Who is Mahiye Selin?

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Mahiye Selin: Bringing Korean Beauty and Lifestyle to a Global Audience

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MAHIYE SELIN is a Korean beauty and lifestyle content creator known for her engaging makeup tutorials, skincare advice, and product reviews. Based in Seoul, South Korea, she shares her passion for K-beauty trends and fashion, giving her audience an inside look at the latest beauty innovations. Her content blends aesthetic appeal with practical beauty knowledge, making her a trusted voice in the industry. Through her authentic approach, she has built a loyal community that values her expertise.

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Her journey into beauty content creation began with a passion for skincare and cosmetics, leading her to explore various makeup techniques and skincare routines. She quickly gained traction on Instagram and TikTok, where her visually appealing and informative content attracted thousands of beauty enthusiasts. By sharing honest product reviews and step-by-step tutorials, she has become a go-to source for K-beauty inspiration. Her ability to simplify complex beauty techniques makes her content accessible to both beginners and experienced beauty lovers.

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Beyond beauty, SELIN incorporates elements of fashion and lifestyle, offering her audience a broader glimpse into her daily routine. Whether she’s showcasing her favorite outfits, exploring Seoul’s vibrant beauty scene, or sharing self-care tips, she keeps her content fresh and engaging. Her ability to connect with her followers on a personal level makes her stand out among other beauty influencers. She frequently interacts with her audience, creating a community-driven platform where beauty lovers can learn and share their experiences.

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Her collaborations with renowned brands like Dior Beauty, Flower Knows Cosmetics, and Essence Cosmetics further solidify her influence in the beauty industry. She ensures that every brand partnership aligns with her values, maintaining a high level of credibility and authenticity. As she continues to expand her presence, SELIN remains dedicated to providing quality content that inspires and educates her growing audience. With her unique blend of expertise, creativity, and relatability, she is well on her way to becoming a top beauty influencer in the digital space.

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An Influencer Active on Social Media

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MAHIYE SELIN has a significant presence on Instagram and TikTok, with an engaged audience that follows her for beauty tutorials, skincare tips, and product recommendations. Her content is visually appealing, educational, and resonates with those interested in Korean beauty trends.

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Mahiye Selin's Social Media Strategy Analysis

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Instagram: Aesthetic and Engaging Beauty Content

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On Instagram, MAHIYE SELIN focuses on visually captivating beauty and lifestyle content, curating an aesthetically pleasing feed that reflects the latest K-beauty trends. She shares makeup tutorials, skincare routines, and fashion-forward looks, drawing in beauty enthusiasts from all over the world. Her Reels and posts often feature product showcases, giving followers an in-depth look at beauty brands she trusts. Engagement is key on this platform, and she actively interacts with her audience through Q&A sessions, polls, and engaging captions.

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Her content is designed to be both informative and visually appealing, catering to her audience’s love for beauty inspiration and product recommendations. By maintaining a cohesive and professional aesthetic, she has positioned herself as an authority in the beauty and skincare niche. She strategically uses hashtags and collaborations with well-known brands to maximize her reach. Additionally, she incorporates behind-the-scenes glimpses of her daily routine, allowing her audience to feel more connected.

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SELIN’s Instagram presence is also defined by her ability to leverage trends while staying true to her unique style. Whether she’s reviewing skincare products, demonstrating new makeup techniques, or participating in viral beauty trends, she keeps her followers engaged. Her storytelling approach makes her content authentic and relatable, resonating with beauty lovers who seek both expertise and real-life experiences. Her growing follower count and high engagement rate demonstrate the effectiveness of her strategy.

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She posts three times a week, ensuring consistency without overwhelming her audience. Each post is carefully planned to align with beauty trends, product launches, and her brand partnerships. With a 6.65% engagement rate and an average of 47.3K interactions per post, her Instagram serves as a powerful platform for beauty brands looking to connect with an engaged and beauty-conscious audience.

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• Username: @selin.egmn
• Influence Score: 91.1/100
• Followers: 711.5K
• Activity: 3 posts per month
• Engagement Rate: 6.65%
• Growth: +6.63% in the last 30 days
• Average Engagement: 47.3K per post
• Posting Habits: Once a week at 1 PM EST

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TikTok: Quick, Trend-Driven Beauty and Lifestyle Videos

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On TikTok, SELIN’s content strategy revolves around short-form, high-impact videos that are both entertaining and informative. She leverages TikTok’s fast-paced algorithm by participating in trending beauty challenges, ASMR skincare videos, and GRWM (Get Ready With Me) clips. Her fun and educational approach has helped her amass a strong following of 648.1K users who actively engage with her content. She blends product reviews, personal beauty tips, and viral challenges to keep her audience entertained.

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Her TikTok videos often showcase quick transformations, before-and-after makeup looks, and product comparisons, making them highly shareable. She maintains a consistent posting schedule of three times a week, keeping her content fresh and relevant. Her ability to jump on trends quickly has helped her maintain steady growth on the platform. Despite the short format of TikTok videos, she ensures that her audience receives valuable beauty insights in an engaging and digestible manner.

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Interactivity plays a major role in her TikTok engagement strategy. She frequently responds to comments, engages in beauty-related duets, and incorporates follower requests into her content, making her audience feel heard. This direct connection with her followers increases loyalty and encourages repeat interactions. By balancing fun, educational, and interactive content, SELIN has successfully positioned herself as a reliable beauty expert on the platform.

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With an engagement rate of 1.54% and an average of 10K interactions per post, her TikTok strategy is designed to maximize reach and impact. She combines professional expertise with a lighthearted, engaging style, ensuring that her content remains accessible to both beauty enthusiasts and casual viewers. As TikTok continues to dominate social media, SELIN’s ability to adapt and innovate makes her a key player in the beauty community.

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• Username: @selinegmn
• Influence Score: 87.4/100
• Followers: 648.1K
• Activity: 2.5 posts per month
• Engagement Rate: 1.54%
• Growth: +1.92% in the last 30 days
• Average Engagement: 10K per post
• Posting Habits: Three times a week at 11 AM EST

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YouTube: A Platform with Potential for Expansion

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While SELIN has an active presence on Instagram and TikTok, her YouTube channel is still in its early stages. With only 1.1K subscribers, her YouTube presence is limited, and she has not been actively posting content. However, as a beauty influencer, YouTube could become a key platform for her to share long-form content like in-depth makeup tutorials, skincare routines, and product hauls.

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If she decides to invest more time in YouTube, she could leverage her existing audience from Instagram and TikTok to grow her channel. Given her success in short-form content, transitioning to longer videos with detailed beauty breakdowns could strengthen her overall social media presence.

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• Username: @SelinEgemen
• Influence Score: 1.3/100
• Followers: 1.1K
• Activity: 0 posts per month
• Engagement Rate: 0%
• Growth: -0.64% in the last 30 days
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Mahiye Selin's Social Media Influence Summary

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MAHIYE SELIN has established herself as a rising beauty influencer, particularly in the Korean beauty and skincare space. Her Favikon influence score of 8,854 points highlights her credibility and growth in the industry. She ranks #195 in Instagram influencers in Germany and is #13 in the makeup category, showing her strong presence in the beauty industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Korean Beauty and Lifestyle with Trendy Content

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MAHIYE SELIN’s content strategy revolves around creating visually stunning, educational, and engaging beauty content. She frequently collaborates with well-known brands like Dior Beauty, Flower Knows Cosmetics, and Essence Cosmetics, promoting their products in a way that feels natural and relatable. Her skincare tutorials, makeup transformations, and product hauls make her a go-to source for beauty recommendations.

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Reachability and Partnerships

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MAHIYE SELIN has positioned herself as a highly sought-after beauty influencer, making her an attractive partner for brands in the makeup, skincare, and lifestyle sectors. With a strong presence on Instagram and TikTok, she engages a loyal and beauty-conscious audience that actively interacts with her content. Her ability to authentically showcase beauty products through tutorials, reviews, and personal experiences makes her highly influential in driving product interest and conversions. She collaborates with well-known beauty brands, helping them reach a younger, trend-driven audience.

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Her reachability is further strengthened by her positive brand safety rating, making her a reliable and professional collaborator. Brands looking to expand their visibility in the Korean beauty market find her a perfect fit, thanks to her expertise in K-beauty trends and product recommendations. SELIN has already worked with Flower Knows Cosmetics, Dior Beauty Official, and Essence Cosmetics, proving her ability to successfully integrate products into engaging content. Her subtle yet impactful marketing approach ensures that brand collaborations feel authentic and natural, rather than overly promotional.

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One of SELIN’s biggest advantages as an influencer is her ability to create multi-platform brand campaigns, leveraging Instagram for aesthetic visuals, TikTok for viral trends, and YouTube for in-depth reviews. This multi-channel strategy allows brands to maximize exposure across different audience segments. With her steady growth and high engagement rates, brands working with her can expect to reach thousands of potential customers through visually appealing and informative content. She is also open to long-term partnerships, ensuring that brands gain consistent and reliable promotion rather than one-off collaborations.

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SELIN remains highly approachable for partnerships, with an influencer campaign pricing of $10.5K per sponsored post. This rate reflects her strong engagement levels, audience trust, and content quality, making her a valuable marketing asset for beauty and lifestyle brands. She is likely to accept sponsorships, product reviews, and collaborations, particularly with brands that align with her beauty-focused content. By maintaining a professional yet relatable approach, she ensures that her audience remains interested and engaged, making every partnership a win-win for both her and the brands she collaborates with.

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Conclusion: Inspiring Beauty and Lifestyle with Elegance and Authenticity

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MAHIYE SELIN is an emerging force in the Korean beauty and lifestyle scene, with a dedicated audience on Instagram and TikTok. Her engaging content, high-quality visuals, and genuine personality make her a trusted source for makeup tutorials and skincare advice. With a growing influence and strong brand collaborations, she is poised to make an even bigger impact in the beauty industry. If she expands her YouTube presence, her reach and engagement could grow even further, solidifying her as a top beauty influencer in the digital space.

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