Who is Landon Bridges aka Imlandn?

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Landon Bridges: Blending Keto Food Content with Humor and Lifestyle

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Landon Bridges is a U.S.-based content creator known for combining keto-friendly recipes with humor-driven food commentary. His videos feature simple, high-fat meals often paired with laid-back comedy and spontaneous one-liners. He doesn't present himself as a chef or nutritionist — instead, he leans into being the funny guy who cooks keto and drinks Happy Dad. His content appeals to viewers who want low-carb inspiration without being lectured.

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He regularly integrates his personal brand, Happy Dad, into videos by casually sipping or referencing it during cooking segments. Unlike polished food creators, Landon keeps things intentionally loose — sometimes cooking shirtless, riffing on the ingredients, or improvising drink pairings. He’s built a niche where keto eating doesn’t feel restrictive because the tone stays light and social. His food isn't overstyled, and that's what makes it relatable.

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His audience includes young adults who enjoy casual food content with personality, not performance. Landon rarely uses scripts, instead filming in-the-moment commentary and reactions that often become the highlight of his videos. This off-the-cuff style creates a sense of authenticity that matches the simplicity of his meals. Followers return not just for the food, but for his unscripted energy.

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Landon also leverages storytelling across platforms, using Instagram to highlight daily content and YouTube for longer recipe or lifestyle clips. He doesn’t separate food from personality — both are blended into every post. That consistency has helped him grow a loyal base across TikTok, Instagram, and YouTube. Landon’s unique blend of low-effort cooking and laid-back humor keeps his corner of food content distinct.

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An Influencer Active on Social Media

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Landon is active across TikTok, Instagram, and YouTube, with his largest audience on TikTok (2M), followed by Instagram (678.8K), and YouTube (218K). His content style remains consistent across all platforms, driven by personality-first storytelling.

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Landon Bridges' Social Media Strategy Analysis

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TikTok: Where Comedy Meets Cooking

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Landon’s TikTok content is built around fast, joke-heavy videos that center on low-carb cooking, casual drink pairings, and running commentary. He doesn’t overproduce — most clips are recorded in everyday kitchen setups, where the food and humor flow together naturally. His signature style includes cracking jokes mid-recipe, sipping from his Happy Dad drink brand, and giving shoutouts to viewers in the comments. He’s not teaching keto — he’s showing how he does it, with a laugh.

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He posts twice a week around 3 PM EST, sticking to a consistent rhythm that fits early risers or late-night scrollers. His 2M followers tune in expecting short, snappy clips that often land somewhere between food tip and stand-up. He doesn't rely on trends, filters, or lip-syncs — his tone is fully original, and his edits lean into punchline timing over aesthetics. That consistency helps him build a loyal viewer base even without recent follower growth.

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Landon’s engagement rate on TikTok is 0.41%, with 8.3K average interactions per video and over 86K views across recent content. While not driven by virality, his engagement is steady and rooted in audience recognition. The familiarity of his format — food, drink, joke — keeps his content dependable. Fans know what to expect: quick humor and something keto-related, delivered in a laid-back tone.

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Brand mentions, like Gopuff or his own product Happy Dad, are embedded casually into TikTok content without transitions or forced pitches. Whether it’s a drink held mid-recipe or a fridge restock clip, the brand is part of his routine. This helps partnerships come across naturally and aligns with his creator identity. TikTok remains his top platform for daily visibility and short-form storytelling.

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• Username: @imlandn
• Influence Score: 82.5/100
• Followers: 2M
• Activity: 2.1 videos/week
• Engagement Rate: 0.41%
• Growth (30 days): 0%
• Average Engagement (30 days): 8.3K
• Posting Habits: Twice a week at 3 PM EST

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Instagram: Visual Engagement with Branded Personality

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Landon’s Instagram is where his followers get a fuller visual taste of his personality, food, and brand presence. He posts seven times a month, usually at 2 PM EST, sharing a mix of food photos, drinks, behind-the-scenes content, and personal snapshots. His tone is just as casual as his TikTok, but with more visual clarity — clean shots of keto meals, drink setups, and laid-back selfies. His posts don’t follow a polished influencer style; they reflect his offbeat humor and real-life habits.

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With 678.8K followers and an engagement rate of 2.03%, his audience here is more interactive than on TikTok. He averages 13.8K engagements per post, showing that his community responds strongly to static and carousel content. This includes branded images, promo posts for Happy Dad, and even stand-up show pictures like his recent set at the Laugh Factory. His captions stay funny and short — often leaning into self-deprecation or inside jokes from his videos.

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Landon uses Instagram as a branding tool just as much as a content platform. It’s where he can visually reinforce his persona through food layouts, logo appearances, and more structured shoutouts. It’s also the platform where brands like Gopuff get tagged directly. These tags aren’t flashy or obvious — they’re placed as part of natural, scroll-friendly lifestyle shots.

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Instead of curated aesthetics or themed grids, Landon focuses on what’s happening that week: a dish he made, a product he likes, or a live show he’s performed. His content strategy here works because it mirrors how he lives and talks — relaxed, unfiltered, and intentionally not influencer-perfect. It’s the go-to platform for his followers who want a visual follow-up to his jokes and food talk.

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• Username: @imlandn
• Influence Score: 89.1/100
• Followers: 678.8K
• Activity: 7 posts/month
• Engagement Rate: 2.03%
• Growth (30 days): +1.75%
• Average Engagement (30 days): 13.8K
• Posting Habits: Twice a week at 2 PM EST

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YouTube: Longer Form Storytelling with Brand Integration

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On YouTube, Landon stretches his format into longer content — typically food-focused but still loaded with jokes and personal asides. His channel includes drink recipes, keto walkthroughs, and laid-back “cook with me” sessions where comedy drives the pacing. He posts 2–3 videos per month, usually at 7 PM EST, giving his audience time to settle in with a full cup of coffee or a slow scroll. These videos show more of Landon’s personality beyond his punchlines.

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His 218K subscribers are growing steadily, with a +6.45% increase and 13.2K new followers in the last 30 days. Though his average engagement per video (2.9K) is lower than Instagram, it reflects the different style of viewer interaction YouTube offers. Here, the value lies in content depth — Landon takes time to explain steps, reflect on food choices, and talk through his week, sometimes referencing his live shows or collabs. He’s not just a creator here — he’s a host.

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What makes Landon’s YouTube stand out is how he uses silence and awkward pauses to carry humor. Instead of fast cuts or background music, he lets moments breathe — a risky move that works because of his delivery. Even in a 10-minute recipe video, the jokes don’t feel forced. Viewers tune in knowing they’ll get a longer glimpse of who he is, not just what he eats.

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Brand placements are subtle — a Happy Dad can in the background, a fridge stocked with a product, or a comment dropped mid-video. He doesn’t build his videos around sponsorships, which keeps viewers watching without skipping. YouTube isn’t his biggest platform, but it adds depth to his persona and a space for brands to appear more naturally over time.

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• Username: @imlandn
• Influence Score: 88.3/100
• Followers: 218K
• Activity: 2.8 videos/month
• Engagement Rate: 1.35%
• Growth (30 days): +6.45%
• Average Engagement (30 days): 2.9K
• Posting Habits: Once a week at 7 PM EST

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Imlandn’s Social Media Influence Summary

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Landon holds an Favikon Influence Score of 8,889 points. He ranks in the top 2% for Food Entertainment in the U.S. (#58) and top 1% globally in the same category (#267). On Instagram, he ranks #3823 in the U.S. and #20,510 worldwide, showing strong niche performance with a less competitive general placement.

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Learn more about the Favikon Methodology here

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Content Strategy: Consistent Humor, Real Cooking

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Landon’s strength lies in his ability to maintain a comedic tone while delivering legitimate food content. His videos don’t rely on heavy editing, transitions, or trend chasing. Instead, they follow a clear structure: a joke, a recipe, and a lifestyle hook. That formula keeps his audience engaged while offering real value. He regularly features his own product, Happy Dad, subtly placed in everyday content, never forced. His visuals are functional — food-focused with a casual tone — and his captions reflect his humor-driven voice.

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Reachability and Partnerships

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Landon is reachable for brand partnerships through all three of his active platforms, with TikTok and Instagram offering the most visibility. He’s already featured collaborations with Gopuff and integrates his own product, Happy Dad, into everyday content without over-promotion. His content style doesn’t shift when brands are involved — the tone stays humorous, and the placement remains casual. This makes his sponsorships feel natural, not like an ad drop.

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His posting schedule is consistent: twice a week on both TikTok and Instagram in the early morning (2–3 PM EST), and weekly on YouTube at 7 PM EST. This rhythm helps brands predict and align with his drops. He doesn’t accept high-polish, out-of-character briefs — brand fits need to match his real voice, particularly in food, keto, or beverage spaces. For drink and snack brands targeting 20–40-year-olds, Landon offers a creator who leads with personality and zero pretense.

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Conclusion: Serving Laughs and Low-Carb Recipes with a Side of Personality

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Landon Bridges has carved out a unique space by pairing keto cooking with humor, offering content that feels both useful and entertaining. His consistent posting, casual tone, and ability to naturally integrate brands like Happy Dad and Gopuff make him a strong choice for food and lifestyle partnerships. With steady engagement and a growing multi-platform presence, Landon’s influence continues to grow among viewers looking for relatable recipes and personality-driven content.

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