Who is Olivia Mae Hanlon?

‍

‍

Olivia Mae Hanlon: Leading a Marketing Movement with Purpose and Precision

‍

‍

Olivia Mae Hanlon is the founder and CEO of Girls in Marketing, a global community that empowers women through marketing education. She launched the platform from scratch in 2019 with a mission to make marketing more accessible to women at every stage of their career. Her work has impacted over 12,000 marketers through training, events, and content. Olivia is also a Forbes 30 Under 30 honoree, recognized for her contribution to digital education and female leadership.

‍

Before starting Girls in Marketing, Olivia worked in marketing roles where she noticed the lack of female-focused educational spaces. Frustrated by the industry’s gender imbalance, she started sharing insights online, which quickly gained traction among aspiring marketers. What began as a solo effort grew into a brand with over 400,000 LinkedIn followers and a team that produces courses, events, and content globally. Her work is especially popular among early-career professionals and career changers.

‍

‍

Olivia’s content blends career advice, platform tips, and transparent founder updates, making her voice stand out on LinkedIn. Her tone is conversational, direct, and often includes reflections on personal growth and community wins. She consistently emphasizes value over vanity metrics, making her one of the few creators who can scale without diluting mission. Her content has resonated with large brands, including Adobe, LinkedIn, Spotify, and Forbes, many of whom have engaged with or featured her work.

‍

In addition to running Girls in Marketing, Olivia frequently collaborates with podcasts, panels, and female-led business networks. She is based in the UK but her audience spans globally, driven by her focus on digital-first learning and accessible messaging. Olivia remains deeply involved in content production, speaking engagements, and strategic direction for the brand. She continues to prioritize education, community, and representation in everything she creates.

‍

‍

An Influencer Active on Social Media

‍

‍

Olivia Mae Hanlon’s influence is focused primarily on LinkedIn, where she has cultivated a highly engaged and growing community. She also maintains a presence on Instagram, though at a smaller scale. Her content strategy centers on education, empowerment, and professional advice for women in marketing.

‍

‍

Olivia Mae's Social Media Strategy Analysis

‍

‍

LinkedIn: The Powerhouse Platform

‍

‍

Olivia Mae Hanlon’s LinkedIn strategy is centered on professional development, transparency, and community celebration. She shares milestones like reaching 400,000 followers, not as vanity wins but as proof of collective impact. Her posts highlight specific community stories, learning tips, and behind-the-scenes updates about building Girls in Marketing. This balance of storytelling and tactical insight sets her apart from generic business creators.

‍

She posts around three times a week, consistently in the evenings at 7 AM EST, which aligns with high engagement hours for her UK-based audience. Olivia often includes images from team events, studio shoots, or screenshots of comments to keep her content visually engaging without being overly polished. Her most engaged posts are personal founder reflections or transparent business updates that invite dialogue. She rarely posts links, instead focusing on native posts to maximize organic reach.

‍

‍

The tone across her LinkedIn feed is both celebratory and reflective. Olivia frequently acknowledges the women who’ve grown with the platform, which builds loyalty and turns followers into brand advocates. She uses emojis strategically and keeps captions structured but informal, helping her stand out in a feed dominated by corporate tones. Posts consistently earn thousands of views and hundreds of engagements organically—without the need for paid reach.

‍

Olivia’s LinkedIn is not just a personal page—it functions as an extension of the Girls in Marketing brand. She shares team milestones, community achievements, and educational campaigns that feed back into her broader ecosystem. Her content has caught the attention of LinkedIn UK, who has interacted with her brand directly. This tight alignment between founder content and brand presence makes her LinkedIn strategy highly effective.

‍

• Username: @oliviamaehanlon
• Influence Score: 91.7/100
• Followers: 87.5K
• Activity: 14 posts/month
• Engagement Rate: 1.03%
• Growth: +3.94%
• Average Engagement: 901
• Posting Habits: 3 times a week at 7 AM EST

‍

Recommended tools
‍Find LinkedIn influencers‍Analyze your own LinkedIn profile‍Analyze competitors' LinkedIn profiles

‍

Instagram: A Supplementary Platform

‍

‍

On Instagram, Olivia uses a low-frequency, high-impact strategy that focuses on milestone moments and personal branding. With only 2 posts a month, she emphasizes quality and storytelling rather than daily posting. Her recent post celebrating 400,000 LinkedIn followers, featuring a studio shoot with balloons and emotion, gained strong community reactions. Posts are event-driven and emotionally resonant, not filler content.

‍

Olivia’s Instagram is where she visually captures the human side of her founder journey. She shares photoshoots, behind-the-scenes moments, and highlights from podcast appearances or speaking events. The platform complements her professional voice by showcasing her personality and achievements in a more visual format. Her captions remain reflective and community-centered, mirroring her tone on LinkedIn.

‍

‍

The engagement rate is 2.49%, higher than her LinkedIn, though the volume is lower due to her small audience of 2.9K followers. Olivia doesn’t prioritize Instagram as a lead platform but keeps it active enough to support brand visibility. She doesn’t rely on Reels or Stories for frequency, instead using carousel posts and static images with strong narrative captions.

‍

She posts around once a week, typically in the early morning at 12 PM EST, possibly scheduled to test reach outside of UK peak hours. While not her main platform, Instagram helps Olivia maintain a polished presence across channels and allows collaborators to tag her easily. It also serves as a gateway to Girls in Marketing, which has a much larger following and media output on the same platform.

‍

• Username: @oliviamaehanlon
• Influence Score: 52/100
• Followers: 2.9K
• Activity: 2 posts/month
• Engagement Rate: 2.49%
• Growth: 0%
• Average Engagement: 73
• Posting Habits: Once a week at 12 PM EST

‍

‍

Olivia Mae Hanlon's Social Media Influence Summary

‍

‍

Olivia holds a solid Favikon Influence Score of 7,997 points, placing her among the top creators on the platform. On LinkedIn UK, she ranks in the top 1% (#203), and globally, she still holds a strong position within the top 25% (#2835). In the Startups & Entrepreneurship category in the UK, she is ranked #35, placing her in the top 2%, and worldwide she ranks #1494, or the top 3%.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Purpose-Driven Posts That Build a Movement, Not Just a Following

‍

Olivia’s content style is categorized as conversational, with a tone that’s bright, safe, and slightly opinionated when it comes to social topics. Her engagement levels are very strong, and her monthly growth rate of +3.81% is a testament to the continuous value she provides. Her topics range from professional development, marketing tools, and event promotions to personal stories of leadership and collaboration. She’s active in highlighting causes like female empowerment and Women in Tech/STEM, and brands she aligns with include Forbes, Adobe, Girls in Marketing, and LinkedIn.

‍

‍

Reachability and Partnerships

‍

‍

Olivia is highly reachable for brand collaborations, especially those aligned with marketing education, female entrepreneurship, or digital tools. She has previously worked with Adobe, LinkedIn, Mailchimp, Canva, and Spotify, often in the form of sponsored events or platform features. With her community-based approach, she favors partnerships that offer value to her audience—like career tips, free tools, or access to resources. Brands looking to co-host workshops or sponsor community content will find her open to collaboration when aligned with her mission.

‍

‍

She is frequently tagged by followers and partners—over 50 times for her role in Girls in Marketing—indicating active and public engagement. Olivia’s audience is largely made up of early-career marketers and women in tech, with strong interest in tools, mentorship, and skill-building. She’s most responsive on LinkedIn, where she engages directly in comments, reposts community wins, and often replies to DMs or tagged content. For structured partnerships, she can be reached via the Girls in Marketing website, which includes media kits and direct contact options.

‍

‍

Conclusion: Building a Legacy of Community, Education, and Impact in Marketing

‍

Olivia Mae Hanlon has carved out a clear niche through a well-defined mission, consistent messaging, and high-value content. Her strategic focus on LinkedIn has paid off, both in visibility and authority. With a highly engaged audience and a reputation for leadership in marketing and entrepreneurship, Olivia is more than an influencer—she’s a community builder. Brands looking to collaborate with creators who blend purpose with professionalism will find Olivia an ideal partner. Her digital presence isn’t just about numbers—it’s about impact, and her growing influence proves she’s just getting started.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍TOMAS LOUCKY - COMPLETE SOCIAL MEDIA ANALYSIS‍JOHN HEGARTY - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE