Who is Kiel the Great?

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Kiel the Great: Pushing the Boundaries of Fashion and Influence

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Kiel the Great is a bold and innovative content creator from the Philippines, widely recognized for his fashion-forward approach and unique sense of style. His digital presence is a fusion of runway aesthetics, streetwear influences, and high-energy engagement, making him a standout figure in the online fashion community. His collaborations with NoProblem Clothing and various fashion brands have further solidified his reputation as a tastemaker in urban fashion trends. Through his content, he pushes the boundaries of self-expression, proving that style is more than just clothing—it’s a statement.

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His social media journey began with a passion for showcasing experimental looks, blending elements of high fashion with everyday street style. His TikTok videos often feature bold outfit choices, humorous fashion takes, and unconventional styling, creating an immersive experience for his audience. His ability to make fashion accessible and engaging has attracted millions of followers, who look to him for both inspiration and entertainment. Whether he's strutting down the streets as a runway or redefining gender-neutral fashion, Kiel has mastered the art of making fashion feel relatable, yet aspirational.

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Beyond fashion, Kiel is a storyteller, using his platform to encourage confidence and individuality. He challenges stereotypes by embracing fluid styles, proving that clothing has no boundaries. His witty captions and lighthearted takes on fashion trends, modeling, and streetwear culture create a unique blend of education and entertainment. With every post, he fosters an inclusive space where self-expression thrives, allowing his followers to feel empowered in their own style journeys. His content is not just about looking good—it’s about feeling confident and fearless.

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As his influence grows, Kiel continues to expand his digital footprint, exploring opportunities in fashion campaigns, music, and lifestyle collaborations. His presence in the Filipino fashion scene is more than just social media clout—it’s a movement toward breaking norms and celebrating individuality. With a strong brand reputation, an engaged audience, and a passion for innovation, Kiel the Great is well on his way to becoming a major force in digital fashion culture, redefining what it means to be a modern influencer.

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An Influencer Active on Social Media

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Kiel the Great has built a solid presence on various social media platforms, reaching millions of followers. His content strategy revolves around high engagement, strategic posting schedules, and leveraging fashion trends to maintain audience interest. His strongest platform is TikTok, where his creative runway-inspired videos, outfit transformations, and humor-driven fashion commentary have propelled his success.

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Kiel the Great's Social Media Strategy Analysis

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TikTok: Dominating Fashion with High-Engagement Content

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Kiel the Great’s TikTok strategy revolves around bold fashion experiments, high-energy videos, and relatable humor, making him a standout in the digital fashion space. His content often features runway-inspired outfit transitions, streetwear showcases, and styling challenges, which keep his audience entertained and engaged. He frequently collaborates with fashion brands like NoProblem Clothing, seamlessly integrating promotional content into his natural style. His ability to create viral moments, such as his widely viewed skirt runway video, has helped him reach millions of views per post.

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Consistency is key to Kiel’s TikTok success, with a structured posting schedule of three times a week at 8 PM, optimizing engagement rates. His content is designed to spark conversations, challenge fashion norms, and showcase expressive styling, making him highly relatable to fashion enthusiasts. He leverages trending music, captions, and challenges to keep his videos in circulation on TikTok’s For You Page (FYP). By staying on top of fashion trends and adding his own creative spin, he ensures high visibility and continuous audience growth.

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Interactivity is another major factor in his TikTok growth, as he frequently engages with fans through comments, stitches, and duets, creating a community-driven space. His lighthearted approach to fashion, combined with witty humor, makes his content easily shareable and highly engaging. By mixing comedic takes on style trends with serious fashion moments, he keeps his audience entertained while delivering meaningful fashion content. This interactive strategy has helped him maintain a strong engagement rate of 2.71% and a growth rate of +4.18% in the last 30 days.

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With an average engagement of 57K and an average viewership of 965.4K per post, Kiel has successfully established himself as a macro-influencer in the fashion space. His ability to blend entertainment, education, and fashion-forward content makes him an ideal collaborator for fashion brands looking for organic and high-impact visibility. As he continues to grow, expanding his content to include tutorials, behind-the-scenes fashion shoots, and industry collaborations could further strengthen his influence. His TikTok presence is not just about aesthetics; it’s about breaking barriers and redefining digital fashion culture.

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• Username: @kiel_the_great
• Influence Score: 92/100
• Followers: 2.1M
• Activity: 2.8 posts per month
• Engagement Rate: 2.71%
• Growth (30 days): +84.2K (+4.18%)
• Average Engagement: 57K
• Posting Habits: Three times a week at 8 PM

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Instagram: Aesthetic Fashion Storytelling and Visual Branding

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Kiel’s Instagram strategy focuses on high-quality fashion photography, curated aesthetics, and visual storytelling, differentiating it from his more casual TikTok content. His posts are a mix of streetwear looks, moody portrait photography, and bold outfit combinations, making his profile a go-to destination for fashion inspiration. He uses thoughtful captions and well-placed hashtags to reach a larger audience while maintaining an intimate connection with his followers. His Instagram feed is a visual portfolio that showcases his styling abilities, modeling skills, and fashion creativity.

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Unlike TikTok, where humor plays a dominant role, his Instagram content leans towards a polished and editorial approach, focusing on his ability to style and present fashion in an artistic way. His consistent color schemes and brand aesthetic help establish him as a credible digital fashion influencer. With posts going live twice a month at 8 PM, he maintains exclusivity while ensuring each upload gets maximum engagement and visibility. His Instagram growth rate of +6.08% in the last 30 days proves that his strategy is effective, despite a lower posting frequency.

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Engagement is a key part of his Instagram success, as seen in his 7.05% engagement rate, which is significantly higher than average for fashion influencers. His audience appreciates the high level of detail in his outfit choices, and his posts often receive thousands of likes and comments from fashion enthusiasts. His best-performing post recently garnered 13K likes, showing that his followers are highly invested in his content. By integrating reels and interactive stories, he has the potential to further increase audience retention and attract new followers.

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For future growth, Kiel could benefit from more frequent collaborations with fashion brands, influencers, and photographers, turning Instagram into a hub for editorial-style content and behind-the-scenes fashion experiences. Expanding into Instagram reels with short, engaging styling videos could also help him gain traction with newer audiences. His ability to merge artistic direction with relatable street fashion makes him one of the most promising Instagram fashion influencers in the Philippines. As he continues to refine his content, he is shaping Instagram into a secondary powerhouse for his digital brand.

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• Username: @kielthegreat28
• Influence Score: 78/100
• Followers: 20.2K
• Activity: 2 posts per month
• Engagement Rate: 7.05%
• Growth (30 days): +1.1K (+6.08%)
• Average Engagement: 1.4K
• Posting Habits: Twice a month at 8 PM

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YouTube: An Untapped Potential

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While Kiel the Great has a presence on YouTube, it is currently his weakest platform. His last activity was two years ago, and he has not posted consistently. With 12.7K followers, the channel has room for growth, but its engagement is currently at 0% due to inactivity. If he were to focus on YouTube Shorts or long-form content related to fashion breakdowns, styling guides, and behind-the-scenes fashion events, he could significantly boost his presence.

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• Username: @kielthegreat5239
• Influence Score: 18/100
• Followers: 12.7K
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth (30 days): +167 (+1.34%)
• Average Engagement: 0
• Posting Habits: Once a year at 8 AM

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Kiel the Great's Social Media Influence Summary

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Kiel the Great holds an Influence Score of 8,929 points, placing him among the top 1% of Singers & Songwriters in the Philippines. His TikTok ranking is #154 in the Philippines, while he holds the #17 spot in the Singers & Songwriters category, highlighting his growing influence in both fashion and music-related content. His engagement-driven content and strong brand partnerships contribute to his increasing credibility in the social media landscape.

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Learn more about the Favikon Methodology here

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Content Strategy: Building an Engaged Fashion Community

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Kiel's content strategy is rooted in fashion expression, relatability, and high engagement. He actively engages with his followers through humor, trend participation, and showcasing unique styles. His brand-safe and cheerful tone make him appealing to fashion brands and advertisers looking for influencers with a positive image.

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Reachability and Brand Partnerships

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Kiel the Great is a macro-influencer with a growing presence in the fashion and lifestyle industry, making him a valuable partner for brands looking to connect with a highly engaged audience. His reachability score is categorized as ‘Normal,’ with an estimated $10.5K per sponsored post, indicating that brands recognize his impact and influence. His content is brand-safe, with a cheerful and fashion-forward tone, making him a perfect fit for streetwear brands, high-fashion labels, and lifestyle companies. His ability to seamlessly integrate brand collaborations into his authentic content ensures high engagement and credibility.

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With a strong foothold in TikTok and Instagram, Kiel is in an excellent position to expand his partnerships with global fashion brands. His existing collaborations with NoProblem Clothing showcase his ability to blend organic content with promotional materials, making him a reliable influencer for endorsements. Given his reputation for fashion experimentation and trendsetting, luxury and streetwear brands could leverage his bold aesthetic to drive engagement and brand awareness. His reachability extends beyond the Philippines, positioning him as an emerging force in the Southeast Asian fashion scene.

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Kiel’s influence is strengthened by his active engagement with other content creators and fashion influencers, which amplifies his visibility and expands his network. His collaborations with influencers like ambooon and EJHAYDELACRUZ33 have helped him stay connected with the broader fashion community, creating opportunities for joint campaigns and brand-sponsored events. Expanding these partnerships beyond fashion into lifestyle, music, and entertainment could further increase his reach and diversify his audience. By tapping into these different industries, Kiel can cement his status as a multi-faceted influencer.

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To maximize his reachability, Kiel could enhance his presence on platforms like YouTube, where longer-form content allows for deeper storytelling and brand integrations. His macro-influencer status makes him an ideal candidate for ambassador programs, exclusive collaborations, and limited-edition fashion drops. His content style, which balances high fashion with everyday wear, ensures that his audience finds his recommendations both aspirational and attainable. As brands continue to seek influencers who offer both authenticity and high engagement, Kiel is well-positioned to become one of the leading digital fashion voices in the industry.

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Conclusion: Redefining Fashion Influence with Authenticity and Bold Creativity

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Kiel the Great has successfully carved a niche in the fashion content creation space, leveraging TikTok to drive engagement and Instagram to showcase high-fashion aesthetics. While his YouTube presence remains untapped, his TikTok dominance and steady Instagram growth make him a powerful digital fashion influencer.

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