Who is Laís Oliveira?

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Lais Oliveira: Merging Fashion, Humor & Afro-Brazilian Pride Through Digital Storytelling

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Lais Oliveira is a Brazilian fashion and lifestyle influencer who rose to prominence by combining beauty expertise with a deep connection to her Afro-Brazilian identity. Born in Ribeirão Preto, she first gained attention through modeling and gradually transitioned into a full-time content creator. Her authenticity and boldness resonate with audiences, especially women seeking relatable, culturally grounded voices. Lais has built a vibrant digital presence by centering her content on love, beauty, and personal empowerment.

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Her Instagram presence is a dynamic blend of humorous couple skits, outfit-of-the-day content, and snippets of her personal life. What sets her apart is her willingness to share unfiltered experiences about womanhood, fertility, and romantic relationships. These elements have fostered a loyal following that engages deeply with her posts. Her content is not just visually polished—it’s emotionally grounded and purpose-driven.

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Lais’s influence extends beyond social media visuals. She’s an ambassador for Salon Line and represents Growth Supplements, reflecting her alignment with inclusive beauty and wellness brands. Her partnerships don’t feel like ads—they feel like lifestyle extensions that echo her values. She consistently integrates products into her everyday routines, adding layers of credibility and approachability to her campaigns.

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Beyond content creation, Lais uses her platforms to advocate for self-love, natural beauty, and female autonomy. She uplifts underrepresented narratives in the fashion space, especially for Black Brazilian women. Through style, humor, and storytelling, she creates a space where her audience feels seen and celebrated. In every post, she invites viewers into a world that is vibrant, real, and unapologetically hers.

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An Influencer Active on Social Media

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Lais has cultivated a strong cross-platform following, blending fashion, humor, and personal storytelling into an Afro‑Brazilian centered brand.

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Laís Oliveira's Social Media Strategy Analysis

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Instagram Strategy: Where relatability meets style

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Lais Oliveira’s Instagram (@laisoliveira) is her primary stage, boasting 4.8M followers and strong engagement driven by humor and relatability. Her use of Reels has gone viral, often showcasing her relationship in lighthearted skits that resonate deeply with Brazilian couples. With consistent posting at 7 PM daily, she taps into her audience’s morning scroll routine effectively. Her content style is casual, cheerful, and rooted in everyday experiences—making even branded content feel native.

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Visual storytelling dominates her feed, often combining home aesthetics, personal reflections, and Afro-Brazilian pride. She maintains a consistent aesthetic without falling into repetition—leveraging bright lighting, natural makeup, and comfortable fashion to reflect authenticity. Her top Reels routinely surpass 5M views, with peak posts hitting over 226K likes. Lais doesn’t just “post” content—she designs her stories to invite conversation.

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Lais’s Instagram captions are an extension of her storytelling. Whether sharing a humorous anecdote, motivational thought, or relatable dilemma, she prompts comments and saves by being conversational and real. This writing style strengthens her parasocial bond with her audience and drives organic reach. Engagement is more than metrics—it’s emotional proximity.

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In partnerships, Lais takes a seamless approach. Instead of product-focused promotions, she showcases real-life usage—whether it’s beauty routines with Salon Line or health hacks with Growth Supplements. Her influence is anchored in alignment with her values, which makes her a trusted voice, especially among young Afro-Brazilian women.

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• Username: @laisoliveira
• Influence Score: 84.7/100
• Followers: 4.8M
• Activity: 12 posts/month
• Engagement Rate: 0.83%
• Growth (30 days): -0.55% (−26.8K followers)
• Average Engagement: 39.9K
• Posting Habits: Every day at 7 PM EST

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YouTube Strategy: Dormant but with powerful legacy

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Lais Oliveira’s YouTube channel (@LaisOliveiracanal) hosts 3.1M subscribers and over 280 videos, signaling an impressive legacy despite no recent uploads in 8 months. Once an essential platform for her beauty tutorials, vlogs, and brand collabs, YouTube now sits largely inactive. Still, it remains a core brand asset due to its SEO value and long-tail content performance. Her past videos often included styling tips, real-life diaries, and challenges that blended humor with heart.

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Though her engagement rate has dropped to 0%, her older videos still garner organic views, especially those tied to evergreen lifestyle themes. Her YouTube was once a home for long-form discussions around confidence, relationships, and Black identity—making it more introspective than her other platforms. It served as a deeper window into her life beyond short-form skits.

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• Username: @LaisOliveiracanal
• Influence Score: 22.5/100
• Followers: 3.1M
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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TikTok Strategy: Personal truths and aesthetic fashion

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Lais’s TikTok (@laisoliveiraofc) once thrived as a space for quick fashion hauls, style experiments, and soulful reflections—but activity has paused for two months. Her follower base of 3.2M remains intact, but her content strategy has gone dormant, reflecting a shift in platform priorities. Previously, she leaned into #lookdodia trends and self-talk videos that empowered viewers through personal affirmations. Her polished visuals and confident presence made her clips stand out in the fashion and wellness vertical.

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Her unique TikTok edge came from styling herself with purpose—frequently featuring natural hairstyles, minimalist makeup, and clothing that champions Black elegance. By framing each look with a motivational caption or a faith-based affirmation, she offered both aesthetic and emotional resonance. This emotional bridge between visuals and values built loyal support despite reduced posting frequency.

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When active, her videos consistently earned solid traction. One of her most engaging TikToks gathered 103K views and 11.7K likes—highlighting a devotional-style monologue mixed with bold beauty. These moments demonstrated her ability to move beyond trends and use TikTok as a digital journal. This made her content not only aesthetic, but spiritual.

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Lais’s current inactivity suggests either a strategic pause or platform deprioritization, yet the potential for a TikTok comeback remains strong. With the right push—especially around fashion challenges or empowering storytelling—she could easily reclaim her position as a top voice for Afro-Brazilian lifestyle empowerment.Influence

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• Username: @laisoliveiraofc
• Influence Score: 14.8/100
• Followers: 3.2M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 10 AM EST

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Twitter (X): How Lais Uses Twitter for Brand Presence, Not Performance

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Lais Oliveira’s verified Twitter account (@laisoliveira) currently stands at 53K followers, but has seen no activity for nearly three years. While it maintains a professional presence, the lack of regular content significantly limits its effectiveness as an engagement platform.

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Despite the inactivity, her Twitter still functions as a supportive communication channel, particularly for backend brand-related visibility. It has been used for formal affiliations, such as with Salon Line and Growth Supplements, and could be revitalized as a space for sharing behind-the-scenes content or personal updates to strengthen brand intimacy.

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• Username: @laisoliveira
• Influence Score: 8.8/100
• Followers: 53.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.04% (−22 followers)
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Laís Oliveira's Social Media Influence Summary

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Lais Oliveira holds an 84.7/100 authority score on Instagram, ranking among Brazil’s Top 3% overall and Top 7 in Brazilian models.
Her Nexus of influence includes Salon Line (tagged 7 times) and Growth Supplements (personal brand).
Within her network cluster are lifestyle and beauty brands plus creators like Eduardo Veloso, solidifying her as a prime fashion-lifestyle pitch candidate.

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Content Strategy: From Curls to Confidence

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Lais Oliveira’s content strategy centers on empowering Afro-Brazilian women through authentic lifestyle storytelling, couple humor, and inclusive beauty representation.

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Reachability & Partnerships

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Lais is highly accessible to brands: she actively shares her email and website on her Twitter profile, suggesting comfort with direct outreach.
Her verified status and public listing of brand contacts position her favorably for B2B collaboration and campaign inclusions.

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Her partnerships with Salon Line and Growth Supplements show she is a trusted collaborator within beauty ecosystems—an ideal profile for lifestyle, haircare, and wellness campaigns seeking Afro-Brazilian representation.

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Conclusion: Redefining Afro-Brazilian Influence Through Authenticity, Humor, and Heart

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Lais Oliveira succeeds by blending fashion, humor, and cultural visibility into a strong personal brand. Her Instagram presence is impressive and well-curated, though TikTok and YouTube could see greater impact with more consistent output. Adding a newsletter and reactivating social channels would amplify reach. With existing brand links and clear accessibility, Lais is primed to deepen partnerships and expand her influence across digital spaces.

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