Who is Marissa Monteleone aka mydogsdope?

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Marissa Monteleone: Building a Dog-Loving Community with Humor and Heart

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Marissa Monteleone is a U.S.-based content creator best known for her social media brand @mydogsdope. Her pages spotlight her life with her dogs Pluto, Astro, Cosmo, and Rover, as well as her foster dog Cooper. She shares everyday moments, funny pet behavior, and updates from her fostering journey. Her content centers on German Shepherds and American Bullies, two breeds she regularly features.

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Beyond entertainment, Marissa uses her platform to promote fostering and adoption. She often introduces her audience to her current foster dog, Cooper, sharing progress updates and encouraging others to foster. Her collaboration with Fulton County Animal Services reflects her active involvement in rescue advocacy. She doesn’t just promote dogs — she works to get them homes.

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Marissa’s tone is light, humorous, and personal, which sets her apart from highly polished or commercialized pet accounts. She frequently posts comedic pet videos, “voiceover” reels from her dogs' perspective, and relatable pet owner content. Her storytelling is driven by personality, using each dog’s character to shape narratives. Her audience sees them as more than pets — they’re recurring characters in an ongoing story.

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She has partnered with brands like SKECHERS USA, Halo Collar, and Dog Is Human, always integrating products naturally into her content. Her audience engagement is notably high, particularly on Instagram, where her average engagement exceeds 18K per post. Her mix of foster advocacy, dog humor, and pet product features makes her a unique and trusted voice in the pet influencer space.

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An Influencer Active on Social Media

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Marissa Monteleone has cultivated a high-engagement, pet-centered presence across Instagram and TikTok, using humor, relatability, and advocacy to reach over 1.2 million followers.

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Marissa's Social Media Strategy Analysis

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TikTok: High Reach with Consistent Content

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On TikTok, Marissa’s handle @mydogsdope focuses on fast-paced, humor-driven videos that highlight the chaos and charm of living with four dogs. Her videos often include exaggerated voiceovers, reactions, and pet “conversations” that amplify the dogs’ quirks. One recurring theme is how the dogs interact with each other, like Cosmo’s reactions to Cooper or Astro’s protective behavior. These videos are short, relatable, and easy to consume, making them highly shareable.

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She uploads around 5.2 videos per week, maintaining a steady presence on TikTok. Unlike Instagram, where the tone leans slightly emotional or reflective, TikTok is where she fully leans into comedy. Her videos frequently go viral within pet communities, with clips reaching hundreds of thousands of views. She often plays off trends but filters them through her pack of dogs to keep it authentic.

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While her follower count on TikTok is higher at 932.3K, her engagement rate is lower at 1.79%. Still, she averages 16.7K engagements and 120.9K views per post — strong numbers considering her niche. Growth is slightly down at -0.3% in the last 30 days, but her consistent posting keeps overall reach stable. Videos featuring all dogs together or spontaneous household chaos tend to perform best.

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TikTok is also where Marissa builds her most casual and spontaneous content. She rarely over-edits or scripts her videos, and she uses natural light and real-life settings like her backyard, kitchen, or car. Viewers feel like they're catching a glimpse into her everyday routine with the dogs. Her audience returns for the personalities, banter, and reliable format, which keeps engagement solid even without rapid growth.

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• Username: @mydogsdope
• Influence Score: 88.5/100
• Followers: 932.3K
• Activity: 5.2 videos/week
• Engagement Rate: 1.79%
• Growth: -0.3%
• Average Engagement: 16.7K
• Posting Habits: Everyday at 1 PM EST

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Instagram: Quality Engagement with a Loyal Audience

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Marissa’s Instagram strategy is heavily character-driven, with each of her dogs — Pluto, Astro, Cosmo, and Rover — serving as central figures in her content. Posts often revolve around funny moments, relatable pet-owner struggles, and heartfelt milestones like birthdays or adoption anniversaries. One standout post features Astro's 6th birthday, complete with a personal story about sneaking him home without telling her partner. These types of posts build strong loyalty because her audience follows the dogs like characters in a sitcom.

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She posts an average of 13 times per month, with a strong mix of reels and photo carousels. Reels often use voiceovers to express what the dogs might be thinking, adding humor and personality that sets her apart from other pet accounts. Her captions are casual but intentional — filled with emojis, direct audience addresses, and updates on the dogs’ lives. The goal is not just to show the dogs, but to give them distinct voices.

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Her engagement rate on Instagram is 5.28%, far exceeding the average for similar-sized creators. She averages over 18,000 interactions per post, showing that her audience is not only watching but actively commenting, sharing, and reacting. Posts involving Cooper, her foster dog, tend to generate spikes in comments — often from followers sharing their own fostering experiences. This strong engagement is a result of the emotional storytelling and sense of familiarity with the dogs.

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Marissa’s growth on Instagram is steady at +2.57% in the last 30 days, with 8.6K new followers. Her audience is primarily U.S.-based and highly responsive to pet-related content with a positive tone. She also ranks in the top 1% in the U.S. and global pet influencer space on Instagram. Brand collaborations like Dog Is Human and SKECHERS are seamlessly integrated through playful product placements involving her dogs, never interrupting the personal tone of her feed.

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• Username: @mydogsdope
• Influence Score: 90.1/100
• Followers: 345.7K
• Activity: 13 posts/month
• Engagement Rate: 5.28%
• Growth: +2.57%
• Average Engagement: 18.3K
• Posting Habits: Everyday at 1 PM EST

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Marissa Monteleone’s Social Media Influence Summary

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Marissa Monteleone holds a Favikon Influence Score of 90.1 on Instagram and 88.5 on TikTok, with an overall Influence Level of 3 (8,799 points). She ranks in the top 1% of Instagram creators both in the U.S. (#2618) and globally (#13939), and is also among the top 1% in the Dogs category nationally (#58) and worldwide (#120). These rankings highlight her strong credibility and consistent performance as a leading voice in the pet influencer space.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatable, Pet-Centered, and Uplifting

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Marissa’s content is built on relatability and consistency. Her audience connects with her light, bright tone and humorous dog content. The content style is described as “Safe” and “Bright,” and her activity is consistent — 18 posts per month — with steady growth (+0.9%). Her focus on dog advocacy and day-to-day life with multiple pets gives her page an authentic voice that resonates well with pet lovers.

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Reachability and Partnerships

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Marissa Monteleone is highly reachable for partnerships, especially with pet and lifestyle brands that align with her daily routines and dog-focused content. She has already collaborated with names like SKECHERS USA, Dog Is Human, and Halo Collar, integrating their products through playful storytelling involving her dogs. Rather than posting traditional ads, she naturally includes sponsored items in relatable skits, like dogs unboxing products or testing pet gear. This approach maintains authenticity and boosts audience trust.

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She actively tags brands in posts and features them in both her Instagram and TikTok content, signaling a willingness to repeat partnerships that resonate with her community. Brands like Fulton County Animal Services and Impact Dog Crates appear multiple times across her platforms, reflecting long-term collaborations. Her engagement metrics also make her an attractive partner — especially for brands looking to tap into high-trust, niche audiences. With consistent posting and high visibility, Marissa is a reliable partner for product visibility and story-driven promotion.

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Conclusion: Turning Everyday Dog Moments into a Trusted Voice in Pet Advocacy and Content

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Marissa Monteleone has carved out a high-impact niche in the pet influencer space. With over 1.2 million combined followers, standout engagement metrics, and consistent activity across platforms, she delivers value to both her audience and brand collaborators. Her presence is casual yet polished, and her ability to make people laugh while advocating for animals has earned her top rankings in the U.S. and worldwide.

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