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Who is Jordan Boulet-Viau?
Jordan Boulet-Viau is a Canadian content creator known for spreading messages of self-worth, imperfection, and emotional honesty. He built a platform around kindness and motivation, speaking directly to individuals dealing with anxiety, low self-esteem, and inner conflict.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Jordan Boulet-Viau: Promoting Self-Acceptance Through Inspirational Short-Form Content
Jordan Boulet-Viau is a Canadian creator who built his platform on emotional honesty, posting daily videos that blend motivational speech with quiet, reflective tone. His most viral content features dim lighting, close framing, and direct eye contact, often filmed in the early hours to match the solitude of his message. He rarely edits or filters his posts—his facial expressions and voice do all the work. This raw format has earned him over 6 million TikTok followers and a community that seeks comfort through his words.
He identifies as the founder of Imprfectionist, a personal development movement that focuses on embracing flaws rather than fixing them. Unlike traditional coaches, Jordan doesn’t rely on steps or frameworks; instead, he shares vulnerable moments from his own life—regret, heartbreak, insecurity—and uses them to connect with others. His ability to turn pain into purpose has made him a trusted voice for people who feel unseen or emotionally overwhelmed. Each post feels like a note from a friend who understands quiet suffering.

Jordan’s background isn’t in showbiz or fitness—his strength is emotional pacing and delivery. He pauses mid-sentence, speaks slowly, and keeps his tone grounded in calm, giving his videos a meditative quality. Many of his fans return to the same posts daily for reassurance or to use them as morning affirmations. He rarely shows off achievements or external validation, choosing instead to highlight personal growth through emotional resilience.
His influence extends beyond content—he’s formed a support-driven network of creators including Eliana Ghen and Jezelle Catherine, known for storytelling rooted in empathy. His partnerships are rarely flashy; brands like SHEIN or Hulk Meal appear subtly, woven into daily moments rather than overt promotions. Jordan’s approach is not about hype—it’s about healing, and every piece of content reinforces that mission.
An Influencer Active on Social Media

Jordan Boulet-Viau reaches a combined audience of over 8 million followers across TikTok, YouTube, Instagram, and X.
Jordan's Social Media Strategy Analysis
TikTok: Motivation at Scale with Everyday Consistency

Jordan Boulet-Viau’s TikTok (@jordybouletviau) is his primary platform, where he posts 7.4 videos per week, consistently at 1 PM EST. His content revolves around short, emotionally resonant monologues delivered in quiet, dimly lit spaces. He speaks directly into the camera, using eye contact and tone to create an immediate sense of safety and connection. Rather than following trends, he sticks to introspective topics like healing trauma, emotional triggers, and self-worth.
Each video feels like a personal check-in, often beginning mid-thought to mimic a conversation in progress. Jordan avoids edits, transitions, or added music—his raw delivery has become his signature. His 6.4M follower count is paired with 427.9K average views and 48.7K engagements per video, showing deep retention despite a modest 0.76% engagement rate. His viewers regularly return for the feeling, not the format.

His TikTok grid is visually consistent: low saturation, no flashy thumbnails, and centered framing with close facial shots. The captions are often one-liners or quotes pulled directly from the spoken message, reinforcing the central takeaway. This minimalist approach keeps focus on his tone and facial expressions, key tools in delivering emotional impact.
By posting daily and maintaining a steady voice, Jordan has built a space where followers feel seen and heard. His content doesn’t just entertain—it provides affirmation. This makes his TikTok feed function more like a digital journal shared with millions, where every post feels like it’s speaking to one person.
- Username: @jordybouletviau
- Influence Score: 89.6/100
- Followers: 6.4M
- Activity: 7.4 videos/week
- Engagement Rate: 0.76%
- Growth: 0%
- Average Engagement: 48.7K
- Posting Habits: Everyday at 1 PM EST
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YouTube: Quiet but Purposeful Presence

Jordan’s YouTube presence (@jordybouletviau) includes over 1 million subscribers, but with only 0.8 videos per month, it remains underdeveloped. His content here has yet to match the intimacy and consistency of his TikTok posts. Most uploads are longer-form videos or one-off speeches, but they lack the ongoing structure or momentum needed to drive steady growth. His engagement rate sits at 0%, with flat growth and view counts.
What limits his impact on YouTube is format mismatch—he hasn’t shifted his short-form strengths into Shorts or interactive series. His slower posting rhythm (roughly once per year at 7 PM EST) suggests it’s a secondary platform. However, the large subscriber base indicates there's appetite for more if he reengages with consistent, vertical, bite-sized content.

While his spoken delivery and minimalist style would fit well in Shorts, there’s currently no clear format or upload cadence to help new viewers form habits. Unlike TikTok, where followers know they’ll hear from him daily, YouTube lacks that promise of frequency or depth. This results in high potential, but minimal community interaction.
If Jordan leaned into themed motivational Shorts—such as "Daily Self-Talk" or "Night Messages for Overthinkers"—he could better activate this audience. With the subscriber base already in place, consistency is the only missing ingredient for YouTube to mirror his TikTok success.
- Username: @jordybouletviau
- Influence Score: 76.4/100
- Followers: 1M
- Activity: 0.8 videos/month
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 7 PM EST
Instagram: Micro-Posts for Emotional Check-ins

On Instagram (@jordybouletviau), Jordan blends emotionally charged captions with relaxed lifestyle photography and subtle portraits. He posts roughly 18 times per month, often early in the morning at 2 PM EST, mirroring his TikTok timing. His visuals are muted, featuring candid street shots or quiet selfies, with text that reads like poetic reminders. The feed looks more like a personal diary than a curated brand portfolio.
His engagement is low, with an average of 19 interactions per post, but that’s offset by consistency and format clarity. Jordan treats Instagram as an extension of his emotional mission rather than a growth engine—every caption is carefully written to mirror what he’d say in a TikTok, just in written form. There are no filters, effects, or stylized branding, only calm visuals paired with deeply reflective messages.

Jordan’s posts avoid trends, collaborations, or reposted memes—instead, he uses every post as an opportunity to give his audience a message of support. Even images of him walking through European streets are accompanied by affirmations on healing and embracing discomfort. He’s not selling an aesthetic; he’s offering emotional space.
While his 396.3K follower count is solid, the platform’s real value lies in its quiet intimacy. It’s where his audience reads, rather than watches, and where the Imprfectionist mindset is expressed visually—through natural light, solitude, and text that speaks to struggle without shame.
- Username: @jordybouletviau
- Influence Score: 54.4/100
- Followers: 396.3K
- Activity: 18 posts/month
- Engagement Rate: 0%
- Growth: +1.17%
- Average Engagement: 19
- Posting Habits: Everyday at 2 PM EST
X: Inactive but Branded Handle

Jordan’s X account (@jordybouletviau) is inactive, with his last post dating back over seven months. Despite having 7.6K followers, there is no recent content, engagement, or activity. The platform does not currently serve his communication style, which thrives on video tone and facial connection—elements that text alone can't carry. His engagement rate, growth, and view metrics are all at 0%.
Still, the handle is branded and consistent, which suggests he may reactivate it in the future. If he does, X could serve as a quote-led platform to share lines from his videos or community-driven questions about healing and growth. But for now, it functions purely as a placeholder in his digital identity.
- Username: @jordybouletviau
- Influence Score: 8.3/100
- Followers: 7.6K
- Activity: 0 tweets/week
- Engagement Rate: 0%
- Growth: –0.15%
- Average Engagement: 0
- Posting Habits: Once a year at 1 PM EST
Jordan Boulet-Viau’s Social Media Influence Summary

Jordan Boulet-Viau holds a Favikon Influence Score of 9,069 points, placing him at Level 2. He ranks in the Top 1% across all his categories, including TikTok Canada (#127) and Video Entertainment Worldwide (#2546), highlighting his consistency and niche authority. His performance cements him as a leading motivational creator in Canada’s short-form video space.
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Content Strategy: Vulnerability, Voice, and Human Emotion
Jordan’s content strategy is centered on personal storytelling, not performance. He doesn’t rely on trends, edits, or viral hooks—instead, his message is delivered through raw emotion, eye contact, and simple language. His videos often begin mid-thought or mid-emotion, giving them an unfiltered feel that resonates with followers looking for honesty, not perfection.
Reachability and Partnerships

Jordan Boulet-Viau’s reachability is shaped by his deep emotional connection with followers, making brand partnerships feel personal rather than promotional. He regularly uses his signature dim-lit monologues to incorporate subtle calls to action, such as sharing discount codes in captioned videos without altering his tone or pacing. His collaborations with brands like SHEIN and Hulk Meal are integrated seamlessly—never interrupting his reflective storytelling. This approach makes him particularly effective for brands targeting mental wellness, authenticity, or personal development.

He rarely engages in loud or overly branded campaigns, which makes each partnership stand out when it happens. Jordan tends to prioritize long-term trust over short-term exposure, which is why his audience responds positively even when he promotes a product. Brands that align with his philosophy of imperfection, healing, or growth find a natural fit in his content. His direct reach remains high, but his real value lies in emotional conversion—his followers don’t just see; they listen.
Conclusion: A Voice for Those Who Need One
Jordan Boulet-Viau has turned his voice—and his vulnerability—into a digital anchor for millions. His content doesn’t chase virality; it builds consistency, emotional safety, and quiet transformation. Whether it’s a morning video reminder or a reflective IG post, Jordan's presence feels personal, even in the vastness of social media. As the founder of Imprfectionist, he continues to champion messages that many creators avoid—loneliness, rejection, self-worth—with clarity and compassion. His influence is not measured just in views, but in the thousands who return daily to feel seen.
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