Who is Jordan Howlett?
Jordan Howlett, widely recognized by his handle @Jordan_The_Stallion8, is a rising star in the social media world, captivating audiences across TikTok, Instagram, and YouTube. His genuine, humorous, and insightful content has made him a notable figure, especially among young audiences.
Jordan Howlett, widely recognized by his handle @Jordan_The_Stallion8, is a rising star in the social media world, captivating audiences across TikTok, Instagram, and YouTube. His genuine, humorous, and insightful content has made him a notable figure, especially among young audiences. As a social media ambassador and content creator, Jordan’s emphasis on motivation, relatability, and thoughtful interactions sets him apart, further solidified by his growing partnerships with major brands.
Jordan Howlett: Inspiring Social Media with Authentic Storytelling
Jordan Howlett’s journey to online stardom is a story of persistence and creativity. Known for his engaging personality, he often uses his platforms to motivate followers to chase their goals. Through his hashtags like #fyp and #stitch, he makes his content more discoverable while also engaging directly with his audience.
A business-savvy individual, Jordan not only thrives on creating engaging content but also understands the value of partnerships. His collaborations with brands like Beats and Lionsgate showcase his ability to bridge entertainment and marketing effectively. By blending humor and wisdom, he has become a mentor-like figure for many who resonate with his life experiences and perspectives.
With over 13.6 million TikTok followers, 11.9 million on Instagram, and 4.3 million YouTube subscribers, Jordan’s content spans relatable stories, humor, and life lessons. This diverse yet consistent approach has earned him an enviable spot in the top 1% of influencers globally, as reflected in his Favikon authority score of 9,670.
An Influencer active on social media
Jordan Howlett dominates the social media landscape with a substantial presence on TikTok, Instagram, and YouTube, leveraging each platform uniquely to amplify his voice and brand.
Jordan's Social Media Strategy Analysis
TikTok: Where Jordan Leads the Conversation
TikTok is Jordan’s most significant platform, with 13.6 million followers and a consistently high engagement rate of 2.63%. Known for his snappy and relatable videos, Jordan thrives on leveraging viral trends while staying true to his personality. His content often blends humor, reflections, and trending challenges, resonating deeply with younger audiences.
Jordan’s ability to interact with his followers through comments and stitches makes his account a hub for discussions. Whether he’s sharing a motivational story or jumping into a lighthearted trend, Jordan maintains an average of 3.1 million views per video, proving his strong grasp of TikTok’s fast-paced ecosystem.
- Username: @Jordan_The_Stallion8
- Influence Score: 96.5/100
- Followers: 13.6M
- Activity: 3.8 videos per week
- Engagement Rate: 2.63%
- Growth: +0.93%
- Average Engagement: 357.9K
- Posting Habits: Every day at 4 AM
Instagram: A Growing Visual Platform
With 11.9 million followers on Instagram, Jordan leverages the platform to share both curated visuals and quick Reels. His Reels, in particular, are where his humor and relatability shine, consistently amassing millions of views. For example, a recent post reached 23.2 million views with 846.9K likes—an indicator of his ability to entertain and engage on this platform.
His growth rate of 2.17% in the last 30 days shows that he is steadily attracting new followers. Additionally, Jordan uses Instagram to feature brand collaborations and behind-the-scenes glimpses into his life, making it a versatile tool for both personal and professional branding.
- Username: @Jordan_The_Stallion8
- Influence Score: 98.1/100
- Followers: 11.9M
- Activity: 12 posts per month
- Engagement Rate: 2.83%
- Growth: +2.17%
- Average Engagement: 338K
- Posting Habits: Every day at 10 AM
YouTube: A Supporting Long-Form Presence
On YouTube, Jordan has a smaller but still significant audience of 4.3 million subscribers. His content here is largely driven by YouTube Shorts, which repurpose his popular TikTok videos to reach new audiences. While his engagement rate of 0.72% is comparatively lower, Jordan’s YouTube remains an essential platform for extending his reach into longer-form storytelling and branded content.
- Username: @Jordan_The_Stallion8
- Influence Score: 86/100
- Followers: 4.3M
- Activity: 5.4 videos per month
- Engagement Rate: 0.72%
- Growth: 0%
- Average Engagement: 31K
- Posting Habits: –
Jordan Howlett's Social Media Influence Summary
With a Favikon authority score of 9,670, Jordan ranks among the top influencers in video entertainment. His presence on TikTok, Instagram, and YouTube places him in the top 1% globally and reflects his ability to captivate millions. Jordan’s strategic use of platforms ensures steady growth and a strong engagement rate, making him a formidable voice in social media.
Content Strategy: Humor and Relatability at the Core
Jordan’s content strategy is built around relatability and humor, with a strong focus on sharing personal insights, life reflections, and motivational tidbits. His authentic and lighthearted style allows him to create viral content while staying genuine, making him an accessible figure for his audience.
Reachability and Partnerships
Jordan’s reachability is challenging, with an estimated sponsored post cost of $15K, underscoring his value as a premium creator. His partnerships with Beats, Lionsgate, and other major brands showcase his appeal to advertisers looking for authentic connections with younger demographics. Jordan’s brand alignment highlights his ability to seamlessly integrate promotions into his content without losing authenticity.
Jordan Howlett is more than a social media influencer—he’s a voice of inspiration and humor. His ability to motivate while entertaining has earned him a spot among the most influential creators in the digital world. With continued growth across platforms and promising brand collaborations, Jordan’s future as a leading content creator is bright.
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About the author
Jeremy Boissinot
Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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