Who is Katie Pego?

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Katie Pego: Sharing Youthful Lifestyle and Travel Moments with Authentic Cheer

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Katie Pego is a New York-based content creator who built her online presence through a mix of lifestyle storytelling and travel-focused visuals. Her Instagram posts often feature palm-lined beaches, fitted outfits, and candid moments with friends, creating a consistent aesthetic that reflects her laid-back but stylish identity. She shares personal snapshots that balance casual fun with curated composition. Her content tone stays light, often incorporating emojis and playful captions.

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She first gained visibility through TikTok, where she shared trend-based videos, couple challenges, and short lifestyle skits. While the account has since gone inactive, it helped establish her early audience and influencer credibility. Her followers gravitated to her approachable tone and on-camera comfort, particularly when she appeared alongside her then-boyfriend. The platform served as her launchpad before she focused more consistently on Instagram.

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Katie’s current focus is Instagram, where she maintains steady engagement despite posting only twice a month. Her audience responds to real-time updates, outfit photos, and destination shots, particularly those tagged with beach or holiday settings. She presents herself in a polished, aspirational manner without veering into overproduction. Each post reflects consistency in color, framing, and mood, helping her maintain visual brand identity.

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Her content avoids political topics and instead centers around young adult lifestyle themes. Katie’s profile is considered very safe for brand partnerships, with previous collaborations like Outcast Clothing proving her alignment with fashion-forward campaigns. Her posts frequently highlight friends or loved ones, giving her feed a familiar, community-driven feel. This combination of personal imagery and commercial potential makes her a strong fit for youth lifestyle brands.

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An Influencer Active on Social Media

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Katie is currently active on Instagram and previously built a following on TikTok, though that account is now inactive.

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Katie's Social Media Strategy Analysis

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Instagram: Polished Visuals and Steady Engagement

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Katie’s Instagram @katiepego is her main active platform, where she shares polished snapshots of daily life, travels, and celebrations. She posts roughly twice a month, often centering her content around events like birthdays, beach days, or nights out in New York. Her visual style is consistent: soft edits, golden-hour lighting, and flattering angles that highlight both outfit and location. Each image feels intentional without looking overly staged, which keeps her feed both relatable and aspirational.

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Her captions are minimal and often emoji-based, allowing the imagery to drive interaction. Posts that include her friends or boyfriend consistently attract more comments, showing that her audience values her social circle as part of her content identity. One example is her recent birthday post, where she shared a solo shot in a black dress, receiving over 4,000 likes in under 24 hours. The combination of simple storytelling and striking visuals keeps her engagement rate at a solid 2.57%.

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Katie’s average engagement sits at 4.8K per post, and she maintains an impressive 142.9K average views despite limited posting. This performance places her in the Top 7% of U.S. Instagram creators and Top 6% in U.S. Video Entertainment. Her audience is clearly responsive to her aesthetic and personal tone, even without daily updates or algorithm-optimized uploads. The value lies in her high engagement-to-frequency ratio.

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Her posting habits are predictable—once a week, usually around 12 AM EST—making it easy for fans and brands to anticipate new content. Katie favors photo carousels over Reels, focusing on still images rather than video content. She has also shown interest in tagging fashion brands, notably Outcast Clothing, as part of her storytelling. This makes her feed ideal for integrated fashion or lifestyle partnerships that align with her tone and look.

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• ‍Username: @katiepego‍
• Influence Score: 81.2/100‍
• Followers: 185.7K‍
• Activity: 2 posts/month‍
• Engagement Rate: 2.57%‍
• Growth: 0%‍
• Average Engagement: 4.8K‍
• Posting Habits: Once a week at 12 AM EST

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TikTok: Archived Presence, Early Momentum

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Katie’s TikTok account @katie.pego played a key role in building her original audience. She was active during the early wave of creator growth on the platform, participating in lip-sync trends, couple content, and short lifestyle skits. Many of her posts featured her then-boyfriend, creating a recurring dynamic that drew followers to her personality. Her content tone was playful and expressive, often relying on facial expressions and trending audio clips.

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Despite reaching over 961.9K followers, the account has been inactive for over a year. Her last video was posted at 5 PM EST and since then, engagement has dropped to 0%, with no views or interactions reported in the past 30 days. The current Influence Score is 12.6/100, showing that although her name is still known, her relevance on the platform has faded. Growth has plateaued, and the algorithm no longer boosts her content due to inactivity.

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• ‍Username: @katie.pego‍
• Influence Score: 12.6/100‍
• Followers: 961.9K‍
• Activity: 0 videos/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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Katie Pego’s Social Media Influence Summary

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Katie holds a Favikon Influence Score of 8,357 points, ranking in the Top 7% on Instagram U.S. and Top 4% in Video Entertainment Worldwide. Her strong placement reflects consistent performance driven by steady engagement on a modest posting schedule. These metrics highlight the loyalty of her audience and the effectiveness of her visual-first strategy.

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Learn more about the Favikon Methodology here

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Content Strategy: Vibrant, Friendly, and Fashion-Driven

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Katie’s content revolves around sharing pieces of her lifestyle in an approachable way. She highlights trips, outfits, and personal milestones with a tone that feels authentic but curated. Her photos often include palm trees, beaches, or urban backdrops, using natural light and soft edits to maintain cohesion. The color palette of her feed leans toward bright whites, ocean blues, and pastels.

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Reachability and Partnerships

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Katie is most reachable through Instagram, where she maintains a regular posting rhythm and a highly responsive audience. She posts once a week at 12 AM EST, often showcasing outfits, birthdays, or travel highlights with strong visual consistency. Her tagging of Outcast Clothing and high engagement 4.8K per post indicate she’s open to product collaborations when they match her aesthetic. Campaigns focused on Gen Z fashion, casual travel, or seasonal drops would likely see strong alignment.

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Her profile is brand-safe, politically neutral, and centered on cheerful lifestyle themes, making it ideal for mainstream U.S. youth campaigns. With a base of 185.7K followers and a 2.57% engagement rate, she offers solid organic reach without requiring high-frequency posting. While her TikTok is inactive, her Instagram shows sustained attention from a loyal audience. For partnership outreach, Instagram DMs or fashion-focused agencies are likely the most effective entry points.

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Conclusion: A Steady Force in Gen Z Lifestyle and Visual Storytelling

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Katie Pego is a lifestyle creator whose Instagram performance positions her among the top creators in her category. With a warm tone, consistent visuals, and an active audience, she delivers reliable engagement for brands targeting Gen Z and young adult women. Though her TikTok is no longer active, her strong Instagram presence carries real influence and visibility. Her brand-safe, cheerful content and clear sense of aesthetic direction make her a strong candidate for lifestyle, fashion, and travel campaigns. Whether promoting clothes, sharing destination stories, or creating lifestyle reels, Katie’s identity as a relatable yet aspirational figure offers strong campaign value.

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View the AI-powered profile

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Also See 👀
‍STEPHANIE PAPPAS - COMPLETE SOCIAL MEDIA ANALYSIS‍ANDREW PAVLUNIN - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE