Who is Lauanda Rios?

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Lauanda Rios: Empowering Independence and Style through Everyday Beauty

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Lauanda Rios is a Brazilian lifestyle and beauty creator currently based in Portugal, where she documents her journey of personal growth, home independence, and style evolution. As the co-founder of Outh Now and owner of Lumiere Beauty Lounge, Lauanda blends entrepreneurial grit with aspirational aesthetics in a highly curated yet relatable way. Her content revolves around everyday life as a young woman living alone—highlighting themes like beauty routines, productivity, self-care, and apartment living.

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Her audience is predominantly Portuguese-speaking young adults, especially women navigating similar transitions into adulthood. Whether she’s organizing her kitchen drawers or sharing skincare favorites, Lauanda builds emotional connection through visual intimacy and personal storytelling. Her tone is grounded yet aspirational—a balance that keeps her audience engaged and trusting. She doesn't just sell a lifestyle; she shows the process of building one.

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A defining trait of Lauanda’s brand is her consistency. She posts almost daily, offering short-form content that flows naturally from her real life—packing, moving, decorating, and getting ready. Her storytelling is visual-first, using camera framing, muted color palettes, and soft lighting to create a polished, lifestyle-forward aesthetic. Still, it never feels overly commercial, even when integrated with product placements.

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She also champions female independence through her recurring “moving” diaries and solo-living narratives. These series anchor her content calendar and have performed exceptionally well across TikTok, YouTube, and Instagram. By framing independence as both empowering and enjoyable, she has positioned herself as more than a beauty influencer—she’s a role model for young women reshaping their lives on their own terms.

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An Influencer Active on Social Media

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Lauanda has built a solid following across TikTok (1M), YouTube (909K), Instagram (607K), and X (33.2K), making her one of the top lifestyle influencers operating in both Brazil and Portugal. Her content is fully multilingual and geographically hybrid, which allows her to bridge cultures while remaining laser-focused on her niche.

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Lauanda Rios' Social Media Strategy Analysis

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TikTok: Everyday Independence in Motion

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Lauanda’s TikTok strategy is rooted in storytelling through quiet, intimate moments—unboxing groceries, lighting candles, organizing drawers, or spending a day with loved ones. Her most viral video (1.7M views) isn’t about a stunt or trend—it’s a subtle emotional moment featuring a tribute to a close friend, framed like a scene from a film. These videos rely heavily on visual warmth and mood-setting music, often with little or no dialogue.

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Her strongest theme on TikTok is romanticized real life. She documents what it feels like—not just looks like—to live alone in Portugal, capturing slow mornings, self-care, and feminine rituals. This gives her content high emotional resonance and replay value. Despite a 0% growth rate, she maintains a healthy 208.7K average views due to repeat engagement from a dedicated audience.

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She publishes consistently at 5 PM, using early-hour slots to take advantage of low competition and morning scrolling habits. Her engagement rate (3.02%) is exceptional for lifestyle content, indicating that viewers not only watch but return. Most of her engagement comes from visual reactions—likes and replays—rather than comment-driven debate.

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Her storytelling is cyclical: the move-in process becomes a series, each routine becomes a scene, and every life milestone is repackaged into episodic moments. This structure trains her audience to check back for the next “chapter,” building serialized intimacy while staying within the short-form format.

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• Username: @lauandariosss
• Influence Score: 87.1/100
• Followers: 1M
• Activity: 4.5 videos/week
• Engagement Rate: 3.02%
• Growth: 0%
• Average Engagement: 30.2K
• Posting Habits: Every day at 5 PM EST

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YouTube Shorts: The Moving Diaries That Keep Moving

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YouTube is where Lauanda slows things down—but keeps the visuals sharp. Her “Diário da Mudança” short-form series forms the foundation of her channel. Whether she’s unpacking boxes or eating her first dinner alone, her content captures transitional moments with a clean, editorial feel. Each Short is formatted like a minimalist vlog—just enough context to evoke curiosity, but always tied back to visual storytelling.

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Unlike many creators who repost TikToks, Lauanda adapts her content specifically for YouTube. Her videos are often slightly longer, with more space for ambient sounds, on-screen text, and gentle pacing. She doesn't rely on jump cuts or viral hooks—instead, she uses camera movement and editing style to reflect her emotional state in each video.

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She posts only about 4.3 videos per month, but each one is crafted for maximum longevity. Her views—averaging 70K per Short—show the lasting appeal of her storyline-based content. Growth is modest (+0.34%), but her base is deeply tuned into her narrative arcs, especially around life transitions like moving and home decoration.

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This strategy supports brand alignment with longer-term campaigns rather than quick-turn promotions. It also builds trust: viewers know what to expect and tune in regularly for her peaceful, highly curated updates. With a brand-safe and gentle aesthetic, Lauanda leverages YouTube as her most “emotionally cinematic” platform.

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• Username: @Lauandarios
• Influence Score: 84.4/100
• Followers: 909K
• Activity: 4.3 videos/month
• Engagement Rate: 0.74%
• Growth: +0.34%
• Average Engagement: 6.7K
• Posting Habits: Once a week at 8 PM EST

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Instagram: The Visual Hub of Femininity and Routine

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On Instagram, Lauanda cultivates a refined visual aesthetic—where every outfit, product, and room is lit with purpose. Her Reels highlight soft textures, muted colors, and small rituals like doing makeup or preparing for the day. Posts like “Como eu finalizo meu cabelo” (166.7K views) and beauty flatlays regularly top 150K views. Rather than performative content, Instagram is where she polishes and elevates her routines.

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Her 16 monthly posts reveal a strategy of maintaining a constant visual presence without oversaturation. Unlike her narrative-driven TikToks, Instagram is her showroom—designed to present finished looks and clear takeaways. Each image or clip ties into beauty, wellness, or living independently—never veering from her brand pillars.

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Captions are conversational and bilingual, reflecting her Brazilian roots while welcoming a broader Lusophone audience. She often includes emotional or poetic language, like “Um dia comigo morando em Portugal,” which enhances connection while avoiding salesy tones. This emotional fluency sets her apart from influencers who post only promotional captions.

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Her 0.75% engagement rate may seem modest, but it's consistent—indicating her audience is trained to consume quietly. Instead of comment-heavy virality, she generates strong product interest through visual trust. Her page functions as a reference board: aspirational, serene, and subtly persuasive.

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• Username: @lauandarios
• Influence Score: 81.3/100
• Followers: 607K
• Activity: 16 posts/month
• Engagement Rate: 0.75%
• Growth: -0.01%
• Average Engagement: 4.5K
• Posting Habits: Every day at 5 PM EST

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X (Twitter): Cozy Thoughts from a Feminine Mindset

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Though not central to her strategy, Lauanda uses X as a digital journal—a space for short, reflective thoughts tied to her aesthetic values. Her tweets, such as “na minha casinha limpa, roupinhas lavando...” read like diary entries, inviting quiet engagement through relatability. There's no clickbait or memes—just calm, intentional moments of self-expression.

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Her low activity rate (0.7 tweets/week) and engagement (0.12%) reflect her passive approach to the platform. Still, every post matches her brand tone—soft, feminine, and emotionally aware. She avoids political or divisive commentary, making this platform a quiet extension of her core identity rather than a growth engine.

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The value of X lies in what it signals: Lauanda isn’t just curating aesthetics, she’s emotionally fluent with her audience. These tweets deepen her perceived authenticity, showing that her polished visuals are grounded in personal reflection. It also gives fans a platform to connect without the noise of TikTok or Instagram.

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While not monetized, her presence on X adds narrative depth to her brand and helps maintain multi-platform cohesion. For lifestyle creators, even small touchpoints like this can signal consistency and emotional maturity—qualities that audiences (and brands) trust.

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• Username: @lauandarioss
• Influence Score: 67.9/100
• Followers: 33.2K
• Activity: 0.7 tweets/week
• Engagement Rate: 0.12%
• Growth: -0.26%
• Average Engagement: 40
• Posting Habits: Once a week at 6 PM EST

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Lauanda Rios' Social Media Influence Summary

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Lauanda Rios ranks in the top 1% for Outfits & Styling in Brazil and top 2% for TikTok in Brazil, highlighting her strong influence in fashion and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: Style Meets Self-Care: Lauanda’s

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Lauanda’s content strategy is rooted in consistency, real-time storytelling, and aesthetic clarity. Each post aligns with her brand pillars: beauty, home independence, fashion, and self-worth. She doesn’t chase trends—instead, she builds recurring series like "Diário da Mudança" that audiences return to. Her tone is emotionally intelligent but visually aspirational.

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Reachability and Partnerships

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Lauanda Rios is highly partnership-ready. She has proven collaborations with Fashion Nova, Gocase, and SHEIN Brasil, all integrated into her lifestyle organically through fashion hauls, decor vlogs, and beauty routines. She’s likely to accept deals related to personal care, home organization, and productivity content.

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With an estimated $10K per post value, she is best suited for beauty and lifestyle campaigns targeting young women transitioning into independent adulthood. Her content is brand-safe and consistently engaging, making her a low-risk, high-visibility collaborator.

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Conclusion: Building a Lifestyle Brand, One Post at a Time

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Lauanda Rios is more than a lifestyle influencer—she’s a storyteller of young independence, wrapped in beauty and discipline. Her platforms are reflections of daily life made cinematic: small routines turned into rituals, and personal transitions celebrated as achievements. With clear values, aesthetic integrity, and loyal audience trust, she continues to set the standard for relatable, emotionally intelligent content in the lifestyle space.

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