Who's Who on Social Media
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Who is Martina D' Antiochia?

Martina D’Antiochia is a Spanish author, actress, and digital creator best known for her bestselling book series La diversión de Martina and her role in the hit film Padre no hay más que uno. She has built a strong presence on TikTok and YouTube, where she shares humorous, relatable content about her everyday life, creative projects, and personal experiences.

July 23, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Martina D’Antiochia: From Bestselling Books to Digital Influence Across TikTok and YouTube

Martina D’Antiochia first gained national attention in Spain as the author of La diversión de Martina, a bestselling book series inspired by her own childhood. The books, written when she was just a pre-teen, quickly resonated with young Spanish readers and led to a strong publishing career. Her early success as a writer positioned her as one of the youngest bestsellers in Spain. This literary foundation set the stage for her transition into other creative outlets.

Following the popularity of her books, Martina made her film debut in Padre no hay más que uno, a widely viewed Spanish family comedy. Her performance introduced her to a broader audience outside of literature, further boosting her visibility among teens and families. Unlike most influencers, Martina arrived on social media with an existing fan base from books and cinema. This crossover helped her content gain traction quickly, especially on video-based platforms.

Martina D’Antiochia Shines at the 37th Alfàs del Pi Short Film Festival (Source: @martinadant, Instagram, July 2025)

Martina’s TikTok content blends casual humor, day-in-the-life clips, and spontaneous vlogs that often highlight her life as a student and young woman in Spain. She’s known for keeping a consistent upload schedule, frequently posting at night to match her audience’s online habits. Rather than relying on trends, she focuses on storytelling and familiarity, building a strong parasocial connection with followers. Her videos often feature light commentary, cooking moments, and behind-the-scenes glimpses.

Beyond entertainment, Martina collaborates with select brands like ghd Spain and Salon Maher, choosing partnerships that reflect her personal taste and public image. Her content is labeled “very safe,” making her a reliable choice for campaigns targeting young audiences. With over 9,000 Influence Score points, she ranks in the top 2% globally for TikTok creators. Martina’s mix of author credibility, film experience, and relatable content makes her one of the most well-rounded creators in the Spanish digital space.

An Influencer Active on Social Media

Martina D’Antiochia reaches over 10M followers across TikTok, YouTube, and Instagram, with standout engagement on TikTok.

Martina's Social Media Strategy Analysis

TikTok: Youthful Humor and Relatable Storytelling

Martina D’Antiochia’s TikTok strategy focuses on casual, slice-of-life content that mirrors her reality as a young adult in Spain. She avoids heavy trend reliance, instead creating original videos around personal experiences like school routines, spontaneous commentary, or cooking attempts. Her uploads are short, authentic, and usually posted at 8 AM EST, targeting the time her teen audience is most active online. This routine helps her maintain high average views (273K) despite no recent follower growth.

Her most engaging posts often involve comedic takes on her student life, subtle nods to her author background, or behind-the-scenes moments. She doesn’t overproduce her content — most videos are filmed from her bedroom or daily settings, which boosts relatability. Unlike creators who depend on characters or heavy editing, Martina’s presence is built on natural delivery and voiceover-style storytelling. Her humor is soft and observational, appealing to fans who grew up with her books and now watch her grow up online.

Martina posts almost every day, maintaining an activity level of 4.3 videos per week. This consistency keeps her on her audience’s radar and helps reinforce familiarity and loyalty. The content remains light and personal, rarely venturing into brand-heavy promotions unless it aligns with her tone. She manages to stay entertaining without forcing viral moments, which has helped her carve a niche in Spanish TikTok culture.

Brand safety is a core asset in her TikTok strategy, as her tone remains very safe, cheerful, and uncontroversial. This makes her attractive to publishers and family-oriented campaigns. Her storytelling skills, built from years of writing, allow her to make even mundane subjects engaging. With over 5.2M followers, her TikTok presence is the backbone of her influence.

  • Username: @martinadant
  • Influence Score: 87.7/100
  • Followers: 5.2M
  • Activity: 4.3 videos/week
  • Engagement Rate: 0.47%
  • Growth: 0%
  • Average Engagement: 24.4K
  • Posting Habits: Every day at 8 AM EST

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YouTube: A Pause in Production, But Still a Notable Presence

Martina’s YouTube channel was once her platform for deeper connection, long-form storytelling, and video diaries. Despite currently being inactive — with no uploads in the last four months — she maintains a strong subscriber base of 4.2M, showing the channel’s residual influence. Her previous videos likely catered to fans of her books, offering them a more personal glimpse into her off-screen life. She used this channel to document travels, projects, and big life moments in more detail.

What stands out about Martina’s YouTube is that it doesn’t follow the typical creator-playbook of high-frequency uploads or clickbait thumbnails. Instead, she used her reputation from publishing and acting to drive viewers who were already emotionally invested in her story. Her YouTube content was often monologue-based or event-driven — showing premieres, milestones, or reflective moments — rather than pure entertainment.

  • Username: @MartinaDAntiochia
  • Influence Score: 23.1/100
  • Followers: 4.2M
  • Activity: 0.2 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Instagram: Polished Highlights and Audience Consistency

Martina’s Instagram is her most curated platform, focused on visuals and milestone documentation rather than spontaneous content. She posts around nine times per month, typically at 10PM, with content ranging from red carpet events to personal selfies. Her recent post at the 37th Alfàs del Pi Short Film Festival shows how she blends digital content with her public life. This platform works as a digital portfolio showcasing both her creator and celebrity side.

Unlike her TikTok content, which feels spontaneous, Martina’s Instagram highlights key life moments — awards, press events, brand shoots — offering a polished contrast. Her captions are brief and often reflect gratitude or excitement about her experiences. This makes Instagram the place where fans see her in her most polished form, rather than her everyday reality. Despite lower engagement rates (0.33%), she maintains a steady interaction from a niche fan base.

She often interacts in the comments, especially when tagged by peers or featured in collaborative moments. This supports her positioning as someone who remains approachable despite growing fame. While not a growth-focused channel, her presence here reinforces her public image and opens doors for lifestyle and fashion partnerships. She has previously tagged ghd Spain and Salon Maher, signaling selective brand affinity.

Instagram also helps bridge her film and literature audience with her digital persona. The tone remains casual yet elevated — not overly posed, but always intentional. It’s clear that while Instagram isn’t her top engagement driver, it’s still a strategic space where her credibility is reinforced visually.

  • Username: @martinadant
  • Influence Score: 78.2/100
  • Followers: 946.4K
  • Activity: 9 posts/month
  • Engagement Rate: 0.33%
  • Growth: -0.12%
  • Average Engagement: 3.1K
  • Posting Habits: Twice a week at 9 AM EST

Martina D’ Antiochia’s Social Media Influence Summary

Martina D’Antiochia holds an overall Favikon Influence Score of 9,004 points, placing her at Level 2. She ranks in the Top 2% on TikTok Worldwide, Top 5% on TikTok Spain (#757), Top 2% in Video Entertainment Spain (#114), and Top 1% in Video Entertainment Worldwide (#3376). These rankings highlight her strong impact in the Spanish-speaking entertainment space, especially among younger audiences on TikTok.

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Content Strategy: Humor, Positivity, and Everyday Stories

Martina’s content stands out for its cheerful, very safe, and slightly opinionated tone. She consistently shares casual, everyday videos that reflect her personality and lifestyle, allowing fans to feel like they’re part of her routine. Her storytelling background helps her maintain a natural narrative style — whether she’s talking about cooking fails or sharing an anecdote from class.

Reachability and Partnerships

Martina D’Antiochia is highly reachable on TikTok and Instagram, where she maintains consistent activity and a visible posting schedule. She posts daily on TikTok and twice weekly on Instagram, often in the evening (8 AM EST and 9 AM EST respectively), aligning with peak user activity among her teen followers. This regular cadence makes it easy for brands to plan timely collaborations and benefit from her reliable visibility. Her high content safety rating also increases her appeal for family-friendly and educational campaigns.

An overview of Martina’s top influential connections across key industries. (Source: Favikon)

She has previously tagged brands like ghd Spain and Salon Maher Official, signaling openness to partnerships that match her lifestyle and image. Martina avoids frequent promotions, which helps maintain audience trust and keeps her endorsements meaningful. Her pricing sits around $6K per post, reflecting both her strong following and selective branding approach. For publishing, beauty, and youth-focused brands, she offers a well-defined and consistent partnership opportunity.

Conclusion: From Page to Platform, Martina Stays Connected

Martina D’Antiochia has successfully transitioned from being a bestselling author and actress to a widely followed digital creator. Her strongest audience lies on TikTok, where her humor and lifestyle posts continue to engage fans daily. While YouTube remains dormant, Instagram and TikTok carry her brand forward. With strong engagement in Spain and rising digital authority, Martina is a valuable voice for publishers and youth-centric brands. Whether she’s on screen, in a book, or on your For You Page, she keeps her content light, consistent, and relatable — a formula that continues to resonate.

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