Who is Oscar Fontsole?

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Oscar Fontsole: Celebrating Beauty, Identity, and Sevillian Tradition Through Digital Influence

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Oscar Fontsole is a Madrid-based content creator best known for his beauty advocacy and personal storytelling, often framed around his connection to Seville. His content blends skincare routines with reflective captions, where he thanks the Andalusian city for its cultural and emotional significance in his life. This regional pride is a core element of his brand, referenced in his bio and woven into his visuals. He uses this connection not as background, but as a narrative lens for discussing identity and care.

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Oscar’s rise in the Spanish influencer space stems from his consistent partnerships with beauty brands like L’Oréal Paris, NYX, and CeraVe, often tagged in his reels and skincare posts. Unlike creators who present products in isolated demos, Oscar integrates them into soft, intimate routines filmed in natural light. His videos often begin with affirmations or gratitude, turning each post into a quiet moment of reflection rather than a pitch. This tone has positioned him as a trusted voice in youth-oriented self-care.

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What sets Oscar apart is his ability to merge aesthetic clarity with emotional openness. He regularly shares life updates and personal growth reflections in long-form captions, often in Spanish, addressing topics like identity, beauty standards, and emotional healing. This vulnerability resonates strongly with his Gen Z audience, who engage deeply with posts that go beyond surface-level product use. His content doesn’t just sell—it's a digital diary that offers calm and connection.

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His digital presence extends across TikTok, Instagram, and X, each platform reinforcing his consistent visual identity and narrative voice. While his TikToks are more dynamic and rhythm-based, his Instagram leans into curated emotion and beauty photography, and his X posts provide glimpses into his thoughts and affirmations. Across all platforms, his signature mix of poetic language, Andalusian influence, and wellness themes makes him instantly recognizable in Spain’s beauty creator landscape.

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An Influencer Active on Social Media

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Oscar Fontsole is active across TikTok, Instagram, and X (Twitter), where he shares beauty content, personal stories, and lifestyle reflections anchored in his admiration for Sevilla.

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Oscar's Social Media Strategy Analysis

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TikTok: Confidence, Culture, and Daily Skincare in Motion

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Oscar Fontsole’s TikTok (@oscaarfont) is where he maintains the most consistent publishing rhythm and largest following, with over 926.2K followers. His videos often open with soft visuals—sunlight through curtains, water sounds, and gentle narration—that ease viewers into skincare routines or quiet personal reflections. These aren’t tutorials in the traditional sense; they’re emotional rituals where product application is framed as an act of self-kindness.

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He posts 3.5 videos per week, usually at 3 PM EST, aligning his uploads with Spain’s early risers or those scrolling before their day starts. Each clip features product mentions from brands like CeraVe and L’Oréal, but rather than placing them in the spotlight, he integrates them subtly into a narrative. A typical post may say, “Hoy me cuidé porque recordé lo que Sevilla me enseñó,” tying self-care to cultural values.

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Oscar’s TikToks are not about perfection or filters—they’re about intention. He rarely uses trending audio or fast transitions, favoring slow pans and handwritten overlays that give each piece a journal-like feel. His content offers emotional pause points rather than flashy scroll bait, which sets him apart on an otherwise trend-heavy platform.

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His 7.61% engagement rate, 70.4K average engagements, and 586K views per video highlight how this approach has cultivated a meaningful connection. Even in brand partnerships, his tone never shifts—making him highly credible in both product promotion and emotional storytelling.

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• Username: @oscaarfont
• Influence Score: 91.4/100
• Followers: 926.2K
• Activity: 3.5 videos/week
• Engagement Rate: 7.61%
• Growth: +0.99%
• Average Engagement: 70.4K
• Posting Habits: Daily at 3 PM EST

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Instagram: Soft Aesthetic Meets High Engagement

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On Instagram (@oscarfontsole), Oscar curates a soft-toned, photo-forward feed centered on cultural tribute, gratitude, and lifestyle elegance. His posts frequently feature him dressed in traditional Andalusian attire, as seen in his Feria de Abril look, paired with long captions about his emotional connection to Sevilla. These aren’t costume displays—they’re expressions of identity and belonging.

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He posts five times per month, around 8 AM EST, balancing reels and photo carousels with product integrations that echo his TikTok voice. His partnerships with NYX, CeraVe, and L’Oréal often appear in calm bathroom settings or natural morning light. He doesn’t shout the brand name—he lives it, quietly introducing products with sentiment like “este fue el primer producto que me hizo sentir cuidado.”

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With an engagement rate of 17.13% and 716.3K average views per reel, Oscar’s audience doesn’t just like—they feel. His captions are often written like diary entries, sometimes in poetic Spanish, describing how moments and scents trigger memories of home or transformation. He uses this platform as his emotional anchor, while TikTok captures the action.

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What makes his Instagram distinctive is how seamlessly he blends visual storytelling with personal grounding. There is no performance—only reflection. Whether he’s dressed for Feria or in a cozy hoodie with moisturizer in hand, Oscar turns every frame into an intentional message about inner beauty and rooted pride.

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• Username: @oscarfontsole
• Influence Score: 89.2/100
• Followers: 149.3K
• Activity: 5 posts/month
• Engagement Rate: 17.13%
• Growth: +1.84%
• Average Engagement: 25.6K
• Posting Habits: Twice a week at 8 AM EST

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X (Twitter): Personal Thoughts and Brand Affinities

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Oscar’s X profile (@oscaarfont) serves as a slower, text-first companion to his visual platforms, where he shares thoughts, affirmations, and intimate updates. His voice on X is short-form reflective—tweets like “hoy me sentí orgulloso de haber llorado” resonate with his core followers, often leading to high interaction despite the platform’s smaller size.

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He tweets about 0.8 times per week and has an audience of 52K, built on years of subtle, emotionally intelligent engagement. His tweets rarely focus on news or trends; instead, they offer bite-sized insights into his feelings, cultural reflections, or spontaneous thoughts about beauty and self-worth. This is where he feels most human—not polished, but present.

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With an 8.05% engagement rate and 4.2K average interactions, his reach here is niche but impactful. It’s a space for Oscar to show gratitude to his followers, offer gentle reminders about slowing down, or celebrate Andalusian moments he doesn’t share elsewhere. He sometimes links to his videos, but most posts are organic.

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Oscar treats X as an emotional outlet more than a marketing tool. This approach gives his audience access to a different side of him—more spontaneous, more interior. For brands or fans seeking a fuller understanding of his voice, X provides the unscripted heart behind the curated visuals of his TikTok and Instagram.

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• Username: @oscaarfont
• Influence Score: 78.7/100
• Followers: 52K
• Activity: 0.8 tweets/week
• Engagement Rate: 8.05%
• Growth: -0.1%
• Average Engagement: 4.2K
• Posting Habits: Once a week at 7 PM EST

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Oscar Fontsole's Social Media Influence Summary

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Oscar Fontsole holds a Favikon Influence Score of 8,937, placing him in the Top 3% of influencers globally. He ranks #229 on TikTok Spain and #154 in Video Entertainment Spain, reflecting his steady authority in beauty and lifestyle content. His global rankings in the Top 1% further highlight his cross-border appeal and impact within Spanish-speaking audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Emotional Authenticity Meets Clean Beauty Advocacy

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Oscar’s content strategy revolves around authenticity, consistency, and soft visuals that support his identity-first messaging. He avoids clickbait trends and instead builds his value through thoughtful reflections, skincare routines, and quiet personal wins. His use of natural lighting, minimal editing, and peaceful backgrounds creates a sensory experience that matches his tone. Each piece of content is structured to deliver both emotional resonance and aesthetic clarity. Whether he’s applying sunscreen or reflecting on a moment in Sevilla, Oscar brings attention to everyday care as a way of honoring both self and heritage. This approach appeals strongly to Gen Z viewers who value identity expression, emotional safety, and slow content.

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Reachability and Partnerships

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Oscar Fontsole maintains a consistent publishing rhythm across TikTok and Instagram, making him reliably reachable for brand collaborations. He posts on TikTok daily at 3 PM EST, targeting early-morning Spanish audiences with soft-toned, high-engagement content. On Instagram, his twice-weekly 8 AM EST uploads focus on product rituals and cultural reflections, offering clear windows for sponsored content. His visual tone remains constant across platforms, making integration seamless for skincare and beauty brands.

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His past partnerships with L’Oréal Paris (23 tags), CeraVe (11 tags), and NYX (10 tags) show a clear track record in executing campaigns with consistency and high engagement. Rather than interrupting his aesthetic, he integrates products into calming routines or emotionally charged stories, maintaining authenticity. Oscar’s value lies in his ability to turn promotional moments into affirming experiences rooted in personal reflection. Brands seeking long-term trust-building within the Spanish Gen Z beauty space benefit from his soft-spoken, loyal audience.

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Conclusion: Blending Self-Care with Cultural Identity

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Oscar Fontsole is a standout beauty and lifestyle creator who elevates daily routines into expressions of cultural and emotional identity. Through thoughtful content and steady growth, he has become a reliable figure in Spain’s influencer space—respected for his storytelling, clean visuals, and grounded tone. Whether posting from Madrid or reflecting on Seville, Oscar brings clarity, warmth, and consistency to every platform he touches.

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View the AI-powered profile

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