Who is Megan Lieu?

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Megan Lieu: Leading With Data, Vulnerability, and Advocacy in Tech

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Megan Lieu is a Developer Advocate with a focus on data science and financial analytics. Her professional foundation is deeply rooted in applied data, but her social influence has grown from her ability to pair technical discussion with emotional nuance. Megan often shares personal reflections about her own journey through layoffs, impostor syndrome, and the challenges of maintaining mental well-being in high-pressure environments. Her transparency has helped her build trust and resonate with a broad professional audience.

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Her platform is distinguished by a dual commitment: advocating for diversity in STEM and demystifying job hunting for the digitally active professional. She frequently addresses toxic work culture, burnout, and leadership gaps in the tech space, using her own experience as an anchor. Beyond her professional identity, Megan brings a personal tone to her content, allowing her audience to see not just a data scientist, but a relatable peer with shared struggles.

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This approach has turned her into more than a creator—she is a career ally, especially for women, immigrants, and early-career professionals in tech. Megan’s social presence not only informs but also supports, making her content both educational and emotionally empowering.

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Now with over 177K followers on LinkedIn and another 122K on Instagram, she has cultivated one of the most supportive and engaged communities for tech professionals online. Her content offers a rare blend of data expertise, real-life advice, and motivation—all rooted in authenticity.

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An Influencer Active on Social Media

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Megan Lieu is highly active on LinkedIn and Instagram, with a combined following of over 299K and consistent cross-platform growth and engagement.

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Megan Lieu's Social Media Strategy Analysis

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LinkedIn Strategy: Empowerment Through Raw Professional Honesty

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Megan Lieu’s LinkedIn strategy revolves around high-impact, text-based posts that tackle workplace trauma, impostor syndrome, and job search frustrations. She uses bold visual slides, typically black backgrounds with white text, to immediately grab attention and stand out in the feed. These visuals are often paired with deeply reflective or empowering commentary. The structure is minimal but effective, designed for maximum scroll-stopping impact.

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Rather than positioning herself as a distant authority, Megan writes from a place of experience and empathy. She often shares her own layoffs, mistakes, and mindset shifts—opening the door for thousands of others to relate and respond. This emotional vulnerability builds trust and loyalty within her following. Her tone remains human, never preachy.

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Megan’s topics frequently include job searching without a degree, navigating toxic cultures, or setting boundaries during burnout. Her writing doesn’t shy away from tough truths but reframes them to inspire action and healing. This has made her a go-to creator for professionals seeking both advice and affirmation. Her audience values her authenticity above all.

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She maintains consistency with 31 posts per month, almost daily, around 10AM. These habits help her stay top-of-mind during peak engagement windows. Despite a modest 0.37% engagement rate, her posts spark thousands of reactions and hundreds of shares. The cadence and tone of her posts make her a reliable, empowering presence in the LinkedIn creator space.

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• ‍Username: @meganlieu‍
• Influence Score: 90.3/100‍
• Followers: 177.2K‍
• Activity: 31 posts/month‍
• Engagement Rate: 0.37%‍
• Growth: +2.13%‍‍
• ‍Average Engagement: 653‍
• Posting Habits: Every day at 10 AM EST

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Instagram Strategy: Community and Culture Meet STEM Identity

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On Instagram, Megan’s content expands her professional identity with personal and cultural storytelling. Her Reels often go viral, such as the multi-part story of telling her frugal father she bought a Porsche. This storytelling format blends tech, lifestyle, and humor while maintaining authenticity. Her voice remains consistent: grounded, proud, and relatable.

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Her Instagram bio and highlights position her as both an industry insider and a community builder. She shares behind-the-scenes looks at speaking events, STEM networking sessions, and tech conferences. In doing so, she spotlights other creators and peers, reinforcing her brand as collaborative and community-first. This also diversifies her content beyond solo posts.

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Megan uses Instagram to celebrate tech achievements while also poking fun at tech industry stereotypes. Through this contrast, she maintains a balance of aspiration and approachability. Her captions tend to be short and friendly, guiding viewers to connect emotionally rather than just scroll. Many posts use humor as a gateway into more serious professional messaging.

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With only 14 posts per month, she achieves remarkable results—averaging 19.1K engagements and over 500K monthly views. Her 15.67% engagement rate shows how highly her followers value her Instagram presence. Posting daily at midnight, she captures both late-night scrollers and early-morning viewers. It’s a strategy that’s both relaxed and wildly effective.

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• ‍Username: @meglovesdata‍
• Influence Score: 90.1/100‍
• Followers: 122.1K‍
• Activity: 14 posts/month‍
• Engagement Rate: 15.67%‍
• Growth: +5.52%‍
• Average Engagement: 19.1K‍
• Posting Habits: Every day at 12 PM EST

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Newsletter: The Data Diaries

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Megan Lieu’s newsletter, The Data Diaries, builds on the themes she shares on LinkedIn, delivering longer-form reflections on the intersection of data science, workplace culture, and personal growth. Though her subscriber count remains private, the newsletter carries the same authenticity and accessibility that defines her broader content strategy. It is positioned as a space where data professionals can explore both technical insights and real-life career challenges.

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What makes The Data Diaries stand out is its distinctly conversational tone. Megan avoids academic or overly technical language, instead prioritizing clarity, relatability, and emotional honesty. She shares not only how to navigate a technical concept, but what it feels like to face imposter syndrome or uncertainty in a data-driven world.

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The newsletter typically covers topics such as navigating the job search in tech, managing mental health in high-performance environments, and highlighting diverse voices through interviews with other professionals. Each edition delivers a balance of insight and empathy—offering both practical tools and community support for readers at all stages of their careers.

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Ultimately, The Data Diaries strengthens Megan’s position as a trusted voice in tech by going beyond social snippets and delivering meaningful, nuanced storytelling. It reinforces her reputation as a guide—not just in data, but in how to survive and thrive within the demanding dynamics of the tech industry.

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Megan Lieu's Social Media Influence Summary

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Megan Lieu ranks in the top 1% of LinkedIn creators in the United States and holds the #1 spot in Data Science influence nationwide, making her a standout leader in her field.

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Learn more about the Favikon Methodology here

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Content Strategy: Career Clarity Through Real Talk

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Megan’s content strategy prioritizes clarity, empathy, and personal storytelling. Her LinkedIn posts are visually distinct and emotionally resonant—often starting with bold, minimalist slides followed by heartfelt captions that add context. The structure is designed to stop the scroll and initiate reflection. She balances one-liners like “You don’t owe your employer a thank you” with nuanced commentary about power dynamics and self-worth in the workplace.

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Reachability and Partnerships

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Megan is highly reachable for brand collaboration, especially for LinkedIn-focused campaigns or cause-driven partnerships. She has a proven track record working with brands like NVIDIA, You.com, and Scribe—often tagging them directly in thought leadership content. With her alignment on causes such as remote work, Women in STEM, and mental health awareness, she’s particularly suitable for platforms aiming to promote equity, inclusion, and empowerment.

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Partnership opportunities are strongest on LinkedIn and in her newsletter, where content integration can feel native and impactful. Brands in the tech, HR, education, and mental health spaces would find high relevance in Megan’s audience and message.

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Conclusion: Megan Lieu—Humanizing Tech With Authenticity

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Megan Lieu has carved a niche where data science, career vulnerability, and social advocacy intersect. Her online presence is not just informative—it’s deeply supportive. By showing the real emotions behind resume gaps, career transitions, and professional boundaries, Megan has become more than a data advocate; she’s a voice of compassion in the digital workplace.

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