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Who is Jasmine Chiswell?
Jasmine Chiswell brings a unique twist to lifestyle content—channeling vintage Hollywood charm while speaking to today’s parents and beauty enthusiasts. From rompers through the decades to 100-year fashion throwbacks, her content blends education, entertainment, and nostalgia.

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Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.
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Jasmine Chiswell: Reviving Vintage Glamour in Modern Motherhood Influencing
Jasmine Chiswell is a UK-born content creator best known for her retro Hollywood aesthetic and storytelling approach to lifestyle content. Now based in Los Angeles, she channels classic icons like Marilyn Monroe while producing viral digital videos. With millions of followers across TikTok, Instagram, and YouTube, her unique blend of glamour and relatability makes her instantly recognizable. Jasmine’s brand is built on nostalgia, theatricality, and modern motherhood.
She first gained attention for her vintage fashion transformations and character-driven TikToks that celebrated timeless beauty. As her platform grew, she began integrating more personal themes like pregnancy, family life, and motherhood with her signature retro flair. Her audience resonates with her humor, sincerity, and creative skits that often educate while entertaining. Jasmine doesn’t just post videos—she builds moments that feel like mini-performances.

Her success stems from a distinct visual style and ability to blend educational content with personal storytelling. Videos like “100 years of fashion” or “vintage candy taste tests” have helped her carve out a unique niche within the influencer space. She’s not only built a brand, but a visual identity that spans platforms and demographics. Whether it’s makeup, fashion, or family, Jasmine creates an immersive viewer experience.
Beyond content, Jasmine is a community-builder. She engages regularly with fans, responds to comments, and turns nostalgia into a shared celebration. Her approachable tone and visual polish make her a trusted voice for beauty and lifestyle brands. With her blend of glamour and heart, Jasmine Chiswell stands as a powerful example of how themed storytelling can turn content into culture.
An Influencer Active on Social Media

With 18.5M followers on TikTok, 2.1M on YouTube, and 2M on Instagram, Jasmine Chiswell dominates the lifestyle content space with a vintage edge. Her reach extends to tens of millions of viewers globally, fueled by story-driven visuals and nostalgic formats.
Jasmine Chiswell's Social Media Strategy Analysis
TikTok Strategy: Storytelling in Vintage Motion

TikTok is the foundation of Jasmine’s online empire, where she’s amassed over 18.5 million followers through a unique mix of humor, history, and glamour. She blends Old Hollywood inspiration with modern-day relatability to create instantly viral moments. Her videos often begin with vintage wardrobe reveals, punchy hooks, or historical “Did you know?” setups. This theatrical structure grabs attention while staying true to her signature persona.
Her TikToks frequently follow themes like “100 years of fashion,” retro beauty product tests, or storytelling through iconic decades. She doesn’t just post trends—she curates vintage experiences in 15 to 60 seconds. This approach positions her more like a digital performer than a traditional influencer. It’s high-impact, fast-moving content built for mass sharing.

Despite her enormous following, Jasmine maintains a consistent output, averaging 6.5 videos per week. She leverages nostalgic sounds, tight editing, and highly visual props to keep engagement high. With an average of 2.3M views and 164.7K engagements per post, she turns old-school charm into scroll-stopping content. Even the comment sections on her videos reflect community excitement and cultural curiosity.
Her TikTok strategy thrives on contrast: taking historical references and making them feel modern, punchy, and relevant. That tension between eras—yesterday’s fashion told in today’s voice—is what keeps viewers coming back. Jasmine doesn’t rely on daily trends to go viral; she builds her own. The result is a consistent TikTok presence that blends performance, education, and community in every post.
- Username: @jasminechiswell
- Influence Score: 96.3/100
- Followers: 18.5M
- Activity: 6.5 videos/week
- Engagement Rate: 0.89%
- Growth: +0.8%
- Average Engagement: 164.7K
- Posting Habits: Daily at 2 PM EST
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YouTube Strategy: A Dormant Gem with Long-Form Potential

Jasmine’s YouTube channel has 2.1 million subscribers, but her current activity is minimal—posting 0 videos per month. Despite this, her channel still grew by +14.7K subscribers in the last 30 days, indicating a strong backlog of evergreen content. Past uploads, especially YouTube Shorts, continue to draw millions of views. These short-form videos mirror her TikTok formula: vintage humor meets modern delivery.
Most of her Shorts include theatrical moments like “100 years of sneakers” or fashion transformations across eras. They’re fast-paced, high-concept, and visually compelling. Even without long-form content, Jasmine leverages YouTube Shorts to stay relevant and grow. This proves the platform remains a viable expansion area, especially for deeper storytelling formats.

Her current strategy leans entirely on the momentum of Shorts, which still drive significant visibility and engagement. With her high subscriber count and niche content style, there’s untapped potential for episodic or themed long-form videos. A series like “Decades of Motherhood” or “Retro Beauty Diaries” could thrive here. Her personality and concept depth are tailor-made for YouTube’s longer format.
The lack of recent uploads is a missed opportunity, but also a blank canvas. Jasmine has already demonstrated strong cross-platform adaptability. With proper planning, her YouTube could evolve into her most narrative-driven platform—combining her historical flair with lifestyle storytelling that spans beyond 60 seconds.
- Username: @jasminechiswell
- Influence Score: 88.9/100
- Followers: 2.1M
- Activity: 0 videos/month
- Engagement Rate: 0%
- Growth: +0.71%
- Average Engagement: 0
- Posting Habits: Once a year at 8 PM EST
Instagram Strategy: Curated Vintage, Built for Scroll

Jasmine’s Instagram is where her storytelling meets curation, offering fans a more stylized and editorial view of her vintage lifestyle. With 2 million followers, she uses Instagram Reels to recreate her TikTok success in a more cinematic, polished environment. Here, each piece feels thoughtfully composed—from nostalgic fashion to playful food challenges. It’s a platform where her glamour truly shines.
Her engagement is notably high for an account of her size, with a 1.83% engagement rate and 1.2 million average views per reel. Her most effective content follows themes like “100 years of beauty tools” or retro candy tastings. These posts combine education, whimsy, and highly expressive visuals. Her makeup, sets, and costumes are always era-appropriate and carefully styled.

Instagram serves as a hybrid portfolio for Jasmine—part performance stage, part brand showcase. She consistently posts around 12 times per month, with each post offering a tightly packaged moment of nostalgia. The comments reveal that fans appreciate her attention to detail and theatrical storytelling. It’s not just a scroll—it’s a visual experience curated to feel like stepping back in time.
Unlike other influencers who repurpose content between platforms, Jasmine tailors her Instagram to feel more intimate and deliberate. She’s not chasing trends but presenting timeless content in modern formats. Her color palette, framing, and pacing show an understanding of what makes Instagram users pause, appreciate, and engage.
- Username: @jasminechiswell
- Influence Score: 92.4/100
- Followers: 2M
- Activity: 12 posts/month
- Engagement Rate: 1.83%
- Growth: +1.35%
- Average Engagement: 36.9K
- Posting Habits: Three times a week at 3 PM EST
Twitter Strategy: Inactive but Brand-Aligned Presence

Jasmine Chiswell’s Twitter (@jasminechiswell) is currently an inactive platform, with her last tweet posted over three years ago. Despite the inactivity, she maintains a small following of 8,487, which likely stems from her presence on other platforms. Her bio and banner reflect her consistent brand voice—vintage, warm, and approachable—keeping the page visually aligned with her other channels.
Although she doesn’t use Twitter for active content distribution or community engagement, the page still serves as a digital footprint for her online identity. Given her storytelling ability and fan interest in her behind-the-scenes process, reactivating Twitter could offer a low-effort way to share thoughts, updates, or launch a newsletter companion.
- Username: @jasminechiswell
- Influence Score: 7.2/100
- Followers: 8.5K
- Activity: 0 tweets/week
- Engagement Rate: 0%
- Growth: –0.17% (–14 followers in 30 days)
- Average Engagement: 0
- Posting Habits: Once a year at 5 PM EST
Jasmine Chiswell's Social Media Influence Summary

Jasmine Chiswell ranks in the top 1% of influencers globally, holding the #11 spot on TikTok UK and #2 in Makeup UK, making her one of the most impactful vintage lifestyle creators online.
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Content Strategy: History Reimagined for the Scroll Generation
Jasmine’s success comes from her content model: blending educational snippets, visual storytelling, and consistent character identity. She draws inspiration from past decades and reinterprets them with enthusiasm and theatrical flair. Videos like “This beauty tool is insane!” or “This was called a makeup bracelet” aren’t just entertainment—they’re mini-history lessons.
Reachability & Partnerships

Jasmine is campaign-ready and actively collaborates with family and beauty-focused brands like Mini Brands Official and SHEGLAM. Her brand tags are specific and purposeful, often integrated into creative skits or nostalgic themes. Nothing feels forced—each brand fits the visual tone of her feed.

With a safe, bright, and non-political content style, Jasmine offers low-risk, high-impact exposure for brands. Her audience trusts her product showcases because they’re always embedded in imaginative, high-effort concepts. Her content isn't built for shout-outs—it's built for storytelling that converts.
Conclusion: Jasmine Chiswell Proves That Vintage is the New Viral
Jasmine Chiswell is more than an influencer—she's a content performer, storyteller, and digital creative with a cinematic approach. Her presence across TikTok, Instagram, and YouTube proves she understands not just how to grow an audience, but how to keep it captivated. From retro dresses to new-mom reflections, she delivers consistent, standout content.
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