Who is Melías?

‍

‍

Melias: Blending Humor and Heartfelt Storytelling Across Platforms

‍

‍

Melias began his journey as an entertainer in traditional acting and music before transitioning into digital content. Originally from Venezuela, he blends Latin American identity with Spanish pop culture, making his work emotionally relevant to a large cross-cultural audience.

‍

His content frequently features family dynamics, candid conversations, and everyday struggles presented with comedic timing. Whether highlighting personal vulnerability or diving into social taboos, he never loses his signature tone—light-hearted yet impactful.

‍

‍

Melias often uses his platforms to amplify underrepresented perspectives, including themes of masculinity, mental health, and love. This openness has built deep viewer loyalty and turned him into a relatable figure for young adults navigating similar experiences.

‍

Over time, he has formed strong brand collaborations while keeping storytelling at the forefront. His ability to maintain audience trust while promoting products shows maturity in his influencer evolution, particularly on platforms like YouTube and Instagram.

‍

‍

An Influencer Active on Social Media

‍

‍

Present on YouTube, Instagram, and TikTok—with strongest traction and engagement on YouTube.

‍

‍

Melías' Social Media Strategy Analysis

‍

‍

YouTube Strategy: Confronting Social Issues with Bold Narrative

‍

‍

Melias’s YouTube content dives into provocative and emotional storytelling, with a focus on exposing social issues like predatory behavior. His videos use dramatized scenarios, impactful titles, and sharp editing to drive tension and keep viewers engaged throughout.

‍

He often positions himself as an investigator or social challenger, confronting real-life situations with boldness. The heavy use of confrontational thumbnails and red-highlighted keywords ensures high click-through rates. His most viral content exceeds 600K views.

‍

‍

Despite only posting around once per week, Melias has built a deeply engaged audience. He earns over 30K engagements per video and maintains an 11.01% engagement rate—far above average for his follower count. His audience shows strong retention and response.

‍

The narrative-driven format allows him to raise awareness while creating viral appeal. This strategy is both purpose-driven and platform-optimized, aligning with YouTube's algorithm that rewards long-view duration and emotionally charged content.

‍

• Username: @melias
• Influence Score: 86.3/100
• Followers: 276K
• Activity: 1.1 videos/month
• Engagement Rate: 11.01%
• Growth: 0%
• Average Engagement: 30.4K
• Posting Habits: Once a week at 8 PM EST

‍

‍

Instagram Strategy: Intimate Snippets That Direct to YouTube

‍

‍

On Instagram, Melias takes a more casual and personal approach, often posting Reels that act as teasers for longer YouTube videos. He blends friendly moments, close-up shots, and casual selfies to maintain authenticity while promoting deeper content.

‍

His Instagram is used to show his personality off-camera—offering glimpses of emotional moments, friendships, and light comedy. The caption tone is usually informal, often nudging followers to watch the full story on his YouTube channel.

‍

‍

He only posts twice per month, and while his engagement rate of 1.58% is solid, increasing frequency could unlock more growth. His best-performing Reels reach over 250K views, proving the platform’s potential if leveraged more consistently.

‍

This strategy is effective for creators prioritizing long-form platforms while still maintaining a warm touchpoint on mobile-first apps. Instagram serves as Melias’s companion platform rather than his main stage, but still plays a key role in community building.

‍

• Username: @meliasoficial
• Influence Score: 81/100
• Followers: 276.2K
• Activity: 2 posts/month
• Engagement Rate: 1.58%
• Growth: 0%
• Average Engagement: 4.4K
• Posting Habits: Once a week at 10 AM EST

‍

‍

TikTok Strategy: Emotional Relatability, Now on Pause

‍

‍

TikTok was once a core platform for Melias, especially for personal storytelling, humorous confessions, and family-centered skits. With 1 million followers, he achieved strong reach through emotional openness and relatable humor about love, family, and self-image.

‍

His viral clips included real-time reactions, intimate confessions, and comedic frustrations. The storytelling was visual and snappy—ideal for TikTok’s rapid content consumption. Some videos reached over 700K views with light editing and candid dialogue.

‍

‍

However, the account has been inactive for over two months, with zero growth and engagement recently. This suggests a strategic shift in focus to YouTube, or a possible content burnout on short-form platforms. Regardless, the follower base remains valuable.

‍

If reactivated, Melias could re-leverage this audience by blending YouTube summaries into short-form formats. The core audience is still present, and his style remains well-suited to TikTok's taste for vulnerable, comedic, and family-related clips.

‍

• Username: @meliasoficial
• Influence Score: 14.5/100
• Followers: 1M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 10 AM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

‍

Melias' Social Media Influence Summary

‍

‍

With an overall Influence Score of 8,695 points, Melias ranks in the Top 1% of YouTubers in Spain (#387) and within the Top 2% for Video Entertainment Worldwide (#10,379). His YouTube engagement far exceeds platform norms, and he performs especially well within the video commentary niche. Despite inactivity on TikTok, his strong performance on YouTube keeps him highly relevant in the Spanish-speaking creator landscape.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Family Bonds, Honest Moments, and Provocative Commentary

Melias’s content strategy centers around mixing emotionally vulnerable storytelling with confrontation-style formats. He covers themes like grooming, societal shame, and digital safety—topics rarely tackled by mainstream creators—making his voice both bold and necessary.

‍

‍

Reachability and Partnerships

‍

‍

Melias is an ideal partner for brands focused on storytelling, family dynamics, and youth engagement. He has previously worked with Netflix España and YouPods, effectively weaving in branded products into emotionally compelling narratives.

‍

‍

His estimated rate of $2.5K–$5K per post places him in an affordable bracket for mid-tier influencer campaigns. He’s classified as “Safe” for brands, with high positivity and no political involvement—making him appealing for campaigns across wellness, streaming, lifestyle, and awareness sectors.

‍

‍

Conclusion: Melias – Telling the Unspoken Stories That Resonate

‍

Melias stands out for blending heartfelt narratives with bold digital commentary, creating content that engages emotionally and socially. His YouTube dominance and storytelling integrity have earned him a loyal following across Spain and Latin America. Whether advocating for family values or exposing societal issues, Melias uses his voice with purpose—positioning himself not just as a content creator, but as a cultural contributor in the digital age.

‍

‍

View the AI-powered

‍

Also See 👀
‍JUAN BEATO - COMPLETE SOCIAL MEDIA ANALYSIS‍JOSE CARLOS MONTOYA - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE