Who is Patrick Simondac aka Patrick Starrr?

‍

‍

Patrick Simondac: Empowering Beauty Through Visibility and Inclusivity

‍

‍

Patrick Simondac, widely recognized as PatrickStarrr, built his name through bold makeup tutorials, drag-inspired glam, and celebrity transformations that redefined beauty content on YouTube. As one of the first Filipino-American beauty creators to reach mainstream status, his early collaborations with icons like Kim Kardashian and Katy Perry gave him cross-industry visibility. His signature turban and catchphrases created an instantly recognizable persona. Patrick didn’t just follow trends—he shaped them.

‍

He is the founder of ONE/SIZE Beauty, a brand developed in partnership with Sephora that champions the belief that “Makeup is a one size fits all.” Unlike many creator-founded brands, Patrick’s line broke into retail with a full assortment, including setting sprays, complexion products, and limited-edition collections tied to his heritage and LGBTQ+ identity. His background as a former MAC makeup artist gave him the industry credibility to execute high-performance formulas. ONE/SIZE isn’t just merch—it’s a long-term legacy.

‍

‍

Patrick’s content blends high-production value with emotional storytelling, often reflecting on body image, family, and acceptance. While his early content focused on tutorials, he’s since evolved into a lifestyle voice—sharing travel vlogs, behind-the-scenes shoots, and reflections on being queer in the beauty space. His friendship with fellow creators like Bretman Rock adds cultural weight to his platform. His tone is heartfelt without sacrificing glamour.

‍

What sets Patrick apart is how seamlessly he moves between creator, CEO, and activist. From hosting panels at beauty conferences to starring in his own campaigns, he uses his influence to elevate visibility for underrepresented voices. Whether it’s honoring Filipino roots or supporting Pride Month initiatives, his content is rooted in intentional advocacy. This fusion of performance and purpose makes him a standout in an industry built on appearances.

‍

‍

An Influencer Active on Social Media

‍

‍

Patrick's social media presence spans YouTube, Instagram, TikTok, and X, where each platform serves a distinct purpose in his content ecosystem. His overall Influence Score sits at 9,078 points (Tier 2), reflecting strong engagement and brand safety across all channels.

‍

‍

Patrick Simondac's Social Media Strategy Analysis

‍

‍

YouTube: Where It All Started

‍

‍

YouTube remains PatrickStarrr’s most educational platform, with 4.8M subscribers and a consistent weekly posting rhythm. His videos range from detailed makeup tutorials to behind-the-scenes launches of One/Size, often with a narrative format that combines glam with storytelling. He uses high-quality production and guest appearances to elevate viewer retention and brand recall. His average views sit at 318.8K — much higher than his Instagram or TikTok — confirming YouTube as his strongest long-form channel.

‍

Despite a recent pause in uploads (last activity: 11 days ago), his content archive continues to bring in views and evergreen engagement. His most popular videos often involve celebrity transformations or deep dives into One/Size products. His brand safety is rated "Safe," which supports monetization and frequent partnerships. Despite a slight drop in monthly growth (-0.22%), his videos still average 4.3K engagements.

‍

‍

Patrick’s unique value on YouTube comes from blending professional-grade makeup artistry with his on-camera charisma. He doesn’t just review — he creates visual campaigns that align tightly with his product launches. For example, he documents the full arc of product development and customer reactions. This positions YouTube as both a branding and education hub.

‍

Even with a slower posting cadence, he maintains high visibility through cross-channel promotion. He leverages YouTube content to fuel TikToks, Instagram Reels, and PR campaigns. His videos often feature clickable product links, brand callouts, and extended looks at product usage, increasing their utility for both viewers and collaborators.

‍

• Username: @PatrickStarrr
• Influence Score: 85.4/100
• Followers: 4.8M
• Activity: 3.3 videos/month
• Engagement Rate: 0.09%
• Growth (30 days): -0.22%
• Avg. Engagement: 4.3K
• Posting Habits: Once a week at 7 PM EST

‍

Recommended tools
‍Find YouTube Influencers
Analyze your own YouTube profile
Analyze Competitors' YouTube Profiles

‍

Instagram: Editorial Meets Everyday

‍

‍

Instagram functions as Patrick’s polished lookbook and launchpad for One/Size Beauty. With 4.3M followers, the platform is his go-to for campaign reveals, billboard photos, and retail milestones. The viral post of his Sephora billboard rollout is a clear example — high praise from industry peers and beauty influencers filled the comments. The average engagement sits at 2.1K, driven by iconic visuals and emotionally charged captions.

‍

Patrick maintains a strong posting rhythm here — 16 posts/month — which is visually consistent and professionally curated. While the platform has a modest engagement rate (0.05%), his impact is amplified by high-profile interactions. Comments frequently include support from makeup artists, drag icons, and fellow founders, reinforcing his industry clout. Most posts spotlight the creator in bold, editorial-style portraits tied to new releases.

‍

‍

What sets his Instagram apart is how tightly it integrates product storytelling and personal milestones. His tone shifts between promotional and vulnerable — celebrating his Filipino identity, thanking his team, or reflecting on career highs. The comments reflect this duality, with both customers and colleagues showing up. It’s not just a highlight reel; it’s a platform where his professional identity and brand ethos intersect.

‍

He leverages Instagram Stories for product tutorials, direct shop links, and countdowns for new drops. The consistency in visual branding — red tones, luxe textures, and bold fonts — ensures instant recognition. Every carousel or Reel is part of a broader narrative around empowerment and beauty without limits. This makes Instagram the emotional and commercial core of his content mix.

‍

• Username: @patrickstarrr
• Influence Score: 86.6/100
• Followers: 4.3M
• Activity: 16 posts/month
• Engagement Rate: 0.05%
• Growth (30 days): +0.09%
• Avg. Engagement: 2.1K
• Posting Habits: Every day at 3 PM EST

‍

‍

TikTok: High-Volume, High-Production

‍

‍

Patrick’s TikTok strategy centers around energy, accessibility, and everyday glam. With 4M followers, he posts an average of 5.7 videos/week — the most active of all his channels. His content blends trending sounds, makeup transformations, and comedic voiceovers, giving a casual edge to his otherwise premium brand. Despite a low engagement rate (0.32%), the platform delivers 165.7K average views, making it key for mass reach.

‍

TikTok content often features Patrick in his signature headwrap, applying One/Size products while lip-syncing or reacting to fan comments. These videos serve both as tutorials and brand touchpoints, making the platform a key sales funnel for new products. While not overtly polished, the vibe is always aligned with his confident, campy energy. His tone here is playful, rooted in drag culture and queer expression.

‍

‍

What differentiates Patrick on TikTok is his ability to merge fast content formats with brand education. He repurposes Q&As, application techniques, and reviews without losing entertainment value. Videos often start with bold hooks — “You won’t believe what this does to my face” — before showing the product in action. The result is a content loop that reinforces product trust while entertaining.

‍

TikTok also acts as his testing ground for what hits. High-performing videos get reused across Instagram or inspire longer YouTube formats. His posting rhythm (daily at 5 PM EST) builds habitual engagement and strengthens community familiarity. While the platform doesn’t drive the most direct engagement, it’s crucial for virality and introducing new audiences to the One/Size brand.

‍

• Username: @patrickstarrr
• Influence Score: 86.8/100
• Followers: 4M
• Activity: 5.7 videos/week
• Engagement Rate: 0.32%
• Growth (30 days): 0%
• Avg. Engagement: 12.8K
• Posting Habits: Every day at 5 PM EST

‍

‍

X: Professional Voice and Industry Visibility

‍

‍

Patrick’s X presence (formerly Twitter) is more subtle but still strategically useful. With 618.9K followers and an 88.7/100 score — his highest — he posts around 3.3 tweets/week, usually tied to product announcements or reposting campaign wins. While the platform doesn’t drive high conversation (0.74% engagement rate), it remains a space for real-time brand validation and influencer support. His average tweet engagement is 4.6K.

‍

What makes his X presence unique is how it serves as a press board for career milestones. He reposts brand tags, features from Sephora, and user shoutouts using a consistent celebratory tone. The format allows for fast reactions and community uplift, especially among LGBTQIA+ supporters and fellow creators. It’s more reactive than planned — but still maintains high engagement for the format.

‍

‍

Unlike Instagram or TikTok, Patrick’s Twitter doesn’t prioritize visuals — it focuses on links, words, and industry tags. This makes it a good surface for quote tweets from brand partners or beauty retailers. It’s not a hub for creativity, but it remains highly optimized for recognition and reach within industry circles. His use of specific hashtags like #onTildawn and #onesizebeauty also reinforces product discoverability.

‍

His content there also tends to peak around launches or viral campaign moments. He rarely uses X for personal opinions or daily musings — it’s more curated and brand-driven. While growth is minimal (+0.02%), his consistent tagging of collaborators and reposts from verified accounts maintains platform health and authority.

‍

• Username: @patrickstarrr
• Influence Score: 88.7/100
• Followers: 618.9K
• Activity: 3.3 tweets/week
• Engagement Rate: 0.74%
• Growth (30 days): +0.02%
• Avg. Engagement: 4.6K
• Posting Habits: 3 times/week at 6 PM EST

‍

‍

Patrick Starrr’s Social Media Influence Summary

‍

‍

Patrick ranks #44 in Makeup U.S. and #194 globally, positioning him in the Top 1% of beauty creators worldwide. On X, he lands in the Top 2% U.S., with an overall Favikon Influence Score of 9,078 (Tier 2) — just short of elite status. His category dominance is unmatched when it comes to visibility, brand trust, and product advocacy.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Rooted in Personality and Performance

‍

Patrick’s strength lies in his ability to balance brand storytelling with personal visibility. Whether it’s a TikTok trend or a Sephora partnership, he makes sure every piece of content reflects his signature voice. His visuals are polished, but the tone remains personal—mixing red carpet glam with everyday confidence. His content emphasizes inclusivity, fun, and education, with subtle calls to action that feel natural.

‍

‍

Reachability and Partnerships

‍

‍

PatrickStarrr’s strongest reach comes from his 4.8M YouTube subscribers and 4.3M Instagram followers, both cultivated through years of beauty-focused content, brand campaigns, and his One/Size product launches. His ability to cross-promote product drops across all platforms — from TikTok skits to billboard shots on Instagram — gives him high campaign visibility. Despite a lower engagement rate on Instagram (0.05%), the platform amplifies his reach through verified interaction and celebrity commentary. His influence isn’t just broad — it’s recognized by fellow artists and brand executives alike.

‍

‍

On TikTok, Patrick maintains 4M followers with content that hits over 165K views per video, helping him reach a younger, Gen Z-heavy demographic. His daily posting habit ensures frequent appearances on For You Pages, reinforcing top-of-mind awareness for One/Size. While his X (Twitter) following is smaller at 619K, it's highly targeted — filled with press, brand accounts, and beauty insiders. His multi-platform saturation and brand-safe reputation make him one of the most reachable creators in the beauty vertical for global campaigns.

‍

‍

Conclusion: PatrickStarrr Is Beauty’s Community-Driven Powerhouse

‍

Patrick Simondac is more than a content creator — he’s a beauty mogul, cultural icon, and industry connector. His presence across platforms is stable, his audience is loyal, and his messaging is clear: everyone deserves to feel seen in beauty. With strong rankings, a polished personal brand, and a high posting rhythm, Patrick continues to shape the future of digital beauty.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍KASSIE MARIE - COMPLETE SOCIAL MEDIA ANALYSIS‍JORDAN CUNNINGHAM - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE