Who is Jana Quiles?

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Jana Quiles: Empowering Positivity and Travel Through Honest Storytelling

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Jana Quiles is a Madrid-based content creator who rose to prominence by candidly sharing her journey through self-doubt, recovery, and solo travel. Her platform stands out for its emotional transparency, often blending humor with reflections on mental health and self-worth. She frequently uses captions as emotional check-ins with her followers, writing messages that feel like personal letters. This has helped her foster a deeply loyal, primarily Spanish-speaking community of young women.

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Unlike many lifestyle influencers, Jana rarely filters her content through curated aesthetics. Her videos often feature unfiltered commentary about body image, anxiety, or daily setbacks, filmed from everyday settings like her bedroom or kitchen. These moments are framed by vulnerability rather than perfection. Her storytelling is driven more by emotional tone than visual polish, giving her a unique position in wellness-influencer circles.

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Her community values her daily presence, with Jana posting regularly at 5 AM EST on both TikTok and Instagram. Her engagement often spikes around posts that address mental health or self-image struggles, suggesting her audience returns for emotional solidarity. Brand collaborations—such as those with AliExpress España and Fanta—are rare but integrated in a conversational way, often accompanied by disclaimers or context. She maintains high viewer trust by refusing to oversell products.

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Jana has also aligned her personal brand with causes like female empowerment and mental health awareness. Rather than performative tagging, she incorporates these themes through her lived experiences and story-driven content. She’s not just promoting ideas—she’s documenting how she lives them. As a result, her digital footprint feels more like a public journal than a commercial feed.

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An Influencer Active on Social Media

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Jana Quiles is active mainly on TikTok and Instagram, where she connects with Spanish-speaking audiences through relatable lifestyle content and self-love messaging.

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Jana's Social Media Strategy Analysis

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TikTok: Where Travel Meets Vulnerability

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On TikTok (@janaquiles), Jana leans heavily into humor and self-deprecation to discuss anxiety, body image, and emotional burnout. Her videos often combine voiceovers with text overlays, capturing specific thoughts like “why I overthink everything” or “things I wish I heard growing up.” These are shot informally—usually at home—and rely on relatability rather than transitions or filters. Her tone mirrors what many viewers think but don’t say aloud, making her posts highly shareable.

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She posts around 10.4 videos per week, maintaining a consistent rhythm that keeps her content present on FYPs without overwhelming her followers. Her best-performing posts tend to feature emotionally specific scenarios that use Spanish Gen Z slang and casual storytelling. Jana also frequently responds to comments through stitched or duet formats, further personalizing her engagement. Her tone remains casual and empathetic, even when tackling difficult topics.

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Her TikTok engagement rate is notably high at 4.65%, with an average of 34.1K interactions per video. This suggests her following is not just large but also deeply responsive to her messaging. Her average views sit around 522.1K, a strong indicator that her videos consistently perform beyond her follower base. Unlike creators who rely on trends, Jana generates original formats that repeat across posts, giving her audience recognizable emotional frameworks.

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While she partners with brands like AliExpress España, her integrations on TikTok are subtle. Rather than standalone ads, she embeds product mentions within storytelling videos, often highlighting how the product fits into her personal routine. These are followed by disclaimers or short clarifications, signaling transparency. This trust-based strategy keeps branded content from feeling intrusive or misaligned with her platform tone.

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• ‍Username: @janaquiles‍
• Influence Score: 84.2/100‍
• Followers: 733K‍
• Activity: 10.4 videos/week‍
• Engagement Rate: 4.65%‍
• Growth: -0.15%‍
• Average Engagement: 34.1K‍
• Posting Habits: Daily at 5 AM EST

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Instagram: A Safe Space for Self-Love and Storytelling

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Jana Quiles leverages her Instagram (@janaquiles) to share emotionally vulnerable posts that often read like diary entries. These updates are typically paired with casual selfies, mirror shots, or trip snapshots, all framed with captions that prioritize honesty over branding. Her followers engage most with posts about recovery, anxiety, and small victories—topics not often seen in mainstream influencer culture. This transparency strengthens follower loyalty and sets her apart from polished lifestyle feeds.

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Her Instagram activity is consistent, with an average of 12 posts per month, typically shared around 5 AM EST. This posting routine aligns with Spanish audiences’ evening scrolling habits, helping her maintain strong engagement. She uses Instagram Stories for personal updates and often follows up on post topics, creating a narrative loop between static posts and ephemeral content. Her visual style is consistent but intentionally non-aesthetic, often shot indoors or during spontaneous moments.

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Jana’s engagement rate on Instagram is 2.57%, driven by emotionally charged captions rather than viral visuals. With an average of 13.8K likes or comments per post, her audience appears to prioritize her words over her imagery. She rarely uses heavy filters or graphic design, keeping her feed grounded in real-time experience. Her caption length and tone signal a journal-like approach that fosters two-way conversation rather than passive consumption.

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In collaborations, she selects partnerships carefully—like those with Fanta and L'Oréal Paris—ensuring they reflect her values and lifestyle. Sponsored posts are typically accompanied by clear explanations of why she supports the brand, maintaining authenticity. She tags brands without pushing hard sells, often integrating them into personal anecdotes. This strategy keeps her commercial content aligned with her core themes: empowerment, mental health, and self-trust.

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• ‍Username: @janaquiles‍
• Influence Score: 89.5/100‍
• Followers: 537.6K‍
• Activity: 12 posts/month‍
• Engagement Rate: 2.57%‍
• Growth: +0.77%‍
• Average Engagement: 13.8K‍
• Posting Habits: Daily at 5 AM EST

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YouTube: A Comfort-First Channel Built on Humor and Healing

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Jana Quiles uses her YouTube channel Piyamada Real as a relaxed extension of her digital identity, targeting young Spanish-speaking women through humor and candid storytelling. With 8.5K subscribers and over 130 videos, she positions the series as a casual sleepover-style experience. The pastel-themed banner, nostalgic 2000s graphics, and sticker visuals reflect her dedication to creating a safe, cozy space for viewers. Her intro and outro styles avoid high production cues, emphasizing accessibility and comfort over polish.

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Much of Jana’s YouTube content focuses on real-life misadventures and emotionally driven commentary. Videos like her henna removal short or her reaction to a public incident in Spain deliver 25K to 47K views, despite minimal editing. Her expressive facial reactions and off-script delivery style—often punctuated by exaggerated zooms or freeze frames—help her connect with viewers without relying on viral tropes. These stylistic choices are consistent with her Instagram tone, but enhanced through video pacing and comedic timing.

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She avoids traditional influencer vlogs or tutorials, instead choosing formats like storytelling rants, candid updates, or answering awkward personal questions. Rather than set filming schedules or travel backdrops, she often records from her room or in front of cluttered shelves, reinforcing an honest, lived-in environment. Jana frequently uses first-person, direct-address narration to build intimacy, often breaking the fourth wall to laugh at herself. This choice signals that the content is for community bonding, not curated presentation.

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Audience engagement is driven by familiarity—many commenters return across videos, referencing past clips or inside jokes. Jana rarely promotes brands here; when she does, it’s through narrative framing (e.g., mentioning a product while explaining how it helped in a stressful moment). Unlike many creators in her niche, she doesn’t position herself as an expert or guide—instead, her relatability stems from imperfection and playful self-deprecation. Piyamada Real isn’t about instruction or aspiration, but shared chaos and personal expression.

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• Username: @janaquiles.
• ‍Influence Score: 70.9/100
• ‍Followers: 8.5K
• ‍Activity: 0.7 videos/month
• ‍Engagement Rate: 3.32%
• ‍Growth: 0%
• ‍Average Engagement: 283
• ‍Posting Habits: Twice a month at 7 PM EST

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Jana Quiles' Social Media Influence Summary

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With a Favikon Influence Score of 8,948, Jana Quiles ranks in the Top 3% of global creators. She holds standout positions such as #492 on Instagram Spain and #25 in Travel Bloggers Spain, both in the Top 1%. These rankings reflect her strong influence in lifestyle and travel content, particularly with a focus on empowerment and self-growth for young Spanish-speaking women.

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Learn more about the Favikon Methodology here

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Content Strategy: Healing Through Humor and Daily Touchpoints

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Jana’s content strategy thrives on mixing light-hearted formats with serious reflections. Unlike many creators who compartmentalize personal stories, she blends humor with vulnerability in a way that builds daily trust. Her videos often start with jokes and end with a self-affirming message—this “dual tone” is central to her brand. She avoids over-curated aesthetics, instead leaning into imperfect backgrounds, relatable confessions, and home-shot reels. This rawness helps followers see her as a friend, not a performer. Jana also makes mental health part of her monthly content rhythm, aligning herself with brands or causes without diluting her voice.

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Reachability and Partnerships

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Jana Quiles maintains a steady posting rhythm across both Instagram and TikTok, with daily uploads scheduled at 5 AM EST. This consistency plays a major role in her engagement, with an average of 34.1K interactions per post on TikTok and 13.8K on Instagram. She frequently responds to comments, especially those centered around mental health and travel tips, creating a conversational atmosphere. Her presence feels direct and approachable, encouraging recurring interaction from young Spanish-speaking users.

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She collaborates regularly with brands like AliExpress España, Fanta, and L’Oréal Paris, often tagging them during lifestyle posts or destination content. These partnerships are aligned with her values of self-empowerment and lighthearted expression. Her network includes creators like Claudieta and Yisas, with whom she shares content values around beauty and female confidence. Her community connections and brand consistency make her a reliable profile for sustained campaigns.

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Conclusion: A Digital Companion in the Journey of Growth

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Jana Quiles isn’t chasing fame—she’s offering connection. Her blend of personal storytelling, emotional intelligence, and community-first content has made her one of the most relatable influencers in Spain’s lifestyle creator space. As she continues to grow, her content remains grounded in sincerity, proving that honesty and humor are more than enough to build lasting impact.

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