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Who is Marrytoshow?
Marryto Show is a Spanish-speaking content creator known for fusing philanthropy with entertainment. Through giveaways, public challenges, and heartwarming acts of generosity, he reaches millions across TikTok, Instagram, and YouTube.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Marryto Show: Giving Back Through Entertainment and Challenges
Marryto Show is a Spanish content creator known for turning acts of generosity into viral entertainment. He gained popularity through TikTok by gifting expensive items to strangers and followers, often documenting these moments in public spaces. His videos are fast-paced, emotionally charged, and filmed with a clear focus on impact. This combination of philanthropy and performance has set him apart in the Spanish-speaking creator landscape.
He often highlights urgent social issues through direct action—supporting refugees, advocating for children’s welfare, and focusing attention on those in need in Venezuela. Rather than discussing issues abstractly, Marryto creates videos where he personally intervenes to help others. These efforts aren’t one-offs; they are consistent themes across his content. His platform functions as both a stage and a support system for real people.

Marryto’s tone is casual and upbeat, appealing to a Gen Z and Millennial audience that values authenticity and entertainment. He frequently uploads from street settings, beaches, or festivals, capturing candid moments that feel spontaneous and unscripted. Despite his fame, he maintains a sense of approachability, often thanking fans directly and emphasizing that his community fuels his success. This feedback loop between audience and creator drives much of his creative direction.
He has worked with brands like SHEIN, integrating sponsored content into his challenge and giveaway videos without losing his identity. His partnerships often involve tangible value for his followers, such as prizes, discounts, or surprise gifts. His style has made him a go-to collaborator for campaigns looking to blend emotional resonance with wide reach. More than just a creator, Marryto is a public figure known for making generosity entertaining.
An Influencer Active on Social Media

Marryto Show is active on TikTok (6.4M followers), Instagram (4.3M), and YouTube (3.7M), publishing primarily in Spanish and posting 18+ times per month.
Marryto's Social Media Strategy Analysis
TikTok: Philanthropy in Action Meets Viral Entertainment

Marryto’s TikTok is the backbone of his digital presence, where he publishes over 7 videos per week, typically at 12 PM EST. His uploads follow a recurring theme of street-level generosity, often filmed in Spain and Latin America. These videos include surprise cash gifts, expensive product giveaways, and emotional reunions. The consistent structure and high stakes make his content instantly recognizable.
He relies heavily on visual storytelling—quick cuts, emotional reactions, and minimal narration—to draw viewers into each act. The editing style amplifies the emotional payoff, whether it's a tearful hug or an astonished stranger receiving a gift. Marryto knows how to capture crowd reactions and genuine surprise, which boosts shareability. These traits make his videos viral even when engagement rates appear modest.

TikTok’s algorithm favors his spontaneous content, with over 1.3M average views per post despite a 0.3% engagement rate. This signals strong passive virality, particularly among Spanish-speaking teens and young adults. His audience growth rate of +4.9% in 30 days proves that his challenge-and-gift format continues to resonate. He's ranked #104 on TikTok Spain, firmly placing him in the top 1%.
What sets Marryto apart is his ability to balance frequency with freshness. Though he posts daily, each video feels distinct due to changing locations, new participants, and varying types of giveaways. This keeps audiences engaged without content fatigue. His TikTok is not just about trends—it’s about rituals of kindness that viewers now expect and look forward to.
- Username: @marrytoshow
- Influence Score: 93.4/100
- Followers: 6.4M
- Activity: 7.1 videos/week
- Engagement Rate: 0.3%
- Growth: +4.9%
- Average Engagement: 18.9K
- Posting Habits: Everyday at 12 PM EST
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Instagram: Personal Highlights and Sponsored Stories

Marryto uses Instagram to showcase a more polished, curated version of his content, posting about 10 times per month. While his TikTok captures real-time events, Instagram focuses on behind-the-scenes shots, sponsor integrations, and milestone moments. He often uploads event recaps, travel diaries, and styled photoshoots, especially after brand activations or challenges.
SHEIN campaigns dominate his brand content on Instagram, and he tags the brand frequently across various posts. These partnerships are presented through lifestyle imagery and reels featuring product placements or giveaways. He strikes a balance between promotional and personal content, often thanking his audience or sharing casual updates. His audience responds positively to this blend of personal connection and sponsored messaging.

Even with a slight monthly decline in followers (-0.03%), his Instagram still draws an average of 1.1M views per post and maintains a 0.44% engagement rate. His visuals consistently feature vibrant lighting, fashion-forward styling, and sunny outdoor scenes. The tone is friendly, upbeat, and targeted at a young demographic already familiar with his TikTok persona.
Marryto’s Instagram is particularly effective during event seasons or festivals. He uses multi-image carousels and reels to capture social proof—moments where fans recognize him or join his giveaways. These posts deepen viewer trust and offer brands exposure in a culturally relevant setting. Instagram reinforces his authority while keeping his brand partnerships visually appealing.
- Username: @marrytoshow
- Influence Score: 83.2/100
- Followers: 4.3M
- Activity: 10 posts/month
- Engagement Rate: 0.44%
- Growth: -0.03%
- Average Engagement: 19.2K
- Posting Habits: 3 times a week at 1 PM EST
YouTube: Extended Format, Lower Frequency

Marryto’s YouTube presence is his most low-frequency platform, with only 0.7 uploads per month. However, it serves a crucial role in providing full-length narratives that can’t be compressed into short-form videos. These uploads often include 10-minute challenges, full breakdowns of large giveaways, or vlogs documenting events from start to finish.
While the average view count (7.7K) and engagement (1K) are significantly lower than his other platforms, his videos here serve a storytelling purpose. He uses YouTube to show the planning process behind his public challenges or to offer deeper reflections on emotional interactions. This helps humanize his online persona and give fans a longer-form connection to his motivations.

Despite a 0% growth rate, Marryto still maintains 3.7M subscribers on the channel, which shows how strong his brand loyalty is—even with low posting volume. His YouTube videos are often titled to highlight suspense or reward, such as “You won’t believe what I gave away today.” These titles play a key role in capturing attention beyond the algorithm.
This platform is also where Marryto tests more experimental or emotional content. It’s less about virality and more about reinforcing his image as a genuine giver. While his upload schedule is sparse, the content provides context for his short-form efforts and adds authenticity to his public challenges.
- Username: @MarrytoShow
- Influence Score: 80.4/100
- Followers: 3.7M
- Activity: 0.7 videos/month
- Engagement Rate: 0.03%
- Growth: 0%
- Average Engagement: 1K
- Posting Habits: Once a month at 7 PM EST
Marrytoshow's Social Media Influence Summary

With a Favikon Influence Score of 9,272 points, Marryto Show ranks in the Top 2% of creators globally. He holds standout positions such as #104 on TikTok Spain and #29 in Video Entertainment Spain, placing him firmly in the Top 1% for both. These rankings highlight his strong entertainment value and consistent multi-platform activity.
Learn more about the Favikon Methodology here
Content Strategy: Marryto’s Philanthropic Strategy
Marryto’s content strategy is built on visible generosity. Rather than relying solely on trends, he focuses on surprise acts of giving—offering financial support, material goods, or emotional gestures that are both relatable and visually impactful. His casual tone and consistent publishing give viewers a sense of reliability and authenticity. This approach also aligns naturally with cause marketing. He has advocated for children’s welfare and refugee welcome campaigns, embedding these issues into his storytelling without losing audience interest. The result is a blend of social good and entertainment that drives high-volume views and engagement.
Reachability and Partnerships

Marryto Show is highly reachable for brand partnerships, particularly those involving street activations, giveaways, and emotional storytelling. He has repeatedly collaborated with brands like SHEIN and Better Balance ES, integrating them into public challenge videos that prioritize audience involvement. His campaigns often include real-life rewards for fans, increasing interaction and community participation. This makes him especially effective for brands seeking grassroots-style visibility through social engagement.

His partnerships typically focus on product gifting, surprise announcements, and festival-style content, all executed in Spanish and aimed at young viewers in Spain and Latin America. He posts brand content across all platforms but tailors it differently: TikTok for reactions, Instagram for lifestyle polish, and YouTube for extended story arcs. With frequent uploads and fixed posting hours (e.g., TikTok daily at 12 PM EST), he offers predictable campaign scheduling. His blend of philanthropy and brand work ensures high relevance without diluting message clarity.
Conclusion: Where Entertainment Meets Purpose
Marryto Show is more than a video entertainer—he’s a digital philanthropist with a mission to brighten lives. His unique mix of public generosity, challenge content, and youth-focused messaging sets him apart in the crowded creator space. With strong rankings, consistent uploads, and an engaged audience, he offers a valuable platform for purpose-driven collaborations.
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