavy asides.

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She’s fully integrated into fitness brand culture, but her posts don’t feel like ad slots. A Gymshark drop is announced with blistering urgency and humor, packed with exclamation marks, emojis, and shoutouts. Unlike typical influencers who gloss over product details, Hailey turns brand moments into meme-adjacent callouts. Her selling style is manicured chaos.

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Each post is visually bold—toned body, sharp angles, intense lighting—but always paired with vulnerable or funny commentary. This tension between high-performance visuals and casually chaotic captions creates a strong identity. Her relationship posts are also popular, often showing her and her boyfriend joking over “passport mugshots.”

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With an engagement rate of 7.64% and an average of 291.6K views per post, Hailey ranks in the top 1% of Fitness for Women creators in the U.S. Her content is highly savable and screenshot-worthy. Instagram is where she makes aesthetics accessible without ever taking herself too seriously.

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• ‍Username: @haileyann29‍
• Influence Score: 84.7/100‍‍
• ‍Followers: 134.7K‍
• Activity: 14 posts/month‍
• Engagement Rate: 7.64%‍‍
• ‍Growth: 0%
• ‍Average Engagement: 10.3K‍
• Posting Habits: Every day at 4 PM EST

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YouTube: Deep Dives, Storytimes, and Longform Honesty

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Hailey’s YouTube is where she slows things down—less about bursts of content, more about extended storytelling. Her most popular video titles include “How I Lost 25 lbs & Became ‘That Girl’” and “Pack & Prep with Me for the Bahamas.” These aren’t just clickbait—they’re backed by tight editing, clear narrative, and helpful context. The vibe is confessional, but with structure.

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Fitness is the backbone, but each video extends beyond workouts: pilates, mental health routines, grocery hauls, vacation vlogs. The framing is always personal—Hailey’s channel functions like a visual diary with expert pacing. Her audience isn’t just there for tips, they’re listening for lessons.

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Unlike TikTok, YouTube gives her room to explain. In her “10 truths I've learned” video, she revisits years of fitness culture with clarity and critique, offering nuance many creators skim over. These videos position her as someone who's been through the cycles—transformation, relapse, balance—and emerged with empathy, not superiority.

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With 4.3 uploads per month, she’s less frequent here, but the depth compensates. Her engagement rate is 2.48%, with 39.9K average views and 1.6K engagements per post. YouTube is her space for longform trust-building. The platform proves she can teach without preaching—and build community without yelling.

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• ‍Username: @lastairbender222‍
• Influence Score: 75.1/100‍‍
• ‍Followers: 64.7K‍
• Activity: 4.3 videos/month‍
• Engagement Rate: 2.48%‍
• Growth: 0%‍
• Average Engagement: 1.6K‍
• Posting Habits: Once a week at 8 PM EST

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Hailey Fernandes' Social Media Influence Summary

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Hailey ranks in the top 1% of Fitness for Women creators in the U.S., and top 3–4% on TikTok globally and nationally, backed by a strong influence score of 86.7/100. Her platform consistency, niche clarity, and standout engagement on Instagram amplify her credibility. This cross-platform strength puts her among the highest performing non-celebrity fitness creators across both video and photo-first platforms.

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Content Strategy: Chaos, Cardio & Confidence

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Hailey MF Fernandes has redefined fitness content by merging humor, body honesty, and narrative consistency across platforms. She doesn’t perform perfection—she performs presence. This strategic tone makes her content feel less like influence and more like inclusion. Her chaotic edits, cardio rants, and slice-of-life gym scenes all operate under one unifying strategy: relatable disruption.

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Reachability and Partnerships

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Hailey is highly reachable for partnerships, especially for TikTok collaborations where her post volume and brand integration are strongest. She has previously tagged and been tagged by MyProtein, Gymshark, YoungLA, and DFYNE, which shows her ongoing track record with both supplements and apparel brands.

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Her posting rhythm, especially on TikTok and Instagram, makes her ideal for time-sensitive launches and event campaigns. She embeds product mentions without disrupting her voice, giving brands the benefit of native reach. Her style favors long-term partnerships over one-off ads.

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Conclusion: From Daily Chaos to Daily Motivation

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Hailey MF Fernandes is not your typical fitness creator—she’s a genre disruptor who redefines what consistency, relatability, and digital intimacy can look like. Her presence is built on frequency, but sustained by honesty. And in a saturated space where everyone’s flexing, Hailey’s secret is that she tells the truth—even if it's over a mukbang in her car.

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