Who's Who on Social Media
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Who is Laura Lee?

With a combined audience of over 8 million followers and a personal brand rooted in authenticity and entrepreneurial spirit, Laura Lee has established herself as a cornerstone of the beauty influencer space. Based in Los Angeles, she is far more than a beauty content creator—she is a multi-platform powerhouse who merges lifestyle, humor, and glamor seamlessly.

July 21, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Laura Lee: Mastering Beauty Content with Relatable Glamour and Entrepreneurial Power

Laura Lee is a Los Angeles–based beauty entrepreneur who built her online presence from the ground up, starting with YouTube makeup tutorials in the early 2010s. She gained traction by offering honest product reviews and transformation-style looks, often blending humor with professional technique. Her Southern charm and self-taught makeup skills quickly made her stand out in a saturated market. Today, she is recognized for turning her online influence into a fully-fledged business empire.

She is the founder of Laura Lee Los Angeles, a cosmetics brand known for bold palettes and user-friendly formulas, and Minim LA, a fashion-forward lifestyle brand with a minimalist aesthetic. These ventures reflect Laura’s unique ability to connect content creation with commerce, offering products that mirror her personal style. Her product launches often sell out due to high anticipation from her engaged followers. Unlike many influencers, Laura oversees creative direction for both brands.

Laura Lee Stuns at Patrick Ta Beauty Event in LA: A Glamorous Moment in Meshki Couture (Source: @larlarlee, Instagram, May 2025)

Laura’s content stands out for its emotional range—balancing lighthearted skits and trends with heartfelt posts about her family and personal growth. She’s known for sharing deeply personal moments, including tributes to her late mother and celebrating 15 years with her husband, which adds emotional depth to her public persona. She co-hosts the podcast Fool Coverage, where she dives into internet culture and influencer dynamics. This ability to blend vulnerability with entertainment keeps her content relatable and distinctive.

She maintains strong ties within the beauty influencer community, regularly collaborating with Manny Gutierrez, Jaclyn Hill, and other top-tier creators. Her influence extends across TikTok, Instagram, and YouTube, with each platform offering a distinct tone—playful on TikTok, intimate on Instagram, and polished on YouTube. Laura is consistently ranked among the top 1% of beauty creators globally. Her content is safe, cheerful, and brand-friendly, making her a highly sought-after partner for campaigns.

An Influencer Active on Social Media

Laura Lee's digital presence is spread across TikTok, Instagram, YouTube, and X (formerly Twitter). Each platform showcases a distinct aspect of her content style—from product-focused tutorials and comedic takes on TikTok, to personal moments and glam shots on Instagram, to polished long-form content on YouTube. Although inactive on X, her influence remains potent across the remaining platforms, with regular engagement and consistent posting.

Laura Lee's Social Media Strategy Analysis

YouTube: Legacy Platform for Tutorials and Product Reviews

YouTube is where Laura Lee’s journey as a content creator began, and her 4.6M subscribers reflect years of consistent, long-form content. Her videos include signature makeup routines, product deep dives, and nostalgic content like redoing her 2016 makeup routine. She mixes humor with expertise, often calling back to viral beauty trends she helped popularize. This platform showcases her authority in beauty, with a tone that’s more structured and tutorial-driven than her other channels.

Despite a modest 0.08% engagement rate, Laura’s videos still pull in an average of 96.3K views—a sign of sustained audience interest. Her weekly uploads are typically scheduled for 8 PM, aligning with her viewers’ morning routines. Shorts are used strategically to promote long-form content or test trending topics with minimal effort. While growth on YouTube has plateaued, her content still resonates with long-time followers and makeup enthusiasts seeking more in-depth guidance.

Laura’s camera presence is polished and relaxed, reflecting her years of experience in front of the lens. She frequently uses voiceovers, B-roll, and branded transitions to give her videos a professional finish without losing her relatable personality. Product placements are common but feel native, as she often ties them into tutorials or comparisons. Her audience trusts her to deliver unfiltered opinions, which has strengthened her affiliate sales and brand deal performance.

The channel also serves as an archive of her evolution—both personally and professionally. From early vlogs filmed in her bedroom to branded studio content, her journey is visibly documented. This long-term transparency builds trust, especially for beauty consumers skeptical of sponsored content. Her YouTube strategy isn’t about chasing virality—it’s about maintaining credibility and staying a trusted voice in beauty conversations.

  • Username: Laura Lee (@laura88lee)
  • Influence Score: 84.4/100
  • Followers: 4.6M
  • Activity: 4.6 videos/week
  • Engagement Rate: 0.08%
  • Growth: 0%
  • Average Engagement: 3.8K
  • Posting Habits: Once a week at 8 PM EST

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Instagram: Blending Glam with Sentiment

Laura’s Instagram, with 1.8M followers, acts as a visual diary—equally focused on beauty content and her personal life. Her top-performing posts often feature emotional depth, such as tributes to her late mother or milestones in her relationship. These high-engagement posts show that her audience values her vulnerability just as much as her glam. Her Instagram blends personal and polished, with a carefully curated feed that never feels too filtered.

Reels are a major engagement driver on her account, often reaching over a million views. These include behind-the-scenes beauty moments, humorous couple content, or seasonal outfit reveals tied to her Minim LA brand. With 13 posts a month and a consistent 6 PM posting time, she hits an optimal balance between visibility and not overwhelming the feed. Her 0.63% engagement rate reflects a solid connection to her audience, particularly through comment-heavy posts.

Unlike many creators who post sporadically, Laura’s consistency builds familiarity—her audience knows when to expect her and what type of content she’ll share. Product promotions are often folded into personal storytelling, like getting ready for a date or filming a campaign with her niece. This makes sponsored content feel like a continuation of her life rather than an interruption. She rarely uses Instagram solely for sales; instead, she nurtures her brand identity here.

Her grid is also an extension of her entrepreneurial image. Posts featuring Minim LA or makeup collaborations are designed for high visual impact, often aligning with new collection drops. She knows how to stage a product to match her aesthetic while preserving authenticity. On Instagram, she doesn’t just sell products—she builds a lifestyle around them that feels aspirational yet accessible.

  • Username: Laura Lee (@larlarlee)
  • Influence Score: 89.4/100
  • Followers: 1.8M
  • Activity: 13 posts/month
  • Engagement Rate: 0.63%
  • Growth: +0.07%
  • Average Engagement: 11.6K
  • Posting Habits: 3 times a week at 6 PM EST

TikTok: High-Energy Humor Meets Beauty Virality

TikTok is where Laura’s creativity thrives. With 1.3M followers and a strong 3.39% engagement rate, she consistently delivers bite-sized content that is fast-paced and witty. Her videos often include comedic takes on beauty norms, skits with her niece, or quick product demos. Her humorous tone differentiates her from more tutorial-heavy creators on the platform.

She posts 7.6 times per week, often at 2 PM—timed for international engagement and early risers. Laura’s TikTok content is reactive, jumping on trends while tailoring them to her beauty niche. For instance, her “@GLAMZILLA made me do it” video blends influencer banter with product showcasing, a formula that earns both views and interaction. Videos regularly cross the million-view mark, with top posts hitting over 2.4M views and 180K likes.

What’s distinct about her TikTok strategy is the seamless mix of scripted and candid content. She’ll pivot from a trend-driven voiceover to a raw, casual product review in the next post. This format keeps the audience guessing and engaged while maintaining a consistent tone. Unlike her YouTube, TikTok allows her to playfully critique beauty trends she once championed, giving her content a meta self-awareness.

She’s also unafraid to show unfiltered moments—whether trying on outfits, teasing family members, or responding to follower comments. That relatability fuels her virality and builds trust. While her other platforms prioritize polish, TikTok is where she lets her guard down and experiments. It’s her most dynamic platform, making it ideal for collaborations that want visibility and personality in equal measure.

  • Username: Laura Lee (@laura88lee)
  • Influence Score: 89.4/100
  • Followers: 1.3M
  • Activity: 7.6 videos/week
  • Engagement Rate: 3.39%
  • Growth: 0%
  • Average Engagement: 44K
  • Posting Habits: Every day at 2 PM EST

X (formerly Twitter): Dormant but Branded

Though Laura retains 509.8K followers on X, she hasn’t posted in over a year, resulting in a low engagement score of 7.9/100. Her last activity was largely promotional, focusing on brand launches or video drops. While her presence here is minimal, the account still reflects her aesthetic, with her banner showcasing her signature lip gloss line. The branding is consistent even if the content isn't current.

This platform once served as a secondary outlet for sharing YouTube links or replying to fans in real-time. However, its decline in active use mirrors a broader shift among beauty creators away from text-based engagement. She hasn’t capitalized on X’s recent tools like long-form posts or Spaces, likely choosing to focus energy where her community is more active. Her inactivity hasn’t significantly impacted her brand, but it does represent a missed opportunity for real-time dialogue.

  • Username: Laura Lee (@laura88lee)
  • Influence Score: 7.9/100
  • Followers: 509.8K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: -0.11%
  • Average Engagement: 0
  • Posting Habits: Once a year at 11 AM EST

Laura Lee's Social Media Influence Summary

Laura Lee ranks in the Top 1% of beauty bloggers globally and in the U.S., and holds a Top 2% position on TikTok U.S., solidifying her as a top-tier beauty influencer.

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Content Strategy: A Relatable and Vibrant

Laura’s content blends humor, authenticity, and glamor. Her beauty tutorials are often infused with storytelling, making even the most commercial posts feel personal. Her use of nostalgic formats, such as revisiting 2016 beauty routines, connects her newer followers with long-time fans.

Reachability and Partnerships

Laura Lee is highly reachable for partnerships, frequently tagging brands like White Fox Boutique (12 times) and DIBS Beauty, often integrating them naturally into her content. Her long-term collaborations are typically embedded within storytelling formats—like GRWM videos or vlogs—rather than appearing as overt ads.

An overview of Laura Lee’s top influential connections across key industries. (Source: Favikon)

She also promotes her own brands, Laura Lee Los Angeles and Minim LA, using polished yet approachable visuals across platforms. Her consistent tone, professional output, and trusted niche authority make her an ideal partner for beauty, lifestyle, and fashion campaigns that value both performance and brand alignment.

Conclusion: A Beauty Powerhouse with Depth and Range

Laura Lee’s career is a blueprint for combining personal storytelling with commercial success. From her early YouTube days to her vibrant TikTok presence, she has adapted her style while remaining authentic. Her influence is not only seen in her follower count but in her ability to connect with fans on a deeper level—through humor, honesty, and hustle.

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