Who is Octavia Outlaw aka GlamazonTay?

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Octavia “Glamazontay” Outlaw: Elevating Beauty and Lifestyle Content with Authenticity and Empowerment

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Octavia Outlaw, widely recognized by her moniker “Glamazontay,” embarked on her digital journey with a passion for fashion and beauty. Her early content showcased her flair for style and makeup, quickly garnering attention for its relatability and charm. As her audience grew, so did her content's depth, encompassing lifestyle topics and personal growth narratives. Her commitment to authenticity has remained a cornerstone of her brand, fostering a loyal and engaged following.

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A graduate of the University of Maryland Eastern Shore, Octavia has leveraged her academic background and personal experiences to inform her content strategy. Her educational journey has equipped her with the skills to navigate the digital landscape effectively, allowing her to create content that is both informative and entertaining. This blend of education and creativity has positioned her as a respected voice in the influencer community.

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Beyond her digital presence, Octavia has demonstrated entrepreneurial acumen by launching her own brand, GLAMAZONTAY, which offers a range of fashion and beauty products. This venture reflects her commitment to empowering individuals to embrace their unique style and confidence. Her brand serves as an extension of her online persona, providing tangible products that resonate with her audience's preferences and values.

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Octavia's influence extends to mentoring aspiring influencers and engaging in community initiatives. She has participated in events aimed at educating and inspiring the next generation of content creators, sharing insights into building a personal brand and navigating the digital space. Her dedication to uplifting others underscores her role as not just an influencer but also a community leader.

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An Influencer Active on Social Media

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Octavia Outlaw maintains a robust presence across YouTube, Instagram, and TikTok, delivering content that seamlessly blends beauty, fashion, and lifestyle themes to a diverse and engaged audience.

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GlamazonTay's Social Media Strategy Analysis

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YouTube Strategy – Storytelling Through Vlogs and Tutorials

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Octavia’s YouTube channel serves as her long-form content hub where she shares beauty tutorials, personal vlogs, and in-depth travel diaries. With 916K subscribers, she capitalizes on visual storytelling to showcase makeup routines, product reviews, and her unfiltered lifestyle. The content often blends humor and vulnerability, which makes her relatable and engaging to a broad viewer base. Her editing style and expressive delivery keep viewers returning for fresh uploads.

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She uploads lifestyle content that reflects her personality—from GRWM (Get Ready With Me) sessions to candid discussions about life experiences. These videos build trust and loyalty with her audience, who appreciate her transparency and depth. Her thumbnails and titles are optimized for clicks, often highlighting relatable or emotional themes. Even in beauty content, she infuses casual commentary to keep things light and digestible.

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Despite her channel’s impressive reach, her recent posting frequency has slowed to about 1.7 videos/month, with her last upload being over two months ago. Engagement per video remains modest (avg. 1.4K), but spikes significantly when content resonates, such as lifestyle rants or humor-based formats. This suggests she should lean further into storytelling over product promotion for stronger performance. Her tone on YouTube is conversational and unapologetically raw.

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Her YouTube content works well for deeper brand storytelling and sponsorships that benefit from context-rich narratives. Given her audience's loyalty and interest in personal content, brands seeking longer-form product integrations (e.g., travel, beauty, fashion) could benefit greatly here. She has partnered with travel and beauty brands like Getaway and Café Del Mar. A content calendar with consistent uploads would optimize this channel’s massive potential.

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• Username: (@glamazontay)
• Influence Score: 60.5/100
• Followers: 916K
• Activity: 1.7 videos per month
• Engagement Rate: 0.15%
• Growth (30 days): 0%
• Average Engagement: 1.4K
• Posting Habits: Once a year at 8PM EST
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Instagram Strategy – Aesthetic Storytelling and Bold Imagery

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Instagram is where Octavia curates her brand visually, blending aspirational shots with humorous and outspoken captions. With 206.2K followers and a 2.53% engagement rate, her content combines glam aesthetics, fierce confidence, and storytelling. She regularly shares Reels with high viewership—some topping 649K views—especially when she leans into travel or bold self-expression. Her visuals are vibrant, saturated, and styled with personality.

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Her Instagram feed is not about perfection, but about attitude. Posts vary from vacation looks and luxe getaways to raw moments like tearful reflections or loud opinions. Reels have become a key driver of reach, especially with content like "To fly to be grounded" or “Mood all 2025.” She leverages sound trends creatively to fit her unique tone and narrative. It’s less about following trends and more about bending them.

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Her posting pace is steady at 9 posts/month, and her growth is modest but steady at +1.43%. She’s present in comments, occasionally responding to followers, which builds rapport. Engagement averages 5.2K per post, higher than many accounts her size. Her most impactful posts are those where visuals and captions create a clear contrast—like stunning imagery with chaotic or brutally honest captions.

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Instagram is a strong platform for brand activations requiring visual storytelling. With previous partnerships including Getaway and Pink Friday Nails, she’s shown adaptability to branded content while maintaining her style. The platform suits lifestyle, fashion, and beauty brands wanting high-shareability posts. Influencers like Octavia who successfully mix visual appeal with strong personality drive higher brand recall.

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• Username: @glamazontay_‍
• Influence Score: 86.3/100
• Followers: 206.2K
• Activity: 9 posts per month
• Engagement Rate: 2.53%
• Growth (30 days): +1.43% (+2.9K new followers)
• Average Engagement: 5.2K
• Posting Habits: Twice a week at 10 AM EST

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TikTok Strategy – Viral-Ready Beauty and Travel Content

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TikTok is where Octavia showcases her spontaneous, high-energy content tailored for Gen Z and younger millennial audiences. With 222.7K followers and an above-average engagement rate of 2.87%, her videos range from trending sound-based clips to fashion hauls and comedic skits. She thrives on virality by riding TikTok trends while giving them a Glamazontay spin. Humor, sass, and authenticity define her tone on this platform.

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Her most successful TikToks often feature travel vlogs in unique destinations, makeup transformations, and hot-take commentary layered over trending audios. One video from April showing her Phuket trip gained over 211K views and 28K likes, proving the resonance of aspirational yet personal content. She’s quick to jump on relevant hashtags and audios, which boosts discoverability. Her captions maintain a casual tone with emojis and inside jokes.

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She posts around 2.7 videos per week, maintaining solid consistency that aligns well with TikTok’s algorithm preferences. This cadence allows her to remain visible without overloading her audience. Her growth rate, however, has recently slowed to 1.13%, indicating a potential plateau. To regain momentum, doubling down on high-performing formats (travel storytelling, bold humor) could drive re-engagement and reach.

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Brands targeting a Gen Z audience in beauty, travel, and lifestyle should prioritize TikTok for campaign integrations. Her track record of making sponsored posts feel organic (e.g., Pink Friday Nails by Nicki Minaj) enhances trust with her community. She understands TikTok pacing and framing, key to making any brand fit seamlessly within the app’s quick-scroll environment. Call-to-actions in her videos are usually subtle yet effective.

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• Username: @glamazontay
• Influence Score: 85.4/100
• Followers: 222.7K
• Activity: 2.7 videos per week
• Engagement Rate: 2.87%
• Growth: +1.13% (+2.5K new followers)
• Average Engagement: 6.4K
• Posting Habits: 3 times a week at 3 PM EST

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Twitter Strategy – Unfiltered Humor and Micro-Blogging

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Octavia’s Twitter (@glamazontay) serves as a casual extension of her brand where she leans into unfiltered humor and off-the-cuff thoughts. With 17.8K followers, this platform feels less curated and more like a diary of spontaneous takes. Her bio—"slob on my knobs #lesbiana 🌈”—sets the tone for her freewheeling tweet style. It’s chaotic, hilarious, and unabashedly herself.

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Though her posting activity is low (last activity 7 months ago), her presence here adds dimensionality to her overall persona. This is where she’s most raw and direct, often tweeting relatable or chaotic takes that get amplified through retweets. While there’s minimal strategy involved, it supports her authenticity elsewhere. It’s a channel that followers use to feel closer to her personality.

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• ‍Username: (@glamazontay)
• Influence Score: 11.2/100
• Followers: 17.9K
• Activity: 0 tweets per week
• Enagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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GlamazonTay's Social Media Influence Summary

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Octavia Outlaw ranks in the Top 1% globally in the Beauty Industry category, placing #20 in the U.S. and #69 worldwide, with her strongest traction on TikTok and Instagram.

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Content Strategy: Empowerment Through Authentic Storytelling

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Octavia's content strategy centers on empowering her audience through authentic storytelling and practical advice. She consistently delivers content that reflects her personal experiences, offering insights into beauty routines, fashion choices, and lifestyle decisions. Her transparency and relatability encourage followers to embrace their individuality and pursue self-confidence.

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Reachability and Partnerships

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Octavia's professional demeanor and clear communication make her highly approachable for collaborations. Her track record of successful partnerships with fashion and beauty brands demonstrates her ability to authentically integrate products into her content. Her influence and engagement metrics position her as a valuable partner for campaigns aiming to reach diverse and engaged audiences.

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Her entrepreneurial ventures, including her GLAMAZONTAY brand, showcase her business acumen and understanding of market trends. These experiences enhance her credibility as a collaborator who can contribute strategic insights to brand partnerships. Her commitment to authenticity ensures that any collaboration aligns with her audience's expectations and interests.

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Conclusion: Elevating Beauty and Travel Influence Through Bold Authenticity and Visual Impact

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Octavia “Glamazontay” Outlaw exemplifies the modern influencer: authentic, multifaceted, and community-driven. Her content resonates with a broad audience by blending personal storytelling with practical advice, fostering a sense of empowerment and connection. As she continues to evolve her brand and expand her reach, Octavia remains a compelling figure in the beauty and lifestyle space, offering valuable opportunities for meaningful collaborations.

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