Who is Maddy Crum?

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Maddy Crum: Promoting Self-Expression and Mental Health Through Fashion and Positivity

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Maddy Crum is a U.S.-based content creator best known for her playful blend of fashion and mental health advocacy. She posts under the handle @iblowurmind and built her audience through candid TikToks and casual Instagram posts that balance humor with emotional awareness. Her signature tone combines outfit inspiration with affirming one-liners, often reminding followers to embrace their individuality. Maddy’s rise came from making vulnerability feel cool—not curated.

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Her content is heavily shaped by her personal experiences with mental health, which she openly references in both her visuals and captions. She’s not afraid to share down days or unfiltered selfies alongside brand content. Unlike creators who rely on trends, Maddy drives engagement through honesty, regularly engaging her followers in self-esteem conversations. She also uses her platform to reduce stigma around anxiety and emotional burnout, particularly among Gen Z women.

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Fashion and beauty are central to Maddy’s visual identity, but always through the lens of self-expression. Her collaborations with brands like Yves Saint Laurent Beauty and IT Cosmetics often focus on bold visuals and empowering messaging rather than heavy product placement. She tags these partners with intent—usually pairing the content with captions about confidence or daily affirmations. Her beauty content is less about technique and more about how the look makes her feel.

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Beyond her visuals, Maddy has carved out a community that values feeling over aesthetics. Her engagement is steady because she consistently shows up as herself—no filters, no personas. She posts early in the morning and keeps a relaxed publishing rhythm that fits her personality. Maddy isn’t aiming to be a polished influencer; she’s building trust by being as real as the conversations she sparks.

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An Influencer Active on Social Media

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Maddy is most active on TikTok and Instagram, where she has built a strong connection with lifestyle and beauty audiences.

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Maddy's Social Media Strategy Analysis

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TikTok: Positivity in Motion

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Maddy’s TikTok presence thrives on short, relatable videos that merge self-expression with visual styling. With 869.5K followers, she delivers content that feels spontaneous—like affirmations filmed in a hoodie or GRWM videos shot in natural light. Her most viewed clips often include captions about staying soft during tough days or embracing your weirdness. She avoids voiceovers from trends, instead using her own voice or ambient music.

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She averages 1–2 videos per week, posting around 1 PM EST, which aligns with late-night scrolling behaviors common in her Gen Z audience. Even though her follower count has dipped slightly (-0.23%), her videos still bring in around 18.2K views on average. This shows her viewers aren’t passively following—they’re watching. Her engagement is driven more by relatability than flashy visuals.

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What sets her apart is the mood she creates—she often films from bed or in everyday settings, which mirrors how her followers consume the content. The lighting is soft, the edits are minimal, and the captions speak directly to feelings like social fatigue, self-doubt, or body confidence. That rawness makes her videos feel like a conversation, not a broadcast.

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Brand content is lightly embedded—usually through subtle product shots or outfit reveals tagged in the caption. She avoids pushy calls to action or scripted promotions. Her collaborations succeed because they feel like a continuation of her usual content, not a break from it. This approach helps her maintain authenticity while still working with top-tier beauty brands.

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• Username: @iblowurmindd
• Influence Score: 74.9/100
• Followers: 869.5K
• Activity: 1.2 videos/week
• Engagement Rate: 0.22%
• Growth: -0.23%
• Average Engagement: 1.9K
• Posting Habits: Once a week at 1 PM EST

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Instagram: Style and Self-Acceptance

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Maddy uses Instagram as her primary platform for visual storytelling, with 610.3K followers engaging in her fashion-first but emotion-driven content. Her grid is filled with mirror selfies, laid-back outfit shots, and minimalist captions like “today we’re alive and that’s enough.” Every post radiates the same mix of self-assurance and softness that defines her brand. She posts roughly twice per month, always around 2 PM EST.

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Despite the low frequency, each post averages 4.7K interactions and 118.2K views—a strong return for a creator who avoids trendy formats. Maddy’s visuals are stripped of overproduction; she often uses natural lighting and her real environment to frame each shot. It’s not about creating an ideal life—it’s about showing up honestly in her own. Her engagement rate of 0.76% reflects an audience that connects beyond just the aesthetics.

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She tags brands like Givenchy and YSL Beauty with a casual ease—often in a single caption line without drawing too much focus. These partnerships work because they support her tone instead of trying to shift it. She avoids heavy product-centric content and leans into emotional associations, like how a bold lipstick makes her feel stronger on a tough day. It’s personal styling with context.

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This platform is also where she posts the most affirming captions—often addressing her followers like a close friend. Comments are filled with mutual reassurance between her and her audience, fostering a feedback loop of emotional support. Maddy doesn’t chase viral trends here; instead, she prioritizes emotional tone and trust, which keeps her audience coming back regardless of frequency.

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• Username: @iblowurmind
• Influence Score: 77.3/100
• Followers: 610.3K
• Activity: 2 posts/month
• Engagement Rate: 0.76%
• Growth: -0.33%
• Average Engagement: 4.7K
• Posting Habits: Everyday at 2 PM EST

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Twitch: Dormant, Niche Presence

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Maddy’s Twitch account, @iplayurmind, shows minimal activity but a curious spike in passive growth (+7.22% over the past 30 days). The platform holds just 2.5K followers and no visible video output in the last year. Despite the inactivity, the presence suggests she has explored community-building formats beyond short-form content. Twitch could provide her a long-form outlet for mental health chats, styling sessions, or casual gaming.

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Her username mirrors her branding elsewhere, which helps maintain consistency in how she’s discovered. However, no followers currently engage through livestreams, and there’s no existing pattern of interaction to analyze. It’s more of a placeholder than an active content pillar right now.

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If activated, Twitch could allow her to bring followers into more intimate, unscripted spaces. Given her conversational style and emotionally honest persona, live content could enhance trust and boost loyalty. Topics like “chat while I get ready” or “late-night real talk” would align well with her tone and community.

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For now, though, Twitch doesn’t play a meaningful role in her influence or monetization. It may simply serve as a future expansion path should she decide to deepen her community interaction. Until then, her focus remains on visual-first platforms that support her direct yet minimalistic content structure.

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• Username: @iplayurmind
• Influence Score: Not scored
• Followers: 2.5K
• Activity: 0 videos/week
• Engagement Rate: Not available
• Growth: +7.22%
• Average Engagement: Not available
• Posting Habits: Once a year at 7 PM EST

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Maddy Crum's Social Media Influence Summary

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Maddy Crum holds a Favikon Influence Score of 8,432, placing her in the Top 3% of creators globally. She ranks #910 in Outfits & Styling U.S. and #6,414 worldwide, highlighting her niche authority in fashion and self-expression. Her Instagram performance places her in the Top 14% both nationally and globally, confirming steady visibility in the beauty and lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Style, Positivity, and Emotional Connection

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Maddy’s content strategy is grounded in three pillars: fashion, emotional well-being, and self-identity. She posts with a casual, friendly tone that avoids perfectionism and instead emphasizes honesty and expression. Her captions are short, affirming, and intentionally relatable—offering simple encouragement like “You’ve got this” or “Today we wear eyeliner and leave the house.” Her visuals focus heavily on styling and beauty, but always with a message underneath. Whether she’s showcasing a bold lipstick or a new outfit, the subtext is empowerment. She rarely engages with political or controversial content, maintaining a “Safe” brand profile suitable for wide-reaching brand partnerships.

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Reachability and Partnerships

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Maddy Crum is highly reachable through Instagram, where she posts consistently and responds through tags, mentions, and DMs. Her audience is accustomed to seeing casual, brand-integrated content—like tags to Givenchy Beauty and IT Cosmetics embedded in outfit posts. She publishes twice monthly at 2 PM EST, a pattern likely chosen to align with early engagement windows. Brands working with her often appear across multiple posts, indicating repeat collaborations rather than one-off promotions.

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On TikTok, her posting frequency (1–2 videos per week) and consistent use of product tags suggest openness to brand visibility. However, she avoids overt callouts, preferring subtle placements that match her tone and style. Her engagement remains stable even when follower growth fluctuates, making her a steady partner for campaigns tied to personal style or mental health messaging. Maddy is best approached with collaborations that give her creative control and emotional context.

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Conclusion: Maddy Crum’s Message Is Clear—Be Yourself, Loudly

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Maddy Crum has carved out a unique space by marrying visual styling with emotional wellness. Her voice is casual, her tone friendly, and her message consistent: express yourself, protect your mind, and have fun doing it. While she doesn’t flood her audience with content, what she shares feels intentional and resonant. With a strong influence in both the fashion and mental health niches, she bridges the gap between style and substance. Maddy remains a powerful example of how creators can connect deeply with their audience without sacrificing personality. For the right brands, she’s not just an influencer—she’s a trusted voice.

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