Who is José Herculano Santos Filho?

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José Herculano Santos Filho: Elevating Procurement Strategy Through Insightful Leadership

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José Herculano Santos Filho is a seasoned expert in Contract Management and Procurement Strategies, with a career rooted in operational excellence and people-centered leadership. Based in Brazil and communicating primarily in Portuguese, he has built a strong presence within the B2B ecosystem. His focus on aligning procurement processes with ethical and efficient frameworks has earned him a respected voice in the corporate space. With nearly 40,000 followers on LinkedIn, he’s become a go-to source for procurement professionals seeking strategic clarity.

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José’s background spans procurement, supplier relationship management, and contract lifecycle governance. What sets him apart is his ability to connect the technical with the human—always emphasizing that strong systems must coexist with respectful, empathetic interactions. This dual focus informs his widely shared philosophy: “Firm with processes, gentle with people.” His frameworks are not just theoretical—they are applicable, practical, and rooted in lived business challenges.

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Beyond day-to-day operations, José is deeply committed to leadership development and education. He regularly collaborates with institutions like Live University and participates in networks that promote sustainable, purpose-driven careers. His newsletter, Gestão com Propósito – CLM & SRM, reflects this mission, offering readers a deeper dive into his philosophy of leading with intention in procurement and contract management. Through this content, he encourages professionals to lead not just efficiently, but ethically.

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José’s influence extends through his strategic partnerships and visible recognition within the Brazilian professional landscape. Ranking in the top 1% on LinkedIn Brazil and maintaining an influence score of 87.6/100, he is not only followed but trusted. His regular appearances in professional rankings and his collaboration with peers in diverse industries—from retail to energy—highlight his interdisciplinary impact. As procurement increasingly intersects with ESG, digital transformation, and governance, José stands out as a forward-thinking guide in this evolving space.

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An Influencer Active on LinkedIn

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José's entire digital presence is centered on LinkedIn, where he actively publishes, engages, and leads conversations around procurement, leadership, and organizational behavior.

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José Herculano Santos Filho's Social Media Strategy Analysis

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LinkedIn: The Epicenter of Strategic Influence

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LinkedIn is José's primary platform—and for good reason. He leverages its professional tone to share insightful content around procurement, leadership, and personal development. His profile is more than a resume; it’s a curated learning hub for B2B professionals. Every post is tailored to resonate with mid-to-senior professionals looking for clarity and direction.

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He uses a consistent visual format—clean, concise image posts with minimal text—to capture attention and communicate complex ideas quickly. Many of his top-performing posts are framed around short aphorisms or motivational reflections grounded in real workplace dynamics. This clarity helps boost shareability and emotional resonance. His “firm with processes, kind with people” post is a prime example, going viral with over 16K likes.

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José’s posting rhythm is remarkably consistent: twice daily, often around 5 AM, optimizing for professional browsing hours. He doesn’t rely on trending hashtags or viral gimmicks—instead, he emphasizes trust and credibility. His content is designed for long-term retention, not short-term reach. Over time, this consistency has nurtured high levels of trust and content recognition.

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Audience interaction is built into his workflow—José regularly replies to comments, shares relevant updates, and engages with peer content. His community sees him as both an expert and a peer, someone who leads with authority but listens with humility. The result is a healthy engagement rate of 0.57%, which, paired with his 111.3K average views, reveals not just visibility—but relevance.

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• Username: @jherculanosantos
• Influence Score: 87.6/100
• Followers: 39.9K
• Activity: 54 posts/month
• Engagement Rate: 0.57%
• Growth: +3.03% (last 30 days)
• Average Engagement: 229
• Posting Habits: Twice a day, typically at 5 AM EST

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Newsletter: Gestão com Propósito – CLM & SRM

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Beyond his social feed, José nurtures his expert community through a newsletter titled "Gestão com Propósito – CLM & SRM." This initiative allows him to shift from short-form content into deeper, long-form reflections. It offers a dedicated space to elaborate on the strategic dimensions of contract and supplier management. The newsletter serves as an intellectual extension of his LinkedIn presence.

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The name—translated as “Management with Purpose”—encapsulates José’s broader philosophy. It signals a commitment not just to efficiency and compliance, but to intention and values in procurement practices. Each edition goes beyond the what and how, diving into the why of business operations. This thoughtful tone distinguishes the newsletter in a crowded digital space.

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José uses this platform to share real frameworks, not abstract concepts—bridging theory and application. From governance templates to SRM best practices, readers gain access to tools they can implement. Equally important are his reflections on leadership, ethics, and organizational change. It’s not just for procurement professionals; it’s for decision-makers.

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Though follower metrics aren’t public, the newsletter's presence signals José’s evolution as a multi-format communicator. It reinforces his positioning as a thought leader with a holistic view of the procurement landscape. He’s not only shaping workflows—he’s influencing mindsets. For professionals who want more than content, this newsletter delivers context and direction.

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José Herculano Santos Filho's Social Media Influence Summary

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With a Favikon Influence Score of 87.6/100, José is positioned as a Level 4 influencer, reflecting strong reach and consistent value delivery. His rank #174 on LinkedIn Brazil and #180 in the Careers & Office category validate his traction among professionals and decision-makers alike.

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Learn more about the Favikon Methodology here

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Content Strategy: Values-Driven, Process-Oriented, and Deeply Relatable

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José’s content strategy is built around a simple but powerful triad: clarity, consistency, and connection. Visually, he favors clean, direct graphics often featuring short aphorisms or emotionally intelligent affirmations. His mix of formats (images, videos, and texts) reflects a mature understanding of content consumption patterns on LinkedIn.

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Reachability and Partnerships

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José is not just a solo voice—he operates at the center of a strong professional network. His network overview reveals active ties with thought leaders like Jean Durval, Helder Diniz, DSc, and institutions such as Live University and Coca-Cola. This proximity to industry leaders and top-tier brands enhances his influence and opens doors for high-value collaborations.

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He’s tagged repeatedly by peers in categories like Ecommerce & Retail, Careers & Office, and Environment & Energy, showing multidimensional credibility. Brands and institutions looking to partner with a respected voice in procurement strategy will find in José both reach and relevance.

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Conclusion: A Trusted Voice in Procurement with Purpose and Precision

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José Herculano Santos Filho is much more than a LinkedIn creator—he is a procurement philosopher who blends operational wisdom with authentic leadership. His content doesn’t chase trends; it sets standards. For brands and professionals looking to engage with the B2B and procurement audience in Brazil, José is a key voice to follow and collaborate with.

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View the AI-powered profile

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