Who is Kayla Peterson aka therealbohobae?

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Kayla Peterson aka Boho Bae: Leading the Spiritual Conversation with Grounded Wisdom and Interactive Divination

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Based in Houston, Texas, Kayla Peterson is a spiritual guide and divination expert who has built a strong digital presence under the name Boho Bae. She shares deeply personal and spiritual insights with an audience primarily in the U.S., delivering content focused on dowsing rods, divine energy, spirit guides, and personal transformation.

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Kayla’s content style is not performative—it is grounded in teaching and emotional intelligence. Her messaging often promotes healing, self-love, gender inclusivity, and LGBTQ+ acceptance. These values not only differentiate her but also help establish long-term trust with a niche yet loyal community.

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Her presence extends beyond typical influencer fare, often integrating personal relationships and real-time guidance. Her husband Jodie is frequently seen in her videos, reflecting her transparent and inclusive content philosophy. Audiences view her not just as a content creator but as a spiritual peer and accessible teacher.

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Despite being in a specialized niche, Kayla maintains a wide reach, thanks to her visual consistency, calm yet confident delivery, and open dialogue about topics rarely touched in mainstream influencer culture. This positions her perfectly for purpose-aligned partnerships in wellness and metaphysics.

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An Influencer Active on Social Media

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Kayla Peterson holds a focused but expanding reach across TikTok, Instagram, and YouTube, resonating most with spiritual seekers and wellness-minded audiences in the United States.

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Kayla Peterson's Social Media Strategy Analysis

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TikTok Strategy: Interactive Spirituality in Motion

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TikTok is Kayla’s strongest and most strategic platform, with 809.3K followers and an active posting schedule of 6.4 videos per week. Her content primarily revolves around dowsing rod demonstrations, spiritual Q&As, and intuitive insights—filmed in her characteristic calm, close-up format. This combination makes her one of the most engaged figures in the spirituality niche.

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She balances mystical knowledge with down-to-earth communication, which gives her content both accessibility and authority. Her average engagement of 10.6K and 103.1K views per video indicate that she’s not only being seen, but deeply heard—especially on videos where she directly addresses followers' questions or performs live demonstrations.

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Her tone remains conversational, not didactic, allowing viewers to feel invited into the process rather than instructed. Popular videos have passed 1.6M views, often marked by the clarity of her delivery and soothing visuals. TikTok’s visual and algorithmic style is a strong match for her slow, deliberate pacing and niche depth.

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With a 4.94% 30-day follower growth and an 88.6/100 influence score, Kayla ranks in the top 2% of TikTok influencers worldwide for Paranormal & Horror. Her consistency and responsiveness further reinforce her appeal to brands that need long-form trust in short-form formats.

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• Username: @therealbohobae
• Influence Score: 88.6/100
• Followers: 809.3K
• Activity: 6.4 videos/week
• Engagement Rate: 1.31%
• Growth: +4.94%
• Average Engagement: 10.6K
• Posting Habits: Daily at 10 AM EST

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Instagram Strategy: Visual Reflection and Guided Reels

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On Instagram, Kayla holds a more reflective and intimate space. With 274.3K followers and a strong focus on reels, her content on this platform mirrors TikTok thematically but leans more into branding and message clarity. Posts are frequent—around 23 times per month—and emphasize both educational content and affirmations.

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Her engagement rate here (1.2%) is moderate but stable, and her average views (71.7K) prove that she has visual pull. Reels feature branded intros, disclaimers ("for entertainment purposes only"), and soft lighting—giving the entire feed a feeling of calm ritual. She effectively repurposes TikTok content here, optimized for Instagram’s slower feed flow.

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Instagram also provides her with an ideal platform to express her values more explicitly, often including text overlays that affirm her support for LGBTQ+ causes, divine femininity, or spiritual autonomy. Her tone remains warm and direct, attracting those seeking consistent guidance in a noise-filled digital space.

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This profile functions as a bridge between short-form virality and deeper connection. It's also where she tags partners like Wiggins Hair and BGMgirl Hair, demonstrating crossover appeal for hair, fashion, and lifestyle brands looking to tap into spiritual or identity-driven messaging.

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• Username: @therealbohobae
• Influence Score: 83/100
• Followers: 274.3K
• Activity: 23 posts/month
• Engagement Rate: 1.2%
• Growth: 0%
• Average Engagement: 3.3K
• Posting Habits: Daily at 10 PM EST

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YouTube Strategy: Niche Depth, Small but Engaged

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Kayla’s YouTube channel is still growing with 4.4K followers, but it's already an integral space for long-form spiritual education. Her videos, averaging 300 engagements and 2.4K views, expand on shorter TikTok/IG clips—providing the “full version” of what gets abbreviated elsewhere.

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Posting 23.7 videos/month, YouTube serves as a sanctuary for viewers who want uninterrupted sessions. Topics range from divine masculine vs. feminine, to spiritual Q&A, all filmed in a minimal, homey setting that reinforces approachability and sincerity.

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Engagement is steady, driven by a small but dedicated base that appreciates the fuller depth this format allows. She labels videos clearly and remains conversational, reflecting the same authenticity present on her other channels.

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With a content strategy that includes disclaimers, educational clarity, and personalized guidance, YouTube may become one of her more powerful tools if promoted through cross-platform CTAs. It completes the circle of surface interaction and deep spiritual inquiry.

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• Username: @therealbohobae
• Influence Score: 51/100
• Followers: 4.4K
• Activity: 23.7 videos/month
• Engagement Rate: 6.75%
• Growth: 0%
• Average Engagement: 300
• Posting Habits: Daily at 8 PM EST

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Kayla Peterson's Social Media Influence Summary

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Kayla ranks in the top 2% globally for Paranormal & Horror on TikTok and #40 in the U.S. in the same category. She also ranks top 3% for all TikTok creators in the United States, showing both niche strength and broad appeal. Her influence score of 8657 positions her firmly among impactful social educators with a strong value system.

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Content Strategy: Teaching Divination with Depth, Calm, and Community

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Her content is calm, ritualistic, and visually minimal—structured more like a spiritual session than an entertainment reel. She uses consistent hashtags (#dowsingrods, #divinationtok), brand-safe visuals, and a clear verbal cadence to establish trust.

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Reachability and Partnerships

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Kayla has proven to be highly reachable, with active collaborations across hair and wellness brands such as Wiggins Hair (7 tags), Ali Pearl Hair (4), and BGMgirl Hair (4). She maintains partnerships that align with her identity-focused content and prefers ethical, values-driven products.

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Her consistent tagging, ethical message integration, and high posting activity make her a strong candidate for both niche metaphysical and mainstream identity-conscious brand campaigns. She remains highly brand-safe while maintaining individuality.

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Conclusion: A Modern Oracle for a Digitally Connected Generation

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Kayla Peterson, aka Boho Bae, blends spiritual tradition with modern content fluency. Through highly engaging, educational, and authentic content across TikTok, Instagram, and YouTube, she empowers audiences to explore their energy, purpose, and inner peace. Her transparency, identity advocacy, and interactive divination approach position her as a valuable and trustworthy voice for purpose-led brands and spiritually curious followers alike.

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