Who is Paolo Borzacchiello?

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Paolo Borzacchiello: Elevating Communication Through Science and Social Advocacy

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Paolo Borzacchiello is an Italian writer and communication strategist best known for merging neuroscience with leadership practices through HCE International, the model he co-created. His methodology focuses on how language structures influence decision-making, negotiation, and emotional response in high-stakes business environments. He teaches this framework through corporate training, keynote events, and widely shared social content. His approach is backed by years of fieldwork and real-case behavioral analysis.

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Paolo’s background includes working with Italy’s luxury and corporate sectors, where he applies human interaction science to team management and client communication. He often references real consulting experiences in his content—such as revising internal communication at top Italian brands. He is frequently invited by academic institutions and large companies to speak on the psychology of leadership language. His training material blends technical terminology with clear, real-world examples.

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He stands out for his ability to distill complex behavioral principles into daily communication advice. His posts often explore how subtle linguistic shifts can defuse conflict, build trust, or increase persuasiveness. Rather than offering general inspiration, he gives his audience specific tools—like sentence framing, tone modulation, and logical sequencing. These techniques are drawn directly from his books, workshops, and one-on-one coaching sessions.

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Paolo is also involved in humanitarian and educational causes, using his platform to advocate for education accessibility and climate responsibility. He frequently collaborates with organizations like Corriere della Sera, Mondadori, and Save the Children, weaving advocacy into his content without diluting his focus on communication. His writing reflects a deliberate voice—analytical, socially conscious, and consistently tied to measurable human behavior.

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An Influencer Active on Social Media

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Paolo Borzacchiello is most active on Instagram and LinkedIn, where he shares high-engagement educational content centered around language, leadership, and social behavior.

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Paolo's Social Media Strategy Analysis

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Instagram: Daily Educational Drops on Human Interaction

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Paolo Borzacchiello uses Instagram as his primary platform to share structured, science-based posts about language and human interaction. With over 361.6K followers, he publishes daily at 1 AM EST, using a recognizable visual format—black-and-white portraits, bold text overlays, and concise copy rooted in cognitive science. Each post breaks down a specific linguistic technique or psychological insight, such as reframing, anchoring, or tone calibration. This direct instructional style appeals to coaches, managers, and communication professionals.

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His Instagram engagement rate is 1.19%, with an average of 4.3K interactions and nearly 99K monthly views. Rather than use trends or entertainment hooks, Paolo structures his content like micro-lessons, often centered around real dialogue examples or reformulated phrases. Posts tend to follow a repeatable structure: concept, example, insight. That repeatability helps solidify his brand while reinforcing habit-building for his followers.

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Paolo often links his Instagram content back to his books, courses, or speaking engagements, creating a cohesive funnel. He rarely features personal lifestyle content, keeping the feed strictly educational. This discipline makes his profile attractive to institutions and professionals looking for reliable, evidence-based communication resources. While visually minimalist, his feed is densely packed with intellectual value.

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He leverages his Instagram community to surface recurring questions and misconceptions around communication, which he then addresses in follow-up content. This interactive loop strengthens engagement and makes his audience feel seen, while allowing him to test new ideas for future books or workshops. His IG presence is less about visibility and more about positioning himself as a thought leader in applied communication science.

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• Username: @paolo.borzacchiello
• Influence Score: 87.4/100
• Followers: 361.6K
• Activity: 17 posts/month
• Engagement Rate: 1.19%
• Growth: +1.13%
• Average Engagement: 4.3K
• Posting Habits: Everyday at 1 AM EST

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LinkedIn: Applying Neuroscience to Leadership and Language

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On LinkedIn, Paolo targets a B2B and executive audience through posts that blend communication science with leadership development. He publishes roughly 18 times per month at 4 AM EST, translating academic concepts into actionable strategies for managers, HR professionals, and educators. His tone is more technical here than on Instagram, frequently referencing research terminology, case studies, and frameworks like pragmatic linguistics. Most posts include precise examples of workplace dialogue and how language choices impact behavior.

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Paolo’s follower count on LinkedIn stands at 86.3K, with a monthly growth of +1.43%, adding 1.2K new followers. His engagement rate is lower (0.22%) than Instagram, but the audience here includes more decision-makers and organizational leaders. He doesn’t rely on motivational content or industry news but focuses on real-time scenarios from consulting work, such as resolving internal communication breakdowns or preparing executives for public speaking. This platform acts as his direct link to corporate training demand.

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His posts regularly reference his collaboration with HCE International, allowing him to explain how specific tools are used in executive settings. He also uses LinkedIn to promote book releases, training sessions, and institutional partnerships—always in a format that prioritizes clarity over self-promotion. Text posts dominate his output, often paired with monochrome visuals that reinforce his minimalist branding.

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Paolo’s LinkedIn content consistently positions him as a problem-solver, not just an author. He crafts narratives around challenges he's helped resolve—be it in sales messaging, conflict de-escalation, or client retention. This consultative approach aligns well with companies seeking long-term communication support rather than short-term advice, which enhances his visibility among professional networks.

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• Username: @paoloborzacchiello
• Influence Score: 86.4/100
• Followers: 86.3K
• Activity: 18 posts/month
• Engagement Rate: 0.22%
• Growth: +1.43%
• Average Engagement: 192
• Posting Habits: Everyday at 4 AM EST

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X (Twitter): Inactive but Established

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Paolo Borzacchiello’s X account has remained inactive for over 25 days, with no consistent posting pattern or platform-specific content strategy. With only 1.8K followers and zero engagement over the past month, it currently functions more as an archived channel than a space for active thought leadership. His last few posts were standalone quotes or article shares with no conversation thread or follow-up. Unlike his structured formats on Instagram and LinkedIn, his content here lacks the educational tone and cognitive focus that define his brand.

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Despite a minor growth of +0.22%, this platform is clearly not a priority in his content ecosystem. Paolo has not adapted his neuroscience-based communication lessons to X’s fast-paced or commentary-driven format. The absence of engagement tools like polls, threads, or community replies suggests that he has deprioritized this channel in favor of higher-performing spaces like Instagram. Unless relaunched with a consistent posting style rooted in short-form behavioral insights, X remains non-essential to his digital presence.

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• Username: @paoloborza74
• Influence Score: 9.9/100
• Followers: 1.8K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: +0.22%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Paolo Borzacchiello's Social Media Influence Summary

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Paolo Borzacchiello holds an Favikon Influence Score of 8,414 points, placing him in the Top 3% of creators globally. He ranks #724 on Instagram Italy, #5 in Careers & Office Italy, and #31 in Communication Skills Worldwide—all within the Top 1%. These rankings highlight his leadership in science-based communication content and his consistent impact across Italy’s professional development space.

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Learn more about the Favikon Methodology here

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Content Strategy: Science-Based Storytelling with a Social Lens

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Paolo’s content style is educational, structured, and rooted in cognitive science. He is one of the few creators who consistently applies neuroscience to explain real-world communication challenges. His messaging is often framed around behavior change, language patterns, and emotional intelligence, with posts tailored for professionals in education, leadership, and consulting. Unlike creators who rely on lifestyle or trend-based formats, Paolo builds authority through repetition, clarity, and academic rigor. He also integrates subtle social commentary into his content—critiquing populist rhetoric, advocating for calm discourse, or highlighting issues like climate change and education access. His tone is expressive but grounded, which appeals to audiences seeking depth over popularity. The blend of social issues with business communication makes his platform suitable for advocacy campaigns and institutional partnerships.

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Reachability and Partnerships

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Paolo Borzacchiello is open to collaborations that align with education, behavioral science, and professional development. He typically partners with publishing houses, training platforms, and institutions focused on leadership or language. His preferred formats include long-form campaigns, course launches, and book-led promotions, with previous partnerships including Mondadori and Corriere della Sera. His audience—largely made up of Italian educators, coaches, and HR leaders—responds well to in-depth, knowledge-based offers rather than short-form ads.

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He does not engage in product placements or trend-driven brand work, instead favoring collaborations that allow for narrative depth and instructional framing. Paolo has also supported cause-driven initiatives like Save the Children, integrating advocacy naturally into his content structure. His communication style is formal, reflective, and performance-focused, making him suitable for public sector outreach or executive-level training campaigns. Sponsored placements typically appear as carousels or quotes, structured to fit his monochromatic, lesson-based visual identity.

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Conclusion: Science-Driven Voice in Leadership and Communication

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Paolo Borzacchiello brings scientific rigor and clarity to a digital space often crowded with noise. With a background in neuroscience and a strong ethical stance on communication, he’s become a trusted figure for professionals seeking deeper insights into how language shapes outcomes. His platforms prioritize structure, education, and rationality—making him a valuable partner for brands focused on leadership, advocacy, and meaningful dialogue.

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