Who is Luisa Malizia?

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Luisa Malizia: Merging Nail Art, Twilight Fandom, and Pop Culture with Whimsical Creativity

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Luisa Malizia, affectionately known as “Mali” by her followers, is a Brazilian content creator who merges her love for nail art, storytelling, and pop culture. With a deeply personal connection to the Twilight saga, she has cultivated a niche digital universe that embraces both aesthetic creativity and fandom culture. Her style blends nostalgic references with DIY artistry, resonating with a community that values authenticity and imagination. Mali's tone is warm, humorous, and rooted in her personal obsessions.

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What makes Mali distinct is her ability to create serialized content that feels like episodes in a fantasy world. Her TikTok and Instagram posts often feature vampire-inspired nail designs, vintage props, and eerie mood lighting. She doesn’t just share looks—she builds immersive moments that reflect her internal creative universe. The result is a deeply loyal audience that engages with her like a friend, not just a creator.

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Her visual language is instantly recognizable: soft shadows, expressive captions, and a tone that mixes satire with sincerity. From Nosferatu claws to Belle-inspired stationery setups, every post carries her unique aesthetic stamp. She is particularly loved for making the “unusual” beautiful, and for celebrating fandoms often overlooked in mainstream influencer culture. This commitment to character and creativity sets her apart in a crowd of trend-chasers.

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Luisa has also built strong ties with niche and global brands like Forever Twilight in Forks, Zerezes, and Netflix Brasil, all of which align with her artistic direction. Her brand safety, humor, and consistency have made her an ideal partner for entertainment, beauty, and youth-focused campaigns. In the crowded creator space, Mali stands out by staying weird, whimsical, and wonderfully herself.

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An Influencer Active on Social Media

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Luisa Malizia has built a cross-platform community of over 2.3 million followers, with top-tier visibility on TikTok and Instagram and a niche presence on YouTube.

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Luisa Malizia's Social Media Strategy Analysis

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TikTok Strategy: Nostalgia, Nail Art, and the Darkly Hilarious

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Luisa’s TikTok is a playground for niche humor, supernatural aesthetics, and handcrafted creativity. With 2 million followers, she leverages the platform to showcase eerie nail designs, lo-fi visual storytelling, and spooky-chic transitions. Her viral content often leans into Twilight references, gothic pop, or absurdist punchlines—appealing to an audience that loves dark humor and creativity. Her use of specific characters and references gives her page a cult-following energy.

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She posts around 3.1 videos per week, typically at 8 PM, maintaining consistency while preserving the quality and detail her videos require. One of her top videos—a Nosferatu-inspired nail reveal—garnered over 164K views and 36K likes, proving how effective character-led visual content can be. Her TikToks blend humor with subtle costume play, engaging fans who want both a laugh and a mood board. The frequency, combined with her artistic touch, makes every post feel like a drop in an ongoing narrative.

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What sets her TikTok strategy apart is her ability to inject personality into trends while never straying from her creative identity. She doesn't rely on trending dances or viral audio; instead, she transforms familiar internet sounds into mini-cinematic stories. Whether she's spoofing vampire tropes or lamenting missed meme opportunities, her tone remains quirky, intelligent, and loyal to the "Maliverso" world she’s built. Her videos reward followers who are in on the joke.

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Though her 30-day growth is currently flat, her engagement remains strong, averaging 11.7K interactions and 62.2K views per post. This consistency indicates a well-established community that shows up for every update. Her visual signature and storytelling style make her a standout in the DIY and entertainment space on TikTok, setting the stage for brands wanting cinematic product placement or character-led storytelling.

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• ‍Username: @malizialu‍
• Influence Score: 84.7/100‍
• Followers: 2M‍
• Activity: 3.1 videos/week‍
• Engagement Rate: 0.58%‍
• Growth: 0%‍
• Average Engagement: 11.7K‍
• Posting Habits: 3 times/week at 8 PM EST

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Instagram Strategy: Where the Maliverso Comes to Life

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Luisa’s Instagram is where her fantasy universe becomes fully immersive. With 280.8K followers, she ranks in the Top 1% of Brazilian creators, reflecting both scale and precision in her storytelling. Her aesthetic is carefully curated—think vintage tones, haunted objects, moody selfies, and pop culture cosplay—blurring the lines between art and entertainment. She treats each post like a film still, using visuals and captions to expand the lore of her fictional world.

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She posts daily around 7 PM, and her reels routinely outperform static content thanks to their personality-driven narratives. A standout reel, featuring a Twilight-esque monologue from her bathroom, garnered 927.4K views and 42.2K likes, proving her viral potential without diluting her niche. Her captions often read like fanfiction snippets or inside jokes, deepening engagement with her loyal audience. The platform is less about reach and more about building world and community.

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Unlike most creators, Luisa doesn’t compartmentalize her content—her stories, feed, and reels all flow together. A post about her antique desk will later reappear in a video as a set prop, creating continuity and rewarding repeat viewers. This “worldbuilding” approach strengthens brand retention, and makes her ideal for long-term campaigns that build over time. Everything she shares is connected, giving followers the sense of being part of a story, not just scrolling a feed.

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Her engagement rate of 1.96% and average 5.5K interactions per post show how deeply followers resonate with her content. She’s not just creating visual content—she’s curating a fan experience. For brands wanting to be part of a narrative rather than a one-off post, Mali’s Instagram offers both intimacy and aesthetic integration that’s difficult to replicate elsewhere.

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• ‍Username: @malizialu‍
• Influence Score: 86.8/100‍
• Followers: 280.8K‍
• Activity: 12 posts/month‍
• Engagement Rate: 1.96%‍
• Growth: +0.86%‍
• Average Engagement: 5.5K‍
• Posting Habits: Everyday at 7 PM EST

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YouTube Strategy: Abandoned but Aesthetic

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Mali’s YouTube account (@malizialu) currently functions more as an archive than an active channel. With just 1.9K subscribers and no uploads in the last two years, YouTube is not a focus in her current content strategy. Her profile header and description (“Ainda sem 100% de certeza do que eu estou fazendo aqui…”) reflect her whimsical self-awareness, hinting at experimentation rather than long-term commitment.

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There’s clear potential for growth should she return to the platform. Given her rich storytelling skills and visual creativity, Mali could thrive in vlog-style or mini-documentary formats centered on her fandoms, costume builds, or DIY tutorials. Until then, YouTube remains an unused but promising creative outlet.

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• ‍Username: @malizialu‍
• Influence Score: 5.9/100‍
• Followers: 1.9K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Luisa Malizia's Social Media Influence Summary

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Luisa Malizia holds Top 1% positions in Brazil for both Instagram and Nail Art categories, with worldwide rankings placing her in the Top 2% on Instagram and Top 25% in nail artistry. Her Influence Scores—84.7 on TikTok and 86.8 on Instagram—highlight her authority in creative content niches. Despite being niche-focused, she commands standout engagement rates and visibility.

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Learn more about the Favikon Methodology here

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Content Strategy: Crafting a Cinematic Fandom Universe Through DIY Beauty and Dark Humor

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Mali’s content isn’t just scrollable—it’s experiential. Each post invites followers into a DIY fantasy world that merges vintage aesthetics, internet humor, and spooky-fun beauty content. Unlike typical influencers, she doesn't chase trends—she builds alternate realities that reflect her own obsessions, from Bella Swan to haunted house tropes.

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Reachability and Partnerships

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Luisa Malizia has partnered with both niche and major names including Forever Twilight in Forks, Netflix Brasil, Zerezes, and UCI Cinemas. Her repeated brand mentions (up to 7 tags for some) show strong brand alignment and campaign consistency. Her aesthetic, while unconventional, is increasingly sought after by brands looking to connect with Gen Z's love for fandoms and individuality.

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Mali is particularly well-positioned for collaborations in the beauty, streaming, DIY, and pop culture merchandise sectors. With a campaign cost range of $5K–$10K per post, she offers value to partners looking for authenticity, humor, and aesthetic specificity. Her content style is cheerful, safe, and visually memorable, making her highly brand-friendly despite her unconventional tone.

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Conclusion: The Rise of Maliverso

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Luisa Malizia is not just an influencer—she’s a creator of worlds. Through her cinematic reels, DIY nail art, and fandom-fueled storytelling, she’s built a cultural niche that resonates with thousands of Brazilian followers and fantasy lovers worldwide. Her unique approach to pop culture and beauty makes her one of Brazil’s most distinctive digital voices.

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