Who is Nathan Crockett?

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Nathan Crockett: Leading with Purpose and Performance Across Platforms

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Nathan Crockett, PhD, is a U.S.-based entrepreneur with a unique portfolio: ownership of 17 businesses and a professional football team. His leadership roots are not just academic—his doctorate complements a real-world record of scaling companies across diverse sectors. From industrial services to consumer-facing brands, his entrepreneurial ventures reflect his hands-on leadership and operational depth. His decision-making is anchored in faith, strategy, and a desire to empower others through ownership and mentorship.

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He is widely recognized for his prolific activity on LinkedIn, where he publishes leadership content eight times a day at 2 PM EST without fail. His posts often highlight lessons from his personal business journey, insights on team culture, and reflections on values-based leadership. Unlike creators who focus on trends or performance hacks, Nathan shares structured, thoughtful perspectives that appeal to executives and founders. His content is particularly popular among family-driven professionals and faith-led entrepreneurs in the U.S.

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What sets Nathan apart is how he bridges his business life with his personal values. He openly integrates his faith and family into his content, creating a distinctive narrative that blends entrepreneurial success with spiritual and ethical grounding. He doesn’t shy away from discussing the emotional costs of leadership, offering practical advice on resilience, burnout, and personal integrity. This raw, grounded storytelling has earned him a trusted place in the leadership creator space.

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Outside of content creation, Nathan is a vocal supporter of causes like gun safety, education equity, and climate awareness—topics he occasionally threads into his leadership commentary. He uses his influence not for vanity metrics, but to mobilize people toward better decision-making in business and life. His brand partnerships are selective and values-aligned, reflecting a long-term view of impact over short-term monetization. Nathan Crockett isn’t just visible—he’s consistent, credible, and purpose-driven.

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An Influencer Active on Social Media

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Nathan Crockett is a top-ranked management and leadership creator, with a standout presence on LinkedIn, placing him in the top 1% globally.

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Nathan's Social Media Strategy Analysis

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LinkedIn: Leadership Meets Daily Consistency

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Nathan Crockett’s LinkedIn strategy is built on extreme consistency—he posts eight times a day, always at 2 PM EST, establishing a disciplined rhythm that his followers have come to expect. This volume isn’t filler content; each post delivers structured reflections on leadership, personal integrity, or business ownership, often inspired by real events from his 17 businesses. His use of storytelling in a professional context allows him to communicate complex leadership lessons in a relatable way.

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What distinguishes his approach is the integration of personal values like faith and family into business commentary—an uncommon move on LinkedIn. He doesn’t separate life and leadership but presents them as mutually reinforcing, which resonates with founders and purpose-driven professionals. These values are never abstract—they’re tied to specific business decisions or team dynamics he’s experienced firsthand.

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His engagement metrics reflect this strategy’s effectiveness: a 1.06% engagement rate and an average of 452 interactions per post are well above typical benchmarks for business-focused content. Moreover, his monthly reach exceeds 818K views, proving that volume, when paired with value, drives strong visibility. His follower growth of +16.86% in the past month confirms continued momentum, despite being in a saturated niche.

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Nathan ranks in the top 1% on LinkedIn both in the U.S. and globally, and he holds the #9 spot in the Management & Leadership category nationwide. His profile is treated like a micro-blog, with followers returning daily for insights that feel more like mentorship than marketing. He’s not trying to go viral—he’s focused on being reliably useful, and that’s exactly why his strategy works.

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• ‍Username: @nathancrockett‍
• Influence Score: 91.7/100‍
• Followers: 42.8K‍
• Activity: 201 posts/month‍
• Engagement Rate: 1.06%‍
• Growth: +16.86%‍
• Average Engagement: 452‍
• Posting Habits: 8 times a day at 2 PM EST

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Instagram: Business Insights with a Personal Touch

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Nathan Crockett’s Instagram is his least optimized platform, serving more as a credibility placeholder than a core content driver. His handle, @ncrocket, is branded as “Multi-Business Founder,” but the content lacks the frequency and depth of his LinkedIn output. With only 9 posts a month and a sharp -14.82% drop in followers recently, the platform reflects more effort on maintaining visibility than actively building community.

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The content tends to highlight motivational quotes and behind-the-scenes moments from his entrepreneurial journey, but it rarely sparks interaction. His engagement rate is an extremely low 0.01%, with just 3 average engagements per post. This indicates either a mismatch between content and audience expectations, or underinvestment in platform-native strategies like Stories, Reels, or direct interaction.

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Unlike his LinkedIn feed, which integrates personal reflections with tactical advice, the Instagram content feels one-dimensional. For a creator of his experience, the lack of video and storytelling formats may explain the underperformance. Nathan’s focus on leadership could be translated into reels or carousel case studies, but currently, the content lacks that level of contextual relevance.

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Still, having over 43K followers provides social proof for external audiences, especially brand partners who scan all platforms. However, if Instagram is to contribute more meaningfully to his influence score, it will require an overhaul in both cadence and creative direction—especially if he wants to engage the next-gen leadership audience who spends more time on this platform.

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• ‍Username: @ncrocket‍
• Influence Score: 42.9/100‍
• Followers: 43.3K‍
• Activity: 9 posts/month‍
• Engagement Rate: 0.01%‍
• Growth: -14.82%‍
• Average Engagement: 3‍
• Posting Habits: Twice a week at 8 AM EST

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X (formerly Twitter): Short-Form Business Commentary

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Nathan’s Twitter handle, @nathan__crockett, reflects a middle-ground approach: consistent but minimal. He tweets about twice a day, primarily at 8 AM EST, offering short-form leadership thoughts, quotes, or updates tied to his businesses. Compared to LinkedIn, the tone here is more direct and succinct, matching the platform’s expectations but limiting the depth he’s known for.

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His Twitter account has 24.7K followers and an influence score of 74.1/100. While respectable, the platform has seen a -12.95% decline in follower growth over the past month. Engagement sits at 0.45%, with 110 average interactions—indicating some loyal interaction but not enough to counter the drop. This may be due to lower algorithmic exposure or a reduced emphasis on two-way conversation.

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The content itself often echoes or distills longer LinkedIn posts into punchier formats, which keeps his messaging cohesive across platforms. However, the lack of engagement-focused tactics—like quote tweets, polls, or active replies—limits deeper community building. His voice is consistent, but it doesn’t create the back-and-forth dialogue that often thrives on X.

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Despite these gaps, Twitter still serves a useful purpose in expanding his reach to audiences less active on LinkedIn. His twice-daily posting habit shows discipline, but without increased engagement strategies or contextual content (e.g., commenting on trending leadership news), this platform will likely remain supportive rather than central to his digital growth.

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• ‍Username: @nathan__crockett‍
• Influence Score: 74.1/100‍
• Followers: 24.7K‍
• Activity: 14.4 tweets/week‍
• Engagement Rate: 0.45%‍
• Growth: -12.95%‍
• Average Engagement: 110‍
• Posting Habits: Twice a day at 8 AM EST

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Nathan Crockett's Social Media Influence Summary

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Nathan Crockett holds an Favikon Influence Score of 8,435, ranking him in the Top 3% of influencers globally. He stands out as #82 on LinkedIn US, #9 in Management & Leadership US, and within the Top 1% worldwide across both categories. These rankings highlight his consistent, values-driven presence in the leadership and professional development space.

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Learn more about the Favikon Methodology here

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Content Strategy: Faith-Driven Approach to Digital Leadership

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Nathan Crockett’s content strategy is built around inspiration, education, and alignment with his values. Every post is crafted to provide clarity—whether he’s discussing a leadership principle or sharing a family moment. His feed is not flashy or trendy—it’s grounded, focused, and sincere. He avoids polarizing or overtly political commentary, keeping the content style “Very Safe” and “Cheerful,” with minimal political content. His approach suits long-term brand partnerships that value trust over trend. This commitment to brand safety makes him attractive for companies prioritizing thought leadership, family branding, and educational impact.

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Reachability and Partnerships

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Nathan Crockett’s reachability is strongest on LinkedIn, where he maintains a hyper-consistent posting schedule of eight posts per day at 2 PM EST, yielding over 818K monthly views. His audience consists mainly of U.S.-based entrepreneurs, faith-led leaders, and family-oriented professionals. The tone of his messaging—direct, encouraging, and rooted in lived leadership—makes him approachable to brand partners seeking authenticity. His messaging cadence and high engagement rate show he is highly responsive to his audience’s needs.

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He is best suited for partnerships with brands focused on leadership development, family values, educational tools, or entrepreneurship support. Crockett also aligns with causes like gun safety, climate awareness, and education for underserved communities—creating unique sponsorship angles beyond business. He favors collaborations that match his mission-driven philosophy, often leaning into sponsored posts on LinkedIn rather than product-heavy campaigns. His network includes thought leaders in AI, wellness, and productivity, broadening his potential co-branded reach.

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Conclusion: Influence Rooted in Values and Vision

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Nathan Crockett is a disciplined and values-driven entrepreneur whose online influence reflects real-world leadership. With a top-tier presence on LinkedIn and a commitment to genuine connection, he has carved out a niche among business professionals seeking substance and sincerity. Though his Instagram and X accounts support his message, it’s on LinkedIn where he leads with impact, consistency, and clarity. Brands seeking credibility, leadership alignment, or family-driven storytelling would find a highly engaged and safe environment in partnering with Nathan. His story proves that influence isn’t about popularity—it’s about purpose.

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