Who is Nicolas Kratka?

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Nicolas Kratka: Teaching Sustainability Through Outdoor Adventure and Seafood Education

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Nicolas Kratka, also known as Nick, is a U.S.-based outdoorsman who focuses on teaching sustainable seafood harvesting through direct, on-location experiences. His videos often feature underwater footage where he spearfishes, free-dives, or harvests marine species with hands-on narration. Unlike typical nature influencers, he emphasizes proper handling, legal catch methods, and ecological balance in each piece of content. His signature line, “I teach people how to sustainably harvest food,” reflects this mission clearly.

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Nick doesn’t stage content indoors—his TikToks and YouTube videos are filmed on real fishing boats, reefs, and shorelines, often in full diving gear. He captures raw moments: pulling up a crab trap, spotting invasive lionfish, or preparing a catch on a beach grill. This level of authenticity connects him directly to a niche audience passionate about the ocean. His gear, methods, and terminology signal real-world expertise, not curated lifestyle aesthetics.

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His content bridges food and conservation. He shows how to cook sea urchin caught hours earlier or how to process a giant tuna for zero waste. Each video includes facts about species behavior, local laws, or ecological concerns. That educational layer, paired with casual narration and field footage, has built trust with followers who value both utility and ethics. He also dispels myths about seafood through side-by-side comparisons and taste tests.

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Nick’s creator network includes other marine-focused influencers, and brands like Mountain Dew and Trader Joe’s have featured in his posts organically. He does not promote products passively—he integrates them into his workflow, like showcasing gear during a deep dive or drinking branded beverages post-fishing. His appeal lies in consistency: real tools, real environments, and knowledge developed over years outdoors. That’s what makes him stand out in the fast-moving digital content space.

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An Influencer Active on Social Media

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Nicolas Kratka is active on TikTok, YouTube, and Instagram, with his strongest engagement coming from TikTok and Instagram, where he posts daily.

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Nicolas' Social Media Strategy Analysis

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TikTok: High-Impact Education Meets Daily Ocean Life

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Nicolas Kratka’s TikTok strategy centers on daily, high-engagement uploads that showcase firsthand experiences with seafood harvesting and marine life. He regularly posts spearfishing dives, seafood facts, and invasive species spotlights filmed with his own underwater gear. Each video is direct and educational, often beginning with a question like “Did you know this fish isn’t native?” followed by real-time footage of the catch. His tone is clear, and his approach avoids gimmicks or unrelated trends.

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Nick averages 3.8 videos per week, all shot in natural locations like reefs, fishing boats, or coastal waters. His content stands out for its low-gloss editing and raw visual style that lets the setting speak for itself. The clips are structured for retention—introducing a problem, showing the action, and closing with commentary or a cooking step. This method positions him not as an entertainer, but as a field guide with firsthand knowledge.

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His follower count has surpassed 8.1M, and his engagement rate is a strong 1.77%, with average videos earning 143.3K engagements and 2.7M views. His growth in the last 30 days +95.5K confirms that his consistency and expertise keep him highly discoverable on the platform. Notably, he doesn't rely on trends or sounds—his identity is rooted in content that provides repeat value and ecological awareness.

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Nick’s TikTok bio reinforces his niche with the line: “I teach people how to sustainably harvest food and participate in different fisheries.” That mission is evident in nearly every video, where even brand collaborations are woven into the context of fishing, diving, or cooking. His TikTok strategy is built on trust and education, designed for viewers who want real-world skills and science—not recycled memes.

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• ‍Username: @nick_kratka‍
• Influence Score: 95.3/100‍
• Followers: 8.1M‍
• Activity: 3.8 videos/week‍
• Engagement Rate: 1.77%‍
• Growth: +1.19%‍
• Average Engagement: 143.3K‍
• Posting Habits: Everyday at 7 AM EST

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YouTube: Long-Form Seafood Adventures With Technical Depth

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On YouTube, Nick extends his content into long-form video formats where he dives deeper—both literally and narratively—into topics like ethical harvesting, species identification, and seafood cooking. His most popular uploads involve multi-stage storytelling, such as harvesting, explaining marine biology, and preparing a full seafood meal. These videos serve as visual documentaries rather than entertainment clips.

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He posts 1.4 videos per month, focusing on storytelling quality over frequency. His YouTube presence is more technical than TikTok, often including diagrams, side-by-side species comparisons, and voiceovers explaining gear or ecosystem impacts. It’s clear he’s speaking to viewers who care about the long-term effects of fishing and want context behind every catch. His videos may include chart overlays, GPS tags, or dive logs.

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Nick’s channel has reached 4M subscribers, with an average of 338.7K views and 6.1K engagements per upload. His growth +66.8K in the last month and steady output suggest an evergreen appeal. Rather than chase new trends, his most-watched videos cover repeatable educational content—like how to clean and cook lionfish or how to tell the difference between snapper species.

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Even when working with brands, Nick ensures the sponsorship never overshadows the main focus: sustainable action. If a product appears, it's integrated logically—knife gear during a filleting scene or snacks on the boat. This integration gives his sponsored videos the same credibility as his unsponsored ones, making him a reliable creator for long-form, educational partnerships.

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• ‍Username: @Nick_Kratka‍
• Influence Score: 93.1/100‍
• Followers: 4M‍
• Activity: 1.4 videos/month‍
• Engagement Rate: 0.15%‍
• Growth: +1.7%‍
• Average Engagement: 6.1K‍
• Posting Habits: Once a year at 7 PM EST

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Instagram: Visual Highlights of Marine Culture

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Nick’s Instagram is where he merges informative content with polished visual storytelling. His feed features a mix of underwater photography, plate presentation shots, and brand-tagged lifestyle posts. Unlike his TikTok and YouTube, which are centered on direct tutorials, Instagram allows him to share aspirational moments—standing on tractors, prepping meals, or exploring fisheries. Each photo is selected for its natural light, framing, and environmental context.

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He posts an average of 13 times per month, most frequently in the evenings around 8 AM EST, with a strong 6.07% engagement rate. His audience engages heavily with content that feels real yet visually captivating—like close-ups of grilled catch or wide-angle shots of reef dives. Captions often add educational detail, like species names or sourcing facts, reinforcing his identity as an educator, not just a content creator.

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His profile has grown rapidly (+10.35% in 30 days), hitting 633.7K followers, with an average of 38.5K engagements and 1.4M views per post. This growth suggests that Nick’s aesthetic—minimal filters, natural settings, and brand visibility—resonates strongly on Instagram. It’s a clean extension of his mission: education through action, with visuals sharp enough for magazine covers.

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Instagram is also where Nick tags brand partners like Mountain Dew, Trader Joe’s, and ZARA, integrating them into real activities like field cooking or farm visits. These integrations are subtle, yet effective, framed around utility instead of ad placement. For brands looking to reach sustainability-minded outdoor audiences with strong visuals, this platform is his most brand-friendly.

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• ‍Username: @nick_kratka‍
• Influence Score: 92.6/100‍
• Followers: 633.7K‍
• Activity: 13 posts/month‍
• Engagement Rate: 6.07%‍
• Growth: +10.35%‍
• Average Engagement: 38.5K‍
• Posting Habits: Everyday at 8 AM EST

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Nicolas Kratka's Social Media Influence Summary

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Nicolas Kratka holds a Favikon Influence Score of 9,461, ranking him in the Top 1% of global creators. He stands out with placements like #209 on TikTok U.S. and #62 in Video Entertainment U.S., highlighting his leadership in marine and outdoor content. His rapid growth and consistent visuals solidify his influence across sustainability, food, and nature-based media.

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Learn more about the Favikon Methodology here

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Content Strategy: Sustainability, Seafood, and Storytelling at Sea

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Nick’s content is driven by a clear purpose: teach responsible seafood harvesting and promote ocean respect. His TikToks deliver bite-sized facts with vivid footage, while YouTube goes deeper into each journey. Instagram acts as the visual front page, showcasing scenic dives, catch photos, and well-plated meals. He avoids sensationalism and leans into clarity, repetition, and scientific insight. Each post serves a function—whether it’s to highlight an invasive species, correct fishing myths, or promote sustainable gear. The educational tone feels accessible, never preachy, and always grounded in real experiences.

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Reachability and Partnerships

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Nicolas Kratka is most reachable through TikTok and Instagram, where he posts daily and maintains strong engagement with an audience that values sustainable practices. On TikTok, he integrates brand mentions directly into fishing or diving footage, such as featuring gear mid-harvest or beverages after long dives. His Instagram reach is visually driven—brands like Trader Joe’s and Mountain Dew are tagged in real-time cooking setups and outdoor lifestyle shots. He avoids static ads, opting instead for content where products serve a clear role in his workflow.

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His posting habits are precise: TikTok at 7 AM EST and Instagram at 8 AM EST, giving brands clear scheduling alignment. Each post maintains his educational tone, making sponsorships feel native rather than promotional. His estimated rate of $30K–$60K per post reflects his elite performance, field credibility, and production value. For campaigns focused on seafood, sustainability, or outdoor adventure, Nick’s platforms offer rare access to a committed and action-driven audience.

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Conclusion: Leading the Charge in Ocean Education and Sustainable Outdoor Living

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Nicolas Kratka is more than a fisherman—he’s a leading voice in sustainable seafood education and ocean adventure content. With millions of followers across TikTok, YouTube, and Instagram, he combines deep field knowledge with storytelling that inspires action. For brands in food, sustainability, or outdoor gear, Nick offers not just reach—but real impact, grounded in the life he lives every day.

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